Seniors on the Move

Name

Seniors on the Move

Legal name

Seniors on the Move, Inc.

Website

https://seniorsonthemove-ia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Senior Lifestyle Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Social, Community & Senior Center Outings Transport (HSABAOAG)

Keywords

• Senior lifestyle planning
• Senior membership services
• Senior group travel
• Senior services referral network
• Senior community events

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual and monthly membership subscriptions at three tiers (Gold Executive, Silver Champion, Supporter) providing access to benefits, affiliate network, and event registration discounts.
2. Day Tripper Tours: Day trips and multi-day tours to destinations with pricing tiers for members and non-members, including single and double occupancy options for multi-day trips.
3. Conference Revenue: Senior Retreat Day conference with free admission for members and $35 fee for non-members. Additional revenue from vendor showcase booths and sponsorship packages.
4. Affiliate Membership Fees: Service providers pay annual or monthly fees to join the affiliate network at Gold, Silver, or Supporter levels, gaining access to the senior market and referral opportunities.
5. Sponsorship Revenue: Champion sponsorships at $2,500 (keynote, conference session, or banquet luncheon), Wellness bundles at $1,500 (bag, lanyard, coffee, notebook sponsorships), and vendor showcase exhibitor slots at $295-$550.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Seniors on the Move is a membership-based organization that helps seniors and their families plan for lifestyle changes by connecting them to high quality, affordable services tailored to their goals. Its core deliverables are an annual membership program with member benefits, the Day Tripper Club offering discounted group travel tours, the annual Senior Retreat Day conference, and access to a vetted Affiliate Network of senior-service providers offering member discounts of 10% or more.

Product overview

Seniors on the Move is a membership-based organization offering a unified platform for seniors and their families to plan for lifestyle changes. The core offerings include a membership program providing access to a Day Tripper Club for travel experiences, discounted Delta Dental and Delta Vision insurance benefits, and an Affiliate Network of service providers. The flagship product is the annual Senior Retreat Day Conference. Additional offerings include group travel tours, Lunch-N-Learn events, and a tiered Affiliate Membership program for businesses serving the senior market. The organization operates on Wild Apricot membership software.

Differentiator

Problem solved

Functional benefit

Brands

• Day Trippers Club: Travel and tour club for seniors offering day trips, overnight tours, and occasionally international travel adventures.

Products and services

• Seniors on the Move Membership Program Annual and monthly membership providing seniors and their families access to the membership benefits, affiliate network, event registration discounts, travel opportunities, and Delta Dental and Delta Vision Insight insurance plans.
• Day Tripper Club Annual subscription travel club ($249/year, $225 Early Bird) offering members exclusive access to day trips, multi-day domestic tours, and international travel experiences at discounted member rates.
• Senior Retreat Day Conference Annual flagship conference event featuring wellness sessions, vendor showcase, networking opportunities, and educational content for seniors and their families. Free for Seniors on the Move members; $35 admission for non-members.
• Affiliate Membership Network Tiered membership program for senior-service businesses (Gold Executive $2,500/year, Silver Champion $1,300/year, Supporter $600/year) offering networking, referral access to seniors, and conference vendor showcase benefits.
• Group Travel Tours Organized group tours including day trips, multi-day domestic tours, and international travel experiences (e.g., New England Islands, Portugal Discovery, Utah's Mighty Five, Southern Charm, NYC Holiday, Rose Parade, Costa Rica Wellness Retreat), priced separately by destination and member status.
• Delta Dental Benefit Plans Affordable dental insurance benefit plans offered exclusively to members through partnership with Delta Dental of Iowa.
• Delta Vision Insight Benefit Plans Vision insurance benefit plans offered exclusively to members through partnership with Delta Dental of Iowa.
• Vendor Showcase Sponsorships Sponsorship and exhibitor packages for the annual Senior Retreat Day Conference, including Champion sponsorships ($2,500), Wellness bundles ($1,500), and Vendor Showcase exhibitor slots ($295–$550).

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Delta Dental of IowacoreGTM or Marketing Partner · 28 July 2026Champion sponsor of the 2026 Senior Retreat Day conference. Provides dental benefit plans to members as part of member benefits package.
• DMOScoreGTM or Marketing Partner · 28 July 2026Champion sponsor of the 2026 Senior Retreat Day conference. Healthcare provider partnership for senior wellness services.
• CollettecoreStrategic or Co-development Partner · 28 July 2026Wellness sponsor of the 2026 Senior Retreat Day. International tour operator providing travel packages including New England Islands, Portugal, and Utah tours.
• Life & Legacy AdvisorscoreGTM or Marketing Partner · 28 July 2026Wellness sponsor of the 2026 Senior Retreat Day. Gold Executive Level Affiliate providing financial planning services to members.
• Life Choices at BethanycoreGTM or Marketing Partner · 28 July 2026Wellness sponsor of the 2026 Senior Retreat Day. Gold Executive Level Affiliate providing senior living and care services.
• EdencrestminorGTM or Marketing Partner · 28 July 2026Wellness sponsor of the 2026 Senior Retreat Day. Senior living community provider.
• Life & Legacy Financial Planning - Vicki MonacocoreGTM or Marketing PartnerGold Executive Level Affiliate providing financial planning services to senior members.
• Caldwell Parrish Funeral HomeminorGTM or Marketing PartnerGold Executive Level Affiliate providing end-of-life planning services.
• Glen Meadows Retirement CommunityminorGTM or Marketing PartnerGold Executive Level Affiliate and venue partner for senior living and lifestyle services.
• Law Group of Iowa Estate PlanningminorGTM or Marketing PartnerGold Executive Level Affiliate providing legal planning services for estate matters.
• Right At HomeminorGTM or Marketing PartnerGold Executive Level Affiliate providing in-home care services.
• Lisa YeggeminorGTM or Marketing PartnerFeatured affiliate partner for the week, real estate services provider.
• HealthMarkets Insurance - Lonnie DavisonminorGTM or Marketing PartnerInsurance affiliate providing health and related insurance products.
• Purple Diamond Properties LLCminorGTM or Marketing PartnerReal estate solutions company serving seniors in the network.
• Delta Vision InsightcoreGTM or Marketing PartnerVision insurance benefits provider accessible to members as part of member benefits.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AARP: AARP is the dominant national membership organization for Americans 50+, offering member benefits, advocacy, and partner discounts. It is a much larger, national-scale incumbent operating in the same senior membership/community category as Seniors on the Move.
• SilverSneakers: SilverSneakers is a senior fitness and wellness membership program offered through Medicare Advantage plans, providing access to gyms and group classes. It shares the membership-for-seniors model and partnership-driven distribution that anchors Seniors on the Move.

Direct peers

• A Place for Mom: A Place for Mom is a senior living referral and advisory network connecting families to senior care providers, monetizing via referral fees from providers. It is a direct comparable to Seniors on the Move's affiliate referral model, though operating at much greater scale and focused on housing/care transitions.
• Road Scholar: Road Scholar (formerly Elderhostel) is the largest educational travel organization for older adults, offering group tours worldwide. It directly mirrors the DayTripper Club's group travel program but at a national scale with deeper educational programming.
• Grand Circle Travel: Grand Circle Travel offers international escorted tours targeted at travelers 50+, with membership-style loyalty through its Overseas Adventure Travel brand. It competes directly with Seniors on the Move's international tour offerings.
• CarePatrol: CarePatrol is a senior care placement and referral franchise connecting families to assisted living, in-home care, and other senior services. It mirrors the affiliate referral ecosystem at Seniors on the Move but with a national franchise footprint.
• ElderTreks: ElderTreks specializes in small-group adventure travel for travelers 50+, including international destinations. It is a direct competitor to the international tour segment of Seniors on the Move's DayTripper Club.

Emerging players

• Senior Helpers: Senior Helpers is a national in-home senior care franchise providing personal care, companionship, and specialized dementia services. It is an affiliate-category peer that could itself participate as a Gold affiliate in networks like Seniors on the Move.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/somiowa
• LinkedInlinkedin.com/company/seniors-on-the-move

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seniors on the Move