What FLYMINT does

Flymint GmbH (FLYMINT) is a privately held German RevOps and B2B digital agency headquartered in Jena, Germany, operating since 2007 with a current headcount of 1-10 employees. The firm serves mid-market and enterprise B2B companies — primarily in industrial, energy, electrical engineering, medical technology, and certification/training verticals — helping them digitize marketing and sales operations, implement lead management systems, integrate CRM and marketing automation platforms, and shorten sales cycles through measurable marketing-sales alignment. Named customers include Mainova AG, BEKO TECHNOLOGIES, ADLER Elektrotechnik Leipzig, TÜV Thüringen Akademie, ulrich GmbH, and Bott GmbH. FLYMINT has been an officially recognized training company (anerkannter Ausbildungsbetrieb) since 2019.

FLYMINT's core technology focus is RevOps consulting centered on a curated set of enterprise platforms: Microsoft Dynamics 365 Customer Insights (CDP and Journeys), the Evalanche Marketing Automation Platform (SC-Networks), Marini DataEngine for B2B CDP and CRM integration, and SAP C4C HANA via API integrations that automate the lead-to-termin handoff between marketing and sales. Its proprietary "Market Evolution Model" (ME-Model) is a staged maturity framework for digital marketing capability development, paired with a Data Cleansing Service for GDPR-compliant sales-pipeline data preparation. Product offerings are organized around four flagship services — Marketing Automation, E-Mail-Marketing, Permanent Leads, and Permanent Sales — and the firm does not expose a public-facing API; integrations are project-specific implementations rather than packaged product interfaces.

FLYMINT generates revenue through project-based professional services engagements priced on a quote/consultative basis, with no publicly disclosed rates, retainers, or productized SaaS components. The firm operates a hybrid go-to-market combining direct enterprise field sales (phone +49 3641 636 66 - 0 and consultative outreach) with content-led demand generation via blog, comprehensive marketing glossary, case studies ("Gut gelöst" series), a B2B sales-transformation podcast, and a newsletter. Ownership is private (GmbH), with no disclosed venture capital, private equity, or institutional investment; the company appears founder/management-owned. Its operational geography is the DACH region.

Name

FLYMINT

Legal name

Flymint GmbH

Website

https://flymint.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Flymint GmbH is a 1-10-employee German RevOps and B2B digital agency in Jena that helps mid-market and enterprise industrial, energy, and technology firms implement marketing automation, CRM integration, and sales-pipeline optimization on Microsoft Dynamics 365, Evalanche, Marini DataEngine, and SAP platforms.

Ownership category

akta.pro rank

Product category

B2B Marketing Automation Consulting

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Management Services (8741)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Business Rules Management Systems (BRMS) & Decision Automation (HDAEAHAE), Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG), Technology & B2B PR (MPAAADAC)

Keywords

• Marketing automation services
• Revenue operations consulting
• B2B lead management
• Sales pipeline optimization
• CRM integration services

Headquarters

HQ city

Jena

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. RevOps Consulting Services: FLYMINT generates revenue through consulting engagements for B2B companies seeking to digitize their marketing and sales operations. Services include marketing automation implementation, lead management system design, sales pipeline optimization, and CRM integration projects. engagements are project-based with service contracts.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

FLYMINT is a German B2B RevOps agency that provides consulting and implementation services for B2B marketing automation, lead generation, email marketing, and sales pipeline optimization. The agency helps industrial and B2B clients digitize their marketing and sales operations through strategy, process design, and system integration on platforms including Microsoft Dynamics 365 Customer Insights, Evalanche, Marini DataEngine, and SAP CRM.

Product overview

FLYMINT is a B2B digital agency and RevOps (Revenue Operations) agency offering strategic and implementation services for digital marketing and sales transformation. The offering is structured as a services portfolio organized around five core capability areas: Revenue Strategy (funnel design, KPI logic), Process Design (lead-to-revenue processes), Data & System Architecture (CRM, automation, tracking, integrations), Enablement (making marketing and sales operationally capable), and Operations & Optimization. Key services include Marketing Automation, E-Mail-Marketing, Permanent Leads, and Permanent Sales, supported by platform expertise in Microsoft Dynamics 365 Customer Insights, Evalanche Marketing Plattform, and Marini DataEngine. The company also offers the Market Evolution Model as a proprietary methodology for guiding clients through marketing capability development stages.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Automation B2B marketing automation services that automate marketing measures based on rules, data, and behavior, helping contacts progress through structured nurture sequences. Targeted at B2B companies seeking to systematize their demand generation.
• E-Mail-Marketing B2B email marketing services including newsletters and nurturing campaigns that advance existing contacts toward next steps with proper timing and relevance. For B2B clients looking to operationalize their email communications.
• Permanent Leads Continuous lead development approach for B2B where leads are continuously categorized, qualified, and nurtured over time with SQL focus rather than only being generated at first contact.
• Permanent Sales A permanently structured B2B marketing approach connecting first contact, qualification, sales, and closing into an ongoing route for predictable, reliable new business development.
• MS 365 Dynamics Insights Implementation and consulting services around Microsoft Dynamics 365 Customer Insights including CDP and Customer Journeys for B2B clients.
• Evalanche Marketing Plattform Specialized agency services for the Evalanche marketing automation platform including GDPR-compliant (DSGVO) lead management and marketing automation implementation.
• Marini DataEngine CDP B2B and CRM integration services using the Marini DataEngine platform for customer data consolidation.

Quantifiable outcome

• Eliminated manual lead export/import processes
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• MicrosoftcoreTechnology or IntegrationFLYMINT specializes in Microsoft 365 Dynamics Customer Insights implementation, including CDP (Customer Data Platform) and Journeys integration for B2B clients. They offer dedicated services around Dynamics 365 for marketing automation and customer intelligence.
• Evalanche (by SC-Networks)coreTechnology or IntegrationFLYMINT is a specialized agency for Evalanche Marketing Automation Platform, offering GDPR-compliant lead management and marketing automation implementation. They provide data cleansing and integration services for Evalanche deployments.
• Marini DataEnginesupportingTechnology or IntegrationFLYMINT offers CDP B2B and CRM integration services using Marini DataEngine, helping clients unify customer data platforms with CRM systems.
• SAPcoreTechnology or IntegrationFLYMINT implements API integrations connecting marketing automation systems with SAP C4C HANA CRM, enabling automated lead handoff from marketing to sales.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• HubSpot: Global marketing automation and CRM platform with an extensive Solutions Partner agency network. Comparable in that many of FLYMINT's peers/partners sit in ecosystems like HubSpot's; represents a broader incumbent the firm could partner with or compete against.

Direct peers

• diva-e: German full-service digital agency with a comparable B2B service portfolio spanning digital strategy, marketing automation, and platform implementation. Operates in the same DACH market and competes for similar mid-market to enterprise clients.
• nexum: Cologne-based B2B digital agency offering strategy, content, marketing automation, and CRM-related services. Closely comparable in target market, B2B focus, and DACH geography to FLYMINT.
• catapulse: A RevOps and marketing operations consultancy focused on B2B revenue process design and marketing automation enablement. Highly comparable in RevOps positioning and tooling orientation to FLYMINT.
• wob AG: German B2B digital agency focused on lead generation, marketing automation, and digital sales enablement for industrial and technology clients. Directly comparable in service mix and customer base to FLYMINT.
• unic: German digital agency with B2B and enterprise clients covering digital marketing, content, and technology enablement. Overlaps with FLYMINT on B2B marketing and DACH mid-market/enterprise focus.

Others

• Salesforce: Global CRM and marketing cloud platform whose consulting partner ecosystem overlaps heavily with FLYMINT's CRM integration services. Represents the broad incumbent whose partner programs and direct services shape FLYMINT's competitive context.
• Evalanche (SC-Networks): Provider of the Evalanche marketing automation platform — FLYMINT's core technology partner for GDPR-compliant B2B lead management. Comparable as a platform the firm builds services around, and a channel for shared go-to-market.

Emerging players

• Cognism: B2B sales and marketing intelligence platform supporting data quality, lead enrichment, and pipeline generation — themes that overlap with FLYMINT's data cleansing and permanent-leads offerings.
• 6sense: Account-based orchestration and RevOps-adjacent platform increasingly used by B2B enterprises for buying-signal detection and pipeline analytics. Adjacent to FLYMINT's Market Evolution Model focus on systematic buying-signal detection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLYMINT