SST
- Company typePrivate
- Founded1994
- HeadquartersDesio, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
SST firmographics
Firmographics- Name
- SST
- Legal name
- SST S.r.l.
- Website
- https://sst-italia.it
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SST industry classification
Industry- Product category
- Industrial Tooling and Automotive Components
- NAICS
- Other Motor Vehicle Parts Manufacturing (33639), Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), General Industrial Machinery & Equipment, Nec (3569), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
Keywords
Where SST is headquartered
LocationHeadquarters
- HQ city
- Desio
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
SST business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industrial Manufacturing & Engineering: Design, development, and production of moulds, tooling, and automotive components. Services include feasibility analysis, product industrialization, 2D/3D CAD drawings, and direct supply to automotive OEMs and Tier 1 suppliers. Revenue is project-based and recurring from established client relationships.
- B2B Wholesale Distribution: SST acts as a wholesale distributor for motorcycle, automotive, bicycle, motorhome, and commercial vehicle accessories. It sources branded products from authorized brand partners and resells to a network of dealers and retailers in Italy and abroad. Revenue is generated through product margins on bulk orders processed via the B2B platform. Customer and supplier satisfaction is described as core to operations.
- SST Engineering Solutions (Proprietary Brand): Since 2023, SST has launched its own branded products under SST Engineering Solutions, including tire compressors, LED lights, chains, disc locks, smartphone mounts, and intercoms. Products are sold through the same B2B distribution channel and dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SST Portable Tire Compressor – €69.99 retail |
| Unit Pricing | Pay-as-you-go | SST LED Lights – Xtreme Beam €199.99, Pro Beam €99.99 |
| Unit Pricing | Pay-as-you-go | SST Motorcycle Chains – €29.99 to €99.99 depending on model |
| Unit Pricing | Pay-as-you-go | SST Disc Locks – €24.99 to €59.99 depending on model |
| Unit Pricing | Pay-as-you-go | SST MOTOGRIP & MOTOGRIP PRO – €79.99 each |
| Unit Pricing | Pay-as-you-go | SST Speak&Ride intercoms – €39.99 (standard) and €59.99 (Pro) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
SST product offering
Product offeringCore offering
SST operates two complementary divisions. The Industrial division designs and manufactures moulds, progressive dies, transfer dies, thermoplastic moulds, and tooling using Creo and Catia CAD/CAM software, and supplies finished components and assemblies directly to automotive OEMs and Tier 1 suppliers. The Distribution division acts as a B2B wholesale distributor of branded motorcycle, automotive, bicycle, truck, and motorhome accessories through a proprietary e-commerce platform serving an authorized dealer network across Italy and Europe, and also markets its own SST Engineering Solutions branded product line.
Product overview
SST operates two main divisions: Industrial (engineering services, CAD design using Creo and Catia, mold/tooling construction, and manufacturing of automotive components) and Distribution (B2B wholesale distribution of motorcycle, automotive, truck, bicycle, and motorhome accessories). The distribution portfolio includes SST's proprietary SST Engineering Solutions brand (tire inflators, LED lights, locks, phone mounts, intercoms launched 2023-2024) and distributes over 25 third-party brands including Furygan (motorcycle apparel), Garmin/TomTom (GPS navigation), RedBull SPECT (goggles), ID221 (intercoms), Pioneer (car audio), NOCO (battery chargers), SIPOM (car care), Push&Block (motorcycle anti-theft), Meliconi MyBike (bicycle accessories), and BlockShaft (commercial vehicle locks). The company manages a B2B platform serving retailers across Italy and Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- SST Engineering Solutions Branded Product Line SST's proprietary branded product line launched in 2023 covering motorcycle, automotive, and cycling accessories including a portable cordless tire compressor (5 inflation modes, 4000mAh battery with power bank function), LED fog lights (Xtreme Beam 40W/4000LM IP67; Pro Beam 10W/3600LM IP68), hardened-steel motorcycle chains with security levels 8-14, compact disc locks with optional alarm, MOTOGRIP universal smartphone mounts with anti-vibration PRO variant, and Speak&Ride and Speak&Ride Pro Bluetooth 5.2 intercoms with noise-cancelling microphones. Sold to dealers and end consumers through SST's B2B distribution channel.
- Industrial Mould Design and Engineering Services End-to-end engineering design services using Creo and Catia CAD/CAM software for the development of moulds, progressive dies, transfer dies, block dies, thermoplastic moulds, and tooling. Includes feasibility analysis, product industrialization with cost analysis, and 2D/3D CAD drawings for automotive, appliance, design, and other industrial sectors.
- Industrial Tooling, Mould, and Component Manufacturing Manufacturing of finished components, assemblies, moulds, and tooling for automotive OEMs and Tier 1 suppliers. Clients include Ferrari, Magneti Marelli, KTM, CNH Industrial, Whirlpool, Honeywell, and Lavazza. Operations include organized warehouse and logistics with operational continuity for direct OEM supply.
