What Bleichert does

Bleichert (legal entity: BLEICHERT Automation GmbH & Co. KG) is a privately held German industrial automation specialist headquartered in Osterburken, Baden-Württemberg, with nearly 150 years of accumulated expertise in conveyor, material handling, and transport technology. The company designs, engineers, and manufactures modular automation systems — including gantry systems, accumulating pallet conveyors (montaflex 3G), roller/chain/belt conveyor lines, omni-directional automated guided vehicles with SLAM navigation, storage solutions (carousel, vertical ASRS, high-bay warehouses), and the PALETTINO L autonomous counterbalance forklift. Its proprietary NC controls, electrical systems, and software are coordinated with the mechanical product line, and a web-based configurator enables customer-side product customization with CAD data output.

Bleichert operates a direct-to-customer B2B sales motion serving global industrial enterprises across four primary verticals: Automotive, Logistics, Mechanical Engineering, and Defence. Revenue is generated primarily through project-based sale of customized automation systems, supplemented by contract manufacturing (CNC machining, welding, laser machining, assembly), custom switch cabinet construction (notably with Rittal enclosures), and recurring after-sales services covering spare parts, retrofit, installation, and warranty. Pricing is quote-based with no public disclosure; mid-funnel engagement is supported through online product configurators and a multilingual website.

The company is structured as a GmbH & Co. KG with 11–50 employees, manages a 10% training quota, and is led by Managing Directors Reinald Weiss and Maximilian A. Weiss. It maintains a dedicated careers portal, active social media presence (YouTube, Facebook, LinkedIn, Instagram, TikTok), and was recognized as a kununu Top Company 2024. No subsidiaries, funding rounds, or M&A activity are disclosed, and the firm is privately held with no public financials.

Name

Bleichert

Legal name

BLEICHERT Automation GmbH & Co. KG

Website

https://bleichert.de

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Conveyor and Conveying Equipment Manufacturing (333922)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Conveyors & Sortation Systems (Warehouse & Parcel) (IMAHABAC)

akta.pro secondary industries

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Industrial automation systems
• Material handling equipment
• Conveyor systems
• Automated guided vehicles
• Gantry systems

Headquarters

HQ city

Osterburken

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Industrial Automation Systems: Design, engineering, and manufacturing of customized automation systems including conveyor systems, AGVs, gantry systems, and storage solutions for industrial clients. Revenue is generated through project-based sales of complete systems.
2. Contract Manufacturing / Production Services: Contract manufacturing services offering individual and repeat production of components, including CNC machining, welding, laser machining, and assembly. Customers send data in appropriate format and receive quotes for production.
3. Switch Cabinet Construction: Customized professional switch cabinet construction services from individual prototypes to series production, including Rittal products and standard-compliant processing (DIN EN IEC 61439).
4. After-Sales Service and Spare Parts: Comprehensive service including spare parts supply, modifications, retrofits, warranty services, installation, and ongoing maintenance for installed systems.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Bleichert designs, engineers, and manufactures customized industrial automation and material handling systems, including gantry systems, modular conveyor systems, the patented montaflex 3G accumulating pallet conveyor, omni-directional automated guided vehicles (AGVs) with SLAM navigation, and storage solutions such as carousel and high-bay warehouses. The company also offers the PALETTINO L autonomous counterbalance forklift, in-house switch cabinet construction, contract manufacturing, and after-sales service for industrial customers in automotive, logistics, mechanical engineering, and defense.

Product overview

BLEICHERT offers a comprehensive portfolio of modular material handling and automation solutions. The core product lineup includes Gantry Systems (Portal systeme) for automated handling and loading/unloading of machine tools; Conveyor Systems (Fördersysteme) with roller, chain, and belt conveyors; montaflex 3G Accumulating Pallet Conveyor Solutions for buffering and transporting workpieces; Omni-directional AGV Systems for flexible driverless transport; Storage Solutions including carousel storage, vertical ASRS, and high-bay warehouses; and PALETTINO L, an autonomous counterbalance forklift for warehouse logistics. These products are complemented by Switch Cabinet Construction and Contract Manufacturing services, and supported by a web-based BLEICHERT Configurator for customizing gantry systems and conveyors.

Differentiator

Problem solved

Functional benefit

Brands

• BLEICHERT: Primary brand name for automation, conveyor technology, and material handling solutions
• montaflex 3G
• PALETTINO
• PALETTINO L
• PALETTINO L

Products and services

• BLEICHERT Gantry Systems (Portal systeme) Customized gantry systems for handling and automation in manufacturing processes, available in seven sizes with modern NC control concepts for industrial customers.
• BLEICHERT Conveyor Systems (Fördersysteme) Modular conveyor systems including roller, chain, belt, and SKID heavy-duty conveyors for transporting and accumulating workpieces and pallets in industrial production.
• montaflex 3G Accumulating Pallet Conveyor System Highly flexible, modular accumulating pallet conveyor system with patented steel construction and weight-independent automatic accumulation, suitable for businesses of any size.
• Omni-directional AGV Systems (Fahrerlose Transportsysteme) Driverless transport vehicles (AGVs) with SLAM navigation, modular drive concept, 2 security scanners for 360-degree protection, and VDA-5050 compatibility, combinable with conveyor technology elements.
• BLEICHERT Storage Solutions (Lagertechnik) Storage solutions including carousel storage, vertical carousel storage (ASRS), and high-bay warehouses for efficient space utilization in production and assembly environments.
• PALETTINO L Autonomous Counterbalance Forklift Autonomous counterbalance forklift for moving EPAL pallets and pallet cages in warehouses, designed for small and medium-sized companies with SLAM navigation and 3-D obstacle avoidance.
• Switch Cabinet Construction Service Customized professional switch cabinet construction services from individual prototypes to series production, including control panels and motor control boxes, tested per DIN EN IEC 61439.
• Production Depth / Contract Manufacturing Service Contract manufacturing services offering individual and repeat production of components, including CNC machining, welding, laser machining, and assembly.

Quantifiable outcome

• Noise emission max. 75 dB(A) for gantry systems
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Swisslog: Warehouse and distribution center automation provider offering conveyor/ASRS systems, AGVs, and intralogistics software — directly comparable to Bleichert's storage solutions and AGV portfolio for logistics customers.
• TGW Logistics Group: Austrian family-owned integrator of warehouse automation including conveyor systems, pallet handling, and storage/retrieval technology — directly comparable mid-sized automation competitor.
• BEUMER Group: Family-owned German intralogistics specialist focused on conveying, loading, palletizing, and packaging systems — comparable custom-engineered conveyor systems for industrial and logistics customers.
• Kardex Group: Swiss-listed supplier of automated storage solutions including vertical carousels and ASRS — direct overlap with Bleichert's Storage Solutions (Lagertechnik) product line for small and medium warehouse customers.
• Grenzebach: German family-owned industrial automation specialist with directly overlapping product categories in gantry systems, conveyor technology, AGVs/FTS, and intralogistics automation — serving automotive, glass, and building materials customers globally.
• KNAPP: Austrian-headquartered intralogistics specialist providing custom warehouse automation, conveying systems, and AGV-based solutions for retail, healthcare, and industrial customers — comparable mid-sized family-controlled automation house.
• SSI Schäfer: Family-owned global intralogistics company providing conveyor systems, ASRS, pallet handling, and warehouse automation — directly comparable product mix and customer verticals (automotive, logistics).

Emerging players

• Mobile Industrial Robots (MiR): Teradyne-owned specialist in autonomous mobile robots for material handling — directly comparable AGV/AMR technology to Bleichert's omni-directional FTS-Baukasten and PALETTINO platforms.

Broad incumbents

• Dematic: KION Group subsidiary and global incumbent in intralogistics — overlapping offering in conveyor systems, ASRS, pallet handling, and AGVs, but serving much larger enterprise customers across more geographies.
• Jungheinrich: Global incumbent in material handling — competes with PALETTINO L in autonomous counterbalance forklifts and intralogistics, but operates at vastly larger scale with broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bleichert_automation
• YouTubeyoutube.com/channel/UCCGyAQQWQPunPQYj0bwwuaA
• Facebookfacebook.com/people/Bleichert-Automation-GmbH-Co-KG/61553776371168
• LinkedInde.linkedin.com/company/bleichert-automation
• Instagraminstagram.com/bleichert.karriere
• TikToktiktok.com/@bleichert.automation

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bleichert