Foundation Insurance of Florida
- Company typePrivate
- Founded2009
- HeadquartersBoca Raton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Foundation Insurance of Florida firmographics
Firmographics- Name
- Foundation Insurance of Florida
- Legal name
- The Baldwin Group
- Website
- https://fifamily.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Foundation Insurance of Florida industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
- akta.pro secondary industries
- Small Group Health Insurance (2–50/100) (FSAIAFAD), Standalone Umbrella Liability (FSAJANAE)
Keywords
Where Foundation Insurance of Florida is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Foundation Insurance of Florida business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Insurance Brokerage Commissions: Earns commissions from insurance carriers for placing business. Acts as an independent insurance agency with preferred relationships with leading insurers providing competitive rates and coverage options to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing for all insurance products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Foundation Insurance of Florida product offering
Product offeringCore offering
Foundation Insurance of Florida, now operating under The Baldwin Group brand, is an independent insurance agency and brokerage that places personal and commercial coverage with leading carriers and earns commissions on placed business. Its portfolio spans personal lines (auto, home, life, Medicare, individual health), business insurance (cyber, surety, management liability, M&A, industry-specific coverage for construction, energy, healthcare, manufacturing, real estate, transportation), employee benefits, private client/high-net-worth coverage, reinsurance, specialty MGA, embedded insurance, and wealth management.
Product overview
Foundation Insurance of Florida, now operating as The Baldwin Group, is a multi-line insurance and benefits firm offering a comprehensive portfolio of insurance products and services. The company operates under a platform-plus-modules architecture, providing core business lines including Business Insurance (with specialized solutions for Cyber, Government Contracting, International, Management Liability, Mergers & Acquisitions, and Surety across industries like Construction, Energy, Healthcare, Manufacturing, Real Estate, and Transportation), Employee Benefits (with services spanning Alternative Funding, Analytics & Underwriting, Benefits Compliance, Communications & Engagement, Pharmacy Benefit Consulting, and Population Health Management), Personal Insurance (covering Auto/Vehicle, Home/Property, Individual Health, Medicare, and Life), and Private Client services (for high-value assets including Collector Cars, Collections, Farm & Equine, High-Value Homes, and Marine & Mega Yacht). Additional offerings include Reinsurance, Specialty MGA, Embedded Insurance, and Wealth Management services.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance Personal lines insurance products for individuals and families, covering auto and vehicle, home and property, individual health, Medicare, and life insurance. Designed for Florida residents and other personal insurance consumers seeking bundled household coverage through a single advisor.
- Business Insurance Commercial insurance solutions for businesses across multiple industries and risk areas, including cyber, government contracting, international, management liability, mergers and acquisitions, and surety coverage, as well as industry-specific packages for construction, energy, healthcare, manufacturing, real estate, and transportation.
- Employee Benefits Employee benefits services for employer clients, including health insurance, retirement consulting, ancillary benefits, public entity benefits, international benefits, alternative funding, analytics and underwriting, benefits compliance, communications and engagement, pharmacy benefit consulting, and population health management.
- Private Risk (Private Client) High-value personal insurance for affluent clients, covering auto and collector cars, collections and valuables, farm and equine, high-value homes, marine and mega yacht, and personal umbrella excess liability coverage.
- Reinsurance Reinsurance services supporting risk distribution and capacity enhancement for insurance carriers and partners.
- Specialty MGA Specialty Managing General Agent services for specialized insurance products, underwriting and program administration on behalf of carrier partners.
- Embedded Insurance Embedded insurance solutions integrated into third-party platforms or products, enabling partner companies to offer insurance at the point of need.
- Wealth Management Wealth management and retirement planning services, including asset management and retirement plan consulting for individuals and businesses.
Companies that use Foundation Insurance of Florida
Customer profileSegments2 records
Ideal customer profiles3 records
Foundation Insurance of Florida technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Foundation Insurance of Florida partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Leading Insurers (Unnamed)corePreferred relationships with leading insurance carriers that provide competitive coverage options and rates to customers. The agency acts as a distribution channel for these insurers, earning commissions on placed business.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Foundation Insurance of Florida competitors and assessment
Company assessmentEmerging players
- Acrisure: Rapidly-growing tech-enabled insurance brokerage built through aggressive agency roll-ups. Comparable as a multi-line, multi-product broker pursuing Florida and Southeast US market presence through local agency acquisitions.
Broad incumbents
- Lockton: Largest privately-held insurance broker globally with extensive commercial, employee benefits, and specialty practices. Comparable as a non-captive, advisor-led broker offering commercial package, surety, cyber, and benefits consulting.
- Marsh McLennan: Global insurance brokerage and risk advisory powerhouse, parent of Marsh and Oliver Wyman. Comparable on commercial package, employee benefits, and specialty insurance distribution at scale, though significantly larger and more enterprise-focused.
- The Baldwin Group: National insurance brokerage platform that acquired Foundation Insurance of Florida. Directly comparable as the parent brand absorbing the subject, operating the same product taxonomy (Business Insurance, Employee Benefits, Private Risk, Reinsurance, MGA, Embedded Insurance, Wealth Management).
- Aon: Global professional services firm offering insurance brokerage, reinsurance, and HR consulting. Comparable on reinsurance, commercial package, employee benefits, and risk advisory capabilities relevant to Baldwin's product set.
Direct peers
- World Insurance Associates: US insurance brokerage with strong personal-lines and small-commercial focus built through roll-ups of regional agencies. Comparable on multi-state expansion via local agency integration and Florida presence, with similar GTM.
- Brown & Brown: Large publicly-traded insurance brokerage distributing commercial P&C, personal, and employee benefits across the US, including deep Florida operations. Closely comparable business model — multi-line brokerage with preferred-carrier distribution and producer-led growth.
- Arthur J. Gallagher: Global insurance brokerage and risk management firm with strong commercial, employee benefits, and claims capabilities. Comparable as a multi-line broker offering commercial package, specialty, benefits, and risk consulting through producer and advisor channels.
- Hub International: Mid-market insurance broker with regional offices across North America offering commercial, personal, employee benefits, and wealth management. Direct comparator on multi-line retail brokerage model and producer-led growth strategy.
Regional players
- Hilb Group: Middle-market insurance brokerage with strong East Coast and Southeastern US presence. Comparable as a regional roll-up platform offering personal, commercial, employee benefits, and surety across similar customer profiles.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Foundation Insurance of Florida social profiles
Digital presenceFoundation Insurance of Florida financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foundation Insurance of Florida leadership team
Management profileNumber of profiles
Foundation Insurance of Florida funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foundation Insurance of Florida M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foundation Insurance of Florida
What does Foundation Insurance of Florida do?
Foundation Insurance of Florida, now operating under The Baldwin Group brand, is an independent insurance agency and brokerage that places personal and commercial coverage with leading carriers and earns commissions on placed business. Its portfolio spans personal lines (auto, home, life, Medicare, individual health), business insurance (cyber, surety, management liability, M&A, industry-specific coverage for construction, energy, healthcare, manufacturing, real estate, transportation), employee benefits, private client/high-net-worth coverage, reinsurance, specialty MGA, embedded insurance, and wealth management.
Is Foundation Insurance of Florida a public or private company?
Foundation Insurance of Florida is a private company. It is classified as public and is currently acquired.
When was Foundation Insurance of Florida founded?
Foundation Insurance of Florida was founded in 2009. It employs 11 to 50 people.
Where is Foundation Insurance of Florida based?
Foundation Insurance of Florida is headquartered in Boca Raton, United States, in the North America region.
How does Foundation Insurance of Florida make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Foundation Insurance of Florida's main competitors?
Acrisure is listed as an emerging player. Broad incumbents are Lockton, Marsh McLennan, The Baldwin Group and Aon. Direct peers are World Insurance Associates, Brown & Brown, Arthur J. Gallagher and Hub International. Hilb Group is listed as a regional player.
Does Foundation Insurance of Florida have an API?
No public API is recorded for Foundation Insurance of Florida.
What industry is Foundation Insurance of Florida in?
Foundation Insurance of Florida's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAJAFAB, Mid-Market Commercial Package (Package Policies), with a secondary code of FSAIAFAD, Small Group Health Insurance (2–50/100). Its NAICS code is 52421 and its SIC code is 6411.