STORYFORM

What STORYFORM does

STORYFORM (주식회사 스토리폼) is a privately held design and engineering office headquartered in Seoul, South Korea, founded in January 2017. The firm provides strategic design consulting and integrated product development services to companies, research institutions, and startups, working across IT-based products, industrial equipment, daily necessities, UI/UX, and brand design. Its stated differentiator is the close pairing of designers and mechanical engineers, enabling it to take projects from design strategy through prototyping and small-batch mass production under a "Design Centered Manufacturing Solution."

The company's project portfolio spans autonomous service robots (ZIPSA Robot, BOHO Robot disinfection and care/transport variants for KIST and KIRO), AI hardware (KT GIGA Genie HOTEL display-integrated AI speaker, GIGA Genie LTE2 portable speaker), connected appliances (Brownbag AWARE IoT coffee machine), consumer goods (MINISO DIVER shampoo brush, DIBAMBI DOUBLE PLATE, SSAMI cat litter box), accessories (Dongyang E&P BFREE charger family under the Functional Edge System, Voice Caddie Y1 yardage book), modular furniture (THE EARTH system, HUDDLE and DOOROOMARI chairs, RIDGE accessories), edtech hardware (L4BOX TOKTOK BOX), and commemorative design objects (Seoul Design Foundation DDP Archived Objects). AI and autonomous functionality are embedded in many of these products, but AI/ML development itself is not STORYFORM's offering.

Commercially, STORYFORM operates as a B2B professional services firm. Revenue is generated through project-based design consulting engagements and full-cycle product development partnerships billed as professional services; pricing is not publicly disclosed. Go-to-market is sales-led, conducted through direct client engagement and an organic inbound channel mix (corporate website, Instagram, Pinterest, Behance). Customer mix is horizontal, spanning large enterprises, government research institutes, and startups, with named logos including KIST, KIRO, KT, MINISO, Dongyang E&P, Voice Caddie, BeyondHoneycomb, and others. The firm reports 1-10 employees, no public funding rounds, no disclosed revenue, and no parent company or external institutional ownership.

Name

STORYFORM

Legal name

STORYFORM

Website

https://storyform.co.kr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

STORYFORM is a privately held Seoul-based design and engineering office founded in 2017 that provides strategic design consulting and integrated product development (concept through mass production) to enterprises, research institutions, and startups across IT products, industrial equipment, daily necessities, UI/UX and brand design.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Design Consulting Services: STORYFORM provides design consulting services to companies, research institutions, and startups. They offer strategic design consulting that goes beyond visual differentiation, focusing on user-centered design, pricing strategies, and production efficiency to help clients develop products with market potential.
2. Product Development Partnerships: Full-cycle product development partnerships covering design strategy, robot design, mechanical engineering, parts production, quality inspection, assembly, and delivery. They provide integrated solutions from concept to mass production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

STORYFORM is a design and engineering office that provides strategic design consulting and integrated product development services to companies, research institutions, and startups. The firm combines design strategy with mechanical engineering to deliver solutions spanning design planning, prototype development, mechanical engineering, parts production, quality inspection, assembly, and delivery — covering the full cycle from concept through mass production across categories including robots, AI devices, consumer electronics, furniture, and lifestyle goods.

Product overview

STORYFORM is a design & engineering office offering strategic design consulting and integrated product development services. The company provides design solutions from concept to mass production, serving clients across diverse sectors including robotics (GRILL-X AI chef robot, BOHO ROBOT disinfection/care robots, ZIPSA service robot), consumer electronics (GIGAGENIE AI speakers for KT, AWARE IoT coffee machine), lifestyle products (BFREE wireless chargers, DOUBLE PLATE baby feeding products, DIVER shampoo brush, SSAMI litter box), sports accessories (VC Y1 golf yardage book), furniture (THE EARTH modular furniture, HUDDLE and DOOROOMARI chairs, RIDGE accessories), and design objects (DDP ARCHIVED OBJECTS, TOKTOK BOX smart learning device). STORYFORM's approach combines design strategy with mechanical engineering and manufacturing expertise to deliver market-ready products.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Design Consulting

