Maxtrack

Name

Maxtrack

Legal name

Maxtrack Tecnologia e Serviços LTDA

Website

https://maxtrack.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Fleet Management & Telematics

NAICS

Computer Systems Design and Related Services (54151)

akta.pro primary industry

Video Telematics, ADAS & AI Dashcams (TLAEAFAG)

akta.pro secondary industries

Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)

Keywords

• Fleet management software
• Vehicle telematics systems
• GPS tracking hardware
• Driver behavior analytics
• Fleet monitoring platform

Headquarters

HQ city

Betim

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Sales (Rastreadores e Equipamentos): Sale of proprietary tracking devices, on-board computers, sensors, and related hardware including installation services. Production capacity of 200,000 pieces annually.
2. Software as a Service (SaaS) - Maxtrack GO: Subscription-based access to cloud fleet management platform with real-time monitoring, analytics, and reporting capabilities. Monthly/annual billing model implied.
3. Telemetria Avançada e Monitoramento: Real-time telematics data services including GPS tracking, driver behavior analysis, and fleet intelligence reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Maxtrack provides end-to-end fleet management and vehicle telematics solutions combining proprietary hardware (LoRa GPS trackers, on-board computers, fatigue sensors, solar-powered implement trackers, smart badges) with the Maxtrack GO cloud-based SaaS platform. Its offerings deliver 360-degree real-time vehicle, driver, cargo, and route monitoring for large enterprise fleets, with AI-powered driver behavior analysis, fuel consumption gamification, and specialized solutions for cargo, passenger transit, agribusiness, mining, light fleets, and utilities.

Product overview

Maxtrack is an end-to-end fleet management and telematics solutions provider with both proprietary hardware and software. The core product is the Maxtrack GO cloud-based SaaS platform, which serves as the central fleet management system. This platform is complemented by industry-specific solutions including Transporte de Cargas (freight), Transporte de Passageiros (passenger), Transporte Agronegócio (agribusiness), Mineração (mining), Frotas Leves (light fleets), and Utility. Add-on modules include Gestão de Consumo (fuel management with gamification), Sensor de Fadiga (AI fatigue detection), and DVR/video monitoring. Hardware products include onboard computers, trackers, and the Rastreador de Implemento (trailer tracker) and Crachá Inteligente (smart badge for mining). The company operates in the Latin American IoT market, monitoring over 3 million vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Maxtrack GO: Fleet management software platform for monitoring and managing vehicle fleets.
• BrBus

Products and services

• Maxtrack GO Cloud-based SaaS fleet management system that unifies all Maxtrack functionalities including real-time monitoring, reporting, user hierarchy, and audit logs in a single platform, targeting enterprise fleet operators.
• Transporte de Cargas (Freight Transport) 360-degree vehicle monitoring with driver, vehicle, cargo, and route tracking for freight transportation operations, designed for large logistics companies.
• Transporte de Passageiros (Passenger Transport) Bus schedule management, driver journey tracking, and passenger convenience features including Wi-Fi for up to 50 simultaneous users, targeting public transit authorities and private bus companies.
• Transporte Agronegócio (Agribusiness Transport) Real-time tracking solution for agribusiness with proprietary GPS and LoRa technology, including the GPS Agro navigator for farm and plot areas, designed for agricultural producers.
• Gestão de Consumo (Fuel Consumption Management) Fuel consumption management solution with gamification features that can reduce monthly fuel consumption by up to 15%, including real-time performance data and driver scoring for fleet operators.
• Mineração (Mining) Mining transportation management with GPS navigation for remote regions, risk management, smart badges for personnel, and automated health inspections, designed for mining companies.
• Frotas Leves (Light Fleets) Light vehicle fleet management with 360-degree monitoring and driver tracking capabilities, targeting companies with light commercial or company vehicle fleets.
• Utility Utility vehicle fleet management with real-time monitoring, 360-degree video views, and AI-powered driver analysis features, designed for utility service companies.
• Rastreador de Implemento (Implement/Trailer Tracker) Trailer tracker with wireless communication between traction and trailer vehicles, solar charging, AGPS, precision odometer (99%+ accuracy), and simplified installation, sold to fleet operators for cargo tracking.
• Crachá Inteligente (Smart Badge) Smart badge for mining operations that increases individual and collective safety, enables location and monitoring of people and assets, and controls work permits, sold primarily to mining companies.
• Sensor de Fadiga (Fatigue Sensor) AI-powered fatigue detection sensor that monitors drivers for signs of drowsiness and unsafe driving behavior, sold as a hardware add-on for fleet operators.

Quantifiable outcome

• Up to 15% reduction in monthly fuel consumption through gamification and driver behavior management
• +3 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• QualcommcoreTechnology or Integration · 27 November 2025Strategic technology partnership where Maxtrack has deployed 6,000 equipment units in São Paulo public buses utilizing Qualcomm technology for enhanced connectivity and processing capabilities.
• SambaíbacoreStrategic or Co-development PartnerPartnership connecting 80% of São Paulo's public bus fleet (operated through SPTrans) to Maxtrack technology, representing a major urban mobility initiative in Latin America's largest city.
• SPTranscoreStrategic or Co-development PartnerSão Paulo transportation authority partnership providing fleet monitoring for public transit buses across São Paulo, with 80% fleet coverage through Sambaíba partnership.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Geotab: Global leader in fleet telematics and IoT, serving enterprise fleets with GPS tracking, driver behavior, and analytics. Directly comparable on core fleet telematics functionality; competes with Maxtrack especially in multinational enterprise accounts in Latin America.
• Samsara: US-listed IoT platform combining video telematics, driver safety AI, and fleet management. Most comparable to Maxtrack on the AI dashcam and driver-behavior product surface, with growing LatAm ambitions that directly threaten Maxtrack's core geography.
• Verizon Connect: Telematics and fleet management arm of Verizon, offering GPS tracking, fuel management, and driver safety. Comparable as a broad incumbent in the same fleet telematics category, with global reach and carrier-grade connectivity positioning.
• Webfleet (Bridgestone): Bridgestone-owned fleet telematics platform with strong European roots and growing presence in Latin America via tire-service partnerships. Comparable offering across GPS tracking, driver behavior, and fleet optimization.
• Trimble Transportation: Enterprise fleet, logistics, and transportation management provider with telematics modules. Overlaps with Maxtrack in commercial fleet visibility and analytics for large enterprise customers.
• CalAmp (now AssetWatch/MiX Telematics-adjacent): MiX Telematics is a global fleet and asset management provider with strong African and emerging-market presence. Comparable as a telematics platform targeting enterprise fleets across multiple geographies.

Direct peers

• Autotrac: Brazilian fleet tracking and vehicle recovery company, also founded in the 1990s. Direct regional peer competing head-to-head with Maxtrack in the Brazilian cargo, passenger, and asset tracking markets.
• OnixSat: Brazilian fleet management and telematics company serving cargo, passenger, and light-fleet operators. Closest direct domestic competitor to Maxtrack in Brazil with overlapping product set.

Regional players

• Movildata: Latin American telematics and fleet management provider with footprint across multiple LatAm countries. Comparable on cross-border LatAm coverage, serving similar mid-market fleet customers.

Others

• Queclink Wireless Solutions: IoT hardware supplier specializing in vehicle and asset trackers sold to fleet telematics integrators. Adjacent rather than directly competitive — represents a potential alternative hardware supplier to Maxtrack's vertically integrated model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/maxtrack
• LinkedInlinkedin.com/company/maxtrack
• Instagraminstagram.com/maxtrackbrasil
• Facebookfacebook.com/MaxtrackIndustrial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxtrack