Housby Heavy Equipment

What Housby Heavy Equipment does

Housby Mack, Inc., operating as Housby Heavy Equipment, is a family-owned heavy-duty truck and equipment dealer founded in 1969 by Jack D. Housby in Des Moines, Iowa, now led by CEO Kelly Housby and partner Kevin Housby. The company operates authorized dealerships for Mack Trucks, Isuzu Trucks, Autocar yard tractors, and Allison Transmissions across three Iowa locations (Ankeny headquarters, Des Moines, Carroll), supplemented by a proprietary global online auction platform (Housby Online Sales integrated with Sandhills Global's AuctionTime) and 70+ partner storage locations in the U.S. and Canada. The customer base spans ready-mix concrete, waste management, heavy construction, highway/transportation, forestry, and agriculture, served through dedicated National Account Executives by vertical and territory coordinators across the Great Lakes, West, Southeast, and Central U.S. regions. The 41-bay, 180-parking-spot Ankeny service facility represents a recent capital expansion, and the Housby University diesel technician training program invests $47,750 per student with guaranteed job placement.

The company's core proprietary offering is the Housby Mixer System, comprising B5 Bridge Formula and F5 Standard concrete mixer drums manufactured in partnership with C&C Machining at a Centerville, Iowa facility and distributed globally. Beyond hardware sales, Housby runs a comprehensive service operation covering new and used parts, collision repair and paint & body, mobile field service, engine rebuilds, a modification center, transport and logistics, equipment appraisals, and on-site fleet management. Revenue is generated through six streams: new/used truck and mixer hardware sales, professional service work, online auction transaction fees (12% on lots above $5,000 with a $15,000 cap; 15% on lots $5,000 and under), financing fees via the February 2025 Mitsubishi HC Capital America partnership, and used parts e-commerce. On January 30, 2026, the company divested its Volvo Construction Equipment dealer business in Iowa to Ferronordic's Rudd Equipment Company for USD 17.7 million, refocusing the franchise on Mack/Isuzu/Autocar trucks, mixer systems, online sales, and parts/service.

Name

Housby Heavy Equipment

Legal name

Housby Mack, Inc.

Website

https://housby.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Housby Heavy Equipment (Housby Mack, Inc.) is a family-owned authorized dealer of Mack, Isuzu, and Autocar trucks plus Allison Transmissions, operating three Iowa dealerships and a global online auction platform, with proprietary concrete mixer manufacturing and full-service parts, repair, mobile field service, and financing for ready mix, waste, construction, transportation, forestry, and agriculture customers.

Ownership category

akta.pro rank

Product category

Commercial Truck & Equipment Dealership

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction Machinery Manufacturing (333120)

SIC

Construction Machinery & Equip (3531), Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Jib Cranes (IMAHAJAE)

akta.pro secondary industry

Heavy Haul & Oversize (OSOW) Trucking (TLADAGAA)

Keywords

• Heavy-duty truck dealership
• Concrete mixer systems
• Commercial vehicle services
• Online equipment auctions
• Vocational truck sales

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New & Used Truck Sales: Sale of new Mack Trucks, Isuzu Trucks, and Autocar Yard Tractors through dealership locations. Also includes used truck and trailer sales.
2. Parts & Service: Parts sales for Mack, Isuzu, Autocar trucks and Housby Mixer Systems. Service includes traditional service, field service (mobile units), collision repair, paint and body work, and modification center services.
3. Online Auctions & Sales: Timed online auctions for construction, transportation, forestry, and industrial equipment through Housby Online Sales platform and AuctionTime. Transaction fees apply: 12% for purchases over $5,000 (capped at $15,000), 15% for $5,000 and under.
4. Housby Mixer Systems: Manufacturing and sale of Housby B5 Bridge Formula and F5 Standard concrete mixer systems. Includes parts, operators manuals, and service support.
5. Transport & Logistics: Transportation and logistics services including equipment transport quotes, site management, appraisals, and remarketing services.
6. Used Parts Sales: Online ordering of used parts for all makes and models of heavy/medium-duty trucks and mixer systems. Includes core, dyno'd, new, rebuilt, refurbished, and used parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Housby Heavy Equipment is a single-source provider of heavy-duty trucks (Mack, Isuzu, Autocar), proprietary concrete mixer systems (Housby B5 Bridge Formula and F5 Standard), parts, and comprehensive service offerings including collision repair, mobile field service, modification center, transport & logistics, and an online auction platform. The company also operates Housby University, a free diesel technician training program. Founded in 1969, the company serves ready mix, waste, forestry, heavy equipment, and highway industries through three Iowa dealership locations and a global online sales business.

Product overview

Housby is a single-source provider of products and services for the ready mix, waste, forestry, heavy equipment, and transportation industries. The company operates as a diversified heavy-duty truck and equipment dealer/manufacturer offering: (1) new truck sales and service for Mack, Isuzu, and Autocar brands through its dealership network, (2) proprietary Housby Mixer Systems (B5 Bridge Formula and F5 Standard models) manufactured in-house, (3) Housby Online Sales - a global auction platform for equipment disposition, and (4) comprehensive service offerings including parts, collision repair, mobile field service, modification center, transport/logistics, appraisals, and site management. The company also operates Housby University, a free diesel technician training program with guaranteed job placement. Housby serves customers across the U.S. and globally through multiple dealership locations in Iowa.

