Ginger Media Group

What Ginger Media Group does

Ginger Media Group is a Bengaluru-headquartered, privately held Indian advertising agency founded in 2016 that operates as an intermediary between brands and a broad portfolio of offline media owners. The company aggregates more than 20,000 advertising options across 13+ media categories — outdoor billboards, transit (bus, cab, auto, metro, train, inflight), cinema, radio, newspapers, magazines, television, mall, sports (IPL, Pro Kabaddi), influencer marketing, digital/in-app, airport, and residential society branding — spanning 50+ Indian cities. Its core service is end-to-end offline campaign execution: media planning, media buying, fabrication, on-ground installation, and post-campaign reporting. The platform claims 500+ completed brand campaigns and a client roster of 1,000+ brands including OLA, Paytm, Uber, Domino's, Big Basket, Gillette, Daikin, Pidilite, and Suzuki alongside startups such as Porter and Farmley.

The business model is transaction-fee based: Ginger earns commissions or fees on the placement of advertising across third-party media inventory. Pricing is quote-driven and varies widely by medium, ranging from ₹50,000 minimum spend on small billboards to ₹2.3 crore on premium Emirates inflight packages, with billboard, transit, and inflight pricing published on the website and most other channels requiring bespoke quotes. The company operates a sales-led, consultative go-to-market model, supported by a self-service website with 'Get A Quote' and 'Start Campaign' forms, and targets enterprise brands, emerging startups, and local SMBs through segmented offerings. No parent company, institutional investors, funding rounds, AI/ML capabilities, or senior leadership profiles are disclosed, indicating an independently owned, bootstrapped mid-sized agency with a workforce of 51-100 employees.

Name

Ginger Media Group

Legal name

Ginger Media Group

Website

https://gingermediagroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Paid Social Advertising (BPAFACAB)

akta.pro secondary industries

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Influencer Media Amplification (Paid Creator Whitelisting/Spark Ads) (MPAAABAL)

Keywords

• Offline advertising agency
• Out-of-home marketing
• Media buying services
• Transit advertising platform
• Integrated brand campaigns

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Advertising Media Commission: Ginger Media Group generates revenue by facilitating advertising placements across various offline media channels including billboards, transit, cinema, radio, newspapers, magazines, television, and digital screens. The company acts as an intermediary between brands seeking advertising and media owners, earning commissions or fees on successful campaign placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ginger Media Group is an integrated offline advertising agency that plans, sells, and executes advertising campaigns across 13+ media channels for brands in India. The company acts as an intermediary, aggregating 20,000+ verified advertising spots across outdoor, transit, cinema, radio, television, print, digital/in-app, malls, sports, influencers, inflight, airport, and non-traditional media. Services span ATL activities (billboards, hoardings), BTL activations, transit branding, fabrication/mounting, and end-to-end campaign management across 50+ Indian cities.

Product overview

Ginger Media Group is an integrated offline advertising agency offering a comprehensive suite of media and marketing services. The company operates a platform of interconnected service offerings including ATL Activities (billboards, hoardings), BTL Activities (activations, cinema ads), Transit Advertising (bus, cab, metro, auto branding), Outdoor Advertising (billboards, unipoles, bus shelters), Digital/In-App Advertising (Swiggy, Zomato, Zepto, Hotstar), Cinema Advertising, Non-Traditional Advertising (wall paintings, rural vans, ambient media), Radio Advertising, Newspaper Advertising, Magazine Advertising, Mall Advertising, Sports Advertising (IPL, cricket), Influencer Marketing, Television Advertising, Airport Advertising, Inflight Advertising, and Fabrication Services (LED boards, shop paintings, exhibition stalls). The platform aggregates over 7,997 outdoor options, 1,200+ digital/in-app options, 300+ cinema options, 5,000+ influencer options, and 2,500+ transit options, serving 1,000+ brands across 50+ cities in India with end-to-end campaign execution.

Differentiator

Problem solved

Functional benefit

Products and services

• ATL Activities Above-the-line advertising services including hoardings, billboards, and pole boards for mass brand visibility across Indian cities. Designed for brands seeking high-reach outdoor exposure through premium inventory in high-traffic locations.
• BTL Activities Below-the-line activation services including look walker branding, bus shelter branding, multiplex and mall activations, cinema advertising, and other non-traditional media engagements. Targeted at brands seeking direct consumer engagement and local activations.
• Transit Advertising Advertising across transportation networks including mobile van branding, in-flight ads, metro branding, bus branding, cab branding, auto rickshaw ads, and cycle branding. 2,500+ transit options available across Delhi Metro, BMTC buses, and other transit operators.
• Outdoor Advertising Billboard, unipole, bus shelter, and hoarding placements in high-traffic outdoor locations across multiple Indian cities. 7,997+ options available with pricing ranging from ₹50,000 to ₹6,00,000 based on location, lighting, and visibility tier.
• Cinema Advertising Advertising in cinemas across PVR INOX, Cinepolis, Miraj Cinemas, and Carnival Cinemas with 300+ options. On-screen and off-screen cinema branding opportunities for brand placements before and during movies.
• Radio Advertising Advertising on radio stations including Radio Mirchi, Red FM, Fever FM, Radio City, and Big FM with 800+ options. Targeted radio spot buying for brands seeking audio reach across Indian cities.
• Newspaper Advertising Print advertising across major newspapers including The Times of India, Hindustan Times, The Hindu, Dainik Bhaskar, Dainik Jagran, and Economic Times with 900+ options. Regional and national newspaper insertions.
• Magazine Advertising Advertising in magazines including India Today, Forbes India, Femina, Outlook, Vogue India, Cosmopolitan, and Business World with 400+ options across business, fashion, lifestyle, and general interest segments.
• Television Advertising TV advertising across Star Plus, Sony TV, Zee TV, Colors, Udaya TV, Sun TV, NDTV India, and TV9 with 1,500+ options. National and regional TV spot buying for mass-reach brand campaigns.
• Airport Advertising Advertising at major Indian airports including Delhi, Mumbai, Bangalore, and Hyderabad with 120+ options. Premium high-visibility placements targeting business and leisure travelers.
• Inflight Advertising In-flight advertising with airlines including IndiGo (300 options from ₹7,25,000), SpiceJet (50 options from ₹6,50,000), Akasa Air (26 options from ₹1,25,000), and Emirates (250 options from ₹2,31,82,538). Includes seatback branding, in-flight announcements, and tray table ads.
• Mall Advertising Advertising placements in shopping malls including DLF Malls, Phoenix Marketcity, Lulu Mall, and Select Citywalk with 600+ options. In-mall branding, atrium displays, and food court activations targeting retail consumers.
• Sports Advertising Sports sponsorship and advertising opportunities including IPL cricket (jersey branding, stadium LED, helmet branding, team partnerships), Pro Kabaddi, ISL, and Ranji Trophy with 200+ options for high-engagement sports audiences.
• Digital/In-App Advertising Advertising placements across digital platforms and apps including Swiggy, Zomato, Zepto, and Hotstar with 1,200+ options. In-app, OTT, and digital screen advertising for brands seeking digital audience reach.
• Influencer Marketing Partnership opportunities with influencers across Instagram, YouTube, Josh, and Moj platforms with 5,000+ options. Includes podcast influencers (Raj Shamani), finance (Rachana Phadke Ranade), infotainment (Nitish Rajput), and fashion (Reba John).
• Non-Traditional Advertising Alternative advertising formats including wall paintings, rural van branding, train branding, and ambient media with 500+ options for unique, high-impact brand placements outside standard media channels.
• Residential/Signage Branding Residential society branding services including signages, gate banners, society name boards, digital screen branding, RWA activity, and lift branding. Targeting residential communities for hyperlocal brand visibility.
• Fabrication Services Fabrication and mounting services including LED name boards, shop name boards, shop paintings, wall paintings, exhibition stalls, posters and standees, in-shop branding, and arch gates for physical advertising asset creation and installation.

Quantifiable outcome

• Direct increase in app installs reported by Porter after auto rickshaw branding campaign
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core and minor.

