What SmartDok does

SmartDok is a Norwegian-headquartered vertical SaaS company that provides a cloud-based, all-in-one project and data capture system for the building and construction industry. Originally founded as Ascella AS in 2005 and rebranded after launching its first paying customer in 2007, the company has been majority-owned by European software group Visma since 2018, retaining its own brand, organization number, and operating team. The platform unifies 13 modules — Workhours, HSEQ, Machines, Resource Planner, Goods, Attendance Lists, Document Center, Competences, Work Routes, Tools, Orders, and Triplog — into a single system accessible via web browser and dedicated iOS and Android apps, with mobile-first design, GPS tracking, geofencing, and weather-resistant card-reader hardware tailored to construction site conditions.

The underlying technology is a cloud-based SaaS platform with automatic updates, native iPhone and Android apps, and integrations to 14+ Nordic accounting, ERP, payroll, and HSEQ registry systems including Visma.net, Tripletex, PowerOffice Go, Xledger, 24SevenOffice, Zirius, and HMSREG, which export SmartDok data directly into customers' financial back offices. The product is offered as a quote-based annual subscription, with the entire module suite bundled into a single license rather than tiered pricing, and is sold primarily through direct website/demo funnels supplemented by app store distribution.

SmartDok serves over 4,000 construction companies — from small contractors to larger firms — totaling roughly 75,000 end users across Norway and Sweden, with offices in Alta (headquarters), Oslo, and Bergen in Norway, and Stockholm in Sweden. The named customer base is dominated by Norwegian SMBs in building, groundworks, HVAC, road maintenance, and plowing/spreading trades, indicating a low-concentration, broad-vertical-SMB revenue profile. Strategic distribution leverage is provided by Visma, and recent product investment (App Version 3.0 launched March 2026) signals ongoing platform development.

Name

SmartDok

Legal name

SmartDok

Website

https://smartdok.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartDok is a Norwegian cloud-based SaaS platform serving 4,000+ building and construction companies across Scandinavia with an all-in-one mobile system for time tracking, HSEQ compliance, machine management, resource planning, and invoicing; majority-owned by Visma since 2018.

Ownership category

akta.pro rank

Headquarters

HQ city

Alta

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (SaaS): Cloud-based software solution sold as subscription with separate apps for iPhone and Android. Customers pay license rent for access to all modules including Workhours, HSEQ, Machines, Resource Planner, Goods, Attendance Lists, Document Center, Competences, Work Routes, Tools, Orders, and Triplog.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

SmartDok is a cloud-based, all-in-one SaaS platform built specifically for the building and construction industry, combining time registration, HSEQ (Health, Safety, Environment, and Quality) compliance, machine management, resource planning, goods tracking, attendance lists, document management, and driving logs into a single unified system. The platform is accessible via web browser and dedicated mobile applications for iOS and Android, and is sold as a subscription to construction companies.

Product overview

SmartDok is a cloud-based, all-in-one construction management software platform offered as a unified system with separate mobile apps for iPhone and Android. The core SmartDok platform integrates multiple modules including Workhours (time registration), HSEQ (health, safety, environment, and quality), Machines (machine park management), Resource Planner (resource allocation), Goods (product consumption and mass transport), Attendance Lists (electronic crew lists), Document Center (document management), Competences (skills management), Work Routes (plowing/spreading documentation), Tools (tool tracking), Orders (task management), and Triplog (driving book). The system serves over 4,000 construction companies and integrates with various financial and accounting systems including PowerOffice Go, Tripletex, Visma.net, Xledger, and others for payroll and invoicing.

Differentiator

Problem solved

Functional benefit

Brands

• SmartDok: A complete project system and data capture system for the building and construction industry. All-in-one app offering modules for workhours, HSEQ, machines, resource planner, goods, attendance lists, document center, competences, work routes, tools, orders, and triplog.

Products and services

• SmartDok App Unified mobile application available for iPhone (App Store) and Android (Google Play) providing construction companies with on-the-go access to all SmartDok modules including time registration, HSEQ, machines, goods, and document management.
• SmartDok Workhours
• SmartDok HSEQ
• SmartDok Machines
• SmartDok Resource Planner
• SmartDok Goods
• SmartDok Attendance Lists
• SmartDok Document Center
• SmartDok Competences
• SmartDok Work Routes
• SmartDok Tools
• SmartDok Orders
• SmartDok Triplog

Quantifiable outcome

• Saves at least 1 to 2 man-years per year for construction companies
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature13 records

Partnerships

Three partnerships are on record, tiered core.

• PowerOffice GocoreTechnology or IntegrationIntegration partner for financial system connectivity. SmartDok exports data to PowerOffice Go for accounting and payroll processing.
• TripletexcoreTechnology or IntegrationIntegration partner for accounting system connectivity. Enables data export from SmartDok to Tripletex for financial processing.
• Visma.net FinancialcoreTechnology or IntegrationIntegration with Visma.net Financial and Payroll systems for seamless financial data transfer.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Procore Technologies: Procore is the largest publicly traded construction management SaaS platform, offering field operations, project management, and financial tools that overlap with SmartDok's Workhours, Resource Planner, and Document Center modules, but it serves enterprise contractors globally rather than Nordic SMBs.
• Autodesk Construction Cloud (PlanGrid): Autodesk's construction suite (including PlanGrid) provides field execution and document management capabilities comparable to SmartDok's Document Center and Attendance Lists, but competes broadly across the construction lifecycle rather than specializing in Nordic SMB workforce/HSEQ.

Emerging players

• LetsBuild: LetsBuild (now part of Biosite/Construction group) offers site execution, quality, and progress tracking tools for general contractors across Europe, competing with SmartDok's field-data capture and quality deviation features.
• Workyard: Workyard delivers GPS-enabled time tracking and construction crew management for contractors, competing with SmartDok's Triplog, Geofenced Attendance, and Workhours modules in the North American SMB market.

Direct peers

• Buildertrend: Buildertrend is a construction project and customer management platform for residential contractors and remodelers, combining scheduling, time tracking, and document management functionally analogous to SmartDok's all-in-one SMB orientation.
• Raken: Raken provides mobile daily reporting, time tracking, and safety (HSEQ-like) tools to construction subcontractors, directly overlapping with SmartDok's Workhours, HSEQ, and Orders modules in the SMB contractor segment.
• Fieldwire: Fieldwire is a construction field-management SaaS with mobile-first task, plan, and punch-list workflows that closely mirror SmartDok's mobile-centric field execution focus for small and mid-sized contractors.

Regional players

• BuildSafe: BuildSafe is a Swedish construction HSEQ and deviation reporting platform, overlapping with SmartDok's HSEQ module and Swedish market presence in Stockholm.
• Congrid: Congrid is a Finnish/Nordic construction quality and safety (HSEQ) management SaaS, directly competing with SmartDok's HSEQ Pro module in overlapping Scandinavian geographies.
• 60FPS: 60FPS is a Norwegian construction document, deviation, and quality management SaaS; it is a direct Nordic regional peer to SmartDok's HSEQ/Document Center modules within SmartDok's home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SmartDokAS

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartDok