What Safeticket does

Safeticket A/S, founded in 2008 by Anders (the sole director), is a Danish, Aarhus-headquartered online ticketing and registration platform for event organizers. The platform serves 1,800+ arrangører across Denmark and processes 11,000+ events and approximately 300 million DKK in annual ticket-sale volume per year. Customers span cultural institutions and theaters (e.g., ARoS, Kulturhuset Skanderborg), associations and sports clubs, corporates hosting conferences and town halls, festivals and outdoor events, and educational institutions. The company is 100% Danish-owned and operates as a single legal entity (Aktieselskab) with 1-10 employees, all based at its Viby J office.

The core product is the Safeticket Billetsystem — a web-based ticketing and registration platform hosted in Danish data centers, paired with a free native scanning app for iOS and Android. Each organizer receives a dedicated, white-labeled ticket shop with custom logo and colors and no co-listed competing events. Payment coverage includes MobilePay (native), Dankort/Visa/Visa Electron/Mastercard/Mastercard Debit, and EAN/invoice for B2B; Safeticket also integrates with Nets, Teller, ClearHaus, Bambora, ePay, Quickpay for arrangør-owned acquiring relationships, and supports Apple Wallet delivery. Platform features include discount and access codes, multiple ticket types with add-ons, real-time attendee lists (Excel/CSV export), waitlists, configurable Flexfield registration fields, role-based user management, scanner groups for multi-gate entry, flexible email/SMS service messages, scheduled messages, and a free online name badge generator. An API is documented at safeticket.dk/dokumentation/api/ for programmatic event, ticket, and attendee access. Hardware partnerships include Zebra (DS2208 USB scanner, MC2100 handheld terminal) available for purchase or rent.

The business model is pure transaction-based: there is no monthly subscription, setup fee, or commitment, and the platform is free for arrangører because the 6 DKK (ex VAT, 7.50 DKK incl. 25% VAT) fixed fee plus 1% variable fee per paid ticket — or 6 DKK per free registration — is either absorbed by the organizer or passed to the ticket buyer. Go-to-market is product-led growth through a free self-serve sign-up with immediate feature access, supplemented by demo booking for enterprise prospects, content marketing (Viden knowledge base, SEO around Danish ticketing keywords), social media (Facebook, Instagram), email newsletter, and community/word-of-mouth referrals. Recent strategic actions include a 2025 partnership with the government-backed Kulturpas program (giving 15-24 year-olds 1,000 DKK/year in cultural spending) and a 2026 roadmap comprising Billetshop Version 2.0 (WCAG-compliant redesign), a new event platform with gallery/video and conversion-focused checkout, and embedded ticket purchase on the organizer's own website. Safeticket has been recognized five times by Børsen as a Gazelle company (2014, 2015, 2016, 2018, 2024) and holds a 4.5/5 Trustpilot rating.

Name

Safeticket

Legal name

Safeticket A/S

Website

https://safeticket.dk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Safeticket A/S is a Danish, Aarhus-based online ticketing and registration platform serving 1,800+ event organizers across Denmark, processing DKK 300 million in annual ticket sale volume through a white-label branded ticket shop, MobilePay, card, and EAN payments, with free scanning apps and Danish-language support.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Payments, Settlement, Tax & Compliance Services for Ticketing (MPAGAJAJ), Event Marketing, Ticketing & Registration Management (HSACAAAM)

Keywords

• Event ticketing platform
• Ticketing management software
• Event registration system
• Attendee management platform
• Event access control

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Transaction Fees: Safeticket charges ticket buyers a fee of 6 DKK ex VAT plus 1% of the ticket price for paid events. For free events, the fee is 6 DKK ex VAT per registration. The organizer can choose to absorb the fee themselves or pass it to the buyer, making the system effectively free for organizers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Safeticket sells a Danish-language, web-based ticketing and event registration SaaS platform that lets event organizers create branded online ticket shops, sell paid tickets or accept free registrations, process payments via MobilePay/cards/EAN invoice, manage attendees in real time, and validate entry through a free scanning app and supported Zebra handheld scanners. The platform is free for organizers; revenue is generated through a per-transaction fee of 6 DKK ex VAT + 1% (paid events) or 6 DKK ex VAT per registration (free events), typically passed to the ticket buyer. All data is hosted in Danish data centers with GDPR-compliant handling.

Product overview

Safeticket A/S is a 100% Danish-owned, Aarhus-based ticketing and event management company founded in 2008, serving 1,800+ arrangører across Denmark with annual ticket sales of DKK 300 million. Its core offering is the Safeticket Billetsystem — a unified ticketing and registration platform that combines a branded ticket shop, payment processing (MobilePay, card, EAN invoice), attendee management, and access control. The platform covers the full event lifecycle: from creating events and selling tickets, to managing registrations, sending service messages, generating attendee lists, and scanning tickets at the door. The product portfolio includes the core ticketing system (also marketed as a registration system, booking system, event system, and arrangement system), the free Safeticket scanning app for iOS/Android, scanning terminals (Zebra MC2100) available for rent, the recommended Zebra DS2208 USB scanner for purchase, and a free name badge generator tool (navneskilte.safeticket.dk). Additional sub-products cover early bird and discount codes, multiple ticket types, extended customer fields, waitlists, user management with role-based permissions, and scanning groups for multi-gate events. Upcoming in 2026 are the Billetshop Version 2.0 redesign and a new event platform with embedded checkout on the organiser's own website. Pricing follows a pay-per-ticket model (6 DKK + 1% per paid ticket; 6 DKK per free registration) with no monthly fee.

Differentiator

Problem solved

Functional benefit

Products and services

• Safeticket Billetsystem (Ticketing System) A Danish online ticketing and registration SaaS platform for event organizers. Includes a branded ticket shop with custom logo/colors, MobilePay/card/EAN payment processing, automated ticket delivery, real-time attendee lists, scanning app support, and role-based user management. Sold as a free-to-organizer service with a per-transaction fee (6 DKK ex VAT + 1% for paid tickets; 6 DKK ex VAT per free registration).
• Gratis Billetscannings-App (Free Ticket Scanning App)

Quantifiable outcome

• 11,000+ events processed annually
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Kulturpas (Danish Culture Passport)coreStrategic or Co-development Partner · 1 January 2025Safeticket participates in the Kulturpas program, a government initiative launched in summer 2025 to help young people aged 15-24 access cultural experiences. Young people receive 1,000 DKK annually on a digital payment card that can be used at Kulturpas-participating venues including those selling tickets through Safeticket. This partnership automatically makes Safeticket-using organizers' events accessible to Kulturpas users.
• MobilePaycoreTechnology or IntegrationNative integration with MobilePay as primary payment method for Danish ticket buyers, alongside credit cards and EAN invoicing.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Ticketmaster: Global primary ticketing giant owned by Live Nation, serving large venues, sports, and concerts with end-to-end ticketing, resale, and access control. Operates broadly across the same ticketing value chain but at the enterprise/venue scale that Safeticket does not target.

Direct peers

• Universe (by Ticketmaster): Self-serve ticketing platform owned by Ticketmaster targeting independent event organizers with similar feature set (event pages, scanning, attendee management). Direct competitor in the self-serve primary ticketing category.
• TicketCo: Norwegian-headquartered event ticketing and registration platform serving Nordic event organizers with comparable self-serve onboarding, payment processing, and access control. Regional peer operating in adjacent Nordic markets.
• Ticketbutler: Nordic self-serve ticketing platform targeting event organizers with similar features (ticketing, attendee management, scanning). Direct competitor in the broader Nordic SMB event market.
• Eventbrite: Global self-serve event ticketing and registration platform with similar PLG onboarding, branded ticket shops, and organizer/attendee tooling. Direct competitor in the Danish SMB event organizer segment where Safeticket also competes.
• Tito: Simple self-serve ticketing platform used by conferences, festivals, and community events, with comparable branded ticket shops, attendee management, and developer-friendly features. Direct competitor in the SMB/organizer self-serve ticketing space.
• Dice: Event-discovery and ticketing platform focused on live music and events, with comparable features for organizers (ticketing, access control, attendee management). Direct competitor in primary ticketing, particularly for live entertainment events.
• Billetto: Danish-headquartered self-serve ticketing platform serving event organizers across the Nordics with similar PLG model and SMB focus. Most direct geographic and product overlap with Safeticket in the Danish market.

Emerging players

• Tixel: Fan-to-fan ticket resale and event discovery platform with some primary ticketing capability, focused on safe ticket transfers. Emerging player addressing adjacent ticketing and event access control challenges.
• Hoop: Event registration and ticketing platform with comparable self-serve organizer onboarding and attendee management features. Emerging peer with partial overlap in the registration and small-event ticketing space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/safeticket

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safeticket