- B2B Wholesale Distribution of Branded Accessories Wholesale B2B distribution of curated branded accessories covering motorcycle (Furygan, RedBull SPECT, ID221, Abus, Shapeheart), automotive and GPS (Garmin, TomTom, Pioneer), audio (Pioneer), energy (NOCO), cycling (Meliconi MyBike), commercial vehicle security (BlockShaft, Push&Block), and care products (SIPOM, Petronas). Serves dealers, specialist retailers, online stores, and resellers across Italy and Europe through a dedicated B2B platform with order management, logistics support, and technical training.
Quantifiable outcome
- SST was awarded the 'Sustainable Exhibitor Award EICMA 2024' for its innovative sustainable exhibition stand
Companies that use SST
Customer profileNamed customers29 records
Segments4 records
Ideal customer profiles2 records
SST technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SST partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered major, core, flagship and minor.
- SIPOMmajorSST distributes SIPOM car and motorcycle care products. Founded in 1969, SIPOM is an Italian brand specializing in professional cleaning products for car washes and automotive applications. The range includes pre-wash, manual wash, interior/exterior finishing, foams, and SIPOM 4BIKE motorcycle care line.
- Push&BlockmajorSST distributes Push&Block, an Italian brand of mechanical anti-theft devices for motorcycles and scooters. The core product is a stand lock system that prevents the centre stand from closing, blocking vehicle movement. Solutions include wheel locks and stand locks with key unlocking, no batteries required.
- NOCOmajorSST became a distributor of NOCO products in Italy from January 2025. NOCO is a leader in energy solutions including portable jump starters (Boost series) and smart battery chargers (Genius series) for cars and motorcycles. Products are targeted at professionals and enthusiasts in the vehicle maintenance sector.
- Meliconi MyBikemajorSST became the official distributor for Meliconi MyBike in Italy from 2024. MyBike is an Italian brand of bicycle accessories (supports, hooks, racks) with TÜV certification and 100% Made in Italy manufacturing. Products are universal, space-saving, and designed for easy installation.
- SST Engineering Solutions (internal brand)coreSST Engineering Solutions is SST's own branded product line launched in 2023. Products include portable tire compressors, LED motorcycle lights (Xtreme Beam, Pro Beam), motorcycle chains, disc locks, smartphone mounts (MOTOGRIP, MOTOGRIP PRO), and intercoms (Speak&Ride, Speak&Ride Pro). Distributed exclusively through SST's B2B dealer network.
- FuryganflagshipSST is the official distributor in Italy for Furygan, a leading French brand in motorcycle clothing and protective gear. Distribution includes jackets, trousers, gloves, boots, body armour, and accessories. SST provides access to the Furygan catalogue nationwide through its dealer network, with full after-sales support and technical assistance.
- RedBull SPECTflagshipSST is the official distributor in Italy for RedBull SPECT, a leading brand in motocross goggles and motorcycle accessories founded in 2019. Products feature polycarbonate construction, anti-fog technology, triple-layer foam, and are available in multiple colours and designs. SST distributes goggles and eyewear catalogues.
- Sansera EngineeringcoreSince 2006, SST has served as the Front Office and Business Development Europe for Sansera Engineering, an Indian automotive component manufacturer. SST manages European business development, client relations, and front-office functions for Sansera's European operations, including supply of steel forged components and aluminium forgings, machined parts, and sub-assemblies to European automotive clients.
- GarminflagshipSST is the official distributor in Italy for Garmin, the leading brand in GPS devices for cars and motorcycles. Distribution includes GPS sat-navs, navigation systems, dash cameras, parking sensors, and accessories. SST provides technical training, marketing materials, after-sales support, product customisation with retailer logos, and volume discounts.
- PioneermajorSST is an authorized Pioneer distributor for the B2B market in Italy, supporting installers, resellers, and industry professionals with a selected range of Pioneer car and motorcycle audio products including head units, speakers, amplifiers, subwoofers, and accessories.
- ID221majorSST distributes ID221 motorcycle intercoms (A2s, A2 Pro, X2 models) and IoT solutions in Italy. ID221 intercoms feature Bluetooth 5.2, noise-cancelling technology, universal helmet compatibility, weather resistance, and IoT app integration for remote updates and battery monitoring.
- BlockShaft (Gatelock Van, XVan)minorSST distributes BlockShaft security products for commercial vehicles including Gatelock Van (automatic/manual rear door lock) and XVan (safety lock for commercial vehicle cargo areas). Products protect cargo from theft and are designed for rapid loading/unloading operations.
