ToneFuse
ToneFuse, LLC is a private contextual and performance ad-tech company — subsidiary of Bandsintown Group — that connects 500 music-content publishers in 115+ countries with major streaming advertisers such as Apple Music, Amazon Music, Disney+, Hulu, and Apple Arcade via its native/DSP platform.
- Company typePrivate
- Founded2009
- HeadquartersManhasset, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ToneFuse does
ToneFuse, LLC is a private contextual and performance advertising-technology company headquartered at 8 W 36th Street, New York, operating as a wholly-owned subsidiary of Bandsintown Group Inc. Founded in 2009 (originally under the name Amplified), the company runs a vertically focused advertising business built around music and TV streaming. Its portfolio consists of four products: Tonefuse Sponsored Content (publisher-side display and video contextual/native ad units), Tonefuse Performance (a DSP — formerly Amplified — used by music streaming and OTT providers to purchase performance-based campaigns), Clickfuse (an advertiser-to-publisher ad marketplace with real-time reporting), and the Musical Listening Widget (a publisher-installed widget that redirects visitors to Amazon Music, Spotify, and Apple Music). The platform reaches 500 publishers across more than 115 countries, with a demand-side roster of named enterprise advertisers that includes Apple Music, Amazon Music, Apple TV, Disney+, Hulu, and Apple Arcade.
Underlying technology consists of a contextual advertising engine and a performance DSP with native and programmatic display/video serving, integrated with Bandsintown's music-website distribution and powered by AWS and Google data processing. Publisher onboarding is primarily self-serve through publishers.bandsintown.com and cp.tonefuse.com, while enterprise advertiser accounts are managed via direct sales. The publisher side is monetized on a CPC/CPM basis (minimum $0.001 per click, Net-60 terms, $100 minimum payout); the advertiser side is a DSP and sponsored-content model where ToneFuse generates revenue based on click/impression performance and advertiser campaign spend. The company is IAB TCF v2 registered (vendor ID 549) and maintains GDPR, CCPA, and EU-U.S. Privacy Shield compliance posture.
Customer concentration on the advertiser side is notable: six of the named demand-side customers are owned by just three parent groups (Apple Music/TV/Arcade under Apple; Disney+ and Hulu under Disney; Amazon Music under Amazon), which simultaneously represents a strong logo barrier to competitor entry and a concentration risk to anchor campaign renewals. On the supply side, the publisher base is a long-tail of 500 music-content and lyric websites (e.g., Songfacts since 2009, AllMusic), reducing inventory-side concentration. The firm holds no patents, has no disclosed AI/ML capabilities or research, has no external funding rounds, and operates without a public ticker, with revenue undisclosed.
ToneFuse firmographics
Firmographics- Name
- ToneFuse
- Legal name
- ToneFuse, LLC
- Website
- https://tonefuse.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ToneFuse, LLC is a private contextual and performance ad-tech company — subsidiary of Bandsintown Group — that connects 500 music-content publishers in 115+ countries with major streaming advertisers such as Apple Music, Amazon Music, Disney+, Hulu, and Apple Arcade via its native/DSP platform.
- Ownership category
- akta.pro rank
ToneFuse industry classification
Industry- Product category
- Digital Advertising Technology
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Influencer Media Amplification (Paid Creator Whitelisting/Spark Ads) (MPAAABAL)
Keywords
Where ToneFuse is headquartered
LocationHeadquarters
- HQ city
- Manhasset
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ToneFuse business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Sponsored Content Advertising: Native and contextual ad units placed on publisher websites, generating revenue based on clicks and impressions from ads displayed across the network of 500 publishers.
- Performance-Based DSP Campaigns: DSP solution allowing music streaming and OTT providers to purchase performance-based campaigns, with revenue generated through advertiser spend on targeted campaigns.
- Publisher Monetization (CPM/CPC): Publishers earn revenue through clicks and impressions on ads displayed on their properties. Payment calculated per click (minimum $0.001 per click) or per impression, with Net 60 payment terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | Publisher Performance-Based Revenue |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
ToneFuse product offering
Product offeringCore offering
ToneFuse provides contextual and performance advertising technology that connects music and TV streaming service providers with music-related digital publishers. It operates a self-serve platform offering Sponsored Content ad units for publisher monetization and a DSP solution (formerly Amplified) that enables streaming and OTT advertisers to buy performance-based campaigns across a network of 500 publishers in 115+ countries.
Product overview
ToneFuse operates as a multi-platform advertising technology company offering a unified suite of solutions for the digital entertainment and music streaming ecosystem. The portfolio consists of Tonefuse Sponsored Content (the core advertising product for publishers), Tonefuse Performance (formerly Amplified, a DSP platform for advertisers and streaming providers to buy performance-based campaigns), Clickfuse (an ad marketplace connecting advertisers with publishers), and Musical Listening Widgets (which redirect users to streaming platforms). These products work together to enable publishers to monetize music-related content while helping DSPs and OTT services acquire subscribers through targeted, contextually relevant advertising across 500+ publisher properties in 115+ countries.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 500 publishers in 115+ countries
- +1 more outcomes
Companies that use ToneFuse
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
ToneFuse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ToneFuse partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Amazon Web ServicescoreCloud infrastructure provider used for data processing and storage. AWS processes and stores personal data collected through Tonefuse platforms.
- GooglecoreTechnology partner providing data processing services. Google is listed as a data processor under Tonefuse's privacy policy.
- BrazesupportingCustomer engagement platform used for marketing communications and notifications to publishers and advertisers.
- SendGridsupportingEmail communication platform used for transactional and marketing emails to platform users.
- Bandsintown Group Inc.coreParent company and strategic partner providing the core ecosystem of music-related websites, artist relationships, and publisher network for Tonefuse's advertising platform. Bandsintown Group Inc., Bandsintown LLC and affiliates operate as data controllers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ToneFuse competitors and assessment
Company assessmentDirect peers
- Sharethrough: Sharethrough operates a native advertising exchange and supply-side platform connecting publishers with advertisers. Its emphasis on contextual relevance and native ad formats aligns closely with ToneFuse's Sponsored Content and Clickfuse offerings.
- AdsWizz (SiriusXM): AdsWizz is an audio advertising technology platform owned by SiriusXM, providing programmatic audio ad serving and monetization. It is comparable to ToneFuse as a vertical-focused ad-tech platform serving the audio and music streaming ecosystems.
- Nativo: Nativo is a native content advertising platform for publishers, enabling branded content distribution and monetization. It compares directly to ToneFuse in offering publisher monetization through native and contextual ad units.
- Triton Digital (iHeartMedia): Triton Digital, part of iHeartMedia, provides audio ad-serving, measurement, and programmatic audio advertising technology. It compares to ToneFuse in serving audio streaming and music-related publishers with ad-tech infrastructure.
- Media.net: Media.net is a contextual advertising network partnered with Yahoo and Bing that enables publishers to monetize through contextually relevant ads. It compares to ToneFuse as a contextual ad-tech provider serving both publishers and advertisers.
- TripleLift (now part of Nexxen): TripleLift is a native advertising platform enabling publishers to monetize through native ad units and providing advertisers with programmatic buying capabilities. It is highly comparable to ToneFuse's Sponsored Content and DSP offerings, both targeting contextual and native advertising for digital publishers.
- GumGum: GumGum is a contextual intelligence platform that uses AI-driven contextual targeting for advertising across publishers. It is comparable to ToneFuse in the contextual advertising space with overlapping advertiser and publisher-side offerings.
Broad incumbents
- Outbrain: Outbrain is a content discovery and native advertising platform serving premium publishers globally. It overlaps with ToneFuse in offering contextual and native ad monetization solutions for publishers, but at significantly larger scale.
- Spotify Ad Studio: Spotify Ad Studio is Spotify's self-serve advertising platform for podcast and music advertising. As a broader incumbent, it competes with ToneFuse's DSP for music streaming subscriber acquisition and brand budgets, though it operates as a closed platform.
- Taboola: Taboola is a content discovery and native advertising platform serving a broad range of publishers. It is comparable to ToneFuse's Sponsored Content as a native ad solution, though operating at much greater scale across diverse verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ToneFuse social profiles
Digital presenceToneFuse compliance and trust
Trust signalCompliance4 records
ToneFuse financial estimates
Financial estimateRevenue estimate
Valuation estimate
ToneFuse leadership team
Management profileNumber of profiles
ToneFuse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ToneFuse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ToneFuse
What does ToneFuse do?
ToneFuse provides contextual and performance advertising technology that connects music and TV streaming service providers with music-related digital publishers. It operates a self-serve platform offering Sponsored Content ad units for publisher monetization and a DSP solution (formerly Amplified) that enables streaming and OTT advertisers to buy performance-based campaigns across a network of 500 publishers in 115+ countries.
Is ToneFuse a public or private company?
ToneFuse is a private company. It is classified as corporate owned and is currently operating.
When was ToneFuse founded?
ToneFuse was founded in 2009. It employs 11 to 50 people.
Where is ToneFuse based?
ToneFuse is headquartered in Manhasset, United States, in the North America region.
How does ToneFuse make money?
Three revenue lines are on record. Sponsored Content Advertising is the primary driver. The others are performance-Based DSP Campaigns and publisher Monetization (CPM/CPC).
Who are ToneFuse's main competitors?
Direct peers on record are Sharethrough, AdsWizz (SiriusXM), Nativo, Triton Digital (iHeartMedia), Media.net, TripleLift (now part of Nexxen) and GumGum. Broad incumbents are Outbrain, Spotify Ad Studio and Taboola.
Does ToneFuse have an API?
No public API is recorded for ToneFuse.
What industry is ToneFuse in?
ToneFuse's product category is Digital Advertising Technology. Its primary akta.pro industry code is MPAAABAL, Influencer Media Amplification (Paid Creator Whitelisting/Spark Ads). Its NAICS code is 541830 and its SIC code is 7310.