Karuna
Karuna Corporation is a 44-year-old, privately held Novato, California manufacturer of approximately 77 nutritional and herbal supplements sold exclusively to licensed holistic healthcare practitioners in the US and internationally through phone, fax, mail, and a secure web portal.
- Company typePrivate
- Founded1981
- HeadquartersNovato, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
Karuna firmographics
Firmographics- Name
- Karuna
- Legal name
- Karuna Corporation
- Website
- https://karunahealth.net
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Karuna Corporation is a 44-year-old, privately held Novato, California manufacturer of approximately 77 nutritional and herbal supplements sold exclusively to licensed holistic healthcare practitioners in the US and internationally through phone, fax, mail, and a secure web portal.
- Ownership category
- akta.pro rank
Karuna industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industries
- Vitamins & Minerals (Single Nutrients) (CRADAGAB), Multivitamins & Daily Packs (CRADAGAC)
Keywords
Where Karuna is headquartered
LocationHeadquarters
- HQ city
- Novato
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Karuna business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Nutritional Supplement Sales: Karuna generates revenue through the sale of herbal and nutritional supplement products exclusively to licensed healthcare practitioners. Products are sold in 16 categories covering antioxidants, cardiovascular, cerebral function, digestive support, essential fatty acids, glandular formulas, glucose metabolism, immune support, joint support, liver support, vitamins, and specialty formulas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual supplement products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Karuna product offering
Product offeringCore offering
Karuna Corporation manufactures and sells a line of approximately 77 herbal and nutritional supplement products across 16 health categories to licensed healthcare practitioners. Products are formulated to be hypoallergenic and free of preservatives, excipients, and artificial additives, using standardized botanical extracts and bioavailability-optimized mineral forms. Sales are conducted exclusively through a practitioner-only channel via a secure website, phone, fax, and mail.
Product overview
Karuna Health is a nutritional therapeutics company offering a comprehensive line of herbal and nutritional supplements exclusively to licensed healthcare practitioners. Founded in 1981, the company provides approximately 77 products across 16 categories including Antioxidant Formulas (CoQ-10, Alpha Lipoic Acid, Mixed Carotenoids, Green Tea, Olive Leaf Extract), Cardiovascular Support (Ginkgo, Hawthorn, L-Carnitine, MegaEPA, Opti-BP), Digestive/Intestinal Support (DuoZyme, HCl-Pepsin, PancreMax, GastroCare), Joint Support (Glucosamine/MSM, BromeZyme, BromInj, Cetyl Myristoleate), Immune Support (Ashwagandha, Elderberry, BronchEze, Yin Chiao), Essential Fatty Acids (GLA-240, OmegaMAXX, MegaEPA), Cerebral Function/Emotional Well-Being (Melatonin, St. John's Wort, SAM-e Plus), Bone/Mineral Support (CalGuard, Cal/Mag Aspartate), and the MAXXUM Daily Supplement Family of multi-vitamin/mineral formulations. The company emphasizes research-validated ingredients, hypoallergenic formulations free of preservatives and excipients, organic ingredient sourcing across six continents, and vegetarian capsule options.
Differentiator
Problem solved
Functional benefit
Products and services
- CoQ-10 100mg Concentrated lipid-soluble coenzyme Q-10 in softgel capsules for cellular bioenergetics and cardiovascular support; sold to licensed healthcare practitioners.
- E-400 Natural mixed tocopherols providing antioxidant protection with alpha, beta, delta, and gamma vitamers.
- Green Tea Extract High-potency green tea extract standardized to 98% polyphenols for antioxidant protection.
- Olive Leaf Extract Standardized to 17-23% oleuropein content for cardiovascular and immune support.
- Mixed Carotenoids Broad-spectrum carotenoid supplement with alpha/beta-carotene, lutein, lycopene, zeaxanthin and cryptoxanthin.
- Alpha Lipoic Acid Universal antioxidant supporting healthy glucose metabolism, nerve and eye tissues.
- Ginkgo Standardized Ginkgo biloba extract for memory function and healthy circulation support.
- Hawthorn Standardized Crataegus oxycantha extract supporting healthy cardiovascular function.
- L-Carnitine Amino acid supporting mitochondrial energy and myocardial function.
- MegaEPA High-potency fish oil concentrate providing EPA and DHA for maximum omega-3 protection.
- Melatonin Natural support for optimal body rhythms and sleep regulation.
- St. John's Wort Standardized Hypericum perforatum extract for emotional well-being support.
- DuoZyme Complete digestive support combining HCl, pancreatic enzymes and bile salts.
- GastroCare Deglycyrrhizinated licorice with slippery elm and zinc for upper GI health.
- HCl-Pepsin Betaine and glutamic hydrochloride for optimal gastric function.
- PancreMax Highest-potency pancreatic enzymes (10X concentration) for intestinal-phase digestion.
- Ashwagandha Root Ayurvedic adaptogen supporting immune system and general health.
- Elderberry Extract Sambucus nigra extract for winter health and immune support.
- Yin Chiao Traditional Chinese formula for systemic health support.
- Glucosamine/MSM Combination of glucosamine sulfate and MSM for joint health support.
- BromeZyme 2400 Concentrated high-activity proteolytic enzymes from pineapple stems for tissue repair.
- BromInj High-potency proteolytic enzymes with curcumin and willow bark for healing response.
- CalGuard Comprehensive vegetarian formula with calcium citrate-malate, vitamin D3 and vitamin K for bone support.
- Cal/Mag Aspartate 1:1 Calcium and magnesium in 1:1 ratio as aspartic acid salts for skeletal and neuromuscular health.
- B-Plex Comprehensive high-potency B-complex with coenzyme B6 (pyridoxal-5-phosphate) in yeast-free hypoallergenic form.
- B-12 Liquid Liquid methylcobalamin for optimum B-12 absorption with sublingual delivery.
- MAXXUM Family Comprehensive daily multi-vitamin/mineral supplement family with five formulations (MAXXUM 1-4 and Basic) featuring balanced vitamins, minerals and accessory nutrients.
- BronchEze Physiologic support formula with NAC, antioxidants and expectorants for pulmonary health.
- SAM-e Plus S-adenosyl-L-methionine with methylation and transsulfuration co-factors for mood, joint and liver health.
- Silymarin Potent milk thistle extract standardized for hepatoprotection.
- AllerEze Ephedrine-free Chinese herbal formula (Minor Blue Dragon) for seasonal respiratory support.
- Saw Palmetto Standardized Serenoa repens extract for optimal male urinary function and prostate health.
- Chromium GTF Chromium-niacin combination with inositol hexaniacinate for healthy blood sugar regulation.
- Chromium Picolinate High-potency chromium picolinate at 500 mcg for blood sugar metabolism support.
- Cetyl Myristoleate 11% pure cetyl myristoleate for joint lubrication and immune response modification.
- Opti-BP Advanced herbal formula with CoQ10 for blood flow support and blood pressure maintenance.
Companies that use Karuna
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Karuna technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Karuna partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Karuna competitors and assessment
Company assessmentBroad incumbents
- Gaia Herbs: Gaia Herbs is a larger herbal supplement company with both practitioner and consumer channels, specializing in standardized botanical extracts. It overlaps with Karuna on herbal standardization expertise but operates at significantly broader scale and consumer reach.
- NOW Foods: NOW Foods is a large, broad-line supplement manufacturer selling across consumer, practitioner, and wholesale channels with a vast SKU catalog. It competes with Karuna at the practitioner-channel level while also serving mass-market retail, making it a broad incumbent comparable rather than a direct practitioner-only peer.
Direct peers
- Designs for Health: Designs for Health is a practitioner-exclusive nutritional supplement company founded in 1989 with a comparable catalog of professional formulas across cardiovascular, metabolic, immune, and GI categories. It targets the same integrative/functional medicine practitioner segment as Karuna.
- Pure Encapsulations: Pure Encapsulations is a practitioner-only supplement brand (now owned by Nestlé Health Science) that emphasizes hypoallergenic, research-based formulations. It is the most direct comparable to Karuna given its exclusive healthcare-practitioner distribution and similar clean-label, additive-free positioning.
- Douglas Laboratories: Douglas Laboratories is a practitioner-grade nutritional supplement brand offering research-based formulas to healthcare professionals. Its exclusive professional channel and broad category coverage make it a direct comparable to Karuna.
- Standard Process: Standard Process is a practitioner-channel whole food supplement company founded in 1929, selling exclusively to healthcare professionals. It is comparable to Karuna in its practitioner-only distribution and holistic-medicine positioning, though it emphasizes whole-food concentrates over isolated botanicals.
- Metagenics: Metagenics is a large practitioner-exclusive nutritional supplement company serving integrative and functional medicine practitioners with a broad catalog of formulas. Its scale and practitioner-only model are directly comparable to Karuna's go-to-market.
- Integrative Therapeutics: Integrative Therapeutics is a practitioner-channel supplement brand offering evidence-based botanical and nutritional formulas. Its exclusive professional distribution model and similar category breadth make it a direct comparable to Karuna.
- Allergy Research Group: Allergy Research Group (now part of Atrium Innovations) is a practitioner-channel supplement company specializing in hypoallergenic, quality-controlled nutritional formulas. Its focus on purity and exclusion of common allergens closely mirrors Karuna's positioning.
- Thorne: Thorne is a practitioner-grade supplement company offering NSF Certified for Sport products sold through healthcare professionals and increasingly direct-to-consumer. It competes with Karuna across many of the same health categories (cardiovascular, cognitive, GI, joint) and has a similar science-led, hypoallergenic positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Karuna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karuna leadership team
Management profileNumber of profiles
Karuna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karuna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karuna
What does Karuna do?
Karuna Corporation manufactures and sells a line of approximately 77 herbal and nutritional supplement products across 16 health categories to licensed healthcare practitioners. Products are formulated to be hypoallergenic and free of preservatives, excipients, and artificial additives, using standardized botanical extracts and bioavailability-optimized mineral forms. Sales are conducted exclusively through a practitioner-only channel via a secure website, phone, fax, and mail.
Is Karuna a public or private company?
Karuna is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Karuna founded?
Karuna was founded in 1981. It employs 251 to 500 people.
Where is Karuna based?
Karuna is headquartered in Novato, United States, in the North America region.
How does Karuna make money?
One revenue line is on record: nutritional Supplement Sales.
Who are Karuna's main competitors?
Broad incumbents on record are Gaia Herbs and NOW Foods. Direct peers are Designs for Health, Pure Encapsulations, Douglas Laboratories, Standard Process, Metagenics, Integrative Therapeutics, Allergy Research Group and Thorne.
Does Karuna have an API?
No public API is recorded for Karuna.
What industry is Karuna in?
Karuna's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of CRADAGAB, Vitamins & Minerals (Single Nutrients). Its NAICS code is 325411 and its SIC code is 2833.