- AbusminorSST distributes Abus security products. Abus is a leading German brand in security technology for vehicles, offering padlocks, chains, disc locks, and other anti-theft devices for motorcycles and bicycles.
- GPRminorSST distributes GPR products. GPR is an Italian brand specializing in exhaust systems and motorcycle performance accessories.
- Valter Moto ComponentsminorSST distributes Valter Moto Components products. Valter Moto is an Italian brand offering motorcycle components and accessories.
- OrionminorSST distributes Orion products for the motorcycle and automotive after-market.
- ShapeheartminorSST is the official distributor in Italy for Shapeheart, a leading brand in magnetic detachable phone cases and mounts for motorcycles, bicycles, and scooters. Weather-resistant polycarbonate cases with extra-strong magnet mounting system.
- SBS AccessoriminorSST distributes SBS Accessori products for motorcycles and automotive applications.
- PetronasminorSST distributes Petronas (and Petronas Sprinta) products, including lubricants and motorcycle care products.
- VerigaminorSST distributes Veriga products for the automotive and motorcycle after-market.
- TomTomminorSST is a distributor of TomTom GPS navigation devices for cars and motorcycles in Italy.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
SST competitors and assessment
Company assessmentDirect peers
- Selle Royal Group: Italian manufacturer and distributor of cycling and mobility accessories. Comparable to SST on the bicycle/accessories distribution and own-brand manufacturing angle.
- Italpresse Gauss: Italian press and mould manufacturer for automotive components. Directly competes with SST in the Italian automotive tooling space, particularly for high-tonnage press work and progressive dies.
- Sama S.r.l. Italian mould and tooling manufacturer serving automotive and industrial OEMs. Comparable to SST's Industrial division on geography, customer profile, and mould/tooling offering.
- GIVI S.r.l. Italian manufacturer and distributor of motorcycle aftermarket accessories (cases, locks, lighting). Directly comparable to SST's Distribution division and overlapping own-brand product categories.
- Pietro Galliani S.p.A. Italian metal stamping and mould manufacturer for automotive. Closely comparable to SST Industrial on automotive Tier 1/OEM tooling supply, with similar geographic and customer profile.
- Boldrocchi S.r.l. Italian industrial mould and tooling specialist with automotive and industrial exposure. Comparable mid-sized Italian mould maker to SST's Industrial division.
- Comet Racing S.r.l. Italian distributor of motorcycle parts and accessories. Competes with SST's Distribution division for Italian dealer relationships across premium brand portfolios.
Broad incumbents
- Rhiag Group: Pan-European automotive aftermarket parts distributor operating across multiple countries. Larger-scale incumbent compared to SST's Italy-focused Distribution division, with overlapping B2B dealer channel model.
- CMS Industries: Italian CNC machining and industrial equipment manufacturer. Overlaps with SST's industrial tooling competency at a much larger scale and broader industrial customer base.
- Oerlikon Group: Global industrial components and surface solutions group with automotive and tooling exposure. Much larger incumbent operating in similar end-markets as SST Industrial, though at a different scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SST social profiles
Digital presenceSST compliance and trust
Trust signalCompliance5 records
SST financial estimates
Financial estimateRevenue estimate
Valuation estimate
SST leadership team
Management profileNumber of profiles
Profiles1 record
SST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SST M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SST
What does SST do?
SST operates two complementary divisions. The Industrial division designs and manufactures moulds, progressive dies, transfer dies, thermoplastic moulds, and tooling using Creo and Catia CAD/CAM software, and supplies finished components and assemblies directly to automotive OEMs and Tier 1 suppliers. The Distribution division acts as a B2B wholesale distributor of branded motorcycle, automotive, bicycle, truck, and motorhome accessories through a proprietary e-commerce platform serving an authorized dealer network across Italy and Europe, and also markets its own SST Engineering Solutions branded product line.
Is SST a public or private company?
SST is a private company. It is classified as family owned and is currently operating.
When was SST founded?
SST was founded in 1994. It employs 11 to 50 people.
Where is SST based?
SST is headquartered in Desio, Italy, in the Europe region.
How does SST make money?
Three revenue lines are on record. Industrial Manufacturing & Engineering is the primary driver. The others are B2B Wholesale Distribution and SST Engineering Solutions (Proprietary Brand).
Who are SST's main competitors?
Direct peers on record are Selle Royal Group, Italpresse Gauss, Sama S.r.l., GIVI S.r.l., Pietro Galliani S.p.A., Boldrocchi S.r.l. and Comet Racing S.r.l.. Broad incumbents are Rhiag Group, CMS Industries and Oerlikon Group.
Does SST have an API?
No public API is recorded for SST.
What industry is SST in?
SST's product category is Industrial Tooling and Automotive Components. Its primary akta.pro industry code is CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution. Its NAICS code is 33639 and its SIC code is 5013.