Brier Grieves

What Brier Grieves does

Brier Grieves Insurance is a family-owned independent insurance agency headquartered in Tampa, Florida, operating for over 30 years under the leadership of Brier Grieves (President) and Sam Grieves (Vice President), with Tyler and John Grieves also on the team. The agency brokers personal and commercial insurance through more than 50 carrier partners including Allstate, Chubb, Hartford, Liberty Mutual, Nationwide, Progressive, Travelers, and the National Flood Insurance Program, offering over 50 distinct product lines spanning home, auto, flood, umbrella, and high-net-worth coverage on the personal side and Business Owners Policies, workers' compensation, cyber liability, D&O, commercial property, SBA loan insurance, and specialized industry programs (professional services, restaurants, contractors, landlords, hospitality, and franchise owners) on the commercial side. Distribution is advisor-led via phone, web quote forms, and in-person consultations at the Tampa office, supplemented by a digital Service Center portal (built on EzLynx) for client self-service on policy changes, certificates, bill pay, and claims.

The firm's revenue model is commission-based — carriers pay commissions on new policy sales and renewals, and the agency does not charge direct advisory fees to clients. Go-to-market is sales-led rather than digital self-serve, anchored by long-tenured licensed advisors handling personal and commercial accounts, with bottom-of-funnel demand generated through a referral program and mid-funnel demand influenced by Google Reviews. The agency is licensed across at least seven southeastern states (Florida, Georgia, Alabama, South Carolina, Mississippi, Louisiana, Texas) and is differentiated by Florida-specific risk expertise (hurricanes, flooding, storm damage), multi-carrier selection, and industry-specific specialty programs including a Steak n' Shake franchise owners program and the BGA Property Market Specialty for commercial property owners. The agency is a member of the SIAA (Strategic Insurance Agency Alliance) and an affiliate of Trusted Choice, two national independent-agent networks providing aggregated carrier access and brand credibility.

Name

Brier Grieves

Legal name

Brier Grieves Insurance

Website

https://briergrievesinsurance.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Brier Grieves Insurance is a family-owned independent insurance agency based in Tampa, FL that brokers personal and commercial insurance through 50+ carrier partners for individuals, families, and small-to-mid-sized businesses across the southeastern United States.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Independent insurance agency
• Commercial insurance brokerage
• Personal lines insurance
• Commercial property insurance
• Risk management services

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Brier Grieves Insurance generates revenue primarily through commissions paid by insurance carrier partners. Commissions are earned on new policy sales and renewals. The agency does not charge clients direct fees for their advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Brier Grieves Insurance is a family-owned independent insurance agency that brokers business and personal insurance products on behalf of multiple top-rated carrier partners. The agency provides licensed-advisor-driven policy placement, policy servicing, and risk management advisory across commercial and personal lines, earning revenue through carrier commissions on new sales and renewals.

Product overview

Brier Grieves Insurance operates as an independent insurance agency offering a comprehensive portfolio of insurance products and services organized into two main categories: Business Insurance and Personal Insurance. The agency provides specialized coverage programs including commercial property specialty (BGA), SBA loan insurance, and franchise owner programs. Their product architecture consists of core insurance lines (business auto, commercial property, home, auto) supplemented by numerous add-on modules and endorsements (umbrella, cyber liability, workers' compensation, flood coverage) and industry-specific solutions (restaurant, contractor, hospitality, landlord). The agency represents multiple insurance carriers and offers policy management through a client service center portal. The company also provides risk management advisory services and educational tools like interactive coverage graphics to help clients understand their insurance needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance

Quantifiable outcome

• Serving clients locally in Tampa, FL and across multiple states

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• SIAA (Strategic Insurance Agency Alliance)coreStrategic or Co-development PartnerBrier Grieves Insurance is associated with SIAA, a strategic insurance agency alliance that provides tools and resources to member agencies. This partnership enables the agency to access competitive products and support services.
• Trusted ChoicecoreStrategic or Co-development PartnerAgency is affiliated with Trusted Choice, an independent insurance agency brand association that provides marketing resources and brand recognition for independent agents.
• AllstateminorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products through the agency.
• American IntegrityminorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal lines coverage.
• American ModernminorChannel Partner/ Reseller/ DistributorInsurance carrier partner.
• AmTrustminorChannel Partner/ Reseller/ DistributorInsurance carrier partner.
• ChubbminorChannel Partner/ Reseller/ DistributorInsurance carrier partner - high-end personal and commercial insurance provider.
• Citizens Property Insurance CorporationminorChannel Partner/ Reseller/ DistributorFlorida's nonprofit property insurer of last resort, offering coverage to properties unable to obtain coverage through private insurers.
• Foremost Insurance GroupminorChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in specialty products.
• GeoVeraminorChannel Partner/ Reseller/ DistributorInsurance carrier partner.
• HagertyminorChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in classic car and watercraft insurance.
• HartfordminorChannel Partner/ Reseller/ DistributorInsurance carrier partner - major commercial and personal lines insurer.
• Liberty MutualminorChannel Partner/ Reseller/ DistributorInsurance carrier partner.
• NationwideminorChannel Partner/ Reseller/ DistributorInsurance carrier partner.
• ProgressiveminorChannel Partner/ Reseller/ DistributorInsurance carrier partner.
• Pure InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partner - high-value homes and possessions.
• TravelersminorChannel Partner/ Reseller/ DistributorInsurance carrier partner.
• National Flood Insurance Program (NFIP)minorChannel Partner/ Reseller/ DistributorFederal flood insurance program administered through write-your-own carriers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Brown & Brown, Inc. Public insurance brokerage with a long history of acquiring independent agencies; comparable because it competes for the same Florida and southeastern commercial and personal lines customers and has actively rolled up smaller agencies of similar profile to Brier Grieves.
• Lockton Companies: Largest privately held insurance brokerage in the U.S., offering personal and commercial lines brokerage across all 50 states; comparable as a private, independent-model broker that scales the agency-broker concept nationally and competes for the same mid-market and commercial clients Brier Grieves serves.
• Hub International: Large private insurance brokerage with significant U.S. middle-market and personal lines presence; comparable as a multi-carrier intermediary competing for the same commercial and personal accounts, especially across southeastern states.
• Arthur J. Gallagher & Co. Major global insurance brokerage and risk management firm with deep middle-market and commercial lines capabilities; competes with Brier Grieves for commercial accounts in Florida and across the multi-state southeastern footprint.

Direct peers

• Burns & Wilcox: Specialty insurance brokerage distributing excess and surplus lines through a network of independent agent relationships; comparable as a specialty-focused brokerage that complements standard markets, similar to how Brier Grieves leverages specialty programs like BGA Property.
• RPS Insurance Brokerage: Specialty insurance brokerage distributing commercial and personal lines through independent agents; comparable as a multi-carrier intermediary with specialty expertise that competes for similar middle-market and specialty accounts.
• Heffernan Insurance Brokers: Mid-sized independent insurance brokerage operating across multiple states with personal, commercial, and specialty lines; closely comparable in business model (multi-carrier independent agency) and mid-market customer focus, though larger in scale.

Regional players

• Krauter Insurance: Independent insurance agency based in Florida offering personal and commercial lines; comparable as a similarly-sized regional independent agency competing for the same Florida-based personal and small commercial accounts.
• Foundation Insurance: Florida-based independent insurance agency serving personal and commercial clients; directly comparable as a regional peer competing in the same Tampa/Florida market with similar carrier access and product mix.

Others

• SIAA (Strategic Insurance Agency Alliance): Strategic alliance network of independent insurance agencies providing member agencies with carrier access, tools, and resources; comparable as an ecosystem partner that Brier Grieves leverages for competitive products and as a peer network of similarly structured independent agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BrierGrievesInsurance
• Instagraminstagram.com/briergrievesinsurance?igsh=NjY1dmtydGR4eHJ3
• Xx.com/AskBrierGrieves

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brier Grieves