502 Power Yoga

What 502 Power Yoga does

502 Power Yoga is a privately held, single-location yoga studio founded in 2014 and headquartered at 2210 Dundee Road in the Highlands neighborhood of Louisville, Kentucky. The studio, owned and operated by founder Cat Crawford (E-RYT 500), offers eight core class formats — Power Yoga, YOD (a proprietary Yoga+HIIT hybrid), Rocket Yoga, Friday Flow, Hearts & Hips, Slow & Strong, Meditate & Rejuvenate, and Yin Yoga — delivered in a heated studio environment (90-94°F for hot classes, 80-85°F for meditative classes, ~75°F for Yin). The company has consolidated from three locations to one, having closed its Jeffersonville, Indiana studio in late 2021 and its East End / Rudy Lane location on April 30, 2024.

The business operates a direct-to-consumer, subscription-based revenue model. New students are acquired through a $45 introductory offer providing 30 days of unlimited access, with conversion into recurring unlimited memberships (including 2-, 3-, and 4-person family tiers) and limited class packages. The company also generates revenue from yoga teacher training (200-hour programs and YOD certifications), destination yoga retreats in partnership with Amansala Retreat Center in Tulum, Mexico (priced at $2,625-$4,775 per person), in-studio retail (Lululemon and Manduka mats, towels, accessories), gift cards, and an on-demand video library of approximately 600 pre-recorded classes. Technology infrastructure consists of the Walla booking platform (migrated from Mindbody in April 2022) and previously Zoom for livestream, which was discontinued in September 2023. The studio has no AI/ML capabilities and is entirely founder-owned and bootstrapped, with no disclosed outside funding beyond PPP loans received during the COVID-19 pandemic.

Name

502 Power Yoga

Legal name

502 Power Yoga

Website

https://502poweryoga.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

502 Power Yoga is a privately held, single-location heated yoga studio in Louisville, KY, offering eight class formats, unlimited memberships, a 600-class on-demand library, teacher training, and Tulum retreats. Founded in 2014, the studio is founder-owned and serves the local Louisville metro consumer market.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Power Yoga & Athletic Yoga Conditioning (HSADACAG)

akta.pro secondary industries

Hot Yoga & Heated Pilates (HSADACAC), General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Aerial Yoga & Specialty Yoga Modalities (HSADACAH)

Keywords

• Hot yoga studio
• Power vinyasa classes
• Yoga teacher training
• Heated yoga studio
• On-demand yoga library

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Studio Class Memberships: Unlimited access memberships allowing unlimited class attendance at all studio locations. Includes various tiers such as 2-Person, 3-Person, and 4-Person family membership options.
2. Class Packages: Limited class packages (e.g., 4x or 8x memberships) where students purchase a set number of classes.
3. Introductory Offer: New student offer: 30 days of unlimited yoga classes for $45 (previously $38 in special promotions).
4. Retail Sales: Sells yoga mats (Lululemon Reversible The Mat, Manduka Pro/ProLite), yoga mat towels, and likely other yoga accessories.
5. Yoga Retreats: Organizes destination yoga retreats (e.g., Tulum, Mexico). Pricing ranges from $2,625-$4,775 per person depending on room type and timing. Includes accommodation, meals, yoga, excursions, and massage.
6. Teacher Training Programs: 200-hour Yoga Teacher Training programs. Has hosted YOD Level 1 Teacher Training.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

502 Power Yoga operates a hot yoga studio in Louisville, KY, offering eight distinct in-studio class formats (Power Vinyasa, YOD Yoga+HIIT, Rocket Yoga, Friday Flow, Hearts & Hips, Slow & Strong, Meditate & Rejuvenate, and Yin Yoga) taught in a heated studio. Beyond classes, the studio sells unlimited memberships and class packages, a 200-hour yoga teacher training program, an on-demand library of nearly 600 pre-recorded classes, and destination yoga retreats.

Product overview

502 Power Yoga operates a single-location yoga studio (Highlands, Louisville KY) offering a unified in-studio class experience. The core offering consists of eight distinct yoga class formats (Power Yoga, YOD/Yoga+HIIT, Rocket Yoga, Friday Flow, Hearts & Hips, Slow & Strong, Meditate & Rejuvenate, and Yin Yoga), all taught in heated studios by certified instructors. The studio's product portfolio includes complementary services: an on-demand video library (502PY On Demand) providing remote access to pre-recorded classes; yoga teacher training programs; and destination retreats (Tulum, Mexico). Entry-level pricing includes a $45 new student intro offer for 30 days unlimited access, with ongoing value delivered through unlimited memberships. The studio previously operated multiple locations (East End closed April 2024; Jeffersonville closed October 2021) and offered livestream classes (discontinued September 2023).

Differentiator

Problem solved

Functional benefit

Products and services

• Power Yoga Classes
• YOD (Yoga + HIIT) Classes
• Rocket Yoga Classes
• Hearts & Hips Classes
• Slow & Strong Classes
• Meditate & Rejuvenate Classes
• Yin Yoga Classes Passive yoga style in which postures are held for longer periods to allow deep release. Studio temperature approximately 75°F.
• 502PY On Demand Video Library
• 200-Hour Yoga Teacher Training 200-hour registered yoga teacher training program conducted at the studio. Graduates have become teachers at 502PY and other studios. Includes YOD Level 1 Teacher Training.
• Tulum Mexico Yoga Retreat
• In-Studio Yoga Retail Retail sales of yoga mats (Lululemon Reversible The Mat, Manduka Pro/ProLite), yoga mat towels, and other yoga accessories. Mat rental available for $5; blocks and straps provided for free.
• Unlimited Yoga Membership Monthly unlimited access membership to all in-studio yoga classes. Available as individual or shared memberships (2-Person, 3-Person, 4-Person tiers). Includes 20% off events and 15% off merchandise.
• Limited Class Packages Limited class packages (e.g., 4x or 8x memberships) where students purchase a set number of classes for use within a defined period. Late cancellation or no-show results in losing one class.
• Gift Cards Digital or printed gift certificates available for purchase, delivered via email or in-studio with certificate and gift bag.

Quantifiable outcome

• Up to 600-700 calories burned in a 60-minute power yoga class
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Amansala Retreat CentercoreStrategic or Co-development Partner · 2 June 2023Amansala is a boutique hotel and retreat center in Tulum, Mexico that serves as the venue for 502 Power Yoga's destination yoga retreats. The partnership provides accommodations, meals, yoga shala space, and excursion coordination (cenote snorkeling, Mayan clay meditation) for retreat participants. 502PY organizes and leads yoga programming twice daily while Amansala handles hospitality and logistics.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Others

• Club Pilates: Largest boutique Pilates franchise in the U.S. Shares the boutique-membership model and recovering-from-injury consumer segment that 502PY serves through Hearts & Hips and Slow & Strong.
• Barry's: Premium boutique fitness brand combining HIIT treadmill and strength-floor workouts. Competes for high-spending consumers seeking instructor-led, music-driven fitness experiences akin to 502PY's Friday Flow and YOD.

Broad incumbents

• YogaWorks: Established multi-format yoga chain offering heated and non-heated classes, teacher training, and retail. Larger scale than 502PY but overlapping on class breadth, training programs, and merchandise.
• Life Time (Life Time Fitness): Large premium health club operator that competes for yoga-practicing consumers by offering yoga within a broader fitness amenity bundle. Competes with 502PY for share-of-wallet among Louisville-area fitness buyers.
• Orangetheory Fitness: National boutique fitness chain built around coach-led interval training with heart-rate technology. Adjacent competitor for the calorie-burning, time-constrained consumer 502PY targets via YOD.

Direct peers

• CorePower Yoga: The largest heated-power-yoga chain in the United States. Directly comparable to 502PY on heated vinyasa, HIIT-influenced formats, unlimited memberships, intro offers, and new-student acquisition flows.
• Y7 Studio: Boutique heated-yoga studio brand built around music-led vinyasa flows. Same target consumer (fitness-curious yoga buyer), same heated studio mechanic, and similar premium positioning to 502PY.
• Modo Yoga: International hot-yoga chain running community-focused studios with teacher training pipelines. Direct overlap on heated environments, class-format variety, and in-house teacher certification programs.
• hot8Yoga: Multi-location heated yoga studio chain with introductory offers and unlimited memberships. Highly comparable on class format mix, heat protocols, and new-student acquisition strategy.

Emerging players

• BLOK: Boutique fitness studio offering HIIT and yoga classes with a premium-brand aesthetic. Comparable to 502PY's YOD (yoga + HIIT) format and target demographic that wants time-efficient, high-intensity workouts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/502poweryoga
• Instagraminstagram.com/502poweryoga
• Xx.com/502poweryoga
• LinkedInlinkedin.com/company/502poweryoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 502 Power Yoga