Differentiator

Problem solved

Functional benefit

Brands

• Housby Mixer Systems: Manufacturing and sales of concrete mixer systems including B5 Bridge Formula and F5 Standard models, with parts and service support.

Products and services

• Mack Trucks Sales & Service Authorized Mack Truck dealership offering sales, service, parts, and maintenance for Mack's vocational truck lineup including Granite, Keystone, Anthem, Pioneer, MD, and LR models for commercial fleet operators.
• Isuzu Trucks Sales & Service

Quantifiable outcome

• 55+ years in business serving customers across America and around the world
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• C&C MachiningcoreStrategic or Co-development PartnerJoint manufacturing partnership for Housby Mixer Systems. C&C Machining operates the state-of-the-art manufacturing facility in Centerville, Iowa producing Housby B5A Bridge Formula and F5A Standard Mixer Series. C&C is recognized as a high quality manufacturer of specialty products for agricultural and construction industries.
• Sandhills GlobalmajorTechnology or IntegrationPartnership with Sandhills Global platforms including Truck Paper, Machinery Trader, and AuctionTime for equipment marketing and sales. Housby uses retail sites for advertising dealership product lines and AuctionTime for moving aged inventory. Partnership on Sandhills Sales Tools with dedicated representatives Michaela Wallace, Justin Coffey, and Jake Bergen.
• Load King TrailersminorChannel Partner/ Reseller/ DistributorPart of Housby's business model alongside Mack/Isuzu Truck Dealership, Volvo Heavy Equipment Dealership, Transportation Division, and Housby Online Sales. Load King Trailers extend product offerings within the dealership network.
• Mack TruckscoreChannel Partner/ Reseller/ DistributorLong-standing authorized Mack Trucks dealer since 1969. Offers full line of Mack trucks including Granite, Keystone, Anthem, Pioneer, MD, and LR models. Provides sales, parts, and factory-authorized service.
• IsuzucoreChannel Partner/ Reseller/ DistributorAuthorized Isuzu Trucks dealer offering N-Series trucks with legendary power, economy, and durability. Low-cab-forward configuration provides advantages for various body applications.
• AutocarminorChannel Partner/ Reseller/ DistributorAutocar ACTT Severe Duty 4x2 DOT Terminal Tractors available for rent or purchase. ACTT designed for moving trailers with semi-trailer auto-lock system and steel cab for durability.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Con-Tech Manufacturing: Manufacturer of concrete mixer drums and ready-mix truck bodies. Competes head-to-head with Housby Mixer Systems for ready-mix fleet customers across North America.
• Premier Truck Group: Network of Freightliner and Western Star dealerships across multiple U.S. states offering new/used truck sales, parts, service, and collision repair. Closely comparable to Housby's Mack/Isuzu dealership operations.
• Rush Enterprises: The largest network of commercial vehicle dealerships in North America, franchising Peterbilt, International, Ford, Hino, and Isuzu among others, with extensive parts, service, and collision operations. Directly comparable to Housby as a heavy-duty truck dealer serving similar vocational and transportation end markets.
• McNeilus Truck and Manufacturing: Manufacturer of concrete mixers, refuse collection bodies, and other heavy-duty vocational truck equipment, owned by Oshkosh Corporation. Direct competitor to Housby Mixer Systems in the concrete mixer market with overlapping ready-mix and waste-hauler customers.
• Velocity Vehicle Group: Heavy- and medium-duty commercial truck dealer group (Daimler Truck brands including Freightliner, Western Star, Thomas Built Buses) with full-service parts and collision centers. Comparable to Housby as a multi-brand commercial truck dealership.
• TEC Equipment: Heavy- and medium-duty truck dealership group with Volvo, Mack, and Isuzu franchises across the western U.S., offering parts, service, leasing, and collision repair. Direct comparable as a multi-brand truck dealer with overlapping OEM relationships.

Broad incumbents

• Terex Corporation: Diversified global manufacturer of heavy equipment for construction, infrastructure, quarrying, recycling, and material handling. Compares broadly to Housby on the equipment side and the auction/recycling vertical customers.
• Rudd Equipment Company: Kentucky-based Volvo Construction Equipment dealer (Ferronordic subsidiary) that acquired Housby's Volvo CE business in January 2026. Compares as the acquirer of Housby's former equipment line and now a competitor in overlapping Iowa/Illinois territory.

Others

• Sandhills Global: Operator of Truck Paper, Machinery Trader, and AuctionTime marketplaces. Compares as the technology platform partner that powers Housby's online auction listings and equipment marketing reach.
• Mitsubishi HC Capital America: Financial partner providing lease, loan, and equipment financing solutions to commercial transportation and construction customers. Compares as Housby's strategic financing partner, enabling customer purchase financing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HousbyMack
• Facebookfacebook.com/HousbyMack
• LinkedInlinkedin.com/company/housby
• Instagraminstagram.com/housby1

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Housby Heavy Equipment