Sharethrough
- Company typePrivate
- Founded2013
- HeadquartersMontréal, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Sharethrough firmographics
Firmographics- Name
- Sharethrough
- Legal name
- Sharethrough
- Website
- https://sharethrough.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Sharethrough industry classification
Industry- Product category
- Programmatic Digital Advertising Exchange
- NAICS
- Media Representatives (541840)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Sharethrough is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices9 records
Markets served
Sharethrough business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Programmatic Ad Exchange: Sharethrough operates as an omnichannel ad exchange/platform (SSP) connecting publishers with advertisers through programmatic bidding. Revenue generated through transaction fees on ad impressions traded through the platform across display, video, native and CTV formats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard programmatic advertising rates |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Sharethrough product offering
Product offeringCore offering
Sharethrough operates a global omnichannel programmatic ad exchange (supply-side platform) that connects 925+ publishers with advertisers across display, video, native, and CTV formats, processing 120B+ daily ad impressions and 160B daily advertiser bids. The platform monetizes through transaction fees on programmatic ad impressions while layering on research-backed ad enhancements (Dynamic Video Captions, CTV Sports Ticker, Display Countdown, etc.), AI-powered SmartSuite publisher revenue optimization, AI-curated marketplace inventory, and sustainability-focused GreenPMPs for carbon-neutral campaigns integrated with Scope3's ClimateShield.
Product overview
Sharethrough is a global omnichannel ad exchange (now operating as an Equativ Group company following the June 2024 merger) offering a unified advertising platform that combines research-backed ad enhancements, AI-powered curation, and sustainability-focused inventory solutions. The core product is the Sharethrough Ad Platform — a global ad exchange connecting advertisers and publishers across display, video, native, and CTV. Built on top of the core platform are the Ad Enhancements suite (Creative Solutions), which includes Dynamic Video Captions, Display Countdown, CTV Sports Ticker, CTV Countdown Overlay, CTV Dynamic QR Codes, and more; the SmartSuite Publisher Revenue Stack with AI-powered Smart Floors, Smart Throttling, and Smart Video; the Curated Marketplace powered by machine learning for performance, audience, and attention-based inventory packages; and sustainability products including GreenPMPs, GreenPMP+, Low-Emission PMPs, the Net Zero Publisher Program, and the Carbon Emissions Estimator. The platform processes over 925 publisher partners, 120B+ daily ad impressions, and 160B daily advertiser bids. Direct DSP integrations with The Trade Desk, Amazon DSP, DV360, and others enable programmatic access, while integrations with LiveRamp, Comscore, Oracle, and others power audience targeting. The platform also offers cookieless advertising solutions and a political advertising suite.
Differentiator
Problem solved
Functional benefit
Brands
- GreenPMPs: Industry-first programmatic Green Media Product allowing brands to deliver carbon-neutral programmatic campaigns at scale.
- GreenPMP+
- SmartSuite
- Smart Floors
- Smart Throttling
- TrueTemplate
Products and services
- Sharethrough Ad Platform Global omnichannel ad exchange connecting advertisers with publishers across display, video, native, and CTV channels. Processes 120B+ daily ad impressions and 160B daily advertiser bids, maximizing user attention and advertiser performance through research-backed ad enhancements and curated inventory.
- Ad Enhancements Suite Research-backed ad enhancement suite that automatically enhances standard ad formats with no additional creative steps or trafficking. Includes Dynamic Video Captions, Display Countdown, CTV Sports Ticker, CTV Countdown Overlay, CTV Dynamic QR Codes, CTV Shoppable, CTV Trivia, CTV Weather Overlay, and Display Sports Ticker, proven to drive attention, comprehension, awareness, and CTR lifts.
- SmartSuite Publisher Revenue Stack
Quantifiable outcome
- 91% more likely to pay attention to ads with Sports Ticker
- +8 more outcomes
Companies that use Sharethrough
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles2 records
Sharethrough technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability9 records
Feature5 records
Sharethrough partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered flagship, core and major.
- EquativflagshipSharethrough and Equativ merged to form one of the largest global independent ad platforms and marketplaces. Complementary capabilities and inventory create a commercially scaled industry player with powerful global presence. Now operating under Equativ brand.
- Scope3coreSharethrough launched GMP+ in partnership with Scope3 - industry-first product to prevent problematic placements. Part of Scope3's GMP+ standardized media offering.
- AdformcoreDirect integration announced to increase media buying power and enhance sustainability for ad buyers. Enables Adform clients to access Sharethrough inventory and ad enhancements.
- IPG MediabrandscoreSupport partner for Net Zero Publisher Program. Committed to improving sustainability of advertising and accelerating availability of SBTi-approved media inventory by 2025.
- 51toCarbonZerocorePartnership to develop Net Zero Publisher Program. 51toCarbonZero provides confidential carbon footprint measurement for publishers and guides them towards net zero achievement and commitment.
- Adelaide MetricscorePartnership to offer attention-based curated inventory combining Adelaide's AU attention scoring with Sharethrough's Ad Enhancements. Delivers 55% lift in purchase intent and 180% improvement in ROI.
- Scope3corePartnership to measure carbon emissions of programmatic supply chain using Scope3's ClimateShield technology. GreenPMPs allocated part of media cost towards carbon removal projects. Scope3 provides measurement for carbon emissions and portfolio of carbon removal projects.
- District MflagshipFollowing merger agreement, District M and Sharethrough combined under the Sharethrough name. District M technology integrated into Sharethrough platform enabling publisher revenue optimization capabilities.
- Hearst NewspapersmajorPartner in Net Zero Publisher Program. Fully committed to sustainable practices and partnered with Sharethrough to further shared dedication to a greener future in digital advertising.
