AdvantIDge
AdvantIDge is a privately held Los Angeles-based HID Advantage Gold Partner that resells, integrates, and supports secure ID card issuance, physical access control, and visitor management systems for enterprise, government, healthcare, K-12, events, and pharma customers across the United States.
- Company typePrivate
- Founded2001
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AdvantIDge does
AdvantIDge, Inc. is a privately held, Los Angeles-based identity management solutions provider founded in 2001 that resells, integrates, and supports secure ID credentialing systems for enterprise, government, healthcare, K-12 education, higher education, events/sports, manufacturing, and pharmaceutical/biotech customers across the United States. The company operates as a top-tier HID Advantage Gold Partner, distributing HID Global prox, iClass, Seos, and mobile/Apple Wallet credentialing products alongside complementary hardware from Evolis, Zebra, Magicard, Entrust Datacard, IDP, and rf IDEAS, plus proprietary-adjacent offerings such as ETrack cloud-based ID card tracking and WAVE ID Nano USB RFID readers.
The product portfolio spans Enterprise Secure ID Systems, Physical Access Control, Multi-Factor Authentication (including HID Crescendo FIDO key cards), and a multi-platform Visitor Management stack (HID Visitor Manager, Lobby Track Cloud, EasyLobby SVM, PassagePoint HL7 for healthcare). Underlying technology combines RFID proximity (125 kHz), contactless smart cards (13.56 MHz, including MIFARE DESFire), biometric readers, mobile credentials, and cloud-based identity software with integrations into Microsoft Active Directory, Outlook, Google Calendar, Descartes Visual Compliance, and ODBC/CSV data pipelines. The company also provides card fulfillment, emergency management, gift/loyalty cards, and event oversized credentials as add-ons.
The business model is a multi-stream hardware-and-services model: revenue comes from hardware resale (ID printers, RFID readers, cards), recurring consumables and supplies, Priority Support subscription plans, commercial leasing via Time Payment, and consultative professional services. Pricing is quote-based with credit terms established through Dun & Bradstreet for Fortune 1000, government, and institutional buyers; sales are conducted via direct enterprise field sales and an authorized reseller/integrator channel, supported by registration on Ariba, SAP, Coupa, Bottomline, and Paymode procurement platforms. The company is a certified California small business (#32360) and operates from a single headquarters location in West Los Angeles.
AdvantIDge firmographics
Firmographics- Name
- AdvantIDge
- Legal name
- Advantidge Inc.
- Website
- https://advantidge.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AdvantIDge is a privately held Los Angeles-based HID Advantage Gold Partner that resells, integrates, and supports secure ID card issuance, physical access control, and visitor management systems for enterprise, government, healthcare, K-12, events, and pharma customers across the United States.
- Ownership category
- akta.pro rank
AdvantIDge industry classification
Industry- Product category
- Secure Identity Management Solutions
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Card Readers & Authentication Tokens (Smart Card, NFC, OTP Keys) (HDACAFAK)
- akta.pro secondary industries
- Card Issuing & Program Management Platforms (BPAMAFAH), Loyalty, Rewards & Incentive Programs (BPAFAMAE)
Keywords
Where AdvantIDge is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AdvantIDge business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Hardware Sales: Sale of ID card printers, RFID card readers, proximity cards, and access control hardware including equipment from HID Global, Evolis, Zebra, Magicard, and other manufacturers
- Professional Services: Consultative sales approach providing implementation, configuration, and technical support services for security identification solutions
- Service & Support Plans: Priority Support Plans offering same-day response, ongoing maintenance, and repair services for ID card printing equipment
- Commercial Leasing: Flexible financing options through Time Payment Leasing for businesses of all sizes to lease security identification equipment
- Consumables & Supplies: Ongoing sales of ID cards, ribbons, laminates, blank cards, and printer supplies for installed customer base
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Business Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
AdvantIDge product offering
Product offeringCore offering
AdvantIDge provides identity management solutions centered on secure ID card issuance systems, physical access control credentials, and visitor management platforms. As a top-tier HID Advantage Gold Partner, the company resells and integrates HID Global, Evolis, Zebra, and Magicard hardware and software, supplemented by consultative sales, implementation services, and ongoing technical support for enterprise, government, healthcare, education, and event customers.
Product overview
ADVANTIDGE provides a comprehensive identity management portfolio built around secure ID solutions for physical and digital credentials. The core offering centers on Enterprise Secure ID Systems, Physical Access Control, Multi Factor Authentication, and Visitor Management Solutions. The product line includes multiple visitor management platforms: HID Visitor Manager (cloud-based enterprise), Lobby Track Cloud (mobile-first), EasyLobby SVM (on-premise), and PassagePoint HL7 (healthcare-specific). Supporting solutions include ETrack for real-time ID card tracking, WAVE ID Nano USB RFID readers, and specialized offerings for Card Fulfillment, Emergency Management, Gift/Loyalty Cards, Healthcare, Event Management, and Digital ID Credentials. The company operates as an HID Global partner (HID Advantage Gold Partner) and Reseller, offering system upgrades from legacy prox cards to modern iClass and Seos credentials through readers and eco-friendly credentials.
Differentiator
Problem solved
Functional benefit
Products and services
- Enterprise Secure ID Systems
Companies that use AdvantIDge
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles6 records
AdvantIDge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature5 records
AdvantIDge partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered secondary and core.
