Orbis Systems US
ViewTrade Holding Corporation (formerly Orbis Systems, Inc.) is a U.S. financial technology and brokerage services firm providing APIs, trading infrastructure, and SEC-registered brokerage services to 300+ fintech startups and financial institutions globally.
- Company typePrivate
- Founded2000
- HeadquartersJersey City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Orbis Systems US does
Orbis Systems, Inc., now operating as ViewTrade Technology Corporation, is a U.S.-based financial technology and brokerage services firm headquartered in Jersey City, New Jersey. Founded in 2000 and organized under the parent ViewTrade Holding Corporation, the company operates through two wholly-owned subsidiaries: ViewTrade Technology Corporation, which provides APIs, platforms, and infrastructure for building or embedding investment and financial services, and ViewTrade Securities, Inc., an SEC-registered broker-dealer and FINRA member with memberships across SIPC, NYSE Arca, NASDAQ, CBOE Edge, and CBOE BATS. The company offers a range of capabilities from single API endpoints to full turnkey solutions, targeting both emerging fintech startups and established financial institutions seeking to create retail investment experiences, execute trades, and deliver wealth management and consolidated reporting.
The platform-plus-services architecture combines proprietary trading and brokerage infrastructure with API-based access, enabling clients to embed investment capabilities without building them in-house. The company differentiates on a 'never competes with clients for retail customers' positioning, an old-school service model with human support rather than automated responses, and in-depth domain expertise across financial services technology, operations, and market data. Leadership includes Chairman and CEO Tony (Anthony) Petrilli, Chief Growth Officer Laksh Gangwani, VP of Gulf Regional Growth Samer Helbaoui, and CEO of ViewTrade International Australia Nigel Singh, with Kenneth Chan as Founder, President and CTO. International operations have been established in Australia and the Gulf region.
The business model relies on technology service provision and brokerage services revenue, with pricing structured around custom enterprise quotes rather than publicly disclosed tiers. The company has served 300+ firms since 2000, with no disclosed external institutional funding, suggesting founder/management-controlled ownership and a subscription/recurring revenue orientation supplemented by brokerage transaction economics. Recent strategic activity includes a partnership with HeirWealth for consolidated wealth management reporting (May 2026), thought-leadership positioning on overnight trading and global investing, and ongoing geographic expansion into Gulf and Asia-Pacific markets.
Orbis Systems US firmographics
Firmographics- Name
- Orbis Systems US
- Legal name
- ViewTrade Holding Corporation
- Website
- https://orbisfn.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ViewTrade Holding Corporation (formerly Orbis Systems, Inc.) is a U.S. financial technology and brokerage services firm providing APIs, trading infrastructure, and SEC-registered brokerage services to 300+ fintech startups and financial institutions globally.
- Ownership category
- akta.pro rank
Orbis Systems US industry classification
Industry- Product category
- Financial Technology Infrastructure
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (52394)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Institutional API Connectivity, OMS/EMS & FIX Gateways (FSADAJAJ)
- akta.pro secondary industries
- Equity Capital Introduction & Prime Services (FSACAFAK), Bank Connectivity & Channels (Host-to-host, SWIFT, APIs, EB portals) (FSABAIAF)
Keywords
Where Orbis Systems US is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Markets served
Orbis Systems US business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Technology and Brokerage Services: Provides technology and brokerage services to financial services firms including fintech start-ups and financial institutions. Revenue generated through technology service provision and related financial services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Orbis Systems US product offering
Product offeringCore offering
Orbis Systems US (operating under ViewTrade Holding Corporation) provides financial services technology and brokerage services. The company offers APIs and turnkey platforms that enable fintech startups and established financial institutions to build or embed investment and trading capabilities, along with broker-dealer services through its SEC-registered subsidiary ViewTrade Securities, Inc.
