Aqua Services

What Aqua Services does

Aqua Services (legal name: Aqua Services Lake and Pond Management) is a privately held, Alabama-based provider of professional lake and pond management services operating as a Jones Lake Management Partner across nine southeastern US states. Founded in 1982 by Terry Goldsby, who brought experience from the Florida Department of Natural Resources and the Tennessee Valley Authority, the company is headquartered in Guntersville, AL with additional offices in Huntsville, AL and Little Rock, AR, and a staff of 11-50 employees.

The company delivers a full-stack lake and pond management service built around science-based assessments (electrofishing surveys), bathymetric and vegetation mapping via BioBase sonar software, integrated mechanical-chemical-biological vegetation control, mechanical and hydraulic dredging, fisheries management with custom fish stocking, aeration and fountain installation, liming and fertilizing, and custom pond/lake design. Its technology stack centers on field biology and aquatic chemistry rather than software platforms, with proprietary capabilities concentrated in electrofishing, sonar mapping, and the RobustAire diffused aeration architecture. Products including EPA-registered herbicides and algaecides (Navigate, Komeen, GreenClean, Cutrine Plus, Aquathol K, Aquashade) and hardware (Kasco, Airmax LakeSeries, Texas Hunter fish feeders) are sold through an online catalog alongside services.

Revenue is generated through three streams: (1) professional services delivered as recurring lake management contracts or one-time dredging/design engagements, priced via a 'Request an Estimate' workflow; (2) product sales via an online catalog with unit prices ranging from $25.26 to $261.00; and (3) an annual Fountain Leasing subscription program that bundles installation, servicing, and repairs with a 15% discount for existing management plan clients. Customer segments are diversified across HOAs, golf courses and country clubs, municipalities, utility companies, industrial facilities, country clubs, subdivisions, and private landowners, with go-to-market executed through direct sales, toll-free phones, content marketing (blog, podcast, email newsletter), and the Jones Lake Management parent brand network.

Name

Aqua Services

Legal name

Aqua Services Lake and Pond Management

Website

https://asilakemanagement.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Aqua Services is a Guntersville, AL-based lake and pond management company founded in 1982, serving HOAs, golf courses, municipalities, utilities, industrial facilities, and private landowners across nine southeastern US states with electrofishing surveys, BioBase sonar mapping, dredging, fisheries management, aeration, and aquatic treatment services.

Ownership category

akta.pro rank

Product category

Lake and Pond Management Services

NAICS

Finfish Farming and Fish Hatcheries (112511), Aquaculture (11251)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting) (AFAEAAAM)

akta.pro secondary industry

Aquaculture Health, Biosecurity & Veterinary Services (AFAEAAAK)

Keywords

• Lake management services
• Pond management services
• Aquatic weed control
• Fisheries management
• Lake aeration systems

Headquarters

HQ city

Guntersville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lake and Pond Management Services: Comprehensive aquatic management services including weed control, dredging, fisheries management, fish stocking, aeration, liming and fertilizing, and pond/lake design. Delivered as recurring service contracts or one-time project engagements.
2. Product Sales: Sale of algaecides, herbicides, fountains, surface aerators, diffused aeration systems, and fish feeders through their online catalog. Products include brands such as Kasco, Airmax LakeSeries, Texas Hunter, and various EPA-registered aquatic herbicides and algaecides.
3. Fountain Leasing Program: Full-service fountain leasing with annual billing, professional installation, regular servicing, and maintenance/repairs included. Clients enrolled in lake management plans receive a 15% discount on fountain leases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Aqua Services is a professional lake and pond management company that delivers science-based aquatic services including weed and algae control, electrofishing surveys, fish stocking, dredging, aeration installation, liming/fertilizing, fisheries management, and custom pond/lake design. The company also sells an online catalog of EPA-registered aquatic herbicides, algaecides, fountains, surface and diffused aeration systems, and fish feeders, and offers an annual full-service fountain leasing program. Customers include utility companies, HOAs, country clubs, golf courses, municipalities, industrial facilities, and private landowners across nine southeastern US states.

Product overview

Aqua Services is a service-based lake and pond management company offering a portfolio of professional services and related products. Core services include Comprehensive Aquatic Management, Lake Management, Pond & Lake Weed Control, Electrofishing Surveys, Fish Stocking, Dredging Services, Fountains & Aeration Systems, Liming and Fertilizing, Pond & Lake Design, and Fisheries Management. The company also operates a product catalog selling equipment (RobustAire Diffused Aeration, LakeSeries Fountain, Surface Aerators, Solar Fish Feeder) and aquatic treatment products (Navigate, Komeen, Green Clean, Cutrine Plus, AquaStar, Cygnet Select, Cygnet Plus, Cide Kick, Aquathol K, Aquashade). Additional offerings include Fountain Leasing and Annual Maintenance Contracts. Services span nine southeastern states (Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee) with operations headquartered in Guntersville, AL.

Differentiator

Problem solved

Functional benefit

Brands

• Sitting Dockside Podcast: A podcast hosted by Matt Rayl and Troy Goldsby sharing first-hand knowledge from pond and lake management experts with the intent of educating pond and lake owners.

Products and services

• Comprehensive Aquatic Management Full-spectrum recurring lake and pond management service combining aquatic weed control, water quality monitoring, fish stocking, and ongoing maintenance for utility companies, HOAs, golf courses, and private landowners.
• Lake Management Professional lake management services including vegetation control, water quality maintenance, and ecosystem health monitoring for various client types.
• Pond & Lake Weed Control Aquatic vegetation management using chemical, biological, and mechanical methods to control invasive species and algae blooms in ponds and lakes.
• Electrofishing Surveys Fish population assessment service using electrofishing technology to evaluate fish health, species diversity, predator-prey ratios, and develop customized management plans.
• Fish Stocking Professional fish stocking services including largemouth bass, bluegill, hybrid bluegill, channel catfish, triploid grass carp, fathead minnows, and golden shiner minnows based on science-driven assessments.
• Dredging Services Sediment removal services using mechanical dredging (excavators, clamshell buckets) and hydraulic dredging (cutter-head suction) to restore pond depth and water quality.
• Fountains & Aeration Systems (Design and Installation Service) Design and installation of lake fountains and aeration systems to improve water circulation, oxygen levels, and aesthetic appeal, with optional bundled maintenance via the Fountain Leasing Program.
• Liming and Fertilizing Water quality enhancement through pond fertilization to support phytoplankton growth and liming services to balance pH levels.
• Pond & Lake Design Custom pond and lake design services considering water flow, depth, habitat, and long-term goals for new construction or renovation projects.
• Fisheries Management Science-based fisheries management including electrofishing surveys, custom stocking plans, habitat enhancement, feeding programs, and harvest recommendations for balanced aquatic ecosystems.
• Fountain Leasing Program Full-service fountain leasing program including professional installation, regular servicing, maintenance, and repair costs with annual billing terms and a 15% discount for existing lake management clients.
• RobustAire Diffused Aeration System Shore-mounted diffused aeration system using compressors and self-weighted lines to diffusers at pond bottom for oxygen transfer and water mixing. Most effective in depths 8 ft. and deeper.
• LakeSeries Fountain Premium floating pond fountain with stainless steel motor, multiple spray patterns (10 options), and programmable LED lighting control panel.
• Kasco Surface Aerators Kasco surface aerators that push high volumes of water into the air for increased oxygen and thorough mixing, with salt water compatible stainless steel components.
• Texas Hunter Solar Fish Feeder Dock-mounted fish feeder by Texas Hunter Products with 70/175/250 lb capacity, programmable digital timer, centrifugal air blower system, 12-volt rechargeable battery, and 5-year warranty.
• Navigate Granular Aquatic Herbicide EPA-approved granular aquatic herbicide for controlling Eurasian watermilfoil, safe for fish. A 50 lb bag covers 22,000 square feet.
• Komeen Copper-Based Aquatic Herbicide Copper-based aquatic herbicide with no buffer zones, re-entry intervals, or holding periods required; immediate water access permitted for drinking or recreation after application.
• GreenClean Peroxygen Algaecide Peroxygen-based granular algaecide for treating and preventing algae in ponds, streams, irrigation systems, ornamental pools, and fountains.
• Cutrine Plus Chelated Copper Algaecide/Herbicide Patented concentrated liquid algaecide/herbicide containing chelated copper for controlling a broad range of algae in lakes, ponds, and fish hatcheries.
• AquaStar Systemic Aquatic Herbicide Non-selective systemic aquatic herbicide that kills entire plants including roots and stems; controls unwanted emergent vegetation.
• Cygnet Select Organic Blue Pond Dye Organic blue dye for coloring pond water, lasting up to 4 months. Application rate: 1 gallon per 4 acre-foot.
• Cygnet Plus Limonene Surfactant 100% active nonionic surfactant made from natural limonene from pine tree bark to enhance herbicide activity and penetration.
• Cide Kick Surfactant Additive Liquid surfactant additive for use with herbicides and algaecides to eliminate beading and provide uniform spray solution for maximum plant coverage.
• Aquathol K Contact Aquatic Herbicide Quick-acting contact herbicide controlling hydrilla, milfoil, and curly-leaf pondweed. Water can be used for swimming, fishing, and irrigation immediately after treatment.
• Aquashade Aquatic Dye and Weed Control Aquatic dye that filters sunlight wavelengths to control unwanted aquatic weeds and algae while coloring water with aqua-blue hue. Application rate: 1 gallon per acre of water with 4-foot average depth.

