Sport.Fr

What Sport.Fr does

Sport.fr is a Paris-based French-language digital sports-media publisher, operated by SPORT.FR SAS (SIREN 430236885) within Groupe SPORT BUSINESS and headquartered at 16 avenue Hoche, 75008 Paris. It runs a free, ad-supported consumer portal covering more than 100 sports — including football, basketball, rugby, tennis, Formula 1, cycling, handball, MMA, and Olympic disciplines — and distributes a portfolio of vertical sister brands (buzz.sport.fr, afrique.sport.fr, e.sport.fr, Women Sports, Women Sports Africa, Sponsoring.fr, pro.sport.fr) targeting African, esports, women's-sport, and sports-business audiences in France, French-speaking Africa, and Belgium. The technology foundation is a web-based content management system with PIWIK/Matomo first-party analytics, a proprietary real-time live-scores module ("Multilive") covering seven core sports, and a Sirdata-powered audience-segmentation stack, with all infrastructure hosted on OVH SAS in Roubaix; the site is RGPD/CNIL-compliant and registered as Consent Management Platform n°92 under the IAB Europe Transparency & Consent Framework.

The company monetizes through four distinct revenue streams: (1) display and programmatic advertising sold through its in-house sales house "Régie Sport.fr" across the multi-brand portfolio; (2) sports-betting affiliate commissions generated via the dedicated "Paris sportifs" vertical that refers users to licensed French operators; (3) audience-data monetization enabled by the Sirdata data-marketing partnership; and (4) B2B sponsored content and rights-holder services delivered through Sponsoring.fr and pro.sport.fr. Pricing on the consumer side is freemium (no paywall), while B2B advertising and sponsorship inventory is sold quote-based through Régie Sport.fr, with no public rate card. The publisher is led by David Tomaszek as Directeur de la publication, operates with an 11–50 employee headcount, and has no public ticker or external investor roster disclosed.

Sport.fr's go-to-market is direct-to-consumer and content-led: audience is acquired organically through high-volume editorial publishing, SEO on long-tail French sports queries, and organic social sharing (Facebook, X/Twitter, YouTube, LinkedIn). B2B demand is generated through the specialized Sponsoring.fr and pro.sport.fr properties targeting brands, agencies, and rights-holders. Recurring visits are driven by the live-scores module and transfer/mercato coverage. The publisher has not disclosed revenue, funding history, or customer/partner counts, limiting external visibility into commercial scale; the parent group structure (Groupe SPORT BUSINESS) and absence of any disclosed M&A, restructuring, or IPO activity indicate a privately financed, steady-state media operator.

Name

Sport.Fr

Legal name

SPORT.FR SAS

Website

https://sport.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport.fr is a Paris-based French-language digital sports-media publisher operating a free, ad-supported portal covering 100+ sports alongside vertical sister brands targeting French-speaking Africa, esports, women's sport, and sports-business audiences, monetized via in-house advertising sales, sports-betting affiliate referrals, and B2B sponsored content.

Ownership category

akta.pro rank

Product category

Sports News Media

NAICS

Spectator Sports (71121)

akta.pro primary industry

Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)

akta.pro secondary industries

Sports Programming Syndication & Highlights Distribution (MPABAMAG), Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

Keywords

• Sports news media
• Live scores portal
• Sports betting content
• Digital advertising sales
• Editorial content network

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Display and programmatic advertising: Monetization through the in-house advertising sales house "Régie Sport.fr", selling direct and programmatic ad inventory across sport.fr and its sister properties (buzz.sport.fr, afrique.sport.fr, e.sport.fr, Women Sports, Sponsoring.fr, pro.sport.fr). Recurring revenue tied to audience reach.
2. Audience data monetization (Sirdata): Audience segmentation and data marketing powered by Sirdata enables the portal to monetize first-party traffic through advertising partners and audience-extension deals.
3. Sports betting affiliate content ("Paris sportifs"): Dedicated sports betting vertical with picks and odds, generating affiliate/referral commission from licensed French sportsbook operators when users register or place wagers.
4. Sponsored and branded content (B2B): B2B sponsorship-driven content and event coverage via the Sport Business group (Sponsoring.fr, pro.sport.fr), serving sponsorship and rights-holders with content production and visibility services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sport.fr is a free French-language multi-sport news and media portal published by SPORT.FR SAS that aggregates editorial coverage, transfer news, and real-time scores across 100+ sports, complemented by a network of vertical sub-brand sites (buzz.sport.fr, afrique.sport.fr, e.sport.fr, Women Sports, Sponsoring.fr, pro.sport.fr). It monetizes its audience through an in-house ad sales house (Régie Sport.fr), sports betting affiliate referrals (Paris sportifs), and B2B sponsored content for brands and rights-holders.

Differentiator

Problem solved

Functional benefit

Brands

• buzz.sport.fr: Entertainment and buzz-style sports content from the Sport.fr network.
• afrique.sport.fr
• e.sport.fr
• Women Sports (womensports.fr)
• Women Sports Africa (africa.womensports.fr)
• Sponsoring.fr
• pro.sport.fr

Products and services

• Sport.fr — Core Sports News Portal Free French-language multi-sport news and editorial website covering 100+ sports including football, basketball, rugby, tennis, Formula 1, cycling, handball, MMA, and Olympic disciplines. Targeted at French-speaking sports fans.
• Multilive — Live Scores Service Proprietary-branded real-time live scores / results module aggregating simultaneous in-game results across football, tennis, handball, rugby, basketball, hockey, and volleyball. For sports fans seeking real-time multi-sport tracking.
• Transferts — Football Transfer Market Vertical Dedicated vertical providing football transfer news, rumors, confirmed deals, and mercato coverage. Targeted at French football followers tracking player movements.
• Paris Sportifs — Sports Betting Content Hub Vertical delivering sports betting odds, picks, and probable lineups (compos probables) accompanying match coverage, with affiliate referral links to licensed French sportsbook operators. Targeted at French adult sports bettors.
• Buzz.sport.fr — Buzz & Viral Sports Sub-brand Sister sub-brand providing entertainment and viral sports stories, pop-culture sport content, and trending coverage with a lighter editorial tone. Targeted at a younger audience seeking non-traditional sports content.
• Afrique.sport.fr — African Sports Sub-brand Sister sub-brand providing French-language sports news and coverage targeted at Francophone and pan-African sports audiences, including African football leagues, athletes, and continental tournaments.
• e.sport.fr — Esports Sub-brand Sister sub-brand dedicated to esports coverage, gaming news, and competitive gaming tournaments. Targeted at esports and gaming-adjacent audiences.
• Women Sports (womensports.fr / africa.womensports.fr) — Women's Sports Sub-brand Sister sub-brand covering women's sport across France (womensports.fr) and Africa (africa.womensports.fr), including news, profiles, and competition coverage. Targeted at women's-sports enthusiasts.
• Sponsoring.fr — B2B Sports Sponsorship Media B2B sub-brand dedicated to French-language sports marketing, sponsorship intelligence, and rights-holder news. Targeted at brands, agencies, and rights-holders operating in sports sponsorship.
• Régie Sport.fr — In-House Advertising Sales House B2B advertising sales operation selling display, programmatic, sponsored content, and betting-operator partnerships across the Sport.fr network. Targeted at advertisers, brands, and rights-holders purchasing media inventory.

