Name

Gr10k

Legal name

GR10K S.R.L.

Website

https://gr10k.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Premium Technical Apparel

NAICS

Apparel Manufacturing (315), Footwear Manufacturing (31621), Leather and Allied Product Manufacturing (316), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Women's, Misses', And Juniors Outerwear (2330), Footwear, (No Rubber) (3140), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industry

Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC)

Keywords

• Technical apparel
• Workwear inspired fashion
• Designer streetwear
• Utilitarian outerwear
• Premium fashion brand

Headquarters

HQ city

Busto Arsizio

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: GR10K sells products directly to consumers through its Shopify-powered e-commerce storefront. Products include technical apparel (jackets, shirts, pants, skirts), accessories (bags, foulards), and footwear (sneakers, derby shoes). Prices range from approximately $76 to $1,164 USD depending on product category. Seasonal sales offer discounted pricing on previous collections.
2. Wholesale Distribution: GR10K accepts wholesale inquiries through a dedicated email address ([email protected]), indicating B2B sales to stockists and retailers. The website lists a 'Stockists' page under collections, suggesting brick-and-mortar retail partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

GR10K designs, manufactures, and sells premium technical apparel, footwear, and accessories rooted in military workwear heritage. Its portfolio includes the Mainline Collection of seasonal technical outerwear, knits, shirts, pants, bags, and footwear, alongside the numbered GR10K Replicated sub-line that revisits workwear and uniform archetypes. Products feature proprietary technical materials such as 3-layer waterproof membranes, waxed cotton, wool blends, Klopman poly-cotton drill, and calf leather with protective performance properties.

Product overview

GR10k is a progressive design laboratory based in Milan, Italy, operating at the intersection of technical experimentation, countercultural aesthetics, and utilitarian function. The company emerged from a military workwear manufacturer and re-contextualizes industrial know-how into contemporary apparel. The product portfolio consists of two main lines: the Mainline Collection featuring technical outerwear, knits, shirts, pants, accessories, and footwear with performance properties; and the GR10K Replicated Collection, a numbered system (45000, 40000, 35000, 30001, 21000, 20000, 15000, 11000, 10001, 10000) of workwear and uniform archetypes that revisit the brand's foundational DNA. Products span categories including waterproof ponchos, wool and technical knits, cotton poplin tops, 3-layer panel skirts, waxed cotton backbags, technical sneakers, derby shoes, and foulards. All items emphasize utilitarian function, industrial materials, and technical detailing such as Duraflex closures, taped seams, and performance fabrics. Distribution is through direct-to-consumer e-commerce and wholesale stockists.

Differentiator

Problem solved

Functional benefit

Brands

• GR10K Replicated: A system of garments removed from authorship, resisting trend, season, and narrative progression. Replicated revisits the DNA of the collection that established the foundation of GR10K, informed by workwear and uniform archetypes.

