Ubeeslab

What Ubeeslab does

Ubeeslab is a South Korean sports technology company that develops and operates Soccerbee, a GPS-based performance tracking and analytics platform for football/soccer players and coaches. The platform is delivered through two coordinated interfaces: Soccerbee for Players, which enables self-managed performance tracking and personal data ownership for amateur athletes aspiring to professional careers, and Soccerbee for Coaches, which provides team-level workload management, player monitoring, and talent evaluation tools. Both interfaces share the same underlying GPS tracking infrastructure and analytics engine, which captures structured performance metrics such as Distance Per Minute (DPM), stamina, speed, and workload quantification, and supports predictive-style assessments of consistency and potential beyond single-match observation.

The company monetizes primarily through subscription or usage-based access to its Soccerbee platform, though pricing is not publicly disclosed. Its go-to-market combines event-driven activation (participation in tournaments such as the KUFC National Reserve Tryouts and the 61st Autumn University Football Championship) with community-led outreach targeting amateur players, supplemented by organic social presence on LinkedIn, TikTok, Instagram, X/Twitter (Japan), and an Amazon Stores page. Named customers and use cases to date are concentrated in Korean amateur and university football, including Daehan FC U-18 and university programs under the Korea University Football Confederation (KUFC). The company has also established a Global Headquarters in Tennessee, USA alongside its Seoul headquarters, signaling intent to enter North American markets.

Ubeeslab is privately held and founder-led by CEO Gun-woo Hwang, with capital raised through six sequential equity events from January 2024 to May 2026, comprising an equity crowdfunding round via the Crowdy platform and multiple third-party share allocations of redeemable convertible preferred shares. No institutional venture investors or parent company are disclosed. Key partnerships are limited to financial counterparties (Crowdy and Woori Bank) supporting capital raises rather than commercial distribution or technology integration, and the company holds no disclosed patents, trademarks, or formal certifications.

Name

Ubeeslab

Legal name

Ubeeslab Inc.

Website

https://ubeeslab.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Ubeeslab operates Soccerbee, a GPS-based football performance tracking platform with separate player and coach interfaces, serving amateur players, university programs, and coaching staff primarily in South Korea with a US presence via a Tennessee GHQ.

Ownership category

akta.pro rank

Product category

Sports Performance Analytics

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industries

College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL), Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

• GPS sports tracking
• Football performance analytics
• Player workload management
• Athlete GPS monitoring
• Soccer data platform

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. GPS Performance Tracking Services: The company offers its Soccerbee GPS tracking technology for players and coaches, likely through subscription-based or usage-based pricing models. The platform serves both amateur players seeking self-management tools and professional teams requiring workload management.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Ubeeslab develops and operates Soccerbee, a GPS-based performance tracking and analytics platform for football/soccer players and coaches. The platform enables amateur and professional players to collect, track, and analyze in-match and training performance data — including DPM (Distance Per Minute), stamina, workload, and consistency metrics — for self-management and talent development. It also provides coach-facing tools for team workload management, player evaluation, and objective, data-driven selection decisions, with separate dedicated interfaces for players (soccerbee.me/forplayers) and coaches (soccerbee.me/forcoaches).

Product overview

Ubeeslab operates Soccerbee, a unified GPS-based sports performance platform designed for football/soccer. The platform consists of two main interfaces: Soccerbee for Players, enabling self-managed performance tracking and data ownership, and Soccerbee for Coaches, providing team management tools and talent evaluation capabilities. Both components share the same GPS tracking infrastructure and data analytics engine to deliver objective, data-driven performance insights.

Differentiator

Problem solved

Functional benefit

Brands

• Soccerbee: GPS-based sports performance tracking platform for football/soccer players and coaches. Offers separate applications for players (soccerbee.me/forplayers) and coaches (soccerbee.me/forcoaches).

Products and services

• Soccerbee for Players Player-facing interface of the Soccerbee GPS-based sports performance tracking platform, enabling amateur and professional football players to collect, track, and analyze their own performance data — including DPM, stamina, consistency, and workload metrics — for self-management and long-term development.
• Soccerbee for Coaches Coach-facing interface of the Soccerbee GPS-based sports performance tracking platform, providing team workload management, player performance monitoring, and objective talent evaluation tools to support data-informed selection and development decisions for football teams, academies, and university programs.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Catapult Sports: Catapult is the global leader in GPS-based athlete performance tracking, deeply entrenched with elite football clubs, NCAA programs, and pro leagues. It is the most direct competitor to Soccerbee in football-specific GPS load monitoring.
• STATSports: STATSports provides GPS athlete tracking hardware and software used by top football clubs and federations including Premier League and UEFA-affiliated teams. It is a direct competitor to Soccerbee in football-specific wearable performance analytics.
• Hudl: Hudl is the dominant sports video and analytics platform for amateur, university, and pro teams across football and beyond. It overlaps with Soccerbee in the data-driven player-development workflow for amateur football.
• Playermaker: Playermaker makes smart insoles that track soccer-specific metrics (kicks, sprints, ball touches, distance) and is widely adopted in academies and pro clubs. Like Soccerbee, it focuses exclusively on football rather than multi-sport tracking.

Broad incumbents

• Polar Electro: Polar is an established wearable brand offering GPS watches and heart-rate tracking for endurance and team sports. It is a broad incumbent in athlete performance hardware that overlaps with Soccerbee's GPS tracking use case across multiple sports.
• Tracab (Sony): Tracab, owned by Sony, provides optical and wearable player tracking used in professional football broadcasting and analytics. It overlaps with Soccerbee at the elite end of football performance analytics.
• Whoop: Whoop is a subscription-based wearable performance and recovery tracker popular among elite athletes. While not football-specialized, it competes for the same amateur athlete wallet and recovery/workload narrative that Soccerbee targets.

Emerging players

• AthleteMonitoring: AthleteMonitoring is a cloud-based wellness, workload, and injury-risk platform used by clubs and federations. It is comparable as a software layer for objective player data tracking, though less football-specialized than Soccerbee.
• KinaTrax: KinaTrax provides markerless motion-capture and biomechanics for baseball and other sports, representative of next-generation player tracking tools that compete in adjacent performance-analytics categories to GPS.
• PlayerData: PlayerData offers GPS wearables and a coaching platform targeting grassroots and semi-pro football clubs. It is an emerging direct competitor focused on the amateur/youth segment Soccerbee also serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/soccerbee_jp
• LinkedInlinkedin.com/company/ubeeslab
• Instagraminstagram.com/soccerbee.io
• TikToktiktok.com/@soccerbee_us

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ubeeslab