Activize
- Company typePrivate
- Founded1986
- HeadquartersDurham, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Activize firmographics
Firmographics- Name
- Activize
- Legal name
- Activize Inc.
- Website
- https://activize.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Activize is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Activize business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Medical Device and Instrument Sales: Activize generates revenue through the sale of medical devices, surgical instruments, implants, and healthcare technologies. Products include Soft Ice cold compression therapy systems, antimicrobial solutions, surgical extraction tools, wound care products, and tissue regeneration grafts. Revenue is primarily one-time transaction-based with wholesale minimum order requirements.
- Consulting Services: Activize provides consulting services to medical manufacturers as well as surgeon inventors of implant devices and instrument design. The company also assists in conducting orthopedic implant studies in cooperation with engineers, university researchers, and orthopedic surgeons.
- Clinical Training and Education: Ongoing educational in-service guidance and clinical training provided to healthcare facilities as part of product support and implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail Order - Activize Soft Ice |
| Unit Pricing | Pay-as-you-go | Wholesale Order - Activize Soft Ice |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Activize product offering
Product offeringCore offering
Activize is a healthcare solutions partner that distributes a curated portfolio of advanced medical technologies to clinicians, surgeons, hospitals, and surgical centers across the Northeast and Mid-Atlantic United States. The company's offerings are organized into three solution areas—antimicrobials and wound care, implants and surgical instruments, and wellness and pain management—anchored by its core Soft Ice advanced cold compression therapy product and complemented by products from manufacturers such as Shukla Medical, Imbed Biosciences, Spectrum Antimicrobials, and Vilex. Activize also provides clinical training, on-site consultation, and orthopedic implant study support.
Product overview
Activize operates as a healthcare solutions partner offering a curated portfolio of medical technologies organized around three core solution areas: antimicrobial and infection control technologies, surgical instruments and implant solutions, and wellness and post-operative pain management technologies. The core product is Soft Ice, an advanced cold compression therapy system for post-operative recovery. This is supplemented by distributed products including SAM™ PainGuard™ wound care matrix, Spectricept™ wound cleanser, KVET™ VR pain management technology, amniotic/chorion-based tissue grafts, universal hardware extraction systems (Shukla Medical products), and synthetic antimicrobial technologies. Activize also provides clinical consultation, surgical support, and educational in-service guidance across orthopedic, spine, wound care, and tissue regeneration specialties.
Differentiator
Problem solved
Functional benefit
Brands
- Soft Ice: Advanced Cold Compression Therapy system designed for post-operative pain management and recovery. Provides circumferential cold compression therapy for orthopedic and surgical procedures.
Products and services
- Soft Ice Advanced Cold Compression Therapy
Quantifiable outcome
- Antimicrobial resistance causes over eight million deaths per year at a cost of over $1 trillion. Activize's antimicrobial technologies help combat these 'superbugs' and antibiotic-resistant bacteria.
- +2 more outcomes
Companies that use Activize
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Activize technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Activize partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Shukla MedicalcoreShukla Medical is a key partner providing specialized surgical extraction tools and implant systems. Activize distributes Shukla's Acetabular Cup Extraction system and femoral hip extraction tools. Dan O'Gurk won a Sales Award at the 2025 Shukla Medical Awards gala. Steve Corsello has worked with Shukla executives at industry events.
- Imbed BiosciencescoreImbed Biosciences manufactures SAM™ PainGuard™, described as the first and only synthetic wound care matrix to incorporate broad spectrum antimicrobial silver PLUS lidocaine. Activize distributes this product to healthcare providers.
- Spectrum Antimicrobials Inc.coreSpectrum Antimicrobials Inc. developed Spectricept™, an FDA-cleared wound cleanser using proprietary Tri-lon Chemistry. Developed by scientist Hoji Alimi, the pioneer inventor of HOCl wash products. Activize distributes this wound care solution.
- American SurgicalminorAmerican Surgical is shown in the partners/logos section of the Activize website alongside other medical technology partners.
- KarunaminorKaruna is shown in the partners/logos section of the Activize website alongside other medical technology partners.
- LMCminorLMC is shown in the partners/logos section of the Activize website alongside other medical technology partners.
- SILQminorSILQ is shown in the partners/logos section of the Activize website alongside other medical technology partners.
- SPECminorSPEC is shown in the partners/logos section of the Activize website alongside other medical technology partners.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
Activize competitors and assessment
Company assessmentBroad incumbents
- McKesson Medical-Surgical: McKesson is the largest US medical-surgical distributor, providing medical supplies, equipment, and pharmaceuticals to hospitals and physician offices. Like Activize, it operates a rep-driven distribution model across multiple therapeutic areas, but at vastly greater scale and national footprint.
- Henry Schein: Henry Schein is a large healthcare distributor serving physician offices, dental, and animal health with practice solutions, supplies, and equipment. It mirrors Activize's role as a distribution partner connecting manufacturers with clinicians, but operates at national scale with full e-commerce and GPO infrastructure.
- Cardinal Health: Cardinal Health is a major medical product distributor serving hospitals, ambulatory surgery centers, and physician offices across the US. It overlaps with Activize's surgical and wound care distribution to healthcare providers, but at much larger scale and with broader product breadth.
- Medline Industries: Medline is one of the largest privately-held medical supply manufacturers and distributors, serving hospitals, surgery centers, and post-acute care with surgical and wound care products. It competes with Activize on the surgical instruments and wound care distribution side, with a national direct-sales footprint.
- Owens & Minor: Owens & Minor distributes medical and surgical supplies to hospitals and healthcare systems globally. It serves overlapping customer accounts and product categories (orthopedic surgical supplies, wound care) as Activize, but at significantly larger scale with a publicly-traded parent structure.
- Integra LifeSciences: Integra LifeSciences manufactures and distributes specialty surgical devices, including orthopedic, neurosurgery, and tissue technologies. It overlaps with Activize's orthopedic and tissue graft portfolio (amniotic/chorion grafts) and wound care focus, with its own direct sales force and proprietary products.
- CONMED Corporation: CONMED is a global medical device company specializing in surgical, orthopedic, and general patient care products. It overlaps with Activize's orthopedic surgical instrument and implant distribution focus, but operates at significantly larger scale with direct sales infrastructure.
Regional players
- Concordance Healthcare Solutions: Concordance Healthcare Solutions is a regional medical distribution company formed from the combination of Seneca Medical, Medico, and MMS, serving acute care, surgery centers, and physician offices. It is comparable to Activize as a mid-sized specialty medical distributor, though with broader product breadth and geographic coverage.
Emerging players
- MiMedx Group: MiMedx develops and distributes tissue grafts derived from placental tissue for wound healing and surgical recovery. It directly overlaps with Activize's amniotic/chorion-based graft offering in wound care and tissue regeneration, but is a manufacturer with broader commercial reach.
- Advanced Medical Solutions Group: Advanced Medical Solutions is a UK-based wound care and surgical device company offering antimicrobial dressings, tissue adhesives, and closure products. It competes with Activize's wound care portfolio (Spectricept, SAM PainGuard) in the antimicrobial and advanced wound healing space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Activize social profiles
Digital presenceActivize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Activize leadership team
Management profileNumber of profiles
Profiles4 records
Activize funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Activize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Activize
What does Activize do?
Activize is a healthcare solutions partner that distributes a curated portfolio of advanced medical technologies to clinicians, surgeons, hospitals, and surgical centers across the Northeast and Mid-Atlantic United States. The company's offerings are organized into three solution areas—antimicrobials and wound care, implants and surgical instruments, and wellness and pain management—anchored by its core Soft Ice advanced cold compression therapy product and complemented by products from manufacturers such as Shukla Medical, Imbed Biosciences, Spectrum Antimicrobials, and Vilex. Activize also provides clinical training, on-site consultation, and orthopedic implant study support.
Is Activize a public or private company?
Activize is a private company. It is classified as family owned and is currently operating.
When was Activize founded?
Activize was founded in 1986. It employs 1 to 10 people.
Where is Activize based?
Activize is headquartered in Durham, United States, in the North America region.
How does Activize make money?
Three revenue lines are on record. Medical Device and Instrument Sales are the primary driver. The others are consulting Services and clinical Training and Education.
Who are Activize's main competitors?
Broad incumbents on record are McKesson Medical-Surgical, Henry Schein, Cardinal Health, Medline Industries, Owens & Minor, Integra LifeSciences and CONMED Corporation. Concordance Healthcare Solutions is listed as a regional player. Emerging players are MiMedx Group and Advanced Medical Solutions Group.
Does Activize have an API?
No public API is recorded for Activize.