• IndiGo AirlinescoreOthersIndiGo is one of the airline partners providing inflight advertising inventory through Ginger Media Group. With 300 airline options and minimum spend starting from ₹7,25,000, IndiGo represents a significant channel for reaching air travelers.
• SpiceJetcoreOthersSpiceJet offers 50 airline advertising options with minimum spend starting from ₹6,50,000 through Ginger Media Group's platform for inflight branding opportunities.
• Akasa AirminorOthersAkasa Air provides 26 airline advertising options starting from ₹1,25,000 minimum spend. As a rapidly growing low-cost carrier, it targets budget-conscious travelers with seatback branding, in-flight announcements, and tray table ads.
• EmiratescoreOthersEmirates offers 250 airline options with minimum spend of ₹2,31,82,538, representing a premium international channel for reaching affluent air travelers.
• India Today Group (India Today, Business Today)coreOthersIndia Today (550K circulation, 2.68M readership) and Business Today (195K circulation) provide magazine advertising inventory across news and business categories.
• Outlook PublishingcoreOthersOutlook magazine with 350.3K circulation and 1.52M readership offers news category advertising opportunities.
• Forbes IndiacoreOthersForbes India (75K circulation, 401K readership) targets top-tier professionals and entrepreneurs for business advertising.
• Vogue IndiacoreOthersVogue (73.5K circulation, 220K readership) offers fashion and lifestyle advertising targeting discerning, fashion-forward audiences.
• Hindustan TimescoreOthersHindustan Times in New Delhi provides daily general interest newspaper advertising with 1.5M reach across Delhi, Mumbai, Kolkata, Bengaluru.
• The Economic TimescoreOthersThe Economic Times in Mumbai (500K reach) provides business supplement newspaper advertising targeting professionals and decision-makers.
• Dainik JagrancoreOthersDainik Jagran in Hindi with 2M circulation reach across Delhi, Mumbai, Lucknow, Kanpur targets regional Hindi-speaking audiences.
• The HinducoreOthersThe Hindu in Chennai provides English-language newspaper advertising for South Indian markets.
• VikatancoreOthersVikatan (365K circulation) is a Tamil-language fortnightly magazine targeting entertainment and lifestyle content for Tamil-speaking audiences.
• KungumamcoreOthersKungumam (400K circulation, 2.2M readership) is a weekly Tamil magazine covering entertainment, culture, and lifestyle.
• PVR INOXcoreOthersPVR INOX is a major cinema advertising partner with 300+ options available for brand placement before and during movies.
• CinepolisminorOthersCinepolis provides cinema advertising options as part of the 300+ cinema options available through Ginger Media Group.
• Miraj CinemasminorOthersMiraj Cinemas offers cinema advertising inventory as part of the multiplex advertising network.
• IPL (Indian Premier League)coreOthersIPL cricket advertising includes jersey branding (front, back, arms), helmet branding, official team partnerships with all major teams (MI, RCB, CSK, KKR, GT, RR, SRH, DC, LSG, PK), stadium LED screens, and digital advertising through CTV, mobile, and social channels.
• DLF MallscoreOthersDLF Malls provides mall advertising inventory across 600+ mall options including premium locations like DLF Mall of the Millennium, DLF Avenue, and DLF Promenade.
• Delhi MetrocoreOthersDelhi Metro transit advertising with 2,500+ transit options including metro pillar branding at key stations like Sector-51 Noida interchange.
• BMTC BusescoreOthersBangalore Metropolitan Transport Corporation bus advertising as part of transit media inventory covering bus branding across major Indian cities.
• SwiggycoreOthersSwiggy in-app advertising with 1,200+ digital/in-app options for reaching food delivery consumers.
• ZomatocoreOthersZomato in-app advertising opportunities as part of the digital advertising inventory for food and restaurant brands.
• Raj ShamaniminorOthersRaj Shamani (4.71M followers) is a podcast influencer available through the platform for influencer marketing campaigns on business and self-improvement topics.
• Nitish RajputminorOthersNitish Rajput (6.42M YouTube followers) is an infotainment influencer for socio-political content marketing campaigns.
• Rachana Phadke RanademinorOthersRachana Phadke Ranade (1.2M Instagram followers) is a finance influencer for investment and stock market related campaigns.
• Reba JohnminorOthersReba John (2.4M followers) is a fashion and lifestyle influencer for style and lifestyle brand collaborations.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Madison World (Madison Media): Indian full-service advertising and media agency offering ATL, BTL, OOH, and digital buying for brand clients across India — closely comparable to Ginger Media Group's integrated offline + digital offering.
• Laqshya Media Group: Mumbai-headquartered Indian OOH specialist with pan-India outdoor and transit media inventory and execution capabilities — directly comparable to GMG's outdoor/transit/cinema core.
• Jagran Engage: Indian OOH and transit media specialist backed by the Jagran Group — comparable in channel mix (outdoor, transit, cinema, influencer activations) and pan-India coverage.
• Kinetic Advertising (India): India-focused OOH and transit advertising agency — directly comparable to GMG's transit, outdoor, and activation services for brand clients across Indian markets.

Broad incumbents

• GroupM India: India arm of WPP's media investment group (Mindshare, Wavemaker, Essence) — operates as a much larger media buying and planning incumbent that competes for the same brand budgets GMG targets.
• Dentsu India: Indian operations of global ad network Dentsu — full-service agency with media planning/buying, creative, and OOH capabilities that overlaps with GMG's media-buying model at larger scale.
• IPG Mediabrands India: Indian arm of IPG's media network (Initiative, Mediabrands, UM) — operates media planning and buying at significant scale, a comparable full-service competitor in India's brand media ecosystem.
• Mindshare India: WPP-owned media planning and buying agency in India — one of the country's largest media buyers and a competitor for enterprise brand media budgets across channels GMG also serves.
• Wavemaker India: WPP-owned media, content, and tech agency with significant India operations — competes with GMG in integrated offline + digital media buying for enterprise brand clients.

Regional players

• Times OOH Media: India-focused outdoor and cinema advertising arm of the Times Group — competes with GMG for premium OOH and cinema inventory in major Indian metros.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GMG_mediagroup
• Facebookfacebook.com/gingermediagroup
• LinkedInlinkedin.com/company/gingermediagroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ginger Media Group