Century Wines
Century Wines is a Singapore-based direct-to-consumer wine and spirits retailer operating a Shopify storefront and a single physical store at 32 Greenwood Avenue, offering 325+ wines plus spirits, champagne, beer, and cider with same-day and next-day delivery across Singapore.
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Century Wines does
Century Wines is a Singapore-based direct-to-consumer wine and spirits retailer operating both an online Shopify storefront and a single physical retail and warehouse location at 32 Greenwood Avenue. The company retails wines, spirits, champagne, beer, and cider to individual consumers across Singapore, supported by same-day alcohol delivery (free for orders $200+ before 2PM Mon-Sat, $20 fee below threshold), free next-day delivery for orders $118+, and self-collection from the Greenwood Avenue store.
The product catalog centers on a Wine Collection of approximately 325 SKUs covering reds, whites, rosés, sparkling, dessert, and fine wines from 12+ countries and major appellations (Bordeaux, Burgundy, Champagne, Barossa, Napa Valley, Marlborough, Tuscany, Piedmont), supplemented by a Spirits portfolio (Scotch and Japanese whisky, gin, rum, tequila, mezcal, vodka, liqueur), a dedicated Champagne collection, and a Beer & Cider range. Supporting sub-collections — Wines Under $40 (58 SKUs), Bundle Deals, Fine Wine, Magnum, and Japanese Whisky Under $100 — provide breadth across price tiers. Technology is a standard Shopify e-commerce platform with integrated storefront, cart, and delivery logistics; there is no proprietary technology, no native mobile app, and no documented AI or ML capability.
Century Wines generates revenue through one-time transactional sales of bottled alcohol on a pay-as-you-go unit pricing basis, sold B2C to Singapore wine consumers for everyday drinking, gifting, events, and celebrations. Marketing is conducted via an Instagram channel (@centurywinessg) and SEO-optimized catalog pages segmented by country, region, varietal, and price point. The company holds Singapore Liquor License No. L/LL/028577/2024/P under the Liquor Control (Supply and Consumption) Regulations 2015. Ownership is private, with no disclosed parent company, subsidiaries, external investors, or funding history.
Century Wines firmographics
Firmographics- Name
- Century Wines
- Legal name
- Century Wines
- Website
- https://centurywines.com.sg
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Century Wines is a Singapore-based direct-to-consumer wine and spirits retailer operating a Shopify storefront and a single physical store at 32 Greenwood Avenue, offering 325+ wines plus spirits, champagne, beer, and cider with same-day and next-day delivery across Singapore.
- Ownership category
- akta.pro rank
Century Wines industry classification
Industry- Product category
- Alcoholic Beverage Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Liquor Stores (General Off-Premise) (CRANAAAA), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Century Wines is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Century Wines business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Wine and Spirits Retail: Century Wines generates revenue through direct product sales of wines and spirits to consumers in Singapore. The business operates on a transactional model where customers purchase individual bottles or bundles through their e-commerce platform with delivery or self-collection options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wines under $40 - everyday drinking wines |
| Unit Pricing | Pay-as-you-go | Standard wine pricing |
| Unit Pricing | Pay-as-you-go | Bundle deals |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Century Wines product offering
Product offeringCore offering
Century Wines is a Singapore-based retailer selling wines, spirits, beer, and whiskey through a Shopify-powered e-commerce storefront with same-day and next-day alcohol delivery across Singapore. The business also operates a physical retail showroom at 32 Greenwood Avenue for self-collection, and holds a Singapore liquor license.
Product overview
Century Wines is a Singapore-based e-commerce wine and spirits retailer operating as a single unified online store built on Shopify. The product portfolio centers on three core offerings: an extensive Wine Collection (325 products spanning reds, whites, rosés, sparkling, and dessert wines from major global wine regions), a Spirits Collection (whisky, gin, rum, tequila, vodka, liqueur), and French Champagne. Supporting sub-categories include Wines Under $40 (58 budget-friendly options), Bundle Deals (bulk discount packages), Fine Wine Collection (premium vintages), Magnum Collection (large-format bottles), and Beer & Cider. Delivery services include same-day and next-day alcohol delivery within Singapore, with a physical store location at 32 Greenwood Avenue for self-collection.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Collection Extensive wine collection of 325 products including reds, whites, rosés, sparkling, and dessert wines sourced from wine regions worldwide including France, Italy, Australia, USA, Argentina, Chile, New Zealand, South Africa, Spain, and Germany. Targeted at individual wine consumers in Singapore for personal consumption, gifting, and celebrations.
- Spirits Collection Spirits portfolio including Scotch whisky, Japanese whisky, gin, rum, tequila, mezcal, vodka, and liqueur. Targeted at adult consumers in Singapore seeking premium and everyday spirits.
- French Champagne French Champagne selection featuring premium Champagne brands, targeted at Singapore consumers purchasing for celebrations, events, and gifting.
- Wines Under $40 Budget-friendly wine selection of 58 products priced under $40 SGD, including reds, whites, and sparkling wines from various regions. Targeted at everyday wine drinkers in Singapore.
