What Moattar does

Moattar is a family-owned to-the-trade rug showroom headquartered in Atlanta, Georgia, founded in 1963 by Edward Moattar as the first major rug dealer in the city. The business is now operated by Jason Moattar, who joined in 1999 and transformed the company into a national resource for interior designers. The company maintains what it describes as the largest rug inventory in the Southern United States, spanning four collections: Antiques (vintage and antique handwoven rugs from Persian, Turkish, Afghan, and other origins), Recreations (reproductions of traditional designs), Contemporaries (modern styles including Moroccan, Tibetan, and Gabbeh), and Hides (specialty leather rugs). Moattar also operates a Custom Wovens program (branded Dream Weaver) for made-to-order hand-knotted rugs and specialty items.

The company's core technology consists of traditional hand-knotted rug craftsmanship executed through global artisan relationships, with no disclosed digital platform, proprietary software, or AI components. Sales are conducted through an inquiry-based to-the-trade model: customers submit inquiries to receive pricing on inventory pieces or to commission custom designs, with no public e-commerce transaction capability and no disclosed pricing tiers. The company maintains a website (moattar.com), an Instagram presence (@moattarrugs), and an email newsletter for marketing and trade engagement, and participates in trade shows. There is no API, no SDK, no mobile app, and no documented digital integrations.

Moattar serves a single primary customer segment, interior designers and trade professionals, who source rugs for residential and commercial projects. The revenue model consists of one-time rug sales at undisclosed price points, with no subscription, licensing, or recurring component. The business operates as a private, family-held company with no external investors, no funding rounds, no parent company, and no M&A activity disclosed in the input data.

Name

Moattar

Legal name

Moattar

Website

https://moattar.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Moattar is a family-owned, to-the-trade rug showroom in Atlanta, founded in 1963, that sells antique, reproduction, contemporary, and custom hand-knotted rugs primarily to interior designers nationwide through an inquiry-based sales model.

Ownership category

akta.pro rank

Product category

Hand-knotted Rugs and Textile Floor Coverings

NAICS

Carpet and Rug Mills (314110), Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industry

Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)

Keywords

• Hand-knotted rugs
• Antique rugs
• Custom woven rugs
• Trade rug showroom
• Interior designer rugs

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Rug Sales: Moattar generates revenue through the sale of antique, reproduction, contemporary rugs and hides. The company also offers custom made-to-order rugs through their Dream Weaver program. Sales are inquiry-based with pricing not publicly disclosed.
2. Custom Rug Orders: The company offers custom hand-knotted rugs and specialty hides through their Dream Weaver program, allowing customers to materialize custom specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Moattar manufactures and sells hand-knotted rugs from natural materials through a to-the-trade showroom in Atlanta, offering four collections — Antiques, Recreations, Contemporaries, and Hides — as well as a Custom Wovens (Dream Weaver) made-to-order program for designers and trade professionals. The company claims the largest rug inventory in the Southern United States and sources globally from artisan weavers to supply both in-stock rugs and bespoke commissions.

Product overview

Moattar is a to-the-trade showroom and national resource for designers offering handwoven rugs. The company carries the largest rug inventory in the South with four main collections: Antiques (vintage rugs), Recreations (reproductions of antique designs), Contemporaries (modern styles), and Hides (specialty leather rugs). Additionally, their Custom Wovens service provides made-to-order hand-knotted rugs. The product portfolio spans traditional rug origins including Persian, Turkish, Afghan, and Moroccan styles, available in various sizes from small accent pieces to oversize room-sized rugs.

Differentiator

Problem solved

Functional benefit

Products and services

• Antiques Collection Vintage and antique handwoven rugs from various origins including Afghan, Oushak, Malayer, Persian, Tabriz, Mahal, Sultanabad, Heriz, Ferahan Sarouk, Bejar, Kars, Karaje, Kasghaee, and other traditional weaving regions. Sold to interior designers and trade professionals through the Atlanta showroom.
• Recreations Collection Reproduction rugs inspired by traditional designs, including Oushak, Sultanabad, Mahal, Khotan, and Shiraz styles. Available to interior designers sourcing for residential and commercial projects.
• Contemporaries Collection Modern and contemporary rug styles including Moroccan, Tibetan, Flat Weave, Hi Lo, Gabbeh, and Tulu designs. Sold to trade professionals for contemporary interior projects.
• Hides Collection Specialty animal hide rugs and leather floor coverings offered alongside Moattar's handwoven rug collections. Available to interior designers and trade professionals.
• Custom Wovens (Dream Weaver) Made-to-order handwoven rugs including all hand-knotted designs, allowing interior designers and trade clients to commission custom rug specifications. Functions as Moattar's bespoke customization program, branded Dream Weaver.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Stark Carpet: Stark is a major to-the-trade rug, carpet, and textile showroom with broadloom and custom capabilities. Like Moattar, it serves interior designers through inquiry-based sales at the high end of the market, making it a direct comparable in trade-channel rug retail.
• The Rug Company: The Rug Company is a luxury rug brand offering hand-knotted designer and antique-inspired rugs to interior designers and consumers. It directly competes with Moattar in the premium hand-knotted rug category, with a strong designer-channel and global artisan relationships.
• Doris Leslie Blau: Doris Leslie Blau is a New York-based antique rug specialist serving interior designers and collectors. Its focus on antique and fine hand-knotted oriental rugs, plus a custom program, closely mirrors Moattar's antiques-focused, to-the-trade positioning.
• Nazmiyal Antique Rugs: Nazmiyal is a New York-based antique rug gallery serving interior designers and collectors internationally. Its focus on antique and vintage rugs, custom sourcing, and trade clients makes it a close comparable to Moattar's antiques business.

Regional players

• New Moon Rugs: New Moon Rugs is a to-the-trade rug showroom in the Northeast with a strong antique and reproduction assortment. It competes with Moattar on trade-channel rug selection but is geographically focused on the Northeast corridor rather than the Southeast.

Broad incumbents

• Safavieh: Safavieh is one of the largest rug and home furnishings manufacturers and retailers, offering a wide range of rugs across price points. It overlaps with Moattar in trade and consumer rug selling but at much broader scale and lower price tiers, making it a broad incumbent rather than a direct luxury peer.
• Loloi Rugs: Loloi is a large-scale rug manufacturer and wholesaler supplying designers and major retailers. While Moattar is more focused on luxury hand-knotted and antique rugs, Loloi competes in the same designer-channel rug category across contemporary and traditional designs at multiple price points.
• Surya: Surya is a broad home furnishings brand with deep strength in rugs sold through designers and retailers. Like Moattar, it serves the trade with a wide assortment, but its scale and product breadth put it firmly in the broad-incumbent category.

Emerging players

• Jaipur Living: Jaipur Living is a designer-focused rug and textile brand emphasizing artisanal and hand-knotted rugs. It overlaps with Moattar in the trade channel and in handcrafted rugs but skews toward broader distribution and contemporary designs.

Others

• Restoration Hardware (RH): RH is a luxury home furnishings retailer that includes rugs as part of a broader interior offering. It is not a direct competitor but is thematically relevant as a premium home brand that interior designers increasingly design around, including for rug sourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/moattarrugs
• Xx.com/moattarltd
• Facebookfacebook.com/100067141431228
• LinkedInlinkedin.com/company/moattar-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moattar