Frank Adams Jewelers

What Frank Adams Jewelers does

Frank Adams Jewelers is a fourth-generation, family-owned luxury jewelry and timepiece retailer founded in 1922 in Albany, New York. The company operates a single retail showroom at 144 Wolf Road in Stuyvesant Plaza, serving the Capital Region of New York including Albany, Schenectady, Troy, Clifton Park, and Bennington, Vermont. It is an authorized dealer for Rolex, Tudor, Grand Seiko, and Longines watches — including Rolex Certified Pre-Owned — and carries a portfolio of more than 25 designer jewelry brands such as David Yurman, Kwiat, Roberto Coin, Martin Flyer, Sylvie, Mark Patterson, and Ippolita. Core product categories span natural diamond engagement rings and wedding bands, fine jewelry (necklaces, earrings, bracelets, fashion rings), and luxury timepieces, with engagement rings priced across $1,000–$2,000, $2,000–$5,000, and $5,000+ tiers and fine jewelry spanning under $500 to $5,000+.

The business pairs retail with in-house technical services: two bench jewelers and a certified on-site watchmaker (Zoltan Balazs, a Lititz Watch Technicum graduate with CW21 and SAWTA credentials) provide jewelry repair, watch servicing, custom ring design, and free cleaning and inspection. Supporting revenue streams include gold and estate buying, jewelry insurance brokerage through Jewelers Mutual, and customer financing via a Synchrony Bank Luxury Card with 6 months interest-free terms and a 90-day no-interest layaway program. Distribution combines the physical showroom (appointment-based and walk-in) with an e-commerce website that hosts a full product catalog, online appointment requests, educational content, and an Instagram presence at @frankadamsjewel.

The company is privately held with no external investors, no public filings, and no disclosed revenue or funding history. The customer base is long-tail and consumer-only, segmented into bridal/couples (primary), luxury jewelry consumers, and watch collectors/enthusiasts. Headcount is stated as 11–50 employees, and the firm is described as a stable, multi-generational Albany institution with no signal of new-store expansion, M&A, or institutional capital.

Name

Frank Adams Jewelers

Legal name

Frank Adams Jewelers

Website

https://frankadams.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Frank Adams Jewelers is a fourth-generation, family-owned luxury jewelry and watch retailer founded in 1922 in Albany, NY, serving the Capital Region as an authorized Rolex, Tudor, Grand Seiko, and Longines dealer with 25+ designer jewelry brands and on-site repair services.

Ownership category

akta.pro rank

Product category

Luxury Jewelry Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars) (CRAKAHAD)

Keywords

• Luxury jewelry retail
• Fine watches
• Engagement rings
• Designer jewelry
• Jewelry repair services

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Jewelry Sales: Retail sales of engagement rings, wedding bands, fine jewelry (necklaces, earrings, bracelets, rings), and natural diamonds. Products span multiple price points from $500 to $5000+ with financing options available.
2. Jewelry Repair Services: On-premise jewelry repair center with two bench jewelers offering restoration, repair, and custom piece creation services.
3. Watch Repair Services: Watch repair services with state-of-the-art technology, performed by certified watchmaker Zoltan Balazs.
4. Gold and Estate Buying: Purchase of broken gold, unwanted jewelry, diamonds, and pre-owned fine timepieces from customers.
5. Financing Program: Frank Adams Jewelers Luxury Card through Synchrony Bank offering 6 months interest-free financing to approved applicants. Also offers 90-day no-interest layaway program.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Frank Adams Jewelers is a fourth-generation family-owned luxury jewelry retailer based in Albany, NY that sells fine jewelry (engagement rings, wedding bands, necklaces, earrings, bracelets) and luxury timepieces (Rolex, Tudor, Grand Seiko, Longines), carries over 25 designer brands, and provides in-house jewelry repair, watch repair, custom design, cleaning/inspection, and gold/estate buying services. The company operates a brick-and-mortar showroom at Stuyvesant Plaza alongside an e-commerce site serving the Capital Region of New York.

