Brimar
Brimar is a wholesale, trade-only manufacturer of luxury decorative trimmings, custom drapery hardware, and decorative nails serving interior designers and hospitality clients across North America.
- Company typePrivate
- Founded1985
- HeadquartersLake Forest, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Brimar does
Brimar Inc. is a privately held, family-owned wholesale manufacturer and distributor of luxury passementerie, architectural drapery hardware, and artisanal decorative nails, founded in 1985 by Ursel Thiergart and currently led by her sons Marc (President) and Brian Thiergart from its Lake Forest, Illinois headquarters. The company's product portfolio spans three core categories: decorative trimmings (border trims, tapes, braids, fringes, tassels, pom-poms), drapery hardware (rods, poles, finials, brackets, accessories across 25+ named collections), and decorative nails acquired in 2023, with a 2026 wall-hangings line planned. Core technical capabilities include custom pole bending for arched/bay/curved window configurations, made-to-measure fabrication, and Somfy-powered motorization (Glydea/Irismo motors) integrated with TaHoma, Zigbee, and major smart-home and AV-automation platforms (Crestron, Control4, Savant, Josh.ai, Alexa, Google Home, Apple Home).
Brimar firmographics
Firmographics- Name
- Brimar
- Legal name
- Brimar Inc.
- Website
- https://brimarinc.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brimar is a wholesale, trade-only manufacturer of luxury decorative trimmings, custom drapery hardware, and decorative nails serving interior designers and hospitality clients across North America.
- Ownership category
- akta.pro rank
Brimar industry classification
Industry- Product category
- Decorative Drapery Hardware
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (45913)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Drawcords, Ribbons & Decorative Trims (Cords/Ribbons/Piping/Braids/Lace/Fringe) (IMAOALAG)
- akta.pro secondary industry
- Trims & Notions (Zippers, Buttons, Elastics, Labels, Threads) (CRAAAMAH)
Keywords
Where Brimar is headquartered
LocationHeadquarters
- HQ city
- Lake Forest
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brimar business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Product Sales: B2B wholesale sales of decorative trimmings, drapery hardware, and decorative nails to trade professionals. Products sold by the piece, yard, or box depending on category. Custom-cut and custom-designed products for projects.
- Sample Sales: Complimentary memo samples available for trimmings and hardware finish chips. Sample boards available for purchase for decorative nails. Samples allow designers to evaluate color, design, and craftsmanship before placing orders.
- Custom Product Orders: Custom-designed trims and hardware with typically 50% deposit required at sample approval and 50% at order placement. Custom products are non-returnable and non-refundable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade Account Pricing |
| Unit Pricing | Pay-as-you-go | No Minimum Order Hardware |
| Unit Pricing | Pay-as-you-go | Trim Minimums |
| Unit Pricing | Pay-as-you-go | Nail Orders |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Brimar product offering
Product offeringCore offering
Brimar manufactures and wholesales luxury decorative trimmings (passementerie), architectural drapery hardware, and artisanal decorative nails to the professional interior design trade. The company sells exclusively to verified trade account holders via its e-commerce website, direct sales team, and a network of 40+ satellite showrooms across the US and Canada, offering custom capabilities including rod bending, pole cutting, and Somfy-powered motorization.
Product overview
Brimar is a luxury passementerie and architectural drapery hardware company offering three core product categories: decorative trimmings (border trims, tapes, braids, fringes, tassels, pom-poms), drapery hardware (rods, poles, finials, brackets, accessories), and decorative nails (nailheads for upholstery and furniture). The portfolio includes over 25 named collections spanning acrylic hardware (Cube, Stone Gate, Nolita, Ice), motorizable square channel systems (Innova, Tribeca, Affinity), classic metal designs (Park Avenue, Manhattan, Tuxedo), and specialized trimmings (Velvet Crush, Greek Key, Kew Gardens, Devonshire, Fluffy Puffy Poms). Add-on services include custom pole bending for curved/angled windows and Somfy-powered motorization with smart home integration. The company serves the professional interior design trade through showrooms across the US and Canada, with products shipped worldwide from Lake Forest, Illinois.
Differentiator
Problem solved
Functional benefit
Products and services
- Trimmings (Passementerie) Luxury decorative trimmings including border trims, tapes, braids, fringes, tassels, and pom-poms, available in thousands of patterns and palettes. Sold by the yard or piece to trade professionals for window treatments, upholstery, pillows, and furnishings.
- Drapery Hardware Architectural drapery rods, poles, finials, rings, brackets, and accessories in ultramodern to classic styles. Custom-fabricated to exact width, projection, and angle specifications. Includes acrylic (Cube, Stone Gate, Nolita, Ice), metal, and wood collections with options for motorization.
- Decorative Nails Metal studs and nailheads for upholstered furniture, headboards, case goods, walls, doors, cornices, and shelving. Sold by the box with quantities varying by style. Available in multiple finishes and designs.
- Drapery Motorization
Quantifiable outcome
- Ships in-stock orders within two business days; Rush orders can be filled same day if received before 2:00 pm CST
- +2 more outcomes
Companies that use Brimar
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Brimar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature5 records
Brimar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SomfycoreExclusive technology partnership for drapery motorization. Brimar integrates Somfy's Glydea and Irismo motorization systems into its drapery rods. Somfy's Radio Technology (RTS) and Zigbee protocols enable smartphone control, voice control integration with Alexa/Apple Home/Google Home, and compatibility with third-party automation systems including Crestron, Control4, Savant, and others. Somfy's motors are branded as 'Powered by Somfy' and include 5-year warranty.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Brimar competitors and assessment
Company assessmentBroad incumbents
- Hunter Douglas: Largest window-treatment manufacturer with motorized drapery and broader shading portfolio. Overlaps with Brimar's motorized drapery rods as a scaled incumbent in the window-covering automation category.
- Duralee: Long-established to-the-trade source for trimmings, drapery hardware, fabrics and furniture with broad designer showroom coverage. Comparable in trimmings/hardware categories but operates across a wider interior design portfolio.
- RM Coco: Designer-focused textile and trimmings source with contract/hospitality reach and adjacent decorative product lines. Comparable as a wholesale trimmings and decorative textiles supplier to the same designer and contract channels.
- Lafayette Interior Fashions: Designer drapery hardware manufacturer with motorized and custom hardware offerings, including name-brand partnerships. Directly comparable in custom drapery hardware within a broader window-treatment product portfolio.
Direct peers
- Fabricut: Wholesale designer source offering trimmings, drapery hardware and decorative accessories to trade professionals. Comparable as a multi-category passementerie and hardware supplier operating through designer showrooms.
- Houles: French passementerie maker with centuries of heritage, offering trimmings, tassels, tiebacks and decorative hardware through designer showrooms globally. Directly comparable as a couture trimmings supplier to the interior design trade.
- Scalamandré: Heritage luxury textile and trim house supplying passementerie, fabrics and wallcoverings to designers and hospitality clients. Comparable as a high-end trimmings and decorative textiles source for residential and contract interiors.
- Clarence House: Luxury decorative textile house supplying trimmings and fabrics to designers and hospitality accounts. Comparable as a high-end decorative trimmings source for residential and contract projects.
- Kravet: Major family-owned to-the-trade source for trimmings, drapery hardware, decorative nails and fabrics via designer showrooms. Directly comparable portfolio with broader scale, serving the same interior design professional channel.
- Samuel & Sons Passamenterie: Luxury passementerie house offering trimmings, tassels, tiebacks and hardware to the interior design trade via showrooms. Closely comparable as a trade-only trimmings specialist serving high-end residential and contract designers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Brimar social profiles
Digital presenceBrimar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brimar leadership team
Management profileNumber of profiles
Profiles2 records
Brimar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brimar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brimar
What does Brimar do?
Brimar manufactures and wholesales luxury decorative trimmings (passementerie), architectural drapery hardware, and artisanal decorative nails to the professional interior design trade. The company sells exclusively to verified trade account holders via its e-commerce website, direct sales team, and a network of 40+ satellite showrooms across the US and Canada, offering custom capabilities including rod bending, pole cutting, and Somfy-powered motorization.
Is Brimar a public or private company?
Brimar is a private company. It is classified as family owned and is currently operating.
When was Brimar founded?
Brimar was founded in 1985. It employs 51 to 100 people.
Where is Brimar based?
Brimar is headquartered in Lake Forest, United States, in the North America region.
How does Brimar make money?
Three revenue lines are on record. Wholesale Product Sales are the primary driver. The others are sample Sales and custom Product Orders.
Who are Brimar's main competitors?
Broad incumbents on record are Hunter Douglas, Duralee, RM Coco and Lafayette Interior Fashions. Direct peers are Fabricut, Houles, Scalamandré, Clarence House, Kravet and Samuel & Sons Passamenterie.
Does Brimar have an API?
No public API is recorded for Brimar.
What industry is Brimar in?
Brimar's product category is Decorative Drapery Hardware. Its primary akta.pro industry code is IMAOALAG, Drawcords, Ribbons & Decorative Trims (Cords/Ribbons/Piping/Braids/Lace/Fringe), with a secondary code of CRAAAMAH, Trims & Notions (Zippers, Buttons, Elastics, Labels, Threads). Its NAICS code is 45913 and its SIC code is 5130.