SST

Name

SST

Legal name

SST S.r.l.

Website

https://sst-italia.it

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Tooling and Automotive Components

NAICS

Other Motor Vehicle Parts Manufacturing (33639), Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), General Industrial Machinery & Equipment, Nec (3569), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Mold design engineering
• Industrial tooling manufacturing
• Automotive component supply
• B2B accessory distribution
• Motorcycle accessories wholesale

Headquarters

HQ city

Desio

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Manufacturing & Engineering: Design, development, and production of moulds, tooling, and automotive components. Services include feasibility analysis, product industrialization, 2D/3D CAD drawings, and direct supply to automotive OEMs and Tier 1 suppliers. Revenue is project-based and recurring from established client relationships.
2. B2B Wholesale Distribution: SST acts as a wholesale distributor for motorcycle, automotive, bicycle, motorhome, and commercial vehicle accessories. It sources branded products from authorized brand partners and resells to a network of dealers and retailers in Italy and abroad. Revenue is generated through product margins on bulk orders processed via the B2B platform. Customer and supplier satisfaction is described as core to operations.
3. SST Engineering Solutions (Proprietary Brand): Since 2023, SST has launched its own branded products under SST Engineering Solutions, including tire compressors, LED lights, chains, disc locks, smartphone mounts, and intercoms. Products are sold through the same B2B distribution channel and dealer network.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

SST operates two complementary divisions. The Industrial division designs and manufactures moulds, progressive dies, transfer dies, thermoplastic moulds, and tooling using Creo and Catia CAD/CAM software, and supplies finished components and assemblies directly to automotive OEMs and Tier 1 suppliers. The Distribution division acts as a B2B wholesale distributor of branded motorcycle, automotive, bicycle, truck, and motorhome accessories through a proprietary e-commerce platform serving an authorized dealer network across Italy and Europe, and also markets its own SST Engineering Solutions branded product line.

Product overview

SST operates two main divisions: Industrial (engineering services, CAD design using Creo and Catia, mold/tooling construction, and manufacturing of automotive components) and Distribution (B2B wholesale distribution of motorcycle, automotive, truck, bicycle, and motorhome accessories). The distribution portfolio includes SST's proprietary SST Engineering Solutions brand (tire inflators, LED lights, locks, phone mounts, intercoms launched 2023-2024) and distributes over 25 third-party brands including Furygan (motorcycle apparel), Garmin/TomTom (GPS navigation), RedBull SPECT (goggles), ID221 (intercoms), Pioneer (car audio), NOCO (battery chargers), SIPOM (car care), Push&Block (motorcycle anti-theft), Meliconi MyBike (bicycle accessories), and BlockShaft (commercial vehicle locks). The company manages a B2B platform serving retailers across Italy and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• SST Engineering Solutions Branded Product Line SST's proprietary branded product line launched in 2023 covering motorcycle, automotive, and cycling accessories including a portable cordless tire compressor (5 inflation modes, 4000mAh battery with power bank function), LED fog lights (Xtreme Beam 40W/4000LM IP67; Pro Beam 10W/3600LM IP68), hardened-steel motorcycle chains with security levels 8-14, compact disc locks with optional alarm, MOTOGRIP universal smartphone mounts with anti-vibration PRO variant, and Speak&Ride and Speak&Ride Pro Bluetooth 5.2 intercoms with noise-cancelling microphones. Sold to dealers and end consumers through SST's B2B distribution channel.
• Industrial Mould Design and Engineering Services End-to-end engineering design services using Creo and Catia CAD/CAM software for the development of moulds, progressive dies, transfer dies, block dies, thermoplastic moulds, and tooling. Includes feasibility analysis, product industrialization with cost analysis, and 2D/3D CAD drawings for automotive, appliance, design, and other industrial sectors.
• Industrial Tooling, Mould, and Component Manufacturing Manufacturing of finished components, assemblies, moulds, and tooling for automotive OEMs and Tier 1 suppliers. Clients include Ferrari, Magneti Marelli, KTM, CNH Industrial, Whirlpool, Honeywell, and Lavazza. Operations include organized warehouse and logistics with operational continuity for direct OEM supply.
• B2B Wholesale Distribution of Branded Accessories Wholesale B2B distribution of curated branded accessories covering motorcycle (Furygan, RedBull SPECT, ID221, Abus, Shapeheart), automotive and GPS (Garmin, TomTom, Pioneer), audio (Pioneer), energy (NOCO), cycling (Meliconi MyBike), commercial vehicle security (BlockShaft, Push&Block), and care products (SIPOM, Petronas). Serves dealers, specialist retailers, online stores, and resellers across Italy and Europe through a dedicated B2B platform with order management, logistics support, and technical training.

