Prestige Hotels and Resorts

What Prestige Hotels and Resorts does

Prestige Hotels and Resorts is a privately held, family-owned Canadian hospitality company operating 19 hotels, resorts, and inns across 14 destinations in British Columbia, spanning Vancouver Island, the Okanagan Valley, the Kootenay Rockies, the Cariboo Chilcotin Coast, and Northern BC. Founded by the Huber family (roots to 1950, first Prestige-branded property in 1993), the company is led by CEO Joe Huber Jr. and President Terry Schneider, with no disclosed institutional or external investor involvement. The portfolio includes flag properties such as the Prestige Beach House Kelowna, Prestige Harbourfront Resort Salmon Arm, and Prestige Oceanfront Resort Sooke, with nine properties participating in the WorldHotels Crafted Collection and Luxury Collection since 2022.

The company's core product is full-service accommodation, complemented by ancillary revenue streams including on-site food and beverage (multiple restaurants and brewhouses), spa and salon services (notably Lake Life Day Spa at Salmon Arm), meetings and events (the Vernon Lodge is the largest event space in the Northern Okanagan), gift cards, and ancillary fees such as pet-friendly room surcharges. Technology is built around a proprietary Prestige Rewards loyalty program (10 points per dollar, 10% member discount, no blackout dates) integrated with WorldHotels Rewards and Best Western's global network, with property booking executed on SynXis engines. The company has no public or partner-facing API and no disclosed AI/ML capabilities.

Revenue is generated almost entirely through direct-to-consumer channels (website booking, toll-free 1-87-PRESTIGE, walk-in), supplemented by a corporate sales team running the Preferred Corporate Client Program (10% business traveler discount) and dedicated event professionals handling meetings and weddings. Distribution is intentionally biased against OTAs through direct-booking perks (price matching, easier modifications, bonus points). Tiered discounts are also offered for CAA/AAA members (7%) and seniors (7%), and the Go Green program (since 2025) rewards guests opting out of housekeeping with points, dining credits, or tree planting via veritree. The primary customer segments are leisure travelers and families, business and corporate travelers, meeting and event planners, and outdoor/adventure enthusiasts.

Name

Prestige Hotels and Resorts

Legal name

Prestige Hotels & Resorts

Website

https://prestigehotelsandresorts.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Prestige Hotels and Resorts is a family-owned chain of 19 hotels, resorts, and inns across 14 destinations in British Columbia, serving leisure travelers, corporate clients, and event planners with on-site dining, spa, and meeting services under the Prestige Rewards and WorldHotels loyalty programs.

Ownership category

akta.pro rank

Product category

Hotel and Resort Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Golf Courses and Country Clubs (71391)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH), Destination Spa Resorts (THAGAMAA)

Keywords

• Hotel resort accommodation
• Loyalty rewards program
• Corporate travel services
• Meetings events hospitality
• Sustainable tourism certification

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Room Revenue: The primary revenue stream is generated from guest room bookings across all 19 Prestige properties in British Columbia. Rooms range from standard hotel rooms to specialty suites such as the Beverly Hills Suite at Prestige Beach House Kelowna and the Canadiana Suite at Prestige Harbourfront Resort Salmon Arm.
2. Food and Beverage: On-site dining at multiple properties including Prestige Beach House Kelowna (West Coast Seafood), Prestige Kamloops Hotel (Isagani restaurant), Prestige Vernon Hotel (Bourbon Street Bar and Grill), Prestige Golden Hotel (on-site restaurant), Prestige Cranbrook Hotel (The Modern Olive), and Prestige Vernon Lodge & Conference Centre (Brewhouse and Lounge). Also includes NOIR Kitchen and Bar and BRIXX Brewhouse at Prestige Hudson Bay Lodge Smithers.
3. Spa and Salon Services: Full-service spa and salon at Prestige Harbourfront Resort Salmon Arm, including Lake Life Day Spa (massages, facials, manis/pedis, waxing, and spa packages), Studio 3 Hair Salon, and Shuswap Sparkles Nail Salon (sculpted gel nails starting at $70 for full sets).
4. Meetings and Events: Revenue from hosting corporate meetings, conferences, retreats, and weddings across all Prestige properties. Each location has dedicated event professionals and customizable catering packages. The Vernon Lodge & Conference Centre is noted as the largest event space in the Northern Okanagan.
5. Gift Cards: Prestige Gift Cards are valid at all locations across BC and can be redeemed for room nights and taxes, on-site dining, and spa treatments charged to the room. Gift cards never expire.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Prestige Hotels & Resorts operates 19 owned and operated hotels, resorts, and inns across 14 destinations in British Columbia, offering guest accommodation, on-site dining and brewpubs, full-service spas and salons, meeting and event spaces, and recreational amenities. The company also runs the Prestige Rewards loyalty program, a Preferred Corporate Client Program for business travelers, gift cards redeemable across all properties, and the Go Green sustainability initiative.

Product overview

Prestige Hotels and Resorts is a family-owned collection of 19 hotels, resorts, and inns operating across 14 destinations in British Columbia, spanning regions including the Okanagan Valley, Kootenay Rockies, Northern BC, Cariboo Chilcotin Coast, and Vancouver Island. The portfolio includes the Prestige Beach House Kelowna, Prestige Harbourfront Resort Salmon Arm, Prestige Vernon Hotel, Prestige Vernon Lodge and Conference Centre, Prestige Kamloops Hotel, Prestige Aberdeen Lodge Kamloops, Prestige Golden Hotel, Prestige Radium Hot Springs Resort, Prestige Cranbrook Hotel, Prestige Rocky Mountain Resort Cranbrook, Prestige Lakeside Resort Nelson, Prestige Inn Nelson, Prestige Mountain Resort Rossland, Prestige Oceanfront Resort Sooke, Prestige Hudson Bay Lodge Smithers, Prestige Treasure Cove Resort Prince George, Prestige Prince George Lodge, Prestige Oceanview Hotel Prince Rupert, and Prestige Riverside Lodge Quesnel. The company also offers the Prestige Rewards loyalty program, a Preferred Corporate Client Program for business travellers, Prestige Gift Cards, Meetings & Events services, and community initiatives including JoeAnna's House and the Go Green sustainability program. Nine of its properties are members of WorldHotels (either Crafted Collection or Luxury Collection). The company does not offer a public or partner-facing API.

Differentiator

Problem solved

Functional benefit

Brands

• Prestige Rewards: Loyalty program offering points for hotel stays, dining and shopping gift cards
• Prestige Adventures
• JoeAnna's House

Products and services

• Prestige Beach House Kelowna A contemporary lakeside hotel in downtown Kelowna offering an indoor pool, hot tub, fitness centre, restaurant, meeting space, and the Beverly Hills Suite. Part of the WorldHotels Crafted Collection.
• Prestige Harbourfront Resort Salmon Arm A waterfront resort on Shuswap Lake with indoor/outdoor pool, hot tub, full-service Lake Life Day Spa, salon, athletic club, arcade, convention centre, restaurant, brewhouse, cafe, and EV charging. Part of the WorldHotels Luxury Collection.
• Prestige Vernon Hotel A hotel across from Vernon Square Shopping Centre offering rooms with kitchenettes and loft suites, indoor pool, hot tub, fitness centre, arcade, secure bike storage, and the Bourbon Street Bar and Grill restaurant.
• Prestige Vernon Lodge and Conference Centre The largest event space in the Northern Okanagan, featuring a tropical garden atrium with BX Creek flowing through, a brewhouse and lounge, conference and events spaces, indoor pool and hot tub, and fitness centre.
• Prestige Kamloops Hotel A modern hotel in the Aberdeen area of Kamloops with an indoor pool, waterslide, hot tub, fitness centre, onsite dining at Isagani, and meeting rooms. Part of the WorldHotels Crafted Collection.
• Prestige Aberdeen Lodge Kamloops A lodge near the Trans-Canada Highway in Kamloops offering complimentary continental breakfast, onsite restaurant, meeting space, and access to the pool and waterslide at the neighbouring Prestige Kamloops Hotel.
• Prestige Golden Hotel A hotel set against the Canadian Rockies near downtown Golden with a pool, hot tub, restaurant, and fitness centre, serving as a base for skiing, hiking, and rafting adventures.
• Prestige Radium Hot Springs Resort A resort minutes from Radium Hot Springs pools near Kootenay National Park offering an indoor pool, hot tub, fitness centre, and spa, with access to golf and hiking.
• Prestige Cranbrook Hotel A hotel in Cranbrook with an onsite restaurant (The Modern Olive), pool, waterslide, and arcade. Rooms and suites feature kitchenettes.
• Prestige Rocky Mountain Resort Cranbrook A full-service resort off the main highway in Cranbrook with spacious guest rooms, onsite restaurant and lounge, spa, and hair salon serving both leisure and business travellers.
• Prestige Lakeside Resort Nelson Nelson's only resort on Kootenay Lake, a short walk from downtown, offering scenic views, indoor pool, fitness centre, multiple dining options, and full-service amenities.
• Prestige Inn Nelson A French country-style inn offering affordable rooms steps from downtown Nelson with views of Kootenay Lake and Elephant Mountain, plus complimentary access to amenities at the nearby Prestige Lakeside Resort.
• Prestige Mountain Resort Rossland The only hotel in downtown Rossland offering comfortable stays with stunning valley views, an onsite restaurant, and proximity to world-class skiing five minutes away.
• Prestige Oceanfront Resort Sooke A resort on Vancouver Island offering oceanfront accommodations with access to the region's rainforests and coastal attractions, and kelp planting sustainability program via veritree.
• Prestige Hudson Bay Lodge Smithers A lodge in Smithers offering complimentary parking, premium WiFi, two on-site dining options (Noir Kitchen and Bar and BRIXX Brewhouse), complimentary bike rentals, and dog-friendly rooms.
• Prestige Treasure Cove Resort Prince George A resort in Prince George offering full-service accommodations for both leisure and business travellers in northern BC's largest city.
• Prestige Prince George Lodge A lodge in Prince George offering accommodations for guests visiting northern BC's largest city.
• Prestige Oceanview Hotel Prince Rupert A hotel on Kaien Island in Prince Rupert offering coastal accommodations on BC's North Coast.
• Prestige Riverside Lodge Quesnel A lodge in Quesnel situated at the confluence of the Fraser and Quesnel Rivers, offering access to outdoor adventures and historical exploration in the Cariboo region.
• Meetings & Events Services Event planning and meeting services across all 19 Prestige properties, offering customizable event spaces, catering packages, and dedicated event coordination for corporate meetings, weddings, conferences, and retreats throughout British Columbia.
• Preferred Corporate Client Program A corporate travel program offering businesses preferred rates across all Prestige properties, with standard rooms and kitchenette units, secure credit card portals, and a 10% corporate discount for business travellers.
• Prestige Rewards Loyalty Program A proprietary loyalty program offering members 10 points per dollar spent on hotel rooms, a 10% member discount on best available rate with no blackout dates when booking direct, and redemption for free hotel stays, shopping gift cards, and dining gift cards. Integrated with WorldHotels Rewards for global point earning and redemption.
• Prestige Gift Cards Gift cards valid at all Prestige locations across BC, redeemable for room nights and taxes, on-site dining, and spa treatments charged to the room. Gift cards never expire.
• Go Green Sustainability Program A sustainability initiative allowing guests staying two or more nights to opt out of daily housekeeping in exchange for 1,000 bonus Prestige Rewards points, a $10 dining credit, or one tree planted in British Columbia through the veritree partnership.
• JoeAnna's House

Quantifiable outcome

• All 19 properties hold GreenStep Sustainable Tourism Certification (Gold for 2 properties, Silver for remaining)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• veritreeminorStrategic or Co-development Partner · 1 January 2025Prestige has partnered with veritree, a verified ecosystem restoration program connecting businesses with nature-based solutions. At Prestige Oceanfront Resort Sooke, guests can support kelp planting for ocean health. At Prestige Harbourfront Resort Salmon Arm, guests can support tree planting to restore areas impacted by wildfire in British Columbia.
• BC Golf GuideminorGTM or Marketing Partner · 1 January 2025Prestige Beach House Kelowna partners with BC Golf Guide to offer enhanced Golf Stay & Play packages for golfers visiting the Okanagan. Packages can be customized and tailored to suit individual needs, with contact through BC Golf Guide at 1-877-223-7226.
• WorldHotels RewardsminorGTM or Marketing Partner · 1 January 2025Prestige Rewards members have access to WorldHotels Rewards, enabling them to earn and redeem points at WorldHotels and Best Western properties worldwide. Members can collect points through either Prestige Rewards or WorldHotels Rewards for each stay.
• GreenStepcoreStrategic or Co-development Partner · 1 January 2025All 19 Prestige properties are Sustainable Tourism Certified by GreenStep, based on criteria recognized by the Global Sustainable Tourism Council. Two properties achieved Gold certification in 2026; the remaining 17 hold Silver status. The certification measures performance across waste reduction, energy efficiency, water conservation, sustainability education, and healthy environments.
• WorldHotelscoreStrategic or Co-development Partner · 1 January 2022In late 2022, Prestige joined the WorldHotels collection with nine of its properties, becoming the first hotels in Canada to join this global network. Properties are featured in the WorldHotels Crafted Collection and WorldHotels Luxury Collection. Prestige Rewards members can also earn and redeem WorldHotels Rewards points at WorldHotels and Best Western properties worldwide.
• Kelowna General Hospital FoundationcoreStrategic or Co-development Partner · 1 January 2018Prestige Hotels & Resorts is the founding organization behind JoeAnna's House, a 20-room home-away-from-home for families of patients at Kelowna General Hospital. The Huber family (Prestige founders) contributed significantly to the building campaign. A $5.3 million fundraising campaign led by the KGH Foundation is expanding the facility with 10 additional rooms opening August 2026.

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Delta Hotels by Marriott: Marriott's premium Canadian-focused brand operating multiple BC properties. Competes with Prestige for business and leisure travelers in BC urban and resort markets, with the global Marriott Bonvoy loyalty program as a major differentiator.
• Best Western Hotels & Resorts: Global hotel chain and parent/partner network of WorldHotels. Best Western competes with Prestige in the same BC markets and provides the global loyalty infrastructure that Prestige Rewards integrates with via the WorldHotels Rewards program.
• Fairmont Hotels & Resorts: Luxury Canadian-focused hotel brand (Accor subsidiary) operating iconic BC properties including Fairmont Chateau Whistler and Fairmont Empress. Competes with Prestige's luxury-positioned properties (e.g., Prestige Harbourfront Resort Salmon Arm) in the upper tier of the BC resort market.
• Sutton Place Hotels: Canadian luxury hotel brand owned by the same family as Sandman Hotels. Operates upper-upscale properties in BC (Vancouver, Revelstoke) competing directly with Prestige's full-service hotels and resorts for premium leisure and corporate demand.

Regional players

• Sparkling Hill Resort: Luxury wellness resort in Vernon, BC in the Okanagan. Comparable to Prestige Harbourfront Resort Salmon Arm and Prestige Vernon Lodge in both regional market (Okanagan) and amenity focus (full-service spa, wellness programming).
• Inn at Laurel Point: Independent waterfront hotel in Victoria, BC on Vancouver Island. Direct regional competitor to Prestige Oceanfront Resort Sooke for Vancouver Island leisure travelers, with similar upscale-boutique positioning and oceanfront asset base.
• Harrison Hot Springs Resort: Large BC resort property in the Fraser Valley, comparable to Prestige in scale, lakeside resort positioning, and BC leisure traveler targeting. Competes with Prestige's resort properties for weekend and family vacation demand.
• Oak Bay Beach Hotel: Boutique luxury hotel on Vancouver Island, comparable to Prestige Oceanfront Resort Sooke in geography, oceanfront positioning, and upscale leisure traveler focus. Competes for Vancouver Island leisure and event bookings.

Direct peers

• Sandman Hotels, Inns & Suites: Canadian family-owned hotel chain based in BC operating multiple brands (Sandman, Sandman Signature, Sutton Place) across Western Canada. Closest direct comparable to Prestige in terms of family ownership, mid-market upscale positioning, and Western Canadian geographic concentration.
• Coast Hotels: Canadian hotel chain with strong presence in British Columbia and Western Canada, offering full-service and limited-service properties. Directly comparable to Prestige in geographic focus, mid-market positioning, and BC/Pacific Northwest market presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/prestigeresorts
• Facebookfacebook.com/PrestigeHotelsandResorts

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prestige Hotels and Resorts