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• KIST (Korea Institute of Science and Technology)coreStrategic or Co-development PartnerKIST collaborated with STORYFORM on autonomous service robot projects including ZIPSA Robot (2018) and BOHO Robot disinfection robot. STORYFORM provided design strategy, robot design, mechanical engineering, and working prototype development services.
• KT CorporationcoreStrategic or Co-development PartnerKT partnered with STORYFORM for GiGA Genie AI speaker product line development including LTE2 portable speaker and Hotel display-integrated AI device. STORYFORM contributed design strategy, form factor design, and design for manufacturing.
• MINISOcoreStrategic or Co-development PartnerMINISO collaborated with STORYFORM on DIVER character shampoo brush (2020), where STORYFORM provided product design with focus on ergonomic grip, intuitive use, and playful character expression.
• BrownbagcoreStrategic or Co-development PartnerBrownbag partnered with STORYFORM on AWARE IoT coffee machine (2021), with STORYFORM designing the display-centered interface and minimalist premium finish with cloud-based IoT platform integration.
• Dongyang E&PcoreStrategic or Co-development PartnerDongyang E&P collaborated with STORYFORM on BFREE charger product lineup covering wireless chargers, charging pads, and power adapters. STORYFORM established the Functional Edge System design language across the entire product family.
• Seoul Design FoundationcoreStrategic or Co-development PartnerSeoul Design Foundation partnered with STORYFORM to create DDP Archived Objects collection commemorating the 10th anniversary of DDP. STORYFORM策划 and produced the design object collection representing 600 years of DDP history.
• BeyondHoneycombcoreStrategic or Co-development PartnerBeyondHoneycomb partnered with STORYFORM for GRILL-X AI meat-grilling robot development. STORYFORM provided integrated solution from design strategy through manufacturing, delivering over 200 units successfully.
• L4BOXcoreStrategic or Co-development PartnerL4BOX collaborated with STORYFORM on TOKTOK BOX smart learning device featuring 55-inch 4K touch display. STORYFORM handled design through first production run.
• The Earth CompanycoreStrategic or Co-development PartnerThe Earth Company partnered with STORYFORM on THE EARTH modular furniture system (2022) for camping. STORYFORM provided working prototype development and initial manufacturing setup for the modular furniture system.
• DIBAMBIcoreStrategic or Co-development PartnerDIBAMBI collaborated with STORYFORM on DOUBLE PLATE silicone suction plate for babies. STORYFORM provided design prototype development and package design with reusable packaging concept.
• SSAMIcoreStrategic or Co-development PartnerSSAMI partnered with STORYFORM on cat litter box design (2017), with STORYFORM providing product design focused on user-centered strategy and assembly/packaging optimization.
• Voice Caddie (VC)coreStrategic or Co-development PartnerVC partnered with STORYFORM on Y1 yardage book golf rangefinding accessory. STORYFORM provided product design and prototype development with focus on refined form and premium material combinations.
• KIRO (Korea Institute of Robot and Convergence)coreStrategic or Co-development PartnerKIRO collaborated with STORYFORM on BOHO Robot 2nd generation care and transport service robot (2023). STORYFORM designed the unified product lineup with modular functional configuration for quarantine facilities.
• KIST (Korea Institute of Science and Technology)coreStrategic or Co-development PartnerKIST collaborated with STORYFORM on BOHO Robot (first generation) autonomous disinfection robot. STORYFORM provided design strategy, robot design, engineering support, and working prototype development for UV sterilization and disinfectant spray robot.
• UbeeslabminorStrategic or Co-development PartnerUbeeslab collaborated with STORYFORM on Soccerbee 2nd Generation football GPS tracker project.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• IDEO: Global design and innovation firm combining design strategy, human-centered research, and engineering support into integrated product development engagements for enterprise clients. Closely comparable to STORYFORM's design + engineering + manufacturing model, with a similar focus on translating client concepts into market-ready products.
• Frog Design: Global product design and engineering consultancy that delivers integrated design, mechanical engineering, and product realization services to enterprise and startup clients. Same integrated design-to-production thesis as STORYFORM, applied to consumer electronics, IoT, and connected hardware.
• Whipsaw: Industrial design and engineering firm specializing in hardware product development across consumer electronics, robotics, medical devices, and IoT. Direct match to STORYFORM's product categories (AI devices, robots, consumer products) and integrated design + engineering delivery model.
• Ammunition Group: Product design and brand strategy firm (founded by former Apple design lead Robert Brunner) that partners with companies to develop hardware products from concept through production. Comparable in serving premium brand clients and operating at the intersection of design strategy and manufactured products.
• Smart Design: Industrial design consultancy providing user research, product design, and engineering services to enterprise clients across consumer products, medical devices, and consumer electronics. Similar mix of strategic design consulting plus hands-on product development that STORYFORM delivers.
• RKS Design: Product design and innovation consultancy that combines research, industrial design, and mechanical engineering to bring client products to market. Closely comparable to STORYFORM's integrated design + engineering + small-batch production offering for consumer and technology products.
• Bresslergroup: Product design and engineering firm that delivers integrated design, human factors, and mechanical engineering services to bring client innovations to market. Same full-lifecycle model as STORYFORM, working with enterprise clients across categories including consumer products and emerging hardware.
• fuseproject: Design studio led by Yves Béhar that combines industrial design, brand strategy, and product development for enterprise and startup clients across consumer electronics, robotics, and lifestyle products. Comparable integrated studio model with strong product-design orientation similar to STORYFORM.
• Lunar Design: Product design and innovation firm delivering industrial design, mechanical engineering, and brand strategy for technology and consumer product clients. Overlapping in client type (enterprise + startup), categories (consumer electronics, IoT, lifestyle), and the integrated design-to-production delivery model.

Broad incumbents

• Designworks (BMW Group): BMW-owned design studio that, while best known for automotive design, also provides industrial design, product design, and design strategy to clients across transportation, consumer products, and technology. Comparable as a broader incumbent that overlaps STORYFORM's integrated design capabilities, but at much larger scale and with a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/storyformdesign

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STORYFORM