What TAKTZEIT does

TAKTZEIT GmbH Marketing Kommunikation is a privately held, owner-managed full-service sales activation agency headquartered in Düsseldorf, Germany. Founded on June 6, 2005 by Sven Hennings and Till Belkoura, the firm is organized around a 360° 'Sales Activation Journey' spanning Essentials (brand, positioning, strategy, packaging design), Sell-In (field sales preparation), Sell-Through (wholesale optimization), and Sell-Out (retail/POS activation), with a Full Service module covering creation, production, campaign management, clearing, and touchpoint activation. The company also operates a dedicated Social Media unit, added in 2021, and a Web Development team, supported by what it describes as 38 specialists across four units.

The agency serves international brand manufacturers and German Mittelstand clients across verticals including automotive/tires (Bridgestone), technology (Epson), chemicals/industrial (Evonik, Carl Bechem), consumer goods/hygiene (Sofidel), retail/pharmacy (Rossmann), commercial vehicles (HAPERT), and manufacturing (Remy & Nauen). It operates from a single Düsseldorf office, served markets in Germany, the DACH region, and broader Europe, and since 2022 has extended its international reach through the CommUnity International network of ~35 owner-managed agencies in nearly 30 countries.

TAKTZEIT generates revenue through professional services fees on project-based and ongoing client engagements, with pricing that is quote-based and customized per engagement (and includes terms for advance payments up to 50% of order value). The business is sales-led via direct B2B relationships; there is no disclosed external investment, no parent company, and no public listing. The technology footprint is limited to standard web development and digital marketing tooling with no proprietary platform or disclosed AI capabilities.

Name

TAKTZEIT

Legal name

TAKTZEIT GmbH Marketing Kommunikation

Website

https://taktzeit.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

TAKTZEIT is a privately held, owner-managed sales activation agency in Düsseldorf offering 360° trade marketing services—brand, packaging, sell-in/sell-through/sell-out, social media, and web—to international brand manufacturers and German Mittelstand clients across DACH and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: Professional services revenue model based on agency fees for creative, strategy, digital, and trade marketing services. Revenue derived from project-based engagements and ongoing client relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

TAKTZEIT is a full-service Sales Activation agency that delivers a 360° marketing portfolio focused on measurably increasing product sales along the entire Sales Activation Journey — from brand essentials, positioning and packaging design through Sell-In field preparation, Sell-Through wholesale optimization, to Sell-Out retail and point-of-sale activation. The agency combines strategy, creative conception, production, campaign management, clearing, and touchpoint activation for B2B and B2C brand manufacturers and mid-sized companies across the DACH region and Europe.

Product overview

TAKTZEIT is a full-service sales activation agency offering a unified 360° service portfolio centered on Sales Activation. The agency provides integrated marketing services organized around the Sales Activation Journey: starting with Brand & Design (Essentials/Sell-In), through Sell-Through wholesale optimization, to Sell-Out retail activation, with Full Service delivery encompassing creation, production, campaign support, clearing, and touchpoint management. The service portfolio includes specialized Digital Solutions and Social Media Unit modules added in 2021, all delivered through project managers and a partner network. The company operates as a service-based agency rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Activation Services (360° Full-Service Agency Engagement) Full-service 360° Sales Activation agency engagement covering the entire Sales Activation Journey — from brand essentials and packaging design through Sell-In, Sell-Through, and Sell-Out — for international brand manufacturers and mid-sized B2B/B2C companies in DACH and Europe.
• Brand & Design Services Brand positioning, identity, and visual design services that support optimal internal and external brand representation to capture customer and consumer attention.
• Strategy & Concept Services Strategic consulting and conceptual development services that leverage retail expertise, shopper insights, and sales activation knowledge to drive purchase decisions.
• Packaging Design Services Design services for product packaging, serving as the foundation for successful sales marketing and brand positioning (referenced as a long-standing specialization across clients such as Evonik, Rossmann/altapharma, and Zeckito).
• Digital Solutions Services Digital communication solutions and sales process optimization/digitization services, including web development and online presence management, with the digital competence formally expanded since 2009.
• Social Media Marketing Services Specialized social media marketing services delivered via a dedicated Social Media unit established in 2021, covering social media campaigns, content, and account management for brand-manufacturer clients (e.g., LinkedIn advertising referenced for Bridgestone).
• Trade Marketing & Point-of-Sale Activation Services Trade promotion and POS activation services spanning Sell-In (field sales preparation), Sell-Through (wholesale optimization), and Sell-Out (end-consumer demand and POS activation), including campaign management, cashback campaigns, and payout handling (referenced in work for Hapert).
• B2B Communication Services B2B communication services for industrial and chemical-sector clients in international contexts, encompassing brand development, packaging, and cross-media advertising (referenced in the long-standing Evonik engagement and Remy & Nauen relaunch).

Quantifiable outcome

• First annual revenue exceeding €2 million achieved in 2016
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CommUnity InternationalcoreStrategic or Co-development Partner · 1 January 2022Since 2022, TAKTZEIT has been part of CommUnity International, a network of owner-managed agencies worldwide. The exchange with 35 agencies in almost 30 countries provides valuable insights into international markets and trends. This enables global expertise implemented locally - efficient international projects, consistent brand communication, and creative inspiration from around the world. With CommUnity International, TAKTZEIT is represented in 30 countries, with over 30 agencies and more than 1,800 professionals.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg-based independent agency group offering creative, digital, and content services. Comparable full-service model and similar mid-sized, owner-managed profile competing for the same German enterprise brand budgets.
• Kolster Rebbe / Kolle Rebbe: Hamburg-headquartered creative agency (part of the KNSK network) providing brand, packaging, and activation work. Comparable in packaging design and brand activation offerings targeting similar enterprise clients.
• thjnk: Independent German agency with offices in Hamburg, Berlin, Düsseldorf, and Zurich, providing brand strategy, creative, and digital services. Overlaps with TAKTZEIT in Düsseldorf footprint and enterprise client base.
• Antoni (advertising agency): Berlin-based independent creative agency with a comparable German mid-market profile, offering integrated brand and digital services. Competes in the same enterprise creative agency space as TAKTZEIT.
• Grabarz & Partner: Hamburg-based independent creative agency serving enterprise clients across brand, digital, and activation. Comparable as a German independent competing for similar trade marketing and brand campaigns.
• Jung von Matt: Major independent German creative agency group with a similar full-service, owner-managed structure and a strong track record with enterprise B2B and consumer brands. Competes for the same German Mittelstand and international brand-owner mandates.
• Scholz & Friends: Hamburg-headquartered creative agency offering integrated brand, digital, and activation services to enterprise clients. Comparable in size, German-market focus, and full-service delivery model.
• Serviceplan Group: Largest owner-managed German advertising and marketing agency group, headquartered in Munich. Directly comparable as a full-service, owner-managed agency offering brand, digital, and sales-activation services to enterprise clients across Europe.

Broad incumbents

• Razorfish Germany: Global digital agency brand within the Publicis network, with a German presence. Overlaps with TAKTZEIT's digital and social media services but as part of a much larger portfolio addressing enterprise clients across all of Europe.
• DDB Germany / Tribal DDB: Omnicom-owned global agency network with German operations offering brand, digital, and activation services. Comparable service portfolio but operating at significantly greater scale as a network incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAKTZEIT