Ultimate Flooring & Paint

What Ultimate Flooring & Paint does

Ultimate Flooring & Finishes (operating as Ultimate Flooring & Paint) is a privately held, locally owned retail flooring and home finishes business based in Cape Girardeau, Missouri. The company sells and installs residential and commercial floor coverings — including carpet, hardwood, laminate, tile and stone, luxury vinyl (plank and tile), and area rugs — alongside a complementary set of home improvement products: Cambria and Durasein countertops, Dura Supreme and Bertch custom cabinetry, Benjamin Moore and Farrell Calhoun paint, and Graber window treatments. The company is a franchise member of the Abbey Carpet & Floor network, which provides access to exclusive carpet brands (Alexander Smith, American Showcase, Infinity Nylon, Pet Defense, Legendary Beauty) carrying a Lifetime Warranty on Stain, Soil and Wear, and gives the retailer national buying power while preserving local ownership. Its technology footprint is modest: a website with product catalog and a third-party Room Visualizer (RoomVo) tool that lets customers preview flooring options in their own rooms before purchase.

The business operates two physical showrooms — in Cape Girardeau and Sikeston, Missouri — and services a third area in Dexter, covering Southeast Missouri. Distribution is sales-led and direct-to-consumer: customers can browse in showrooms, request free in-home consultations with samples brought to their homes, or browse the online catalog. Revenue is generated primarily through one-time product sales (flooring, countertops, cabinetry, paint, window treatments), with professional installation services offered as a complementary revenue stream under a Lifetime Installation Warranty. Customer financing is provided through third-party partners (Service Finance Company, LLC and Wells Fargo) on approved credit. The primary customer segment is residential homeowners undertaking remodeling or new construction projects; a secondary commercial segment serves offices, retail spaces, and other commercial properties in the region. The company employs 51-100 staff and uses organic social channels (Facebook, Instagram, Pinterest) plus content marketing to drive top-of-funnel awareness in its service area.

Name

Ultimate Flooring & Paint

Legal name

Abbey Carpet & Floor

Website

https://ultimateflooringinc.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Ultimate Flooring & Finishes is a privately held, locally owned retail flooring and home finishes business serving residential and commercial customers in Southeast Missouri through showrooms in Cape Girardeau and Sikeston, operating as an Abbey Carpet & Floor franchise member with professional installation services.

Ownership category

akta.pro rank

Product category

Retail Flooring & Home Finishes

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

Keywords

• Retail flooring sales
• Flooring installation services
• Countertops and cabinetry
• Paint and window treatments
• Home improvement retail

Headquarters

HQ city

Cape Girardeau

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Products Sales: Sale of residential and commercial floor coverings including carpet, hardwood, tile, luxury vinyl, laminate, and area rugs with professional installation services.
2. Home Finishes Sales: Sale of complementary home products including countertops (Cambria, Durasein), custom cabinetry (Dura Supreme, Bertch), paint (Benjamin Moore, Farrell Calhoun), and window treatments (Graber).
3. Installation Services: Professional flooring and countertop installation services with Lifetime Installation Warranty.
4. Financing Services: Third-party financing options through Service Finance Company, LLC and Wells Fargo for customer purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ultimate Flooring & Finishes is a retail flooring and home finishes company that sells and installs residential and commercial floor coverings including carpet, hardwood, tile, luxury vinyl, laminate, and area rugs, alongside complementary home products such as Cambria and Durasein countertops, Dura Supreme and Bertch custom cabinetry, Benjamin Moore and Farrell Calhoun paint, and Graber window treatments. The company operates two physical showrooms in Southeast Missouri and provides professional installation services backed by a Lifetime Installation Warranty.

Product overview

Ultimate Flooring & Finishes is a residential and commercial retail flooring and home improvement company offering a comprehensive portfolio of flooring products and related services. The core product line includes carpet, hardwood, laminate, tile/stone, vinyl (luxury vinyl plank and tile), and area rugs. The company operates as an Abbey Design Showroom and carries exclusive brands (Alexander Smith, American Showcase, Infinity Nylon, Pet Defense, Legendary Beauty) that come with Lifetime Warranty coverage. Beyond flooring, the company offers complementary home improvement products including Graber window fashions (shades, blinds, shutters, drapery), Cambria and Durasein countertops, Dura Supreme and Bertch custom cabinetry, and Benjamin Moore and Farrell Calhoun paints. Services include professional installation with a Lifetime Installation Warranty, free estimates, and a Room Visualizer virtual design tool. The company serves customers from two showrooms in Cape Girardeau and Sikeston, Missouri.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Flooring Residential and commercial carpet flooring available in various styles, including broadloom carpet collections from exclusive brands with Lifetime Warranty on Stain, Soil and Wear.
• Hardwood Flooring Hardwood flooring products including solid and engineered wood options from multiple brands.
• Laminate Flooring Laminate flooring that replicates the look of hardwood, stone, or tile at a more affordable price point with easy maintenance.
• Tile & Stone Flooring Ceramic, porcelain, granite, marble, glass tile, and mosaic flooring options for various interior applications.
• Vinyl Flooring Luxury vinyl plank (LVP) and luxury vinyl tile (LVT) flooring offering waterproof, durable, and realistic-looking alternatives to natural materials.
• Area Rugs Standalone area rugs in various sizes, patterns, and materials to complement flooring and room decor.
• Graber Window Fashions Custom window treatments including shades, blinds, shutters, and drapery from the Graber brand for light control and aesthetic enhancement.
• Cambria Countertops Premium quartz natural stone countertops and surfaces that are harder than granite or marble, offering durability and resistance to scratching, chipping, or staining.
• Durasein Solid Surface Countertops Pure acrylic solid surface material for countertops, ideal for both residential and commercial applications including hospitals, hotels, restaurants, and offices. Resistant to bacteria, stains, fire, water, chemicals, heat, and UV light.
• Dura Supreme Cabinetry Custom cabinetry with over 70 years of experience, offering extensive finishes, door styles, and configurations for kitchens, bathrooms, and other living spaces.
• Bertch Cabinetry Midwest-made cabinetry since 1977, featuring traditional craftsmanship and sustainability with in-house production from milling to finishing.
• Benjamin Moore Paint Premium paints renowned for quality and rich, consistent colors suitable for interior and exterior applications with environmentally friendly practices.
• Farrell Calhoun Paint Traditional paints combining craftsmanship with modern technology, offering excellent coverage, vibrant color, and durability for professionals and DIYers.
• Professional Installation Services Full-service professional flooring installation by experienced installers with a Lifetime Installation Warranty.

Quantifiable outcome

• Lifetime Installation Warranty on craftsmanship
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and major.

• Abbey Carpet & FloorcoreChannel Partner/ Reseller/ DistributorFranchise member of Abbey Carpet & Floor, providing national brand recognition, exclusive product lines (Alexander Smith, American Showcase, Infinity, Legendary Beauty, Pet Defense), and marketing support while maintaining local ownership.
• CambriacoreTechnology or IntegrationCambria Premier Dealer status, meeting highest standards for product knowledge, customer care, and installation craftsmanship. Offers expanded design selection and direct Cambria support.
• DuraseinmajorTechnology or IntegrationCarries Durasein Pure Acrylic Solid Surface countertops, resistant to bacteria, stains, fire, water, chemicals, heat, and UV light.
• Dura SuprememajorChannel Partner/ Reseller/ DistributorPartner for custom cabinetry with over 70 years of custom cabinetry excellence. Offers extensive finishes and design flexibility with lifetime warranty.
• BertchmajorChannel Partner/ Reseller/ DistributorPartner for custom cabinetry since 1977, Midwest-made craftsmanship with in-house production from milling to finishing.
• GrabermajorChannel Partner/ Reseller/ DistributorExclusive window treatment brand offering custom shades, blinds, shutters, and drapery with energy-saving features.
• Benjamin MooremajorChannel Partner/ Reseller/ DistributorCarries Benjamin Moore paint products including Regal Eggshell and Aura with promotional pricing available.
• Farrell CalhounmajorChannel Partner/ Reseller/ DistributorCarries Farrell Calhoun paint products with over a century of quality and reliability in the painting industry.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Floor & Decor: Large U.S. specialty flooring retailer with broad hard-surface assortment and pro/designer focus. Comparable because it competes head-to-head on tile, LVT, hardwood, and installation services, but at materially greater scale and lower price positioning.
• Lowe's: Second-largest U.S. home-improvement retailer with overlapping flooring, paint, cabinetry, and installation offerings. Comparable because it competes for the same DIY and pro-installer customers in regional markets.
• LL Flooring: National specialty retailer of hardwood, vinyl, laminate, and tile with installation services. Directly comparable product mix and customer base but operating at much larger scale with a different go-to-market.
• Home Depot: Largest U.S. home-improvement retailer offering carpet, LVT, tile, hardwood, paint, and installation services. Competes with Ultimate Flooring on every product category but with vastly broader assortment, lower price points, and national marketing reach.

Direct peers

• Abbey Carpet & Floor: National flooring retail cooperative/franchise network of which Ultimate Flooring is a member. Directly comparable because it offers exclusive Abbey private-label carpet/hardwood/LVT lines, member showrooms, and Lifetime Warranties through the same supplier ecosystem.
• McSwain Carpets & Floors: Independently owned, multi-location residential and commercial flooring retailer serving a Mid-South region. Comparable in scale, showroom-plus-installation model, and locally owned with regional buying power.
• Empire Today: U.S. direct-to-consumer flooring retailer emphasizing in-home shopping, mobile showrooms, and one-day installation. Comparable business model centered on bringing samples to customers' homes rather than relying solely on showroom walk-ins.
• Carpet One Floor & Home: Member-owned cooperative of independent flooring retailers in North America. Highly comparable model: locally owned storefronts carrying exclusive private-label brands, professional installation, and consumer warranties.

Others

• Sherwin-Williams: Largest U.S. paint retailer and manufacturer. Comparable as a competing retail channel for the paint portion of Ultimate Flooring's assortment, though not a direct flooring competitor.

Regional players

• Carpetright: UK-based flooring and beds specialty retailer with in-home consultation and store model. Comparable business model (showroom + samples brought to home + installation), though operating in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ultimateflooringandfinishes
• Instagraminstagram.com/ultimateflooringandfinishes
• Pinterestpinterest.com/ultimatefloor

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultimate Flooring & Paint