- SofiaPulsecoreEquativ and SofiaPulse partnered to bring creative intelligence to omnichannel advertising, enhancing creative optimization capabilities.
- CafeMediamajorIntegration partner who migrated inventory to Sharethrough platform. Achieved 48% YoY revenue growth with Prebid integration and 174% YoY with Amazon TAM. Smart Floors technology delivered 15%+ lift.
- CarbonDirectcoreCarbon removal projects powered by CarbonDirect through Scope3's portfolio. Provides direct air capture, carbon soil storage, and reforestation projects.
- The Trade DeskcoreDirect DSP integration allowing buyers to access Sharethrough as supply source for programmatic campaigns across display, video, native & CTV.
- DV360 (Display & Video 360)coreDirect DSP integration enabling DV360 buyers to access Sharethrough inventory and ad enhancements.
- Amazon DSPcoreIntegration via Amazon TAM enabling programmatic access to Sharethrough inventory. CafeMedia achieved 174% YoY growth with Amazon TAM integration.
- YahoocoreDirect integration with Yahoo allowing access to Sharethrough inventory through Yahoo DSP.
- XandrcoreDirect DSP integration enabling Xandr/Microsoft Advertising users to access Sharethrough supply.
- LiveRampcoreFirst party data onboarding partnership enabling UserIDs to be translated into audience segments for deal targeting. Available for political advertising and general campaigns.
- Human SecuritycoreEnsures 100% bot-free traffic through verification partnership. Part of brand safety and quality controls.
- ZvelocoreBrand safety scanning partner that checks impressions for brand safety issues.
- AdVerif.aicoreVerification partner that removes fake and bad sites from the advertising ecosystem.
- ConfiantcoreScans impressions for malvertising and security issues to protect advertisers.
- WhitebulletcoreRemoves copyright infringement content from the advertising supply.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Sharethrough competitors and assessment
Company assessmentEmerging players
- Nativo: Native advertising technology platform enabling branded content and programmatic native ad serving. Overlaps with Sharethrough's native heritage and curation packages, though smaller in scale.
Direct peers
- Pubmatic: Public cloud-based SSP monetizing digital advertising for publishers across display, video, mobile, and CTV. Competes head-to-head with Sharethrough for publisher integrations and DSP supply paths in omnichannel programmatic.
- The Trade Desk: Largest independent DSP that buys supply from Sharethrough and competing SSPs, but also increasingly moves upstream through Solimar and Kokai, creating overlap with Sharethrough's curation and supply-side capabilities.
- Magnite: Largest independent omnichannel SSP formed from the merger of Rubicon Project and Telaria, directly competing with Sharethrough in CTV, video, and display programmatic supply. Both companies focus on enabling premium publishers to monetize inventory across formats.
- Equativ: Independent omnichannel ad platform and SSP that merged with Sharethrough in June 2024 to form one of the largest global independent ad platforms; functionally a sibling and combined entity rather than pure competitor.
- TripleLift: Programmatic native advertising SSP competing directly with Sharethrough's native and CTV offerings. Both focus on higher-quality ad formats and supply curation for brand advertisers.
- OpenX: Independent omnichannel SSP serving premium publishers across CTV, video, and display. Competes directly with Sharethrough for publisher supply and demand-side integrations across major DSPs.
- Index Exchange: Independent global SSP and ad exchange offering header bidding and direct supply across display, video, and CTV. Direct competitor to Sharethrough in publisher-side programmatic monetization and DSP integrations.
- Adform: Global independent ad platform offering DSP, SSP, and DMP capabilities — competes with Sharethrough across supply, demand, and now sustainability offerings following their 2024 integration partnership.
Broad incumbents
- Criteo: Established ad tech platform with a large retargeting and commerce media exchange. Competes in broader omnichannel programmatic but is more commerce-focused than Sharethrough's premium publisher curation stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Sharethrough social profiles
Digital presenceSharethrough compliance and trust
Trust signalCompliance11 records
Sharethrough financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sharethrough leadership team
Management profileNumber of profiles
Profiles10 records
Sharethrough funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sharethrough M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sharethrough
What does Sharethrough do?
Sharethrough operates a global omnichannel programmatic ad exchange (supply-side platform) that connects 925+ publishers with advertisers across display, video, native, and CTV formats, processing 120B+ daily ad impressions and 160B daily advertiser bids. The platform monetizes through transaction fees on programmatic ad impressions while layering on research-backed ad enhancements (Dynamic Video Captions, CTV Sports Ticker, Display Countdown, etc.), AI-powered SmartSuite publisher revenue optimization, AI-curated marketplace inventory, and sustainability-focused GreenPMPs for carbon-neutral campaigns integrated with Scope3's ClimateShield.
Is Sharethrough a public or private company?
Sharethrough is a private company. It is classified as corporate owned and is currently operating.
When was Sharethrough founded?
Sharethrough was founded in 2013. It employs 101 to 250 people.
Where is Sharethrough based?
Sharethrough is headquartered in Montréal, Canada, in the North America region.
How does Sharethrough make money?
One revenue line is on record: programmatic Ad Exchange.
Who are Sharethrough's main competitors?
Nativo is listed as an emerging player. Direct peers are Pubmatic, The Trade Desk, Magnite, Equativ, TripleLift, OpenX, Index Exchange and Adform. Criteo is listed as a broad incumbent.
Does Sharethrough have an API?
No public API is recorded for Sharethrough.
What industry is Sharethrough in?
Sharethrough's product category is Programmatic Digital Advertising Exchange. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541840 and its SIC code is 7310.