Roofio
Roofio is a Texas-based multi-trade home services company delivering integrated solar, roofing, HVAC, plumbing, lighting, siding, garage door, and security services to residential and commercial customers through a single licensed team under one warranty.
- Company typePrivate
- Founded2017
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roofio does
Roofio is a Texas-based, multi-trade home services company founded in 2017 by J.D. De La Rosa. It delivers solar, roofing, HVAC, plumbing, permanent lighting, siding and windows, garage doors, and home security services through a single licensed team under one warranty, addressing homeowner and commercial-customer pain around coordinating multiple contractors, permits, and warranties. The company operates from offices in San Antonio (headquarters) and Austin, with contractor licensing in Texas, Missouri, and Florida, and markets itself as serving Texas with expanding service availability beyond the state.
The core technology and service architecture is operations-driven rather than software-driven: licensed multi-trade crews, NABCEP-certified solar installers, and certified partnerships with FranklinWH (battery/energy management), LG (solar products), and HVAC/security brands including Amana, Lennox, Daikin, and Honeywell. Roofio differentiates through integrated solar-and-roofing coordination, single-point-of-contact project management, and unified warranty coverage. Commercial capabilities include full Engineering, Procurement, and Construction (EPC) execution for warehouses, retail, multi-family, and industrial facilities.
Revenue is generated through project-based hardware sales and professional services for residential and commercial customers, with insurance-claim assistance for storm damage and an EPC Partner Program that recruits external contractors and sales professionals as channel partners on an M1/M2 commission structure. Go-to-market combines direct inbound (phone, email, free inspection CTAs), outbound sales-led consultations, event-based lead generation (SolarCon, IRE, RE+ Texas, D2Dcon, Win The Storm, Electrify Expo Austin), and grant-channel participation (Texas Solar for All Coalition; USDA REAP). The company is privately held with no institutional funding disclosed.
Roofio firmographics
Firmographics- Name
- Roofio
- Legal name
- Roofio LLC
- Website
- https://roofio.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roofio is a Texas-based multi-trade home services company delivering integrated solar, roofing, HVAC, plumbing, lighting, siding, garage door, and security services to residential and commercial customers through a single licensed team under one warranty.
- Ownership category
- akta.pro rank
Roofio industry classification
Industry- Product category
- Solar Installation & Roofing Services
- NAICS
- Roofing Contractors (23816), Roofing Contractors (238160), Solar Electric Power Generation (221114)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)
- akta.pro secondary industries
- Roof Installation & Replacement (HSAPAKAA), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Skylight & Roof Penetration Flashing (Exterior) (HSAPAKAJ)
Keywords
Where Roofio is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Roofio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Solar Installation Services: Roofio generates revenue through professional solar panel and solar roofing installation for residential and commercial customers, including battery storage integration. Revenue is project-based, driven by consultation-to-completion sales motion with flexible financing options offered to customers.
- Roofing Services: Revenue from roof repairs, replacements, restoration, and storm damage services for residential and commercial properties. Projects range from 1-3 days for residential replacements to larger commercial engagements.
- Whole-Home Multi-Trade Services: Additional revenue streams from HVAC installation/repair, plumbing, permanent lighting, siding & windows, garage door services, and home security systems — all delivered by the same licensed team under one warranty.
- EPC Partnership Program: Roofio recruits partners (contractors, sales professionals) who generate leads and close solar/roofing deals. Roofio handles full EPC execution. Partners earn commissions via M1/M2 payment structure, creating a channel-based revenue multiplier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free initial consultation and inspection with custom project plan |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Roofio product offering
Product offeringCore offering
Roofio delivers integrated residential and commercial solar panel installation, roofing, HVAC, plumbing, permanent lighting, siding & windows, garage door, and home security services through a single licensed multi-trade team. Founded in 2017 to eliminate the friction of coordinating multiple contractors, permits, and warranties, the company provides one warranty, one point of contact, and end-to-end project execution across Texas.
Product overview
Roofio is a whole-home services company offering integrated solar, roofing, permanent lighting, HVAC, plumbing, siding & windows, garage door, and home security services. Founded in 2017, the company delivers coordinated home improvement and energy solutions through a single licensed team—one warranty, one point of contact. Services are designed to work together, allowing customers to combine roof restoration with solar upgrades or integrate security with lighting and exterior projects. The company operates across Texas with locations in San Antonio and Austin.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- ERCOT grid reliability improved from 16% peak-hour emergency risk to under 1% in 2025 due to increased solar and battery storage capacity in Texas
- +3 more outcomes
Companies that use Roofio
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Roofio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Roofio partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NABCEP (North American Board of Certified Energy Practitioners)coreRoofio employs NABCEP-certified solar installers, the industry gold standard for photovoltaic (PV) installation expertise. This certification is a core credibility signal for residential and commercial solar customers.
- FranklinWH Energy SystemscoreRoofio is a FranklinWH Certified Installer, authorized to install FranklinWH's home energy management and battery storage systems. This partnership enables Roofio to offer integrated solar-plus-storage solutions to homeowners.
- LG ElectronicscoreRoofio holds LG Prime Partner status, authorized to install and support LG solar panels and home energy products. This partnership provides access to LG's solar technology portfolio for residential and commercial installations.
- Texas Solar for All (SFA) CoalitioncoreRoofio participates in the Texas SFA Coalition, a program distributing federal solar grants ($249M allocated to Texas) to low-income communities. The coalition aims to improve wellbeing and resilience to power outages, supports workforce training, and collaborates with community organizations.
- Unicorn Solar Inc.minorCarl Stoneking, Sales Manager at Unicorn Solar Inc., appeared on the Roofio podcast to discuss battery storage trends and solar market shifts. Represents thought leadership collaboration in the solar industry.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Roofio competitors and assessment
Company assessmentBroad incumbents
- ADT: Largest US home security provider that has expanded into smart home and adjacent home services. Overlaps with Roofio's home security service line and competes for the same whole-home upgrade customer.
- Vivint Smart Home: Smart home and home security provider that has expanded into solar and energy products. Overlaps with Roofio's home security and smart home offerings and competes for the same whole-home upgrade buyer.
- Sunrun: Largest US residential solar installer with national footprint, battery storage offerings (Brightbox/Lightbox), and integrated home energy solutions. Competes directly with Roofio on residential solar in Texas and overlaps on the storage partnership category.
Direct peers
- Tesla Energy: Tesla's energy business sells the Solar Roof (integrated solar roofing tiles) and Powerwall battery storage, directly competing with Roofio's solar + roofing bundling. Tesla is the most prominent player in the integrated solar-roof category Roofio targets.
- Freedom Forever: Residential solar installer operating across multiple states with a similar contractor/partner-led growth model and battery storage offerings. Overlaps with Roofio on multi-state expansion strategy and certified installer positioning.
- Momentum Solar: Direct-to-consumer residential solar installer with a sales-led GTM, in-house installation crews, and battery storage offerings. Highly comparable GTM motion (consultation → custom plan → installation) and customer base (residential homeowners).
- Baker Roofing Company: Multi-location residential and commercial roofing contractor offering repair, replacement, and storm damage restoration. Directly comparable to Roofio's roofing services core and overlaps in Texas/Mid-Atlantic markets.
- Trinity Solar: One of the largest privately held residential solar installers in the US, with a similar direct-sales model, in-house installation crews, and full EPC execution. Comparable in operating model and customer base.
- Blue Raven Solar: Residential solar installer with a sales-led, finance-enabled GTM (BluePower+ financing) and regional operations across multiple states. Directly comparable in customer profile, financing-led sales motion, and multi-state growth trajectory.
Others
- SunPower (now Complete Solar): Established residential and commercial solar company with full EPC capabilities. Competes with Roofio's commercial solar EPC service line and overlaps on residential solar installations with battery storage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roofio social profiles
Digital presenceRoofio compliance and trust
Trust signalCompliance6 records
Roofio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roofio leadership team
Management profileNumber of profiles
Profiles1 record
Roofio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roofio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roofio
What does Roofio do?
Roofio delivers integrated residential and commercial solar panel installation, roofing, HVAC, plumbing, permanent lighting, siding & windows, garage door, and home security services through a single licensed multi-trade team. Founded in 2017 to eliminate the friction of coordinating multiple contractors, permits, and warranties, the company provides one warranty, one point of contact, and end-to-end project execution across Texas.
Is Roofio a public or private company?
Roofio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roofio founded?
Roofio was founded in 2017. It employs 11 to 50 people.
Where is Roofio based?
Roofio is headquartered in Austin, United States, in the North America region.
How does Roofio make money?
Four revenue lines are on record. Solar Installation Services are the primary driver. The others are roofing Services, whole-Home Multi-Trade Services and EPC Partnership Program.
Who are Roofio's main competitors?
Broad incumbents on record are ADT, Vivint Smart Home and Sunrun. Direct peers are Tesla Energy, Freedom Forever, Momentum Solar, Baker Roofing Company, Trinity Solar and Blue Raven Solar. SunPower (now Complete Solar) is listed as an others.
Does Roofio have an API?
No public API is recorded for Roofio.
What industry is Roofio in?
Roofio's product category is Solar Installation & Roofing Services. Its primary akta.pro industry code is IMADAFAO, Solar Roofing & Roof-Mounted PV Systems, with a secondary code of HSAPAKAA, Roof Installation & Replacement. Its NAICS code is 23816 and its SIC code is 2950.