Docendo

What Docendo does

Docendo AB is a privately held Swedish educational publishing company headquartered in Askim (with a board seat in Göteborg) that produces printed, spiralbound, full-color textbooks for Swedish upper secondary schools (gymnasium), vocational education, and adult learners. The catalog is organized around software applications — primarily Microsoft Office (Excel, Word, PowerPoint, Teams, Outlook, Access, Project), Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, Acrobat, Dreamweaver, Flash), programming languages (Python, C#, Java), and general IT topics (Windows 11, color theory, web development, information and communication). Each title is offered at two depth tiers — Grunder (Foundations) and Fördjupning (Advanced) — with English command translations included to support bilingual learners, and free downloadable exercise files (övningsfiler) paired to each book.

The company generates revenue through direct unit sales of these textbooks via its own e-commerce storefront at docendo.se, with tiered bulk-pricing schedules (per-book SEK prices scaling from 69 kr for a single book up to 665 kr for orders of 54–76 books) to incentivize institutional procurement. Pricing is published in Swedish Krona and ranges roughly 285–665 kr per title depending on depth and category. Distribution is single-country (Sweden/Nordic), with no disclosed third-party retail channels and no mobile or web app products.

Recent strategic activity centers on alignment with Sweden's upcoming Gy25 national curriculum, including 2024 launches of JAVA programming textbooks and workbook companions targeted at the PROG1000X (Programming Level 1) course, alongside new Gy25-aligned titles covering Information & Communication, Python, C#, and Web Development. The company has no disclosed funding rounds, no external investors, no parent company, and no publicly reported revenue or headcount, indicating an owner-operated, niche publishing business rather than a venture-backed or scaled enterprise.

Name

Docendo

Legal name

Docendo AB

Website

https://docendo.se

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (513130), Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro industry

PRIMARYMPAJABAA

K–12 Textbook Publishing (Core Curriculum)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Educational & Academic Publishing (Textbooks, Scholarly, STM)

SECONDARYEDAGAAAJ

Digital/Blended K–12 Courseware & Interactive Textbooks

Education/Educational Publishing & Learning Content/K–12 Curriculum & Textbooks

Keywords

• Educational textbook publishing
• IT training materials
• Programming textbooks
• Swedish curriculum books
• Computer skills education

Headquarters

HQ city

Askim

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Textbook Sales: Docendo generates revenue through the sale of educational textbooks and workbooks in Swedish, covering software applications (Microsoft Office, Adobe Creative Suite), programming languages (Python, C#, Java), and IT fundamentals. Books are sold directly through their e-commerce platform with tiered bulk pricing for institutions.

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Docendo publishes and sells Swedish-language spiralbound full-color textbooks and workbooks covering IT, software applications (Microsoft Office, Adobe Creative Suite), programming languages (Python, C#, Java), and related topics. Each textbook is accompanied by free downloadable exercise files, with products offered at beginner (Grunder) and advanced (Fördjupning) levels, primarily targeting Swedish upper secondary schools aligned with the Gy25 curriculum.

Product overview

Docendo is a Swedish educational publishing company that produces printed textbooks and learning materials (läromedel) for professional education, vocational training, and personal computer skills. The product portfolio consists of spiralbound full-color textbooks organized by software category (Adobe Creative Suite, Microsoft Office), programming languages (Python, C#, Java), and general IT topics. Products are available at two skill levels: Grunder (Foundations/Basics) and Fördjupning (Advanced/Deep Dive). Exercise files are available as free downloads from docendo.se. Upcoming titles focus on the new Gy25 national curriculum for programming courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Teams Grunder A beginner-level Swedish textbook covering Microsoft Teams fundamentals including chat, calls, team and channel creation, file sharing, meeting management, and application settings.
• IT för seniorer Windows 11 A Swedish textbook for seniors covering basic computer skills, Windows 11, internet browsing, email, file management, OneDrive, and Office on the web.
• Photoshop Elements Fördjupning An advanced-level Swedish textbook covering Photoshop Elements including photo organization, layers, masks, adjustment layers, retouching, text handling, RAW and HDR images, for both PC and Mac.
• Färglära A Swedish color theory textbook covering color properties, systems (RGB, CMYK, NMI, CIE, NCS, Munsell, PMS), color psychology, and practical color usage on computers.
• InDesign Fördjupning An advanced-level Swedish textbook on Adobe InDesign covering master pages, styles, object handling, table formatting, book assembly, TOC, index creation, and print preparation for both PC and Mac.
• Photoshop Fördjupning An advanced-level Swedish textbook covering Adobe Photoshop including layers, masks, adjustments, filters, smart objects, RAW format, HDR, panoramas, and macro automation for both PC and Mac.
• Word Fördjupning An advanced-level Swedish Microsoft Word textbook covering templates, document linking, advanced table/image/diagram handling, long document features, macros, and includes English command translations.
• PowerPoint Fördjupning An advanced-level Swedish Microsoft PowerPoint textbook covering templates, custom themes, backgrounds, transitions, animations, hyperlinks, sharing, and publication options with English command translations.
• Excel Fördjupning An advanced-level Swedish Microsoft Excel textbook covering chart formatting, templates, functions, linking/consolidation, pivot tables, macros, forms, and what-if analysis with English command translations.
• Programmering med JAVA Lärobok A Swedish Java programming textbook aligned with the Gy25 curriculum for the Programming Level 1 course (PROG1000X), covering fundamentals including input/output, variables, strings, arrays, lists, control structures, methods, and object-oriented programming with IntelliJ IDEA.
• Programmering med JAVA Övningsbok

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wiley: Global publisher with a strong education and professional learning portfolio, including IT and programming textbooks. Overlaps with Docendo's programming/IT content category but at a much larger scale.
• McGraw-Hill Education: Major global education publisher covering K-12, higher ed, and professional learning, with subjects adjacent to IT/software. Provides a broad benchmark for curriculum-aligned textbook publishing at scale.
• Norstedts: Long-standing Swedish publisher with educational and reference titles. Offers overlapping textbook-style content but is more diversified into trade publishing, providing a broader incumbent comparison.
• Pearson Education: Global education publisher with K-12 and higher-ed materials, including IT/programming titles. Comparable to Docendo as a textbook publisher but vastly larger, English-first, and operating globally.
• Natur & Kultur: Established Swedish publisher with educational titles across subjects. Overlaps with Docendo's K-12 textbook model but operates at a much broader scale across humanities and STEM.

Direct peers

• Liber: One of Sweden's largest educational publishers, operating across K-12 and adult education with digital and print offerings. Comparable to Docendo on curriculum-aligned Swedish textbooks and institutional sales motions.
• Sanoma Utbildning: Nordic educational publisher (Swedish operations) offering K-12 and vocational textbooks and digital learning platforms. Comparable to Docendo on curriculum-aligned Swedish content and institutional sales.
• Studentlitteratur: Large Swedish educational publisher serving gymnasium and higher education across many subjects, including IT and programming. Directly overlaps with Docendo on K-12 curriculum-aligned textbooks in Swedish.
• Gleerups Utbildning: Major Swedish publisher of K-12 and adult education textbooks, including IT and programming titles. Competes with Docendo for Swedish gymnasium curriculum-aligned content and institutional sales.
• Bonniers Utbildning: Swedish educational publisher under Bonniers, producing K-12 textbooks and digital learning materials. Direct competitor in the Swedish school textbook market, including IT/programming categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DocendonKirjat
• LinkedInlinkedin.com/company/docendo-sverige-ab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Docendo