Quantifiable outcome

• SST was awarded the 'Sustainable Exhibitor Award EICMA 2024' for its innovative sustainable exhibition stand

Named customers29 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

21 partnerships are on record, tiered major, core, flagship and minor.

• SIPOMmajorChannel Partner/ Reseller/ Distributor · 1 January 2026SST distributes SIPOM car and motorcycle care products. Founded in 1969, SIPOM is an Italian brand specializing in professional cleaning products for car washes and automotive applications. The range includes pre-wash, manual wash, interior/exterior finishing, foams, and SIPOM 4BIKE motorcycle care line.
• Push&BlockmajorChannel Partner/ Reseller/ Distributor · 1 January 2026SST distributes Push&Block, an Italian brand of mechanical anti-theft devices for motorcycles and scooters. The core product is a stand lock system that prevents the centre stand from closing, blocking vehicle movement. Solutions include wheel locks and stand locks with key unlocking, no batteries required.
• NOCOmajorChannel Partner/ Reseller/ Distributor · 1 January 2025SST became a distributor of NOCO products in Italy from January 2025. NOCO is a leader in energy solutions including portable jump starters (Boost series) and smart battery chargers (Genius series) for cars and motorcycles. Products are targeted at professionals and enthusiasts in the vehicle maintenance sector.
• Meliconi MyBikemajorChannel Partner/ Reseller/ Distributor · 1 January 2024SST became the official distributor for Meliconi MyBike in Italy from 2024. MyBike is an Italian brand of bicycle accessories (supports, hooks, racks) with TÜV certification and 100% Made in Italy manufacturing. Products are universal, space-saving, and designed for easy installation.
• SST Engineering Solutions (internal brand)coreOthers · 1 January 2023SST Engineering Solutions is SST's own branded product line launched in 2023. Products include portable tire compressors, LED motorcycle lights (Xtreme Beam, Pro Beam), motorcycle chains, disc locks, smartphone mounts (MOTOGRIP, MOTOGRIP PRO), and intercoms (Speak&Ride, Speak&Ride Pro). Distributed exclusively through SST's B2B dealer network.
• FuryganflagshipChannel Partner/ Reseller/ Distributor · 1 January 2023SST is the official distributor in Italy for Furygan, a leading French brand in motorcycle clothing and protective gear. Distribution includes jackets, trousers, gloves, boots, body armour, and accessories. SST provides access to the Furygan catalogue nationwide through its dealer network, with full after-sales support and technical assistance.
• RedBull SPECTflagshipChannel Partner/ Reseller/ Distributor · 1 January 2023SST is the official distributor in Italy for RedBull SPECT, a leading brand in motocross goggles and motorcycle accessories founded in 2019. Products feature polycarbonate construction, anti-fog technology, triple-layer foam, and are available in multiple colours and designs. SST distributes goggles and eyewear catalogues.
• Sansera EngineeringcoreStrategic or Co-development Partner · 1 January 2006Since 2006, SST has served as the Front Office and Business Development Europe for Sansera Engineering, an Indian automotive component manufacturer. SST manages European business development, client relations, and front-office functions for Sansera's European operations, including supply of steel forged components and aluminium forgings, machined parts, and sub-assemblies to European automotive clients.
• GarminflagshipChannel Partner/ Reseller/ DistributorSST is the official distributor in Italy for Garmin, the leading brand in GPS devices for cars and motorcycles. Distribution includes GPS sat-navs, navigation systems, dash cameras, parking sensors, and accessories. SST provides technical training, marketing materials, after-sales support, product customisation with retailer logos, and volume discounts.
• PioneermajorChannel Partner/ Reseller/ DistributorSST is an authorized Pioneer distributor for the B2B market in Italy, supporting installers, resellers, and industry professionals with a selected range of Pioneer car and motorcycle audio products including head units, speakers, amplifiers, subwoofers, and accessories.
