PODER

What PODER does

PODER (legal name Poder SARL) is a France-based B2B wholesaler of organic fruits and vegetables founded in 1990 in North Finist\u00e8re, Brittany, and headquartered in Plouvorn. The company sources from approximately 100 local Breton producers and from two partner cooperatives it helped build \u2014 BioBreizh (co-founded 1997, 70+ producers) and Douar Den (co-founded 2006) \u2014 and sells into five primary customer segments: restaurants, retailers (markets, organic shops, greengrocers, independents), producer-vendors, collective catering (schools, hospitals, institutions), and food artisans/manufacturers. Its product portfolio centers on seasonal Breton organic vegetables and fruits, supplemented by fresh Breton seaweeds, French-produced legumes, local fresh eggs, Ile de R\u00e9 sea salts, and aromatic herbs.

The core operating technology is a physical logistics and conditioning infrastructure based at the Plouvorn site (acquired in 2021), which handles sorting, paring, and packaging of fresh produce into plastic nets, wooden crates, cardboard bags, and flowpacks, plus labeling. Listings are issued each morning based on the previous day's harvest and orders are placed with a field sales team for next-day delivery across France. The company holds a stack of certifications spanning EU organic (AB, since 1991), international organic (Biosuisse, Naturland, valid through April 2027), fair trade (Bio \u00c9quitable en France), RSE labels (BioED, PME+, since 2017), and IFS Food (obtained 2025).

PODER generates revenue through per-transaction wholesale sales with daily market-based pricing valid for 24 hours, late-payment interest of 5%, and invoiced payment terms. The go-to-market is sales-led B2B, supported by a content and social presence (newsletter Gazette, recipe platform, Instagram, LinkedIn, Facebook, YouTube) aimed at top-of-funnel brand building, with the direct sales team handling bottom-of-funnel conversion. PODER is a privately held SARL unipersonnelle with stated share capital of \u20ac500,000 and no disclosed external investors, subsidiaries, M&A activity, or funding rounds.

Name

PODER

Legal name

Poder SARL

Website

https://poder.fr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

PODER is a France-based B2B wholesaler of organic fruits and vegetables, sourcing from ~100 Breton producers and the BioBreizh and Douar Den cooperatives to serve restaurants, retailers, collective catering, food artisans, and producer-vendors across France via next-day national delivery from its Plouvorn logistics hub.

Ownership category

akta.pro rank

Headquarters

HQ city

Plouvorn

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale produce sales: PODER generates revenue through the wholesale sale of organic vegetables, fruits, and complementary products to B2B customers including restaurants, retailers, producers, collective catering, and food artisans. Products are sold on a per-transaction basis with pricing based on market conditions at time of quotation, maintained for 24 hours.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

PODER is a B2B wholesale distributor of certified organic Breton vegetables, seasonal fruits, fresh Breton seaweeds, French legumes, local eggs, sea salts from Ile de Ré, and aromatic herbs. The company sources from approximately 100 local producers through its cooperative partnerships with BioBreizh and Douar Den, conditions and packages products at its Plouvorn logistics site, and delivers to restaurants, retailers, collective catering, and artisan food manufacturers across France the day after morning harvest listings.

Product overview

PODER is a B2B/B2C organic vegetable and fruit distributor based in Brittany, France. The company operates as a unified offering centered on a portfolio of complementary products: core fresh organic Breton vegetables and seasonal fruits, supplemented by specialized add-ons including fresh Breton seaweeds (kombu, dulse, wakamé), French-produced legumes (lentils, chickpeas, quinoa), local fresh eggs, sea salts from Ile de Ré, and local aromatic herbs. The company sources from cooperative partners BioBreizh and Douar Den, serving restaurants, retailers, producer-sellers, collective catering, and artisan manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• BioBreizh: A brand of products sourced from the BioBreizh cooperative, including artichokes, beetroot, shallots, and tomatoes; referenced on the product catalog page.
• Fleur de sel des Sauniers de l'Ile de Ré

Products and services

• Légumes bio bretons (Organic Breton vegetables) Core assortment of certified organic Breton vegetables — alliums, crucifers, roots, artichokes, leafy greens, potatoes, and seasonal specialties — sourced from approximately 100 local cooperative producers and distributed to B2B customers across France.
• Fruits frais de saison (Fresh seasonal fruits) Complementary assortment of fresh seasonal fruits including exotic fruits, citrus, stone fruits, berries, and nuts sourced from organic producers, distributed alongside the core vegetable range to B2B customers.
• Algues fraîches bretonnes (Fresh Breton seaweeds) Specialty add-on assortment of fresh Breton seaweeds — kombu, dulse, wakamé, and seaweed tartare — sourced from the Finistère region, offered to professional kitchens and artisan manufacturers.
• Légumineuses (Legumes and pulses) Complementary assortment of French-produced organic legumes and seeds — pumpkin seeds, sunflower seeds, white and red beans, coral and green lentils, split peas, chickpeas, quinoa, and buckwheat.
• Oeufs frais locaux (Local fresh eggs) Local organic fresh eggs in M and L calibers from nearby Breton production, offered as a complementary item to professional buyers.
• Sels des sauniers de l'Ile de Ré (Sea salts from Ile de Ré salt workers) Specialty sea salt range — fleur de sel, gros sel, and fine salt — sourced from salt farmers of Ile de Ré, marketed under the 'Fleur de sel des Sauniers de l'Ile de Ré' sub-brand as part of the complementary assortment.
• Aromatiques locales (Local aromatic herbs) Complementary assortment of local organic aromatic herbs — basil, chives, coriander, tarragon, mint, rosemary, savory, and parsley — supplied to professional kitchens for fresh seasoning.

