Stags
- Company typePrivate
- Founded1870
- HeadquartersTiverton, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Stags firmographics
Firmographics- Name
- Stags
- Legal name
- Stags
- Website
- https://stags.co.uk
- Company type
- Private
- Founded year
- 1870
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Stags industry classification
Industry- Product category
- Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Appraisers (53132)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industries
- Property Management Advisory & Leasing Administration (FSAEAJAN), Multi-Unit STR / Aparthotel Management (BPAJAIAC)
Keywords
Where Stags is headquartered
LocationHeadquarters
- HQ city
- Tiverton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices24 records
Markets served
Stags business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Residential Sales Commission: Commission-based estate agency services for residential property sales across the West Country, including valuations, marketing, viewings, and sales progression through to completion
- Residential Lettings Management: Letting and property management services for landlords, including tenant sourcing, referencing, rent collection, property maintenance coordination, and compliance management under ARLA regulations
- Property & Land Auctions: Online and onsite auction services for property, land, and machinery/equipment with buyer premiums and vendor commission
- Professional Services: Chartered surveyors providing valuations, property surveys, rural estate management, compulsory purchase compensation, planning services, agricultural advice, and renewable energy consultancy
- Farm Agency & Agriculture: Specialized farm and land sales, livestock markets, agricultural machinery auctions, and rural grant scheme advisory services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Residential Sales |
| Subscription | Monthly | Lettings Management |
| Transaction based/ take rate | Pay-as-you-go | Auction Services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Stags product offering
Product offeringCore offering
Stags is a UK firm of chartered surveyors and estate agents providing residential sales, residential lettings, commercial property, agricultural and farm agency, planning and design, property and machinery auctions, livestock markets, and professional surveying services across the West Country (Devon, Cornwall, Somerset, Dorset) and London. It serves individual buyers, sellers, landlords, tenants, farmers, landowners, commercial investors, and developers through 25 branch offices and RICS-regulated professional staff.
Product overview
Stags is a multi-disciplinary property firm offering a comprehensive range of estate agency and professional services through a network of 25 offices across the West Country (Cornwall, Devon, Somerset, and Dorset) plus a London presence. The core offering spans residential sales and lettings, commercial property, agricultural services, and professional consultancy. Key specialist divisions include Farm Agency, Holiday Complexes, Equestrian, Waterside, and Prime Residential properties. The firm also operates property and land auctions (both online and traditional) as well as machinery and livestock auctions. Professional Services provides chartered surveyor expertise including valuations, property surveys, planning services, architectural design, estate management, and rural grant advice. A free Instant Online Valuation Tool enables users to receive property value estimates based on market data analysis.
Differentiator
Problem solved
Functional benefit
Brands
- The London Office: A London-based office providing a presence for the West Country estate agency in the capital city.
Products and services
- Residential Sales
Quantifiable outcome
- Properties sold quickly with multiple offers above asking price in competitive market conditions
- +2 more outcomes
Companies that use Stags
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Stags technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Stags partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- RightmovecoreProperty listing portal partner providing wide property exposure to active buyers. Stags listings appear on Rightmove reaching millions of property seekers.
- OnTheMarketcoreProperty listing portal partner. Stags is an OnTheMarket agent member providing property listings to their platform.
- Bamboo ProptechcoreTechnology partner providing the online auction platform for Stags property and land auctions. Handles registration, bidding, and transaction processing.
- Royal Institution of Chartered Surveyors (RICS)coreProfessional regulatory body. Stags is regulated by RICS with Partners and Professional Services staff being Chartered Surveyors. Subject to RICS client money protection scheme and professional standards.
- Central Association of Agricultural Valuers (CAAV)coreProfessional membership body for agricultural valuers. Stags staff benefit from CAAV qualifications and the association provides expertise in agricultural and rural property matters.
- Association of Residential Letting Agents (ARLA) PropertymarkcoreProfessional letting agent association. Stags lettings staff are ARLA members providing credibility and access to client money protection schemes for landlords and tenants.
- Property Redress SchememinorApproved redress scheme for property consumers. Stags is a member providing consumers with access to independent complaint resolution.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Stags competitors and assessment
Company assessmentDirect peers
- Carter Jonas: UK-wide chartered surveying firm combining residential sales, lettings, rural, commercial and planning services — directly comparable multi-disciplinary model to Stags, with similar RICS-regulated surveying depth.
- Luscombe Maye: South Devon-based multi-office estate agency and chartered surveying firm covering residential sales, lettings, farm agency and professional services — directly comparable to Stags' Devon heartland footprint and multi-disciplinary offering.
- Bradleys Estate Agents: Devon, Cornwall, Somerset and Dorset estate agency with extensive branch network and residential sales/lettings focus — head-to-head regional competitor to Stags across the same West Country geography.
- Humberts: Regional multi-disciplinary estate agency and surveying firm with rural, residential and commercial expertise — comparable profile to Stags' West Country operations, particularly in lifestyle/rural segments.
- Webbers Property Services: North and West Devon regional estate agency group operating multiple branch offices with residential sales, lettings and auction services — competes with Stags directly in Devon and offers a near-identical multi-branch regional agency model.
- Bettesworths: South Devon estate agency and chartered surveying firm offering residential sales, lettings and professional services — comparable scale and service mix to Stags' South Devon offices in Totnes and Kingsbridge.
Broad incumbents
- Connells (Countrywide): UK's largest estate agency and lettings group with extensive high-street network — competes with Stags on residential sales and lettings at the national roll-up level and has greater M&A firepower.
- Knight Frank: Global property consultancy with residential sales, lettings, professional services and rural expertise — directly comparable service set to Stags but operating at national/international scale with prime-residential focus.
- Savills: Global real estate services group offering residential sales, lettings, surveying and rural services — overlaps Stags across all core streams but at materially larger national and international scale.
Emerging players
- Purplebricks (legacy)/Strike: Hybrid/online estate agency model offering lower fixed fees versus traditional high-street commission — represents the structural fee-compression threat that constrains Stags' residential sales pricing power.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stags social profiles
Digital presenceStags compliance and trust
Trust signalCompliance4 records
Stags financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stags leadership team
Management profileNumber of profiles
Profiles13 records
Stags funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stags M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stags
What does Stags do?
Stags is a UK firm of chartered surveyors and estate agents providing residential sales, residential lettings, commercial property, agricultural and farm agency, planning and design, property and machinery auctions, livestock markets, and professional surveying services across the West Country (Devon, Cornwall, Somerset, Dorset) and London. It serves individual buyers, sellers, landlords, tenants, farmers, landowners, commercial investors, and developers through 25 branch offices and RICS-regulated professional staff.
Is Stags a public or private company?
Stags is a private company. It is classified as management employee owned and is currently operating.
When was Stags founded?
Stags was founded in 1870. It employs 101 to 250 people.
Where is Stags based?
Stags is headquartered in Tiverton, United Kingdom, in the Europe region.
How does Stags make money?
Five revenue lines are on record. Residential Sales Commission is the primary driver. The others are residential Lettings Management, property & Land Auctions, professional Services and farm Agency & Agriculture.
Who are Stags's main competitors?
Direct peers on record are Carter Jonas, Luscombe Maye, Bradleys Estate Agents, Humberts, Webbers Property Services and Bettesworths. Broad incumbents are Connells (Countrywide), Knight Frank and Savills. Purplebricks (legacy)/Strike is listed as an emerging player.
Does Stags have an API?
No public API is recorded for Stags.
What industry is Stags in?
Stags's product category is Real Estate Services. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 53121 and its SIC code is 6531.