Product overview

Frank Adams Jewelers is a fourth-generation family-owned luxury jewelry retailer and authorized dealer for major watch brands. The company operates as a unified retail and service business offering: (1) luxury watches including Rolex, Tudor, Grand Seiko, and Longines; (2) natural diamond and alternative gemstone jewelry including engagement rings, wedding bands, necklaces, earrings, and bracelets; (3) custom ring design services; and (4) professional jewelry and watch repair services. The company carries over 25 designer brands including David Yurman, Kwiat, Roberto Coin, Martin Flyer, Sylvie, Jack Kelege, Mark Patterson, and others, primarily serving the Albany, New York metropolitan area with a showroom at 144 Wolf Road, Stuyvesant Plaza.

Differentiator

Problem solved

Functional benefit

Products and services

• Rolex Watches Authorized retail of luxury Swiss Rolex timepieces spanning the Explorer, Oyster Perpetual, Submariner, Cosmograph Daytona, Datejust, GMT-Master II, Sea-Dweller, Yacht-Master, Day-Date, Sky-Dweller, Air-King, Deepsea, Explorer II, and 1908 collections, marketed to luxury watch collectors and enthusiasts.
• Rolex Certified Pre-Owned Watches Pre-owned Rolex timepieces authenticated and certified by Rolex, offered at select price points to customers seeking authenticated luxury watches outside the new-inventory segment.
• Tudor Watches Authorized retail of Tudor timepieces featuring Swiss movements and bold mechanical designs, sold as a sibling-brand alternative to Rolex.
• Grand Seiko Watches Authorized retail of Japanese luxury Grand Seiko timepieces, marketed for technical mastery, understated design, and elevated watchmaking.
• Longines Watches Authorized retail of Longines Swiss timepieces positioned around heritage, refinement, and precision watchmaking.
• Engagement Rings Natural diamond engagement rings offered in multiple styles (Halo, Side Stone, Solitaire, Three Stones), cuts (Princess, Round, Radiant, Oval, Emerald, Pear, Marquise, Cushion, Asscher), and metals (14K/18K white, yellow, rose gold, platinum), priced from $1,000 to $5,000+.
• Wedding Bands Men's and women's wedding bands in diamond-accented, gold, and platinum designs, available in 14K and 18K white, yellow, and rose gold, priced from under $500 to $5,000+.
• Natural Diamonds Conflict-free, ethically mined natural diamonds in cuts including round, oval, pear, marquise, princess, radiant, emerald, asscher, and cushion, sold as loose stones for setting in rings and other jewelry.
• Fine Jewelry Fine jewelry including necklaces, earrings, bracelets, and fashion rings across multiple designer brands, priced from under $500 to $5,000 and above for everyday and gifting purchases.
• Diamond Necklaces Designer diamond necklaces from brands including Monica Rich Kosann, Zoe Chicco, Roberto Coin, Meira T, Ippolita, and David Yurman, sold for gifting and self-purchase.
• Diamond Bracelets Designer diamond bracelets including tennis bracelets and statement pieces from Monica Rich Kosann, Roberto Coin, David Yurman, Meira T, Ippolita, and Zoe Chicco.
• Custom Ring Design Service Custom engagement ring design service allowing customers to personalize setting style, center stone, and metal type to create a one-of-a-kind ring, executed by in-house bench jewelers.
• Jewelry Repair On-premise jewelry repair center with two experienced bench jewelers offering restoration, repair, and custom piece creation for customer-owned jewelry.
• Watch Repair Professional watch repair services performed by certified watchmaker Zoltan Balazs using state-of-the-art equipment, covering mechanical movement service, restoration, and maintenance of luxury timepieces.
• Cleaning and Inspection Complimentary ultrasonic and steam cleaning of customer jewelry, combined with prong inspection, metal wear assessment, gemstone check, and polishing.
• Gold and Estate Buying Cash purchase of broken gold, unwanted jewelry, diamonds, and pre-owned fine timepieces from customers seeking to liquidate items.
• Financing and Layaway Programs Frank Adams Jewelers Luxury Card through Synchrony Bank offering 6 months interest-free financing to approved applicants, plus a 90-day no-interest layaway program, to support higher-ticket purchases.