Quantifiable outcome

• Coverage of 100+ sports disciplines via a single editorial platform and sister vertical sites.
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• SPORT BUSINESS (parent group)flagshipStrategic or Co-development PartnerSport.fr is published by SPORT.FR SAS, which sits within the SPORT BUSINESS media group. The parent group coordinates the portfolio of sports properties (sport.fr, buzz.sport.fr, afrique.sport.fr, e.sport.fr, Women Sports, Women Sports Africa, Sponsoring.fr, pro.sport.fr) and the in-house advertising sales house Régie Sport.fr.
• OVH SAScoreTechnology or IntegrationOVH SAS hosts the Sport.fr portal and infrastructure from its data center at 2 rue Kellermann, BP 80157, 59053 Roubaix Cedex 1, France. Hosting is a critical operational dependency for delivery of all sport.fr properties.
• SirdatacoreTechnology or IntegrationSirdata is a third-party data-marketing provider used by sport.fr to enable audience segmentation and advertising monetization. Operates under joint-controller arrangements for audience-data processing.
• PIWIK (Matomo)coreTechnology or IntegrationPIWIK analytics is used to measure site traffic and audience behavior across sport.fr and its sister sites, supporting editorial and commercial decisions.
• Fondation HAVOBAminorGTM or Marketing PartnerFondation HAVOBA is listed as a partner of the Sport.fr / SPORT BUSINESS group, suggesting aligned content, awareness, or sponsorship activity.
• Foot AfricaminorGTM or Marketing PartnerFoot Africa is referenced as a partner/media property in the SPORT BUSINESS group ecosystem, supporting coverage of African football alongside afrique.sport.fr.
• Women SportscoreStrategic or Co-development PartnerWomen Sports is a sister brand in the SPORT BUSINESS group focused on women's sport, extending Sport.fr's vertical reach.
• Sponsoring.frcoreStrategic or Co-development PartnerSponsoring.fr is a sister B2B brand in the SPORT BUSINESS group dedicated to sports marketing and sponsorship intelligence.
• pro.sport.frminorStrategic or Co-development Partnerpro.sport.fr is a sister professional/B2B property in the group, complementing Sponsoring.fr.
• buzz.sport.frminorStrategic or Co-development Partnerbuzz.sport.fr is a sister brand focused on viral, pop-culture, and buzz-driven sports content.
• afrique.sport.frcoreStrategic or Co-development Partnerafrique.sport.fr is the group's French-language African-sport vertical, extending reach into African sports audiences.
• e.sport.frminorStrategic or Co-development Partnere.sport.fr is the group's esports vertical, complementing the traditional sports portfolio with gaming/esports coverage.
• CNIL (Commission Nationale de l'Informatique et des Libertés)minorOthersCNIL is the French data-protection authority. Sport.fr's cookie and tracking practices (PIWIK, Sirdata, etc.) are disclosed in alignment with CNIL guidance; this is a regulatory relationship rather than a commercial partnership.
• French licensed sportsbook operators (Paris sportifs)coreChannel Partner/ Reseller/ DistributorSport.fr operates a dedicated "Paris sportifs" vertical where licensed French betting operators are referenced as commercial partners, generating affiliate/referral commission for the portal when users register or wager.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Goal.com: Global digital football media network with multilingual coverage including French. Comparable in offering multi-sport news, live scores, and betting affiliate content across geographies.
• Eurosport (Eurosport.fr): Pan-European sports broadcaster and digital portal (Warner Bros. Discovery) with extensive French-language sports coverage, live scores, and video highlights — a broader incumbent offering overlapping content with Sport.fr.

Direct peers

• Foot Mercato: Leading French football-focused media site with transfer news, live scores, and betting content — directly comparable to Sport.fr's football/transfer verticals and Paris sportifs offering.
• RMC Sport: Major French sports news and live-scores destination owned by Altice, combining editorial, video, and betting content. Competes directly with Sport.fr for French-speaking sports fans and programmatic ad inventory.
• Le10sport.com: French digital sports media site covering football, transfer rumors, and multi-sport news — a smaller direct competitor targeting similar French-speaking sports audiences with similar ad-supported monetization.
• Maxifoot: Established French sports news site specializing in football live scores, results, and transfer news. Comparable to Sport.fr's Multilive and Transferts modules, with overlapping audience and ad-revenue model.
• L'Équipe: France's flagship daily sports newspaper and digital sports portal, covering 100+ sports with news, live scores, and betting content — Sport.fr's most direct domestic competitor for French sports audiences and ad budgets.

Regional players

• France Football: Iconic French football magazine (L'Équipe group) with deep football editorial coverage. Comparable audience and football content depth to Sport.fr, though more football-focused than multi-sport.

Emerging players

• So Foot: French football culture magazine with strong editorial brand and growing digital presence. Adjacent peer sharing the French football audience and editorial sponsorship opportunities.
• Jeunes Footeux: Niche French football news and entertainment site with viral content focus — comparable to buzz.sport.fr's positioning within the Sport.fr network, sharing similar younger-audience, ad-supported monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/filsport

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport.Fr