Shapeheart
Shapeheart is a French hardware company that designs and sells a patented magnetic phone mounting system for motorcycles, bicycles, cars, and running, serving consumers across 20+ countries through 5,000+ retail points and direct e-commerce.
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shapeheart does
Shapeheart is a French hardware company that designs, manufactures, and distributes a proprietary magnetic phone mounting system for sports and mobility use cases. The company is headquartered in Paris, France, registered as SAS ILYU, and was founded in 2015 by co-founders Antoine and Michael Weisz (COO). It serves consumer end users across multiple activity segments including motorcycling, cycling, driving, and running.
The core product is a detachable magnetic phone sleeve/holder that pairs with a family of mounts and accessories. The patented system uses iron plates to confine the magnetic field, enabling strong attachment without disrupting smartphone electronics. The product family spans motorcycle and scooter mounts, bicycle mounts, car mounts, and running accessories (armbands, sports belts), plus adjacent accessories such as bike lights, anti-vibration kits, and race bib magnets. The shared magnetic interface is the technical anchor that unifies the lineup.
The business model is direct-to-consumer e-commerce through shapeheart.com combined with multi-channel retail distribution through major sporting goods chains (Intersport, Decathlon, Fnac) and specialty retailers, totaling 5,000+ points of sale across 20+ countries. Products are priced between €6.95 and €59. The company is bootstrapped: it launched via Kickstarter (nearly 1,000 units in the initial campaign) and has scaled without disclosed institutional capital, supporting its product line with a 10-year warranty and a 4.8/5 average rating across 7,241 reviews.
Shapeheart firmographics
Firmographics- Name
- Shapeheart
- Legal name
- SAS ILYU
- Website
- https://shapeheart.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shapeheart is a French hardware company that designs and sells a patented magnetic phone mounting system for motorcycles, bicycles, cars, and running, serving consumers across 20+ countries through 5,000+ retail points and direct e-commerce.
- Ownership category
- akta.pro rank
Shapeheart industry classification
Industry- Product category
- Sports Phone Mounts and Accessories
- NAICS
- Hardware Manufacturing (33251)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
- akta.pro secondary industries
- Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK), Wearable Accessories & Bands (straps, chargers, cases) (CRACAIAK)
Keywords
Where Shapeheart is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Shapeheart business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Product Sales: One-time purchase revenue from selling magnetic phone mounts, sleeves, accessories, and bike lights directly to consumers through e-commerce and retail partners. Products range from entry-level mounts (6.95€) to premium PRO BOOST kits (49.95€).
- Accessories and Spare Parts: Individual sale of replacement parts including sleeves, metal plates, straps, elastics, anti-vibration kits, and phone leashes. This enables product longevity and reduces waste while providing additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | PRO BOOST Motorcycle Phone Mount |
| One time/ perpetual license | Pay-as-you-go | Car Phone Mount |
| One time/ perpetual license | Pay-as-you-go | Car Mount Only |
| One time/ perpetual license | Pay-as-you-go | Bike Phone Holder |
| One time/ perpetual license | Pay-as-you-go | Bike Stem Phone Mount |
| One time/ perpetual license | Pay-as-you-go | Mini Magnetic Front and Rear Lights |
| One time/ perpetual license | Pay-as-you-go | Magnetic Sport Armband |
| One time/ perpetual license | Pay-as-you-go | Sports Belt |
| One time/ perpetual license | Pay-as-you-go | Soft Flask 300mL |
| One time/ perpetual license | Pay-as-you-go | Race Bib Magnets |
| One time/ perpetual license | Pay-as-you-go | Adhesive Metal Plate |
| One time/ perpetual license | Pay-as-you-go | Phone Leash |
| One time/ perpetual license | Pay-as-you-go | Replacement Mount (Strap and Elastics) |
| One time/ perpetual license | Pay-as-you-go | Anti-Vibration System |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Shapeheart product offering
Product offeringCore offering
Shapeheart designs, manufactures, and sells a patented universal magnetic mounting system for attaching smartphones during sports and mobility activities. The product portfolio includes magnetic phone mounts for motorcycles, scooters, bicycles, cars, running armbands, and belts, plus supporting accessories such as detachable sleeves, metal plates, anti-vibration systems, bike lights, and replacement parts. The detachable magnetic sleeve allows users to snap phones on and off any Shapeheart mount with one hand, with universal compatibility across all phone brands and activity types.
Product overview
Shapeheart is a French brand that invented and patents a universal magnetic system for attaching phones during sports and mobility activities. The product portfolio centers on this patented magnetic technology, comprising phone mounts for motorcycles, bikes, cars, and running, along with detachable magnetic sleeves and metal plates. The core offering includes PRO BOOST and classic motorcycle mounts with handlebar/stem/scooter/mirror attachments, bike mounts with handlebar/stem variants, car air vent mounts, and running accessories (armbands, belts). Supporting accessories include bike lights, anti-vibration systems, safety leashes, replacement sleeves, and straps. All products share universal magnetic compatibility, allowing the same sleeve or plate to work across different mount types. The company emphasizes durability (10-year warranty), vibration protection, and environmental responsibility through its magnetic system design.
Differentiator
Problem solved
Functional benefit
Products and services
- PRO BOOST Motorcycle Phone Mount Premium magnetic motorcycle phone mount with screw-on handlebar attachment, 360° articulated arm and shock absorber, designed for high-speed stability on motorcycles. Priced at €49.95.
- PRO Motorcycle Phone Mount Screw-mounted magnetic motorcycle phone mount with handlebar attachment (22-32mm diameter) and metal plate, providing stable hold and glare-free view for road riding.
- Motorcycle Phone Mount (Classic) Magnetic motorcycle phone mount with silicone elastic strap and protective sleeve for handlebar attachment, priced at €29.95.
- Phone Mount for Motorcycle Clip-on Handlebar Magnetic phone mount with half-handlebar design and protective sleeve designed for motorcycles with clip-on handlebars.
- MINI BOOST Half-Handlebar Phone Mount Magnetic phone mount with screw mount for half-handlebar motorcycles, featuring a 360° mini arm and tactile sleeve.
- Maxi Scooter Phone Mount Magnetic phone mount with secure screw-mount on scooter dashboards, designed for maxi scooters.
- Scooter and Motorcycle Mirror Phone Mount Magnetic phone mount screwed onto scooter and motorcycle mirrors, providing an alternative mounting location.
- RAM-type Ball/Sphere Motorcycle Phone Mount Magnetic phone mount with universal RAM ball mount attachment for motorcycles, enabling flexible positioning.
- PRO Bike Phone Mount Magnetic bike phone mount with screw attachment for handlebars, including protective sleeve.
- Bike Phone Mount (Universal)
- Bike Stem Phone Mount
- Magnetic Car Phone Mount Magnetic air vent car phone mount with metal plate, 360° rotation, priced at €19.95.
- Car Mount (Standalone)
- Magnetic Sport Armband Unisex adjustable magnetic sport armband with detachable waterproof touch-sensitive magnetic sleeve, fits arms 22-36cm circumference, priced at €29.95.
- Magnetic Sports Belt
- Magnetic Running Belt Adjustable running belt with storage pockets and magnetic touch sleeve attachment for phone.
- Race Bib Magnets Reusable magnetic attachment for race bibs that eliminates the need for pins, includes 4 sets of 2 magnets, priced at €12.95.
- Magnetic Mini Front and Rear Lights Magnetic rechargeable urban bike lights, IPX6 certified, with 36-lumen rear and 70-lumen front output, set includes mounts and USB-C cables, priced at €59.
- Magnetic Panoramic Front and Rear Lights Magnetic rechargeable ultra-visible panoramic front and rear bike lights for enhanced cyclist visibility.
- Universal Magnetic Helmet Mount Universal magnetic helmet mount that attaches Shapeheart magnetic bike lights to any helmet.
- Anti-Vibration System and Metal Plate Kit Anti-vibration system that reduces engine and road vibrations, protecting smartphone camera optical stabilizers. Compatible with PRO and PRO BOOST mounts.
- Adhesive Metal Plate Adhesive metal plate adapter to stick on phone cases, enabling universal magnetic attachment. 1.5mm thick, 48mm diameter, priced at €9.95.
- Phone Leash (Safety Cord) Adjustable 22cm safety lanyard for phone, compatible with all Shapeheart handlebars, half-handlebars and mirrors, priced at €9.95.
- Replacement Strap and Elastics Replacement strap and elastics for classic motorcycle and bike mounts, suitable for handlebars 20-50mm, priced at €6.95.
- Soft Flask 300mL Lightweight flexible 300mL water bottle with dirt-proof cap, compatible with Shapeheart running belt, PVC and BPA free, priced at €14.95.
- Classic Replacement Sleeve Waterproof touch-compatible magnetic sleeve, the core consumable of the Shapeheart system that attaches to all Shapeheart mounts.
- Replacement Sleeve with Camera Window Waterproof touch magnetic sleeve with a camera opening, compatible with Shapeheart mounts for action camera use cases.
- Waterproof Replacement Sleeve
- Booster 360° Arm
- Mini Booster Arm Mini 360° adjustable booster arm compatible with screw-on and half-handlebar mounts for compact installation.
Quantifiable outcome
- Tested and stable up to 225 km/h on motorcycle circuit
- +4 more outcomes
Companies that use Shapeheart
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles1 record
Shapeheart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shapeheart partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- IntersportflagshipMajor international sporting goods retailer with extensive network across Europe. Major distribution partner selling Shapeheart products in their retail stores.
- DecathlonflagshipGlobal sporting goods retailer with presence in over 60 countries. Key retail distribution partner for Shapeheart products.
- FnaccoreFrench electronics and entertainment retailer. Awarded Shapeheart the FNAC 2016 jury prize, providing early validation and brand credibility.
- MotoblouzcoreFrench online and retail motorcycle equipment specialist. Key partner for motorcycle segment distribution.
- DafycoreFrench motorcycle equipment retailer with both online and physical store presence. Distribution partner for motorcycle mounts.
- NorautocoreEuropean auto service and accessories retailer. Carries Shapeheart car phone mounts in their stores.
- Louis MotorradcoreGermany-based motorcycle gear specialist with European presence. Distribution partner for motorcycle phone mounts.
- Culture VelocoreFrench bicycle specialty retailer network. Key partner for cycling-specific product distribution.
- MediaMarktminorEuropean consumer electronics retailer. Carries Shapeheart phone mounts in select stores.
- KickstarterflagshipCrowdfunding platform where Shapeheart launched their initial campaign for the magnetic armband with heart rate sensor. The campaign funded the company's founding product development and initial production.
- AmazonminorGlobal e-commerce marketplace for additional online sales channel presence.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Shapeheart competitors and assessment
Company assessmentBroad incumbents
- Fitbit: Wearable fitness tracker maker whose heart-rate-monitoring armbands and wrist devices overlap with Shapeheart's original connected armband product concept. Adjacent category with cross-over customer demographics.
- Garmin: Dominant GPS cycling and motorcycle computer maker. Competes indirectly by offering dedicated GPS devices that reduce reliance on mounted smartphones, the primary use case Shapeheart serves.
- Apple (MagSafe): Apple's MagSafe accessory platform embeds magnets in iPhones natively and supports a wide third-party ecosystem of mounts, chargers, and accessories. Represents a structural incumbent threat to third-party magnetic mounting systems like Shapeheart's.
Direct peers
- SP Connect: German brand offering a magnetic phone mounting ecosystem with phone cases and sport/moto/bike mounts. Directly competes with Shapeheart on the magnetic sleeve concept and similar activity-segment use cases.
- Quad Lock: Australian company that pioneered the dual-stage locking (twist-and-lock) phone mount system for cycling, motorcycle, and running. Quad Lock is Shapeheart's closest direct competitor in the sports phone mount category with overlapping product lines and a similar customer base.
- Peak Design: California-based accessories company known for phone cases with integrated mounting (MagSafe-compatible) and the Out Front bike mount. Overlaps with Shapeheart in bike/car mounting and ecosystem accessories.
- Scosche: US consumer electronics accessories maker producing magnetic car phone mounts and bike/motorcycle holders. Directly comparable on car air vent magnetic mounting and broader phone accessory lines.
- RAM Mounts: US-based manufacturer of rugged mounting systems for phones, tablets, and cameras across motorcycles, bikes, vehicles, and marine. Offers competing modular mounting solutions for similar Shapeheart customer segments.
- Tigra Sport: Maker of the FitClic mounting system for motorcycle, bike, and outdoor phone mounts. Targets the same activity-based customer segments as Shapeheart with a similar modular mount + case ecosystem.
- Brodit: Swedish manufacturer of professional phone and tablet mounts for vehicles including motorcycles and trucks. Competes with Shapeheart in the motorcycle and vehicle mounting category with custom-fit solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shapeheart social profiles
Digital presenceShapeheart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shapeheart leadership team
Management profileNumber of profiles
Profiles2 records
Shapeheart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shapeheart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shapeheart
What does Shapeheart do?
Shapeheart designs, manufactures, and sells a patented universal magnetic mounting system for attaching smartphones during sports and mobility activities. The product portfolio includes magnetic phone mounts for motorcycles, scooters, bicycles, cars, running armbands, and belts, plus supporting accessories such as detachable sleeves, metal plates, anti-vibration systems, bike lights, and replacement parts. The detachable magnetic sleeve allows users to snap phones on and off any Shapeheart mount with one hand, with universal compatibility across all phone brands and activity types.
Is Shapeheart a public or private company?
Shapeheart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shapeheart founded?
Shapeheart was founded in 2017. It employs 1 to 10 people.
Where is Shapeheart based?
Shapeheart is headquartered in Paris, France, in the Europe region.
How does Shapeheart make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are accessories and Spare Parts.
Who are Shapeheart's main competitors?
Broad incumbents on record are Fitbit, Garmin and Apple (MagSafe). Direct peers are SP Connect, Quad Lock, Peak Design, Scosche, RAM Mounts, Tigra Sport and Brodit.
Does Shapeheart have an API?
No public API is recorded for Shapeheart.
What industry is Shapeheart in?
Shapeheart's product category is Sports Phone Mounts and Accessories. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts), with a secondary code of CRAAAJAK, Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders). Its NAICS code is 33251 and its SIC code is 3670.