- Entrust DatacardsecondaryAuthorized Reseller for Sigma ID Card Printers, recognizing ADVANTIDGE's expertise in deploying Entrust Datacard solutions for secure identification needs.
- HID GlobalcoreLong-standing strategic partnership as HID Advantage Gold Partner, the highest tier of partnership with HID Global. ADVANTIDGE serves as a top-tier reseller of HID security products including prox, iClass, and Seos credentials and readers. They address upgrades to legacy systems and new installations for access control software, providing comprehensive HID ecosystem solutions.
- EvoliscorePlatinum level value-added reseller for Evolis, a leading manufacturer of card printers. ADVANTIDGE offers Evolis products including the Agilia retransfer printer and Avansia high-definition printers. HID announced acquisition of Evolis in 2023, potentially strengthening the partnership ecosystem.
- Zebra TechnologiessecondaryAuthorized reseller offering Zebra card printers including ZXP Series network-based printers with Virtual PrintWare software.
- MagicardsecondaryAuthorized reseller for Magicard ID card printers including Rio Pro with custom HoloKote Flex visual security features. Note: Magicard Ultra-LE laser engraver is end of life and not supported.
- HID Corporate 1000 ProgramsecondaryADVANTIDGE participates in HID's Corporate 1000 program enabling end-users to have chain-of-custody control over HID prox and iClass card numbering on a global level.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
AdvantIDge competitors and assessment
Company assessmentBroad incumbents
- Zebra Technologies: Zebra is both a partner and a broad incumbent — manufacturer of ZXP Series card printers and a large enterprise technology vendor with deeper field service and enterprise software stacks than AdvantIDge.
- Entrust: Entrust is a broad incumbent in digital identity, PKI, and physical/digital credential issuance — overlapping with AdvantIDge's card issuance and MFA lines but operating at much larger scale with software-led offerings and global reach.
- Genetec: Genetec is a broad security software incumbent offering unified physical security, access control, and visitor management through its Security Center platform. Comparable in serving enterprise/government verticals but operating at much larger scale with owned software IP.
Direct peers
- IDenticard: IDenticard is a direct peer in ID badge/card issuance systems, photo ID software, and access control. Highly comparable offering to AdvantIDge's core enterprise ID card printing business, serving education, healthcare, and corporate customers.
- Brady Corporation: Brady's Identification Solutions division sells ID card printers, badges, and credentialing supplies — directly overlapping with AdvantIDge's printer resale and consumables business across similar verticals including education, healthcare, and government.
- Identiv: Identiv is a direct peer — a small-cap provider of secure identity solutions including RFID tags, NFC credentials, and physical access control. Comparable in size and go-to-market focus on physical credentials and access control, with overlapping end markets in government, healthcare, and enterprise.
Emerging players
- Verkada: Verkada is an emerging player in cloud-native physical security including visitor management and access control. Represents the SaaS-first competitive threat to traditional integrators like AdvantIDge, especially in K-12 and enterprise segments.
- Envoy: Envoy is an emerging cloud-based visitor management platform competing directly with HID Visitor Manager/Lobby Track/EasyLobby offerings. Represents the modern SaaS alternative in one of AdvantIDge's core product categories.
Others
- HID Global: HID Global is AdvantIDge's primary technology partner and the dominant supplier of physical credentials, readers, and access control technology. While not a direct channel competitor in the same way, HID increasingly sells direct and through other partners, positioning it as an ecosystem participant that can either enable or disintermediate AdvantIDge.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
AdvantIDge social profiles
Digital presenceAdvantIDge compliance and trust
Trust signalCompliance5 records
AdvantIDge financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdvantIDge leadership team
Management profileNumber of profiles
Profiles1 record
AdvantIDge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdvantIDge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdvantIDge
What does AdvantIDge do?
AdvantIDge provides identity management solutions centered on secure ID card issuance systems, physical access control credentials, and visitor management platforms. As a top-tier HID Advantage Gold Partner, the company resells and integrates HID Global, Evolis, Zebra, and Magicard hardware and software, supplemented by consultative sales, implementation services, and ongoing technical support for enterprise, government, healthcare, education, and event customers.
Is AdvantIDge a public or private company?
AdvantIDge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AdvantIDge founded?
AdvantIDge was founded in 2001. It employs 11 to 50 people.
Where is AdvantIDge based?
AdvantIDge is headquartered in Los Angeles, United States, in the North America region.
How does AdvantIDge make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are professional Services, service & Support Plans, commercial Leasing and consumables & Supplies.
Who are AdvantIDge's main competitors?
Broad incumbents on record are Zebra Technologies, Entrust and Genetec. Direct peers are IDenticard, Brady Corporation and Identiv. Emerging players are Verkada and Envoy. HID Global is listed as an others. AlertEnterprise is listed as a peer.
Does AdvantIDge have an API?
No public API is recorded for AdvantIDge.
What industry is AdvantIDge in?
AdvantIDge's product category is Secure Identity Management Solutions. Its primary akta.pro industry code is HDACAFAK, Card Readers & Authentication Tokens (Smart Card, NFC, OTP Keys), with a secondary code of BPAMAFAH, Card Issuing & Program Management Platforms. Its SIC code is 5734.