Nint

What Nint does

Nint is a privately held Tokyo-based EC (electronic commerce) market intelligence company established in April 2018 through an Employee Buyout (EBO) from Adways Group. The company provides estimated sales figures, market shares, pricing data, and competitive analytics across major e-commerce platforms in Japan (Rakuten, Amazon, Yahoo! Shopping), China (Tmall, Taobao, JD, Douyin, Pinduoduo, Xiaohongshu), and Southeast Asia (Shopee, Lazada across six countries). Core technology combines proprietary web-crawling with statistical analysis and AI-based sales estimation algorithms to derive product, shop, manufacturer, and category-level market sizing where underlying GMV is not publicly disclosed by the platforms. The product surface includes Nint ECommerce (the primary SaaS), dataNexus (a Tableau-powered cloud BI platform), Nint仕入れ (procurement automation), Nint ECommerce Free (free tier), Nint EC Social (self-serve TikTok Shop analytics), and a suite of reports including Furusato (tax donation market), AI Insight, and customized reports.

The business model centers on annual enterprise SaaS subscriptions for Nint ECommerce and dataNexus, supplemented by custom report engagements (¥200,000–¥500,000 per report), professional EC consulting services, talent-matching (EC Talent), and execution support via the GoGoEC business acquired in March 2026. Distribution combines direct enterprise sales, an indirect partner/reseller program with EC consultancies and digital marketing agencies, and a self-serve motion for Nint EC Social and the free tier. Target customers include EC operators, consumer goods manufacturers, regional governments (tax donation programs), and companies entering Chinese or SEA markets. Notable enterprise customers include Suntory, Ajinomoto AGF, LIXIL, Rinnai, Combi, Elecom, Iris Ohyama, and Kai Group, spanning beverages, home appliances, baby products, IT peripherals, apparel, cutlery, and logistics.

Nint was led through October 2024 by Junko Yoshino (吉野 順子) as Representative Director (with Su Die / 蘇迭, founder, transitioning to part-time director following group restructuring), and includes C-suite depth with CFO Komaki Fuminori (a CPA), CHRO Karasawa Ikki (ex-HEROZ/bitFlyer HR director), and Japan Business Head Imada Masaya (ex-Amazon Japan buyer). The company is privately held with no disclosed external venture or private equity funding, and was recognized as #43 in Deloitte Technology Fast 50 Japan 2022 with 61.1% revenue growth over three fiscal periods. Customer base grew from 1,900+ to 2,300+ companies in roughly two years through April 2026.

Name

Nint

Legal name

株式会社Nint

Website

https://nint.jp

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Nint is a Tokyo-based EC market intelligence SaaS company providing estimated sales, pricing, and market share data across major e-commerce platforms in Japan, China, and Southeast Asia, serving 2,300+ customers through subscription analytics, BI, custom reports, and execution services.

Ownership category

akta.pro rank

Product category

E-commerce Market Intelligence

NAICS

Marketing Research and Public Opinion Polling (541910), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

akta.pro primary industry

E-commerce & Retail Recommendation Engines (HDAAAGAA)

akta.pro secondary industry

Search, Discovery & Ranking Personalization (HDAAAGAE)

Keywords

• E-commerce analytics
• Market intelligence
• Competitive intelligence
• Sales estimation
• Cross-border commerce

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (Nint ECommerce, dataNexus): Annual subscription model for EC data analysis platforms, with tiered pricing based on features and data access levels. Contracts typically 1-year terms with renewal options.
2. Report Services: Custom market analysis reports including AI Insight Reports, Tax Donation Report, and Southeast Asia market reports, typically one-time or periodic delivery.
3. EC Consulting & BPaaS Services: EC strategy consulting and operational support services, including EC Talent matching service for specialized personnel placement.
4. Nint EC Social Subscription: Self-serve TikTok Shop analytics service with free trial and paid basic plan starting at 8,000 JPY/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Nint operates a SaaS-based e-commerce market intelligence platform that collects, estimates, and analyzes sales, pricing, and competitive data across Japan's three major EC malls (Rakuten, Amazon, Yahoo! Shopping), plus China (Tmall, Taobao, JD, Douyin) and Southeast Asia (Shopee, Lazada). Its core proprietary asset is a sales-estimation algorithm combining crawling technology with AI and statistical analysis, delivered through dashboards (Nint ECommerce), a Tableau-powered BI platform (dataNexus), procurement automation, custom and AI-generated reports, EC talent matching, and consulting services.