• ID221majorChannel Partner/ Reseller/ DistributorSST distributes ID221 motorcycle intercoms (A2s, A2 Pro, X2 models) and IoT solutions in Italy. ID221 intercoms feature Bluetooth 5.2, noise-cancelling technology, universal helmet compatibility, weather resistance, and IoT app integration for remote updates and battery monitoring.
• BlockShaft (Gatelock Van, XVan)minorChannel Partner/ Reseller/ DistributorSST distributes BlockShaft security products for commercial vehicles including Gatelock Van (automatic/manual rear door lock) and XVan (safety lock for commercial vehicle cargo areas). Products protect cargo from theft and are designed for rapid loading/unloading operations.
• AbusminorChannel Partner/ Reseller/ DistributorSST distributes Abus security products. Abus is a leading German brand in security technology for vehicles, offering padlocks, chains, disc locks, and other anti-theft devices for motorcycles and bicycles.
• GPRminorChannel Partner/ Reseller/ DistributorSST distributes GPR products. GPR is an Italian brand specializing in exhaust systems and motorcycle performance accessories.
• Valter Moto ComponentsminorChannel Partner/ Reseller/ DistributorSST distributes Valter Moto Components products. Valter Moto is an Italian brand offering motorcycle components and accessories.
• OrionminorChannel Partner/ Reseller/ DistributorSST distributes Orion products for the motorcycle and automotive after-market.
• ShapeheartminorChannel Partner/ Reseller/ DistributorSST is the official distributor in Italy for Shapeheart, a leading brand in magnetic detachable phone cases and mounts for motorcycles, bicycles, and scooters. Weather-resistant polycarbonate cases with extra-strong magnet mounting system.
• SBS AccessoriminorChannel Partner/ Reseller/ DistributorSST distributes SBS Accessori products for motorcycles and automotive applications.
• PetronasminorChannel Partner/ Reseller/ DistributorSST distributes Petronas (and Petronas Sprinta) products, including lubricants and motorcycle care products.
• VerigaminorChannel Partner/ Reseller/ DistributorSST distributes Veriga products for the automotive and motorcycle after-market.
• TomTomminorChannel Partner/ Reseller/ DistributorSST is a distributor of TomTom GPS navigation devices for cars and motorcycles in Italy.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Selle Royal Group: Italian manufacturer and distributor of cycling and mobility accessories. Comparable to SST on the bicycle/accessories distribution and own-brand manufacturing angle.
• Italpresse Gauss: Italian press and mould manufacturer for automotive components. Directly competes with SST in the Italian automotive tooling space, particularly for high-tonnage press work and progressive dies.
• Sama S.r.l. Italian mould and tooling manufacturer serving automotive and industrial OEMs. Comparable to SST's Industrial division on geography, customer profile, and mould/tooling offering.
• GIVI S.r.l. Italian manufacturer and distributor of motorcycle aftermarket accessories (cases, locks, lighting). Directly comparable to SST's Distribution division and overlapping own-brand product categories.
• Pietro Galliani S.p.A. Italian metal stamping and mould manufacturer for automotive. Closely comparable to SST Industrial on automotive Tier 1/OEM tooling supply, with similar geographic and customer profile.
• Boldrocchi S.r.l. Italian industrial mould and tooling specialist with automotive and industrial exposure. Comparable mid-sized Italian mould maker to SST's Industrial division.
• Comet Racing S.r.l. Italian distributor of motorcycle parts and accessories. Competes with SST's Distribution division for Italian dealer relationships across premium brand portfolios.

Broad incumbents

• Rhiag Group: Pan-European automotive aftermarket parts distributor operating across multiple countries. Larger-scale incumbent compared to SST's Italy-focused Distribution division, with overlapping B2B dealer channel model.
• CMS Industries: Italian CNC machining and industrial equipment manufacturer. Overlaps with SST's industrial tooling competency at a much larger scale and broader industrial customer base.
• Oerlikon Group: Global industrial components and surface solutions group with automotive and tooling exposure. Much larger incumbent operating in similar end-markets as SST Industrial, though at a different scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sst.desio
• LinkedInlinkedin.com/company/sst-srl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SST