Like Honey
- Company typePrivate
- Founded2019
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Like Honey firmographics
Firmographics- Name
- Like Honey
- Legal name
- Like Honey B.V.
- Website
- https://likehoney.nl
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Like Honey industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro industry
- B2B/ABM Creative AgenciesMedia, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat)Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)
Keywords
Where Like Honey is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Like Honey business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketing Consulting Services: Professional services revenue from strategic consulting, campaign execution, and ongoing marketing support across growth marketing, AI marketing, inbound marketing, and recruitment marketing disciplines
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
Like Honey product offering
Product offeringCore offering
Like Honey is a Dutch creative online marketing agency that delivers four interconnected service pillars: Growth Marketing (lead generation, growth hacking, conversion optimization, online advertising), AI Marketing (custom chatbots, AI assistants, training workshops), Inbound Marketing (marketing automation, SEO/GEO, content creation, website building), and Recruitment Marketing (employer branding, job marketing). The agency combines creative strategy with data-driven execution across paid, owned, and earned channels for B2B, B2C, and non-profit clients.
Product overview
Like Honey is a Dutch creative online marketing agency offering four interconnected service pillars: Growth Marketing (lead generation, growth hacking, conversion optimization, online advertising), AI Marketing (chatbots, AI assistants, workshops), Inbound Marketing (marketing automation, SEO/GEO, content creation, website building), and Recruitment Marketing (employer branding, job marketing). The company serves B2B, B2C, and non-profit sectors, positioning itself as a strategic partner that combines creative approaches with data-driven optimization to drive measurable business results.
Differentiator
Problem solved
Functional benefit
Products and services
- Growth Marketing
- AI Marketing Marketing services leveraging artificial intelligence including custom chatbots trained on client-specific data, AI assistants built on brand DNA, and AI training workshops to connect marketing with sales and recruitment workflows.
- Inbound Marketing Demand generation service combining SEO/GEO optimization, marketing automation, content creation, and website building to attract, convert, and nurture leads through valuable content and automated workflows.
- Recruitment Marketing Talent attraction service combining employer branding, targeted job marketing across social media and job boards, and outreach campaigns to reach both active and latent job seekers for client organizations.
Quantifiable outcome
- 191% revenue above expectations for Mizuno Black Friday campaign with ROAS of 15
- +8 more outcomes
Companies that use Like Honey
Customer profileNamed customers15 records
Ideal customer profiles3 records
Like Honey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability5 records
Feature3 records
Like Honey partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- SharpSpringcoreCertified SharpSpring partner. SharpSpring is used as the marketing automation platform for client campaigns and internal workflows. Listed as a certified partner with implementation capabilities.
- HubSpotcorePartner relationship with HubSpot for CRM, marketing automation, and sales tools. Logo displayed on website as partner.
- Politie NederlandflagshipCollaboration on fraud awareness campaigns including the nepshop (fake webshop) campaign against internet fraud. Campaign developed in partnership with Politie Nederland, LMIO, and Capgemini.
- LMIO (Landelijk Meldpunt Internet Oplichting)flagshipPartnership on national internet fraud awareness campaign with LMIO and Politie Nederland.
- CapgeminiflagshipCollaboration on national internet fraud awareness campaign with Politie Nederland and LMIO.
- Trimbos InstituteflagshipPartnership on Ikstopnu.nl smoking cessation campaign. Trimbos Institute is the organization behind the stop-smoking platform, with Like Honey handling campaign strategy and execution.
- Google (Various Tools)coreGoogle Analytics, Google Ads, Looker Studio, Google Calendar integration partner. Used for client campaign management and reporting.
- Meta (Facebook/Instagram)coreMeta advertising platform used for client campaigns across Facebook and Instagram with Advantage+ and targeted advertising capabilities.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Like Honey competitors and assessment
Company assessmentDirect peers
- Greenhouse Group: Dutch digital performance marketing group with services spanning SEO, content, advertising, and data. Comparable as a Dutch growth marketing peer serving similar enterprise and mid-market segments.
- Yellowgrape: Dutch digital agency offering performance marketing, SEO, and content services. Comparable as a Dutch peer in online advertising, SEO, and content creation serving mid-market and enterprise clients.
- Maxlead: Dutch marketing automation and inbound agency certified across HubSpot, Salesforce, and SharpSpring ecosystems. Comparable as a direct competitor in marketing automation, inbound, and lead generation services in the Dutch market.
- Happy Horizon: Netherlands-based marketing and technology agency offering performance, data, and creative services. Comparable as a Dutch full-service digital agency overlapping on growth marketing and inbound capabilities.
- Mijn Marketing Bureau: Dutch boutique marketing agency offering online marketing, SEO, and advertising services. Comparable as a Dutch mid-market peer competing for similar SMB and growth-stage clients.
- Tamtam: Dutch digital agency focused on data-driven marketing, content, and technology. Comparable in offering performance marketing, marketing automation, and inbound services to Dutch enterprise and mid-market clients.
- Springco: Dutch growth marketing and recruitment marketing agency. Comparable as a direct peer in recruitment marketing and growth hacking services targeting Dutch B2B and employer branding clients.
- ACE (Amsterdam Creative Exchange): Dutch creative/digital agency delivering brand, content, and performance marketing. Comparable as a like-sized Dutch creative agency serving B2B and B2C clients with overlapping growth and inbound marketing offerings.
Broad incumbents
- Dentsu Creative Netherlands: Global network's Dutch creative and media arm offering advertising, content, and digital marketing at scale. Comparable as a large incumbent in the Dutch market competing for the same enterprise and government marketing budgets.
- Dept Agency: Large Dutch-headquartered digital agency offering growth marketing, creative, and technology services across global markets. Comparable as a full-service digital marketing and creative peer operating from the Netherlands with overlapping growth marketing capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Like Honey social profiles
Digital presenceLike Honey compliance and trust
Trust signalCompliance1 record
Like Honey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Like Honey leadership team
Management profileNumber of profiles
Profiles4 records
Like Honey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Like Honey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Like Honey
What does Like Honey do?
Like Honey is a Dutch creative online marketing agency that delivers four interconnected service pillars: Growth Marketing (lead generation, growth hacking, conversion optimization, online advertising), AI Marketing (custom chatbots, AI assistants, training workshops), Inbound Marketing (marketing automation, SEO/GEO, content creation, website building), and Recruitment Marketing (employer branding, job marketing). The agency combines creative strategy with data-driven execution across paid, owned, and earned channels for B2B, B2C, and non-profit clients.
Is Like Honey a public or private company?
Like Honey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Like Honey founded?
Like Honey was founded in 2019. It employs 11 to 50 people.
Where is Like Honey based?
Like Honey is headquartered in Utrecht, Netherlands, in the Europe region.
How does Like Honey make money?
One revenue line is on record: marketing Consulting Services.
Who are Like Honey's main competitors?
Direct peers on record are Greenhouse Group, Yellowgrape, Maxlead, Happy Horizon, Mijn Marketing Bureau, Tamtam, Springco and ACE (Amsterdam Creative Exchange). Broad incumbents are Dentsu Creative Netherlands and Dept Agency.
Does Like Honey have an API?
No public API is recorded for Like Honey.
What industry is Like Honey in?
Like Honey's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAFAKAJ, Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat). Its NAICS code is 54181 and its SIC code is 7311.