• Jewelry Insurance Referral Referral to Jewelers Mutual Insurance Company, a jewelry-focused insurer offering repair or replacement coverage for purchased jewelry.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• RolexcoreChannel Partner/ Reseller/ DistributorAuthorized Rolex dealer offering Rolex watches, accessories, and certified pre-owned Rolex timepieces. Provides access to Rolex watchmaking information and servicing procedures.
• Jewelers MutualcoreStrategic or Co-development PartnerInsurance partner offering jewelry insurance coverage for repair or replacement. Jewelers Mutual specializes exclusively in jewelry insurance for over 100 years.
• TudormajorChannel Partner/ Reseller/ DistributorAuthorized retailer of Tudor watches, a sibling brand of Rolex known for bold designs and robust mechanical performance.
• KwiatmajorChannel Partner/ Reseller/ DistributorDesigner of fine diamond jewelry including engagement rings, pendants, and the Mine to Shine custom diamond program.
• David YurmanmajorChannel Partner/ Reseller/ DistributorPremier designer brand featuring signature cable motifs and mixed metal elements in fine jewelry collections.
• Roberto CoinmajorChannel Partner/ Reseller/ DistributorItalian luxury jewelry designer known for distinctive designs including the signature hidden ruby and Venetian Princess collections.
• Grand SeikomajorChannel Partner/ Reseller/ DistributorAuthorized retailer of Grand Seiko timepieces known for technical mastery and understated beauty in Japanese watchmaking.
• LonginesmajorChannel Partner/ Reseller/ DistributorAuthorized retailer of Longines watches, a brand with legacy of refinement and precision combining heritage with innovation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• London Jewelers: Long Island, NY family-owned luxury jeweler and authorized Rolex dealer with multiple locations, deep bridal assortment, and on-site repair. Closely comparable business model, brand mix, and high-service retail positioning.
• Reis-Nichols Jewelers: Indianapolis, IN family-owned independent jeweler with bridal, designer, and on-site repair offerings. Comparable in generational ownership and full-service independent retail positioning.
• Bachendorf's: Dallas, TX-based multi-generation family-owned independent jeweler carrying Rolex, Tudor, and luxury designers with on-site watchmakers. Direct comparable in scale, ownership structure, and service-led luxury positioning.
• Cellini Jewelers: New York City independent luxury jeweler carrying Rolex and premium designer brands. Comparable in authorized luxury watch status, bridal focus, and personalized service model.
• Lee Michaels Fine Jewelry: Louisiana-based independent luxury jeweler with multiple showrooms carrying Rolex and designer brands. Comparable in family ownership, authorized luxury watch model, and bridal-heavy mix.
• Northeastern Fine Jewelry: Albany, NY-based independent fine jeweler offering bridal jewelry, designer brands, and on-site services. Direct local competitor operating in the same Capital Region market with overlapping bridal and luxury jewelry assortment.
• Hyde Park Jewelers: Denver, CO-area multi-store independent jeweler focused on bridal and designer brands with strong in-house service. Comparable high-touch independent retail model targeting affluent customers.

Emerging players

• Blue Nile: Online-first diamond and fine jewelry retailer (now part of Signet) with transparent pricing and broad bridal assortment. Disrupts traditional jewelers on price discovery and convenience in the same bridal and fine jewelry category.

Broad incumbents

• Tourneau / Rolex Official Jewelers: National chain of Rolex boutiques and multi-brand luxury watch showrooms. Sets the floor for authorized Rolex retail execution and competes with independents for the same customer in major markets.
• Watches of Switzerland Group: Public luxury watch retailer (parent of Watches of Switzerland, Goldsmiths, Mayors) operating Rolex boutiques and multi-brand showrooms. Scaled incumbent that competes for luxury watch traffic and brand allocation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/frankadamsjewel/?hl=en
• Xx.com/frankadamsjewel
• Facebookfacebook.com/FrankAdamsJewelers
• LinkedInlinkedin.com/company/frank-adams-jewelers-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank Adams Jewelers