Product overview
ViewTrade operates as a financial technology and brokerage services company with a platform-plus-services architecture. The company consists of ViewTrade Holding Corporation as the parent entity, ViewTrade Technology Corporation (formerly Orbis Systems, Inc.) providing the technology platform and APIs for investment and financial services, and ViewTrade Securities Inc. providing the brokerage and securities services. Together they deliver a comprehensive suite enabling fintech firms and financial institutions to create retail investment experiences, ranging from single API endpoints to full turnkey solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment and Financial Services APIs
- Turnkey Investment Platforms
- Brokerage and Securities Services
- HeirWealth Consolidated Trade Execution and Wealth Management Reporting Solution
Companies that use Orbis Systems US
Customer profileSegments2 records
Ideal customer profiles2 records
Orbis Systems US technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Orbis Systems US partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HeirWealthcoreViewTrade and HeirWealth announced a strategic partnership to deliver a consolidated trade execution and wealth management reporting solution. The partnership combines ViewTrade's trading technology and brokerage services with HeirWealth's wealth management capabilities.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Orbis Systems US competitors and assessment
Company assessmentDirect peers
- Alpaca: API-first brokerage infrastructure provider enabling fintechs and developers to embed trading and investment services, closely overlapping with ViewTrade's core offering.
- DriveWealth: Provides broker-dealer and trading infrastructure APIs for fintechs and global digital platforms, serving the same embedded brokerage use case as ViewTrade.
- Apex Fintech Solutions: Offers end-to-end fintech and broker-dealer infrastructure including clearing, custody, and APIs, directly competing with ViewTrade's technology-plus-brokerage stack.
- Tradier: Cloud-based brokerage API platform targeting fintechs and advisors with embedded trading, comparable to ViewTrade's API-first GTM.
Broad incumbents
- Interactive Brokers: Established global broker-dealer with extensive API connectivity, FIX gateways, and institutional prime services; overlaps with ViewTrade's brokerage and API offerings at a much larger scale.
- Plaid: Provides financial data connectivity and account-linking infrastructure that fintechs use to build investment experiences; adjacent to ViewTrade's execution layer.
Emerging players
- Marqeta: Modern card issuing and embedded payments infrastructure, adjacent to ViewTrade's embedded financial services offering though focused on payments rather than brokerage.
Regional players
- BBAE (formerly Wilson Huang): US-focused retail investing platform leveraging similar embedded brokerage models; regional competitor in ViewTrade's primary fintech customer ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Orbis Systems US social profiles
Digital presenceOrbis Systems US compliance and trust
Trust signalCompliance2 records
Orbis Systems US financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orbis Systems US leadership team
Management profileNumber of profiles
Profiles5 records
Orbis Systems US subsidiaries and ownership
Company hierarchySubsidiaries2 records
Orbis Systems US funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orbis Systems US M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orbis Systems US
What does Orbis Systems US do?
Orbis Systems US (operating under ViewTrade Holding Corporation) provides financial services technology and brokerage services. The company offers APIs and turnkey platforms that enable fintech startups and established financial institutions to build or embed investment and trading capabilities, along with broker-dealer services through its SEC-registered subsidiary ViewTrade Securities, Inc.
Is Orbis Systems US a public or private company?
Orbis Systems US is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Orbis Systems US founded?
Orbis Systems US was founded in 2000. It employs 11 to 50 people.
Where is Orbis Systems US based?
Orbis Systems US is headquartered in Jersey City, United States, in the North America region.
How does Orbis Systems US make money?
One revenue line is on record: technology and Brokerage Services.
Who are Orbis Systems US's main competitors?
Direct peers on record are Alpaca, DriveWealth, Apex Fintech Solutions and Tradier. Broad incumbents are Interactive Brokers and Plaid. Marqeta is listed as an emerging player. BBAE (formerly Wilson Huang) is listed as a regional player.
Does Orbis Systems US have an API?
Yes. ViewTrade provides APIs for building or embedding investment and financial services, ranging from single API endpoints to full turnkey solutions. The company offers developer-facing capabilities through their 'For Developers' section, enabling businesses to build or embed investment and financial services with modern technology.
What industry is Orbis Systems US in?
Orbis Systems US's product category is Financial Technology Infrastructure. Its primary akta.pro industry code is FSADAJAJ, Institutional API Connectivity, OMS/EMS & FIX Gateways, with a secondary code of FSACAFAK, Equity Capital Introduction & Prime Services. Its NAICS code is 523 and its SIC code is 6211.