Products and services

• GR10K Mainline Collection Seasonal apparel collection emphasizing technical outerwear, knitwear, shirts, pants, footwear, and accessories for fashion-conscious consumers seeking utilitarian and countercultural design.
• GR10K Replicated Collection A sub-line system of numbered garments removed from authorship, revisiting the DNA of GR10K's foundational workwear and uniform archetypes.
• 3L Poncho Technical waterproof poncho with 3-layer construction (polyester face, polyurethane membrane, polyamide backing), fully taped seams, Duraflex hood adjustment, and two-way zipper for all-weather protection.
• Wool Overlock Longsleeve Lightweight longsleeve in 53% polyamide, 43% virgin wool, 4% elastane blend with overlock seam construction and elasticated edges for everyday technical layering.
• Tirreno V Neck Lightweight cotton poplin top with asymmetrical contrast piping, hidden pocket, and Duraflex waist drawstrings for everyday wear.
• Pump Longsleeve Lightweight cotton longsleeve combining sport jersey references with athletic kit construction and uniform systems, featuring panelled construction and seasonal artwork embroidery.
• Fluid Overlock Longsleeve Lightweight technical longsleeve combining stretch performance fabric with elastic polyamide blend for comfort, flexibility, and adaptability.
• Base Layer Lightweight cotton t-shirt combining jersey construction with base layer systems and uniform dressing, featuring contrast overlock stitching.
• Cotton 3L Panel Skirt Waterproof technical skirt with cotton face, polyester membrane, and cotton lining. Features fully taped seams, GR10K signature restraint belt, velcro closure, and snap button pockets.
• Waxed Zipped Backbag Durable waxed cotton backpack inspired by rescue backpacks, featuring quick-access design, laser-cut Hypalon detailing, Duraflex strap closure, and ergonomic front shoulder strap.
• Hed Sneaker II Technical leather sneaker originally developed for construction environments, featuring calf leather upper, anti-abrasion fabric panels, and rubber sole with heat-resistant, oil-resistant, and antistatic properties.
• Asphalt Derby II Technical leather derby shoe combining formal footwear structure with protective detailing, featuring calf leather, Hypalon strap system, and waxed sole with rubber tread.
• Check Foulard Lightweight cotton foulard in cotton poplin with check pattern, featuring contrast edge trimming and seasonal printed artwork.
• 45000 Replicated Jacket Chore jacket in Klopman SUPERBANDMASTER poly-cotton drill (65% polyester, 35% cotton, 210 g/m²) with concealed button closure and utilitarian workwear structure.
• 40000 Replicated Short Jacket Short blouson jacket in Klopman SUPERBANDMASTER poly-cotton drill with concealed button closure and reduced utilitarian workwear structure.
• 20000 Replicated S/S Shirt Short sleeve workwear shirt in cotton poplin with classic collar, chest pocket, and utilitarian workwear structure rooted in uniforms.
• SS26 Sale Collection Seasonal discounted collection featuring field jackets, cargo pants, hoodies, sneakers, and accessories from previous Mainline and Replicated offerings.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Alpha IndustriescoreStrategic or Co-development PartnerCollaboration on GR10K ALPHA INDUSTRIES CWU-45 jacket, a reinterpretation of the classic flight jacket using GR10K's progressive design language. Product available as private sale item.
• SalomoncoreStrategic or Co-development PartnerMultiple sneaker collaborations including GR10K Salomon IV, III, II, and original GR10K Salomon. Progressive footwear partnerships combining Salomon's technical outdoor expertise with GR10K's utilitarian aesthetic.
• Factory 900minorStrategic or Co-development PartnerCollaboration on Factory 900 x GR10K RF-044 sunglasses, featuring technical eyewear with industrial design aesthetic.
• Dover Street Market GinzacoreChannel Partner/ Reseller/ DistributorHigh-profile retail partnership for distribution through COMME des GARÇONS' Dover Street Market locations, particularly Ginza.
• SlamjamminorChannel Partner/ Reseller/ DistributorStockist partnership with Slamjam, an influential streetwear and contemporary fashion retailer based in Milan.
• 10 Corso ComominorChannel Partner/ Reseller/ DistributorDistribution partnership through 10 Corso Como, the iconic Milan concept store and lifestyle destination.
• SitterwerkminorStrategic or Co-development PartnerCreative project collaboration referenced in the brand's project listings.
• SwarovskiminorStrategic or Co-development PartnerProject collaboration referenced in the brand's project listings.
• KaleidoscopeminorStrategic or Co-development PartnerProject collaboration referenced in the brand's project listings.
• MoshpitminorStrategic or Co-development PartnerProject collaboration referenced in the brand's project listings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• C.P. Company: Trentino-born Italian apparel brand rooted in workwear and military-inspired garment-dyeing technology. Closely comparable to GR10K in Italian heritage, workwear DNA, technical fabric innovation, and premium utilitarian positioning.
• 1017 ALYX 9SM: Matthew Williams' label combining technical and utilitarian design with luxury fashion sensibilities. Comparable to GR10K in merging technical hardware-driven design (Duraflex, modular systems) with elevated fashion positioning.
• A-COLD-WALL*: London-based contemporary label founded by Samuel Ross, fusing workwear, brutalist design, and progressive fashion. Comparable to GR10K through utilitarian workwear aesthetics, premium pricing, and a conceptually-driven brand identity.
• ACRONYM: Munich-based technical apparel label known for utilitarian, performance-driven urban outerwear. Comparable to GR10K in its emphasis on technical construction (taped seams, modular systems, performance fabrics) and niche progressive positioning.
• Maharishi: London-based label producing military-inspired utilitarian apparel with technical features. Closely comparable to GR10K in combining workwear/military aesthetics with technical fabrics and a progressive, concept-driven brand narrative.
• Stone Island: Italian premium sportswear brand famous for technical fabric research and military-inspired design. Shares GR10K's Italian base, workwear/military heritage, technical materials focus, and cult following among fashion-forward technical-apparel consumers.

Others

• Alpha Industries: Heritage American military apparel manufacturer (CWU-45 flight jackets, MA-1 bombers). Directly comparable to GR10K's military workwear roots and is also an active collaboration partner (GR10K x Alpha Industries).
• Salomon: French technical outdoor footwear and apparel brand. Closely comparable as a collaborator (multiple GR10K x Salomon drops including Salomon IV) and as a supplier of technical footwear know-how underlying GR10K's technical sneakers.

Broad incumbents

• Arc'teryx Veilance: Premium urban technical apparel line from Arc'teryx, applying outdoor performance technology to city wear. Comparable to GR10K in offering technical, weather-resistant apparel at premium prices, though Veilance sits within a broader outdoor parent brand.

Emerging players

• Sacai: Japanese label known for hybrid construction combining workwear, sportswear, and technical fabrics. Comparable to GR10K in layering utilitarian and technical elements into premium, concept-driven apparel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gr10k

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gr10k