Quantifiable outcome

• Electrofishing surveys identify species, inspect fish health, and monitor predator-to-prey balance to develop specific management plans
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Jones Lake ManagementcoreStrategic or Co-development PartnerAqua Services is a Jones Lake Management Partner and part of the Jones Lake Management family of brands. This partnership provides access to the broader Jones Lake Management network, shared resources, and a unified brand presence across the southeastern United States lake and pond management market.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SOLitude Lake Management: SOLitude Lake Management is a direct competitor offering comprehensive lake and pond management services, including aquatic weed control, fisheries management, aeration, and dredging across multiple US regions. Highly comparable service portfolio and customer base (HOAs, golf courses, municipalities).
• Lake & Wetland Management: Lake & Wetland Management provides lake, pond, and wetland management services across the eastern US, including weed control, fish stocking, aeration, and water quality monitoring. Strong comparability in service mix, customer segments (HOAs, golf courses, municipalities), and regional positioning.
• Cypress Environmental: Cypress Environmental is a lake and pond management company serving the southeastern US with services spanning aquatic vegetation control, fish stocking, aeration, and dredging. Directly comparable geographic focus, customer base, and full-service model.
• Aquatic Management Services: Aquatic Management Services provides lake and pond management including aquatic vegetation control, fisheries management, water quality testing, and aeration to HOAs, municipalities, and commercial clients. Closely aligned service offering and customer profile to Aqua Services.
• Aquatic Control Services: Aquatic Control Services offers comprehensive lake and pond management including weed control, fish stocking, aeration, and dredging in the Midwest and Southeast. Comparable service portfolio and customer segments, with a similar technology-driven approach.
• Pond King: Pond King specializes in pond and lake management, fish stocking, and aquatic vegetation control for residential, commercial, and municipal clients in the South-Central US. Comparable services and customer segments with similar regional focus.

Broad incumbents

• SePRO Corporation: SePRO is a specialty chemical company focused on aquatic herbicides and algaecides used in lake management. While serving as a supplier to Aqua Services and similar providers, SePRO also engages directly in larger restoration projects, making it a broad incumbent in the aquatic vegetation management space.
• Airmax Eco Systems: Airmax Eco Systems manufactures pond and lake aeration systems, fountains, and water treatments — products resold by Aqua Services. While primarily a manufacturer/supplier, Airmax increasingly provides direct service referrals, positioning it as a broad incumbent in the pond management ecosystem.
• Applied Biochemists (Lonza): Applied Biochemists, a Lonza brand, manufactures and distributes professional-grade algaecides and aquatic herbicides commonly used by lake management companies. Functions as a product supplier adjacent to Aqua Services' treatment services.

Others

• Kasco Marine: Kasco Marine manufactures aeration fountains, surface aerators, and diffused aeration equipment sold by Aqua Services as a key product supplier. While not a direct service competitor, Kasco is a key ecosystem participant in the fountain leasing program and product portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Aqua-Services-Inc-333404150044054
• Xx.com/AquaTroyg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Services