- Bundle Deals Bulk discount wine bundle deals for gifting, events, or stocking up, including Australian wines like Wolf Blass Red Label Shiraz Cabernet and Wyndham Bin 999 Merlot. Targeted at Singapore consumers purchasing for gatherings, gifting, or value-driven bulk purchases.
- Fine Wine Collection Premium fine wines collection featuring high-end vintages and prestigious wine regions such as Bordeaux, Burgundy, Champagne, and Italian Amarone. Targeted at collectors and premium wine buyers in Singapore.
- Magnum Collection Large-format wine bottles (magnums) intended for special occasions and celebrations. Targeted at Singapore consumers seeking statement-format bottles for events and gifting.
- Beer & Cider Beer and cider selection complementing the wine and spirits portfolio. Targeted at Singapore consumers seeking broader alcoholic beverage options.
- Same-Day Alcohol Delivery Same-day alcohol delivery in Singapore for orders of $200 and above placed before 2PM (Mon-Sat), with a $20 delivery fee for orders below the threshold. Targeted at Singapore consumers needing expedited delivery for same-day consumption, events, or gifting.
- Next-Day Alcohol Delivery Free next-day delivery with a minimum purchase of $118 to a single Singapore location. Targeted at Singapore consumers planning purchases in advance.
Companies that use Century Wines
Customer profileSegments1 record
Ideal customer profiles1 record
Century Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Century Wines partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Century Wines competitors and assessment
Company assessmentDirect peers
- Cellarbration: One of the largest online wine and beer retailers in Singapore with multiple retail outlets and same-day delivery. Closest direct competitor to Century Wines in catalog breadth, delivery model, and target consumer in the Singapore market.
- Wine Connection: Singapore-headquartered wine retailer and importer with retail shops across SEA, restaurants, and an e-commerce site offering international wine and craft beer. Highly comparable product mix (wine-led with beer/spirits) and geographic footprint.
- Bottles & Bottles: Established Singapore wine and spirits retailer with multiple physical stores and online ordering. Directly competes for the same Singapore consumers across everyday drinking, gifting, and fine wine occasions.
- Vinum Wine & Spirits: Singapore-focused independent wine and spirits retailer with curated international selection and on-premise elements. Comparable specialty positioning and Singapore-only consumer base.
- Crystal Wines Singapore: Singapore-based wine retailer emphasizing international labels, premium imports, and online ordering with delivery. Comparable mid-market to premium positioning and reliance on Singapore off-premise demand.
- Angel's Share Singapore: Singapore spirits and wine retailer with a curated portfolio including whisky and craft offerings. Overlaps with Century Wines' spirits-led assortment and gift/occasion use cases.
- Le Vigne Pte Ltd: Singapore wine merchant focused on imported labels with online ordering. Comparable single-market wine retail model targeting the same expat and local consumer segments.
Regional players
- Watson's Wine Cellar: Long-standing Hong Kong-based wine retailer (part of the A.S. Watson Group) with physical stores and online sales across multiple markets. Comparable specialty wine retail format, but operates in different geography and at much larger scale.
Broad incumbents
- Wine.com (Global): Large US-focused online wine retailer with deep catalog, subscription features, and sophisticated e-commerce infrastructure. Comparable D2C wine retail model and SKU breadth, though serves a different market and operates at much larger scale.
Emerging players
- Vivino: Global wine marketplace and label-recognition app that has been expanding into direct purchase and delivery in select markets. Comparable e-commerce-first wine consumer base; intersects with Century Wines via consumer discovery and emerging online competition in Singapore.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Century Wines social profiles
Digital presenceCentury Wines compliance and trust
Trust signalCompliance1 record
Century Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Century Wines leadership team
Management profileNumber of profiles
Century Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Century Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Century Wines
What does Century Wines do?
Century Wines is a Singapore-based retailer selling wines, spirits, beer, and whiskey through a Shopify-powered e-commerce storefront with same-day and next-day alcohol delivery across Singapore. The business also operates a physical retail showroom at 32 Greenwood Avenue for self-collection, and holds a Singapore liquor license.
Is Century Wines a public or private company?
Century Wines is a private company. It is classified as unknown and is currently operating.
When was Century Wines founded?
Century Wines was founded in 2013. It employs 11 to 50 people.
Where is Century Wines based?
Century Wines is headquartered in Singapore, Singapore, in the Asia region.
How does Century Wines make money?
One revenue line is on record: wine and Spirits Retail.
Who are Century Wines's main competitors?
Direct peers on record are Cellarbration, Wine Connection, Bottles & Bottles, Vinum Wine & Spirits, Crystal Wines Singapore, Angel's Share Singapore and Le Vigne Pte Ltd. Watson's Wine Cellar is listed as a regional player. Wine.com (Global) is listed as a broad incumbent. Vivino is listed as an emerging player.
Does Century Wines have an API?
No public API is recorded for Century Wines.
What industry is Century Wines in?
Century Wines's product category is Alcoholic Beverage Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANAAAA, Liquor Stores (General Off-Premise). Its NAICS code is 44532.