Quantifiable outcome

• Next-day delivery following morning harvest listings
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Douar DencoreStrategic or Co-development Partner · 1 January 2006Société Coopérative d'Intérêt Collectif founded in 2006 gathering organic potato and vegetable producers in Brittany. Douar Den is committed to restoring farmers' place by valorizing products and establishing fair prices through 'ascending price construction based on production costs.' Partnership has lasted over 15 years, with PODER committed to organic agriculture development and producer support.
• BioBreizhcoreStrategic or Co-development Partner · 1 January 1997Cooperative founded in 1997 grouping 70+ Breton producers committed to 100% organic and sustainable agriculture. PODER is a historic partner sharing the same DNA and core values. BioBreizh defends an anti-productivist agronomic model favoring human-scale farms with production planned according to needs, guaranteeing fair and equitable remuneration for producers. PODER collaborates on crop planning and commercialization of organic vegetables at fair prices.
• Légumes ProjectminorStrategic or Co-development PartnerInterpretation center dedicated to vegetables and fruits at Ferme de Kerguelen in Saint-Pol-de-Léon. Promotes sustainable agricultural practices and biodiversity improvement in cultivation areas. PODER initiated visit by CNRS Roscoff to the farm, and serves as supplier to the center's canteen. Works with farmers and agroecology experts to develop innovative solutions for resilient agriculture.
• EcotableminorChannel Partner/ Reseller/ DistributorCertification initiative for eco-responsible restaurants promoting sustainable and local food. PODER is referenced by Ecotable, supporting establishments sharing its values and committed to offering healthy sustainable meals to customers.
• Initiative Bio Bretagne (IBB) / GAB29 / MAB29minorStrategic or Co-development PartnerNetwork of organic farmers in Finistère (GAB 29) working in close partnership with MAB29 (Maison de l'agriculture bio du Finistère) for organic agriculture development in the department. IBB promotes organic agriculture, communicates and valorizes Breton organic products and actors. PODER works within BioBreizh in relation with agroecology experts.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Pronatura: Pronatura is a French organic produce wholesaler distributing fresh fruits and vegetables to similar B2B customers including restaurants, retailers, and food service. Direct overlap with PODER in product category, customer base, and distribution model.
• Relais Vert: Relais Vert is a French wholesaler specializing in organic and natural products for retail and food service customers. Directly comparable to PODER in distribution of organic produce to B2B buyers across France.

Broad incumbents

• Distriborg: Distriborg (part of LSDH group) is a major French distributor of organic food products with a broad portfolio spanning fresh and packaged categories. Larger-scale incumbent operating in the same organic wholesale space with broader product breadth.
• Ekibio: Ekibio (now Ekim) is a French group producing and distributing organic and plant-based food products across multiple categories. Broader portfolio than PODER but operates in the same organic French food supply chain.
• Léa Nature: Léa Nature is a major French organic food group operating across grocery, fresh, and personal care categories. While much larger and more diversified, it overlaps with PODER in organic food distribution and sourcing partnerships with French producers.
• Bonduelle: Bonduelle is a large French/European vegetable producer and distributor with a broad fresh and processed produce portfolio. While primarily conventional, its organic range and national distribution capability make it a broad incumbent comparable to PODER in vegetables.
• Groupe Florette: Florette is a major European fresh prepared produce company supplying packaged salads and vegetables to retail and food service. A broad incumbent in the French fresh produce supply chain with overlapping B2B customers.

Others

• Biocoop: Biocoop is France's largest organic retail cooperative. While primarily a retailer rather than a wholesaler, it is a key B2B counterpart and ecosystem participant for organic producers and distributors like PODER.

Emerging players

• BioBreizh: BioBreizh is the Breton organic producer cooperative co-founded with PODER in 1997, gathering 70+ producers. While a partnership rather than direct competitor, BioBreizh also commercializes Breton organic produce, creating partial overlap in distribution.

Regional players

• Corabio: Corabio is the regional organic agriculture coordination body for Auvergne-Rhône-Alpes, with similar producer-coordination and distribution-support functions to the BioBreizh/Douar Den network supporting PODER in Brittany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@podersarllegumesbiodebreta8370
• Facebookfacebook.com/poderbio
• LinkedInlinkedin.com/company/poder-sarl
• Instagraminstagram.com/poderbio29

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PODER