4pets
4pets is a Swiss manufacturer (a brand of Verein Brüggli) that designs and sells crash-tested dog transport boxes, seat-mounted carriers, and telescoping dog ramps certified by TÜV SÜD under ECE-R17, sold direct-to-consumer and via regional distributors across Europe, Australia, and North America.
- Company typePrivate
- Founded1993
- HeadquartersRomanshorn, Switzerland
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What 4pets does
4pets, founded circa 1993 and headquartered in Romanshorn, Switzerland, is a brand of Verein Brüggli, a Swiss association. The company designs and manufactures crash-tested dog transport boxes and related pet travel safety products at an ISO-certified production facility in Switzerland. Its core product range includes trunk-mounted dog crates (PRO NOIR, ECO), a compact seat-mounted carrier for small dogs and cats up to 15 kg (CAREE, with the customizable CAREE UNIQUE variant), a telescoping dog ramp (EASYSTEPS), and the PENTHOUSE carrier line. All boxes and the ramp are independently certified by TÜV SÜD under the international ECE-R17 crash test standard at 50 km/h. Proprietary safety features include Crash Impact Control rear walls, Safelock door locks, glass fiber-reinforced plastic connectors, anodized aluminum profiles, and the StrapFix lashing system. REACH material compliance and Belgian block road tests are also part of the certification perimeter.
The business serves quality-conscious dog and cat owners seeking vehicle-specific transport solutions for everyday and travel use. Customers identify correctly sized boxes via a digital vehicle configurator on the company website, which reduces fit friction. 4pets generates revenue through one-time hardware sales of dog crates, accessories, and replacement parts via its dedicated spare parts shop. Distribution is multi-channel: direct-to-consumer through company-owned online shops (4pets-onlineshop.de, 4pets-product.com), the Amazon marketplace (US and Canada), and regional channel partners serving Australia, the UK, Norway, Sweden, France, and the DACH region.
Marketing is digital-first, supported by multi-language websites (German, English, Norwegian, Swedish, Italian, US English), an active presence on Instagram and YouTube, and email campaigns via CleverReach. The brand has secured independent third-party validation from TCS (80% "Hervorragend" rating for PRO NOIR), Kassensturz (price-performance winner), and Auto Bild (grade 1.8 for CAREE). The company operates under the Verein Brüggli association structure, with Rainer Mirsch serving as authorized representative (Vorstand).
4pets firmographics
Firmographics- Name
- 4pets
- Legal name
- Verein Brüggli
- Website
- https://4pets-products.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- 4pets is a Swiss manufacturer (a brand of Verein Brüggli) that designs and sells crash-tested dog transport boxes, seat-mounted carriers, and telescoping dog ramps certified by TÜV SÜD under ECE-R17, sold direct-to-consumer and via regional distributors across Europe, Australia, and North America.
- Ownership category
- akta.pro rank
4pets industry classification
Industry- Product category
- Pet Transport Equipment
- NAICS
- Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Pet Bedding, Crates & Carriers Retail (CRALAHAF)
- akta.pro secondary industry
- Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF)
Keywords
Where 4pets is headquartered
LocationHeadquarters
- HQ city
- Romanshorn
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
4pets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dog Crate Sales: 4pets generates revenue through direct sales of dog transport products including PRO NOIR, ECO, CAREE, and EASYSTEPS product lines. Products are sold through company-owned online shops, Amazon marketplace, and regional distributors. Revenue is one-time hardware sales with optional replacement parts available through own spare parts shop.
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
4pets product offering
Product offeringCore offering
4pets is a brand of the Swiss association Verein Brüggli that designs, manufactures, and sells crash-tested dog transport boxes, travel crates, and vehicle pet accessories for safely transporting dogs in cars. The product range includes aluminium-framed car boxes certified to ECE-R17 crash safety standards, as well as dog ramps, steps, and protective accessories sold across Europe, North America, and Oceania.
Product overview
4pets is a Swiss manufacturer specializing in safe car-transport solutions for dogs and cats. The product portfolio centers on crash-tested dog boxes for vehicle trunks (PRO NOIR, ECO), compact car seat transport boxes (CAREE with custom UNIQUE variants), and telescoping dog ramps (EASYSTEPS), plus the PENTHOUSE carrier line. All products are TÜV SÜD certified, manufactured at an ISO-certified Swiss facility, and undergo ECE-R17 crash testing. The offering is structured as a unified family of safety-focused pet travel products, with the PRO/ECO lines serving trunk-mounted needs, CAREE addressing seat-level transport, and EASYSTEPS providing vehicle access assistance. A dedicated vehicle configurator tool helps customers match products to their specific car models.
Differentiator
Problem solved
Functional benefit
Brands
- PRO NOIR: Premium all-black crash-tested dog box for trunks, TÜV SÜD certified
- ECO
- CAREE
- CAREE UNIQUE
- EASYSTEPS
Products and services
- 4pets PRO NOIR
- 4pets ECO
- 4pets CAREE
- 4pets CAREE UNIQUE
- 4pets EASYSTEPS
- 4pets PENTHOUSE
- StrapFix
Quantifiable outcome
- 80% score 'Hervorragend' from TCS testing for PRO NOIR
- +2 more outcomes
Companies that use 4pets
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
4pets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
4pets partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered regional and core.
- Petcare (Norway/Sweden)regionalRegional distribution partner for Norway and Sweden operating online shop at petcare.se. Customers in these markets can purchase 4pets products through this local distributor.
- Travelling with Pets (UK)regionalRegional distribution partner for United Kingdom operating at travellingwithpets.co.uk. Provides local market access for UK customers.
- 4pets Products AustraliaregionalRegional distribution partner for Australian market operating at 4petsproducts.com.au. Enables direct local sales presence in Australia.
- Cyno-Pro (France)regionalRegional distribution partner for French market operating at cyno-pro.com. Provides local distribution channel for French-speaking customers.
- AmazoncoreAmazon store presence for US and Canadian markets (amazon.com/stores/4pets). Products listed include EasySteps dog ramp and CAREE travel boxes with Amazon store page.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
4pets competitors and assessment
Company assessmentEmerging players
- Petego: European brand of pet car safety products, including carriers and seat belts. Overlaps with 4pets on the vehicle pet safety niche.
- Diggs: US premium dog crate and travel brand (e.g., Revol, Groov). Modern DTC entrant in the same premium pet carrier category, focused on design and urban consumers.
- Snoozer: US maker of pet car seats, carriers, and travel products. Adjacent competitor in premium dog car travel hardware, with similar target customer base.
Direct peers
- Sleepypod: US-based maker of crash-tested pet carriers, harnesses, and car beds. Direct comparable on ECE-style crash testing and premium positioning in vehicle pet transport.
- Kurgo: US brand specializing in crash-tested dog car harnesses, seat covers, and travel gear. Competes head-on in the premium dog-in-car safety category.
- MIMsafe: Italian manufacturer of crash-tested dog crates and car safety systems, similar to 4pets in regulatory testing (ECE-R17) and aluminum-construction premium positioning.
Broad incumbents
- Trixie: Large German pet products manufacturer/distributor with broad pet supplies portfolio. Overlaps with 4pets in pet transport carriers and accessories, though Trixie spans far more categories at lower price points.
- Ferplast: Italian pet products manufacturer with crates, carriers, and travel solutions. Comparable on European manufacturing footprint and pet transport product family, though broader in scope.
- PetSafe (Radio Systems): Major US/global pet brand with car safety harnesses, crates, and travel products. Competes broadly in premium pet safety hardware and DTC distribution.
- Karlie: German pet products distributor and manufacturer with broad accessories and transport range. Comparable on European retail reach and breadth of pet hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
4pets social profiles
Digital presence4pets compliance and trust
Trust signalCompliance5 records
4pets financial estimates
Financial estimateRevenue estimate
Valuation estimate
4pets leadership team
Management profileNumber of profiles
Profiles1 record
4pets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
4pets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 4pets
What does 4pets do?
4pets is a brand of the Swiss association Verein Brüggli that designs, manufactures, and sells crash-tested dog transport boxes, travel crates, and vehicle pet accessories for safely transporting dogs in cars. The product range includes aluminium-framed car boxes certified to ECE-R17 crash safety standards, as well as dog ramps, steps, and protective accessories sold across Europe, North America, and Oceania.
Is 4pets a public or private company?
4pets is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was 4pets founded?
4pets was founded in 1993. It employs 501 to 1,000 people.
Where is 4pets based?
4pets is headquartered in Romanshorn, Switzerland, in the Europe region.
How does 4pets make money?
One revenue line is on record: dog Crate Sales.
Who are 4pets's main competitors?
Emerging players on record are Petego, Diggs and Snoozer. Direct peers are Sleepypod, Kurgo and MIMsafe. Broad incumbents are Trixie, Ferplast, PetSafe (Radio Systems) and Karlie.
Does 4pets have an API?
No public API is recorded for 4pets.
What industry is 4pets in?
4pets's product category is Pet Transport Equipment. Its primary akta.pro industry code is CRALAHAF, Pet Bedding, Crates & Carriers Retail, with a secondary code of CRAOAKAF, Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers). Its NAICS code is 459910 and its SIC code is 3714.