Freight Cowboy
- Company typePrivate
- Founded1978
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Freight Cowboy firmographics
Firmographics- Name
- Freight Cowboy
- Legal name
- Freight Cowboy
- Website
- https://freightcowboy.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Freight Cowboy industry classification
Industry- Product category
- Freight Brokerage & Logistics Services
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Freight Brokerage (Truckload/LTL/Intermodal) (TLAIANAA)
- akta.pro secondary industries
- Truckload (TL) Freight Brokerage (TLADAMAB), Less-Than-Truckload (LTL) Freight Brokerage (TLADAMAC)
Keywords
Where Freight Cowboy is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Freight Cowboy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Freight Brokerage / Transaction Fees: Freight Cowboy acts as a freight broker, facilitating deals between shippers and carriers. They use their volume with carriers to secure competitive rates, earning commissions or transaction fees on arranged shipments.
- Parcel Audit Services: Parcel audit services that recover 1-8% of spend from carrier billing errors. The company only gets paid from secured refunds credited to the customer's account; no charges if no credits are issued.
- Shipment Management Software Tools: Free web-based tools to help manage shipments, create BOLs, and get tracking updates; premium services or managed freight services generate revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Parcel audit services on contingency basis |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Freight Cowboy product offering
Product offeringCore offering
Freight Cowboy is a Houston-based freight broker and shipment management solutions provider that helps shippers control costs on inbound and outbound freight across package, pallet, and truckload sizes. The company brokers freight between shippers and carriers to secure discounted rates, runs parcel audit/refund recovery services against FedEx and UPS invoices, and offers free web-based tools plus a Full Truckload App for BOL creation, rate shopping, carrier bidding, and shipment tracking.
Product overview
Freight Cowboy is a shipment management and logistics solutions provider offering a suite of services for truckload, LTL, and parcel shipping. The core portfolio includes Truckload Management services paired with a dedicated Full Truckload App, an LTL Shipping Center/Rate Shopper tool for comparing carrier rates, and parcel audit/refund recovery services for FedEx and UPS. The company also provides free web-based shipment management tools for creating Bills of Lading and tracking shipments. The product architecture consists of a central platform supporting free baseline tools alongside premium paid services for parcel audits (1-8% cost recovery) and specialized FTL/LTL rate management.
Differentiator
Problem solved
Functional benefit
Brands
- Full Truckload App: Mobile application for managing full truckload shipments with carrier bidding, vetting, tracking, and payment features.
- LTL Shipping Center
Products and services
- Truckload Management Comprehensive management of full truckload (FTL) shipments for shippers, including carrier vetting, rate negotiation, spot market pricing, and tendering for inbound and outbound freight.
- Full Truckload App Mobile and web application that enables shippers to create a competitive bidding market for FTL freight, with carrier vetting, shipment tendering/awarding, GPS tracking, and invoice and payment management.
- LTL Shipping Center (Rate Shopper)
- Parcel Service Refunds
- Parcel Audit
- Shipment Management Tools
Quantifiable outcome
- 1-8% refund recovery on total parcel spend through audit services
- +2 more outcomes
Companies that use Freight Cowboy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Freight Cowboy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Freight Cowboy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Broussard LogisticscoreBroussard Logistics is the parent company of Freight Cowboy. Freight Cowboy is a subsidiary brand under the Broussard Logistics umbrella, with shared technology development (The Broussard Group) and integrated career resources.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Freight Cowboy competitors and assessment
Company assessmentDirect peers
- Coyote Logistics: Coyote Logistics is a large non-asset-based freight brokerage offering truckload, LTL, and intermodal services to SMB and mid-market shippers. Highly comparable as a multi-mode 3PL broker with similar SMB customer focus, though operating at far greater scale (now owned by UPS).
- Worldwide Express: Worldwide Express is a freight brokerage and parcel logistics provider serving SMBs with LTL, truckload, and parcel solutions including audit services. Directly comparable multi-mode offering and SMB go-to-market motion, with a sales agent model that mirrors Freight Cowboy's relationship-driven brokerage.