Product overview

Nint offers a modular portfolio of EC data analytics products and services spanning Japan, China, and Southeast Asia. The core platform is Nint ECommerce, a SaaS tool providing estimated sales figures and market intelligence across Japan's three major EC malls (Rakuten, Amazon, Yahoo! Shopping). This core is supplemented by the free Nint ECommerce Free tier for basic price/ranking checks, the Nint仕入れ procurement automation add-on, and the Tableau-powered dataNexus BI platform for advanced cross-data analytics. For reporting, Nint provides specialized services including the ふるさと納税レポート (Furusato Report) for local tax donation market analysis, the AIインサイトレポート for AI-powered market insights, and カスタマイズレポート for custom analysis. EC Talent and ECコンサルティング extend the offering into human resources and strategic consulting. Geographically, Nint Asia データソリューション covers China (Tmall, Taobao, JD, Douyin, Pinduoduo, Xiaohongshu) and Southeast Asia (Shopee, Lazada across 6 countries). Nint EC Social targets TikTok Shop sellers with a dedicated self-serve analytics service.

Differentiator

Problem solved

Functional benefit

Brands

• Nint ECommerce: EC data analysis tool for Japanese major EC malls (Rakuten, Amazon, Yahoo! Shopping) covering genre, shop, manufacturer, and product-level sales data
• Nint ECommerce Free
• Nint仕入れ
• dataNexus
• Nint Asia データソリューション
• EC Talent
• ECコンサルティング
• Nint EC Social

Products and services

• Nint ECommerce Primary SaaS platform providing estimated sales figures, rankings, prices, and market shares across Japan's three major EC malls (Rakuten, Amazon, Yahoo! Shopping) at category, shop, manufacturer, and product levels, including industry/shop/product/keyword analysis and Mekko Chart visualization. Targets EC operators, sellers, and manufacturers in Japan.
• Nint ECommerce Free Free version of Nint ECommerce enabling simple price and ranking checks across Rakuten, Amazon, and Yahoo! Shopping for users evaluating EC market opportunities or monitoring competitor pricing.
• Nint仕入れ (Nint Procurement) Procurement support tool for EC sellers that automatically proposes optimal purchase quantities, recommended selling prices, and purchasing decisions for merchandise sourcing across Rakuten, Amazon, and Yahoo! Shopping, aiming to dramatically reduce procurement workflow labor.
• dataNexus Cloud BI analytics platform for EC businesses, powered by Tableau, integrating Nint EC market data with customer-owned data and open/big data sources, providing customizable dashboards, automated forecasting with seasonal adjustment, AI-powered shop clustering, and GAP analysis for cross-data decision-making.
• Nint ECommerce ふるさと納税レポート (Furusato Tax Donation Report) Specialized market analysis report service for the EC-based local tax donation (furusato nozei) market, estimating sales volumes and trends of regional return gifts on Rakuten Furusato and Yahoo! Shopping by region, prefecture, municipality, genre, and product. Targets local governments, municipalities, and PR agencies.
• AIインサイトレポート (AI Insight Report) Report service using AI analysis to visualize EC market trends and provide professional commentary, based on data independently collected and estimated from major EC platforms (Rakuten, Amazon, Yahoo! Shopping) with AI-driven market trend analysis and insight generation.
• カスタマイズレポート (Custom Report) Custom report service allowing clients to request tailored market analysis reports based on specific EC data needs, segments, or strategic questions not covered by standard report templates.
• EC Talent EC-specialized talent matching service connecting companies with ready-to-work EC professionals for EC operations and data-related roles, addressing human resource needs of EC businesses.
• ECコンサルティング (EC Consulting) EC consulting service offering strategic design and improvement support based on EC data analysis, including strategy planning, operational improvement, and execution support, complementing Nint's data-driven approach with hands-on consulting.
• Nint Asia データソリューション (Nint Asia Data Solution) EC market data solution for China and Southeast Asia covering Tmall, Taobao, JD, Douyin, Shopee, Lazada, Pinduoduo, and Xiaohongshu, providing sales estimates and competitive analysis at market, brand, and product levels across 6 Southeast Asian countries and major Chinese platforms for cross-border EC strategy.
• Nint EC Social TikTok Shop-specialized self-serve EC analysis service providing category/product analysis, creator and video analytics, and live commerce performance tracking for small-to-medium TikTok Shop sellers, with a free trial and paid Basic plan.

Quantifiable outcome

• Customer count increased from 1,900+ to 2,300+ companies within approximately 2 years (2023-2026)
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• EC vision株式会社minorChannel Partner/ Reseller/ DistributorEC consulting-related partner in Nint ECommerce partner program. Partners recommend and resell Nint ECommerce to end-user companies.
• 株式会社オルセルminorChannel Partner/ Reseller/ DistributorEC consulting partner recommending Nint ECommerce to clients through partner program.
• オンサイト株式会社minorChannel Partner/ Reseller/ DistributorEC consulting partner in Nint ECommerce partner program.
• 株式会社GOATminorChannel Partner/ Reseller/ DistributorEC platform-related partner in Nint ECommerce partner program.
• Supership株式会社minorChannel Partner/ Reseller/ DistributorDigital marketing agency partner recommending Nint ECommerce to advertising clients.
• 日本ECサービス株式会社minorChannel Partner/ Reseller/ DistributorEC operations support partner in Nint ECommerce partner program.
• 株式会社メディックスminorChannel Partner/ Reseller/ DistributorHealthcare-focused EC partner in Nint ECommerce partner program.
• ユアサ商事minorChannel Partner/ Reseller/ DistributorWholesale company partner in Nint ECommerce partner program.
• 株式会社ワンプルーフminorChannel Partner/ Reseller/ DistributorEC operations partner in Nint ECommerce partner program.
• 任拓数見数据服務（上海）有限公司 (Rennto Shujian Data Services Shanghai)coreTechnology or IntegrationGroup company in Shanghai providing China EC market data analysis services. Part of Nint group, previously subsidiary, now sibling company after October 2024 restructuring.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Similarweb: Similarweb provides digital and e-commerce market intelligence across websites, apps, and product categories globally. Nint competes with Similarweb in providing EC market analytics, though Nint specializes in Japan/China/SEA mall-level sales estimates while Similarweb covers broader web traffic analytics.
• Intage: Intage is a leading Japanese market research firm providing consumer panel, retail measurement, and EC data services. Intage's SCI (Shopping Cart Intelligence) and EC analytics offerings directly overlap with Nint ECommerce in serving Japanese manufacturers seeking EC channel visibility.
• Helium 10: Helium 10 is a leading EC analytics SaaS tool primarily for Amazon sellers, providing sales estimates, keyword research, and competitor analysis. While Nint covers Rakuten, Amazon, Yahoo!, Tmall, Taobao, JD, and SEA platforms (broader multi-mall coverage), Helium 10 has a similar seller-analytics positioning with deeper Amazon-native tooling.
• Jungle Scout: Jungle Scout is an Amazon-focused EC analytics platform providing sales estimation, product research, and competitor tracking. Comparable to Nint in product category (EC sales estimation), though Nint extends to multi-mall Japan/China/SEA while Jungle Scout focuses on Amazon.
• CommerceIQ: CommerceIQ (formerly ChannelAdvisor's analytics arm) provides AI-driven EC analytics, media optimization, and sales intelligence for brands selling on Amazon and other marketplaces. It overlaps with Nint's brand-share and competitor analytics for enterprise manufacturer clients.
• Algonomy: Algonomy (formerly Manthan–RichRelevance) provides AI-driven personalization, merchandising, and EC analytics for retailers and consumer brands. It overlaps with Nint's positioning in EC competitive intelligence and personalization-driven analytics for consumer goods manufacturers.
• SalesDriver: SalesDriver is a Japanese EC analytics and operations support company offering Rakuten and Yahoo! Shopping analytics tools for EC sellers. Like Nint, it serves the Japan EC operator segment with sales estimation and competitive intelligence, and is one of Nint's closest domestic peers.

Broad incumbents

• NielsenIQ: NielsenIQ is a global leader in consumer and retail measurement, including e-commerce channel data and category share tracking. It is a broader incumbent offering overlapping EC analytics as part of a much larger research portfolio, competing with Nint for enterprise manufacturer accounts in Japan and across Asia.
• GfK: GfK is a global market intelligence firm offering retail and consumer technology research including EC channel data. As a broad incumbent it overlaps with Nint in serving manufacturers needing category-level EC sales and share data, particularly in Japan and Europe.

Emerging players

• DataFeedWatch (now Productsup): Productsup (formerly DataFeedWatch) provides feed management and analytics for EC product data across hundreds of marketplaces. While more focused on product feed optimization, it intersects with Nint's multi-mall coverage and serves a similar cross-mall analytics buyer persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Nint_jp
• YouTubeyoutube.com/@nint_official
• Facebookfacebook.com/nint.jp
• LinkedInlinkedin.com/company/adways-technology-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nint