First Class Concept

Name

First Class Concept

Legal name

First Class Concept GmbH

Website

https://first-class-concept.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Theater Companies and Dinner Theaters (711110), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

Keywords

• Event management services
• Corporate event planning
• Venue rental services
• Event production agency
• Live event experiences

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Corporate Event Management Services: Full-service event planning and execution for corporate clients including firm events, product presentations, conferences, gala events, fairs and exhibitions. Revenue is project-based, custom-quoted per event.
2. Owned Venue Rentals & Operations: Revenue from operating owned venues (Ostra-Dome, Ostra-Studios, Ostra-SEE, Stromwerk, Kurländer Palais) including rental fees, catering services, and in-house technology.
3. Proprietary Event Productions: Recurring owned event brands generating direct revenue: Dresdner Schlössernacht (outdoor summer night event), MAFIA MIA dinner show, MOMENTS dinner show (Dresden & Chemnitz), Genusswelten food festival, Merlins Wunderland, Prinzenkeller.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

First Class Concept GmbH is a Dresden-based full-service event agency that plans and executes corporate and consumer events end-to-end, covering event management, venue sourcing, catering, entertainment, decoration, and technical equipment. The company owns and operates five premium venues in Dresden (OSTRA-DOME, OSTRA-STUDIOS, OSTRA-SEE, STROMWERK, Kurländer Palais) and produces proprietary event brands including Dresdner Schlössernacht, MAFIA MIA! dinner show, MOMENTS dinner show, and Genusswelten festival.

Product overview

First Class Concept GmbH operates as a dual offering: an event management agency providing comprehensive services (event planning, venue management, catering, entertainment, decoration, and technical equipment), and an operator of owned/manages venues in Dresden. Their venue portfolio includes OSTRA-DOME (column-free pavilion, 1,500 m²), OSTRA-STUDIOS (flexible event complex), OSTRA-SEE (outdoor lake venue with 12,000 m², opened 2023), Kurländer Palais (baroque historic venue), and STROMWERK (converted industrial power plant). The company also produces signature events including the Dresdner Schlössernacht (outdoor castle event), MAFIA MIA! dinner show, MOMENTS dinner show, and Genusswelten festival.

Differentiator

Problem solved

Functional benefit

Brands

• OSTRA-DOME: Event venue located on the Ostra-Island Dresden, suitable for concerts, dinner shows, galas, and sports events. Features over 1,500 m² of space.
• OSTRA-STUDIOS
• OSTRA-SEE
• STROMWERK – Kraftwerk Mitte
• Kurländer Palais
• Dresdner Schlössernacht
• MAFIA MIA!
• MOMENTS
• Genusswelten Dresden

Products and services

• Eventmanagement Full-service event planning and management from concept to execution, covering corporate events, product presentations, conferences, galas, trade shows, and exhibitions.
• Locations (Venue Management) Professional venue search, selection, and management services leveraging an extensive network of venues and partners for client events.
• Catering Catering coordination and management services connecting clients with suitable catering providers for events of all sizes.
• Entertainment Booking and coordination of performers, artists, musicians, and entertainment acts for corporate and consumer events.
• Dekoration (Decoration) Event decoration and styling services to create atmospheric and themed environments for events.
• Technik & Mobiliar (Technology & Furniture) Technical equipment rental including lighting, sound, video, and furniture setup for events.
• OSTRA-DOME Owned column-free pavilion venue with over 1,500 m² of ground space, modern pre-installed lighting and sound technology, suitable for concerts, dinner shows, gala events, and conferences for up to 1,500 standing guests.
• OSTRA-STUDIOS Owned flexible event complex on the Ostra Island in Dresden with approximately 1,500 m² of space, ideal for conferences, seminars, and elegant evening events with separate catering area and lounge.
• OSTRA-SEE Outdoor event area opened in 2023 featuring 1,000 m² lake surface with 100 m² show stage and 250 m² Seaside-Lounge, suitable for summer and corporate events with capacity for over 5,000 guests on 12,000 m² exterior space.
• Kurländer Palais Managed baroque palace venue near the Albertinum and Frauenkirche in Dresden's old town, featuring a historic ballroom and small hall with fixed-installed light and sound technology, suitable for corporate events, weddings, and anniversaries.
• STROMWERK – Kraftwerk Mitte Event hall in a converted industrial power plant (built 1926-1928) with brick facade architecture, integrated stage, lounge areas, balcony bars, and modern LED panels for video presentations, located near Dresden city center.
• Dresdner Schlössernacht Annual proprietary open-air summer night event held at Dresden's castles (Schloss Albrechtsberg, Lingner Schloss, Schloss Eckberg, and Saloppe) featuring jazz, rock, Latin music, world music, theater, catering from over 30 gastronomers, and fireworks for 6,000 guests.
• MAFIA MIA! – Die Dinnershow Proprietary dinner show produced by the company, held at Ostra-Dome and Ostra-Studios, accommodating 560 guests with entertainment including The Firebirds and themed performances.
• MOMENTS – Die Dinnershow Proprietary dinner show with international artists performed in Dresden, offering total event organization, concept development, program design, and execution.
• Genusswelten Dresden Proprietary festival of good taste featuring live cooking, workshops, gala events, live music, children's area, and culinary offerings from JRE chefs, regional cooks, restaurants, and caterers with 4,000 guests.

Quantifiable outcome

• Events for 6,000+ guests at Dresdner Schlössernacht, 1,700 guests at employee celebrations, and 2,500 guests at political events demonstrate large-scale execution capability.
• +2 more outcomes

Named customers49 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• PP-Live Frankfurt am MainminorChannel Partner/ Reseller/ DistributorLead agency that hired First Class Concept as execution partner for PEUGEOT dealer event (350 guests, Ostra-SEE). PP-Live acts as the primary agency of record and delegates on-site execution to First Class Concept.
• stagg & friends GmbH, DüsseldorfminorChannel Partner/ Reseller/ DistributorLead agency for VOLVO XC 60 German premiere (2.5 weeks, ~120 persons/day) and Mercedes GTE Global Training Experience (77 event days, 14,000+ persons). First Class Concept provides on-site management and venue services.
• VOK DAMS HamburgminorChannel Partner/ Reseller/ DistributorLead agency for de:hub Digital Ecosystems Pitch Night (350 guests). First Class Concept provided location management, personnel, technology, furniture, and catering.
• ET GLOBAL GmbHminorChannel Partner/ Reseller/ DistributorLead agency for STIEBEL ELTRON Baukultour roadshow and innovation fair (1,500 guests, Ostra-Dome & Studios). First Class Concept provided location management, furniture, and technology.
• Dresden Marketing GmbHminorChannel Partner/ Reseller/ DistributorLead agency for MCE Central & Eastern Europe 2023 closing party (2x1,200 guests). First Class Concept provided venue and event execution.
• Cuecom GmbHminorChannel Partner/ Reseller/ DistributorLead agency for international gala evening of a global healthcare company at Ostra venues.
• Agentur Schröder GmbHminorChannel Partner/ Reseller/ DistributorLead agency for SOLARWATT event (reception and employee celebration at Ostra venues).
• add on communicationminorChannel Partner/ Reseller/ DistributorLead agency for SKODA Händler Award at Stromwerk (2x160 guests). First Class Concept provided location management, technology, and equipment.
• Kastenmeiers CateringcoreOthersPreferred catering partner for events at Stromwerk and other venues. Featured in numerous client events including VW Retail Deutschland (700 guests), SKODA Händler Award, EPLAN employee event (450 guests), and DER Touristik gala (2x1,200).
• Mario Pattis & Silvio Escher GbRcoreOthersPreferred catering partner featured in Bentley dealership opening (Dresden), MEISSEN & MEISSEN COUTURE vernissage, and global healthcare company gala.
• Kempinski DresdenminorOthersCatering partner for PEUGEOT dealer event (350 guests) and Metzger Holding GmbH gala (250 guests).
• STILBORG GmbHminorImplementation/ SI/ Consulting PartnerTechnical and marketing partner responsible for corporate identity and digital marketing of the First Class Concept website (per impressum).

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Marbet: German full-service event and live-marketing agency under the Wilhelmina Group, delivering corporate events, congresses, and brand activations for enterprise clients across multiple sectors.
• PP-Live: Frankfurt-based live communication and event agency delivering corporate events and dealer events across Germany. Direct competitor in the same corporate event management segment, identified in the company data as a lead agency that contracts First Class Concept for on-site execution.
• VOK DAMS: Hamburg-based corporate event agency delivering corporate events, product launches, and congresses for enterprise clients globally. Direct competitor in the same corporate event management category serving German enterprise clients, with shared customer overlap in automotive and large enterprise segments.
• GOP Varieté-Theater: German dinner-show and variety theater operator producing ticketed dinner/entertainment formats in multiple German cities. Direct peer specifically to First Class Concept's MAFIA MIA and MOMENTS proprietary dinner-show formats, with shared business model of ticketed entertainment plus catering.
• Jack Morton Worldwide: Global brand experience agency producing corporate events, product launches, and brand activations for multinational clients. Comparable business model as a full-service event/experiential agency serving enterprise marketing teams with high production-value events, though operating at global scale.
• stagg & friends: Düsseldorf-based live communication and event agency serving enterprise clients with corporate events, product launches, and dealer events. Direct peer in the same German corporate event management category with automotive and industrial customer overlap.
• MCI Group: Swiss-headquartered global association, congress, and event management group serving associations, corporations, and governments worldwide. Comparable as a full-service event/conference operator with proprietary venue operations and managed-event services for association and corporate clients.
• ET GLOBAL: German full-service event and live-marketing agency producing corporate events, roadshows, and brand experiences for enterprise clients including automotive manufacturers. Direct competitor in the same corporate event/roadshow segment.
• Uniplan International Event: German full-service event agency specializing in live communication, corporate events, and trade show presentations for enterprise clients. Direct peer in the same DACH corporate event management category with shared automotive and industrial customer base.

Broad incumbents

• Messe Frankfurt: Germany's largest trade fair and congress venue operator and organizer, owning and operating major event venues in Frankfurt and internationally. Broader incumbent in the MICE/venue space with overlap in venue operations and corporate event hosting, though focused on large trade fair organization rather than agency execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FirstClassConcept
• LinkedInlinkedin.com/company/first-class-concept

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Class Concept