- Echo Global Logistics: Echo Global Logistics is a technology-enabled freight brokerage providing truckload, LTL, intermodal, and managed transportation services. Comparable non-asset 3PL with a tech-platform-led GTM, though Echo focuses more heavily on mid-market and enterprise shippers.
- GlobalTranz: GlobalTranz is a non-asset freight brokerage offering LTL, truckload, and logistics technology solutions to SMB and mid-market shippers. Highly comparable SMB-focused brokerage with a digital rate-shopping platform similar to Freight Cowboy's LTL Shipping Center.
- Redwood Logistics: Redwood Logistics is a non-asset 3PL providing managed transportation, truckload, LTL, and logistics technology with a focus on mid-market shippers. Comparable multi-mode brokerage with a technology-platform emphasis (including RedwoodConnect TMS).
- Arrive Logistics: Arrive Logistics is a tech-enabled freight brokerage specializing in full truckload services with a relationship-driven, carrier-vetting model. Comparable FTL brokerage with similar attention to carrier relationships and shipper service quality, though focused almost exclusively on TL rather than multi-mode.
- Nolan Transportation Group: Nolan Transportation Group is a non-asset freight brokerage offering truckload, LTL, intermodal, and managed transportation to SMB and mid-market shippers. Comparable SMB-focused brokerage with multi-mode capabilities and a relationship-driven service model.
- Shipware: Shipware is a parcel audit and shipping cost-reduction firm that audits FedEx and UPS invoices for shippers. Directly comparable as a parcel-audit-focused competitor with a contingency-based pricing model that mirrors Freight Cowboy's parcel audit offering.
Broad incumbents
- CH Robinson: CH Robinson is the largest North American freight broker with truckload, LTL, intermodal, and global forwarding services. While it operates at vastly greater scale across enterprise customers, it is a broad incumbent whose Navisphere platform competes directly with Freight Cowboy's SMB-focused shipment management tools.
Emerging players
- Uber Freight: Uber Freight is a digital freight brokerage and managed transportation provider serving shippers of all sizes via a self-serve platform. An emerging tech-enabled player whose app-based tendering represents both a competitor to Freight Cowboy's FTL App and a potential partner for capacity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Freight Cowboy social profiles
Digital presenceFreight Cowboy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freight Cowboy leadership team
Management profileNumber of profiles
Profiles1 record
Freight Cowboy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freight Cowboy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freight Cowboy
What does Freight Cowboy do?
Freight Cowboy is a Houston-based freight broker and shipment management solutions provider that helps shippers control costs on inbound and outbound freight across package, pallet, and truckload sizes. The company brokers freight between shippers and carriers to secure discounted rates, runs parcel audit/refund recovery services against FedEx and UPS invoices, and offers free web-based tools plus a Full Truckload App for BOL creation, rate shopping, carrier bidding, and shipment tracking.
Is Freight Cowboy a public or private company?
Freight Cowboy is a private company. It is classified as corporate owned and is currently operating.
When was Freight Cowboy founded?
Freight Cowboy was founded in 1978. It employs 11 to 50 people.
Where is Freight Cowboy based?
Freight Cowboy is headquartered in Houston, United States, in the North America region.
How does Freight Cowboy make money?
Three revenue lines are on record. Freight Brokerage / Transaction Fees are the primary driver. The others are parcel Audit Services and shipment Management Software Tools.
Who are Freight Cowboy's main competitors?
Direct peers on record are Coyote Logistics, Worldwide Express, Echo Global Logistics, GlobalTranz, Redwood Logistics, Arrive Logistics, Nolan Transportation Group and Shipware. CH Robinson is listed as a broad incumbent. Uber Freight is listed as an emerging player.
Does Freight Cowboy have an API?
No public API is recorded for Freight Cowboy.
What industry is Freight Cowboy in?
Freight Cowboy's product category is Freight Brokerage & Logistics Services. Its primary akta.pro industry code is TLAIANAA, Freight Brokerage (Truckload/LTL/Intermodal), with a secondary code of TLADAMAB, Truckload (TL) Freight Brokerage. Its NAICS code is 488510 and its SIC code is 4731.