Ekis

What Ekis does

Ekis Srl is a privately held Italian coaching and personal development company headquartered in Reggio Emilia, founded in 2000 by Livio Sgarbi, who is positioned as the pioneer of mental coaching in Italy. The company operates a multi-vertical training portfolio anchored on proprietary methodologies including the registered "Intentional Life Design®" framework (5 Pillars / 4 Dimensions), the E.P.C. framework (Excellence–Pragmatism–Coaching), and a PNL (Neuro-Linguistic Programming) certification track licensed through an exclusive partnership with the Society of NLP and Dr. Richard Bandler. Across more than 40 courses, Ekis serves three primary customer segments: (1) individual consumers and entrepreneurs purchasing 3–8 day in-person or Zoom-based transformational events at ticket prices between €397 and €3,050; (2) corporate clients (including Banca Mediolanum, Meta/Facebook, GoodYear, McDonald's, Autostrade, Marella, Tecnocasa) receiving tailored business coaching and team training through the Ekis per le Aziende division; and (3) specialized dental practices served through the Ekis per Dentisti vertical under VP Andrea Grassi. A publishing subsidiary, Ekis Edizioni, extends monetization into books and educational content.

Ekis's go-to-market is event-driven and human-delivered: free webinars led by Sgarbi and Alessandro Mora serve as top-of-funnel lead generators, feeding paid multi-day seminars at Italian venues (Bologna, Reggio Emilia, Milan area, Cavenago) and online via Zoom, with ticket tiers (Zoom / Live / Golden) supporting price discrimination. A complementary B2B sales motion is run through the ekiscorporate.it platform, while the dental vertical operates a separate sub-brand (sviluppoimprenditorialedentistico.it) with its own sales team. Marketing infrastructure includes Kartra (webinar/email automation), Customerly (chat), Criteo/DoubleClick/Facebook (retargeting), and FastPayDirect (payment processing), alongside owned channels on YouTube, LinkedIn, Instagram, Facebook, WhatsApp, and Telegram. The company employs 80+ specialized coaches and trainers across Italy, including Master Trainers, Mental Coaches, Dental Business Coaches, and Family/Teen Coaches, and has reported cumulative outcomes of 100,000+ course participants, 10,000+ coaching sessions, and 1,000+ certified professional coaches trained since inception.

Name

Ekis

Legal name

Ekis Srl

Website

https://ekis.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Ekis Srl is a privately held Italian coaching company founded in 2000 that delivers personal development, NLP certification, corporate training, and dental practice coaching to individual consumers, enterprises, and dental professionals through 40+ proprietary courses led by 80+ in-house trainers.

Ownership category

akta.pro rank

Product category

Professional Coaching and Training Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYMPACALAD

Workshops, Webinars & Live Masterclasses

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Online Learning Content Platforms (Creator-Led Courses)

SECONDARYEDAAALAM

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

SECONDARYHSADAEAO

Coach Education, Certification & Clinics

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYMPAJACAL

Professional Certification & Training Content Publishing (Exam Prep, CE/CPD)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Professional & Legal Publishing (Standards, Compliance, Reference)

SECONDARYEDAAANAB

Project, Program & Portfolio Management Certifications

Education/Adult & Continuing Education/Professional Certification Programs

Keywords

• Life coaching services
• NLP certification programs
• Corporate training services
• Personal development courses
• Executive coaching

Headquarters

HQ city

Reggio Nell'emilia

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Sales - Transformational Events: Revenue from selling tickets to in-person transformational events lasting 3-8 days (The BluePrint, Vita da Coach, Viaggio dell'Eroe, PNL courses, etc.). Courses offered in multiple formats: Zoom, Live Standard, and Golden Ticket tiers.
2. Online Course Sales: Revenue from selling online course access, video courses, and digital materials through their platform
3. Corporate Training Services: B2B coaching and training services for corporate clients (Ekis per le Aziende)
4. Master in Coaching Certification: Revenue from professional coach certification programs (Master in Coaching, PNL Practitioner, PNL Master Practitioner)
5. Specialized Vertical Training: Industry-specific training including dental business coaching (Ekis per Dentisti) and sports coaching

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Ekis sells paid multi-day coaching and personal development seminars and certification programs (NLP Practitioner/Master Practitioner, Master in Coaching, The Blue Print, Vita da Coach, Sport Coaching Masterclass, Viaggio dell'Eroe, etc.) delivered in-person in Italy and online via Zoom, plus B2B corporate coaching and dental practice business development. Courses are anchored on proprietary methodologies including the registered Intentional Life Design® framework and exclusive PNL protocols licensed through the Society of NLP and Dr. Richard Bandler.

Product overview

Ekis is a coaching company operating since 2000 (as Ekis Srl) with over 20 years of experience in Italy and internationally, offering more than 40 courses. The portfolio is organized into two main divisions: (1) personal and professional coaching courses (The Blue Print/Intentional Life Design®, Vita da Coach, Viaggio dell'Eroe, Salute e Vitalità, Dream Teen, Ti Parlo dal Cuore, Memotraining, Sport Coaching Masterclass) and (2) NLP and communication programs (Comunicazione Efficace, PNL Practitioner, PNL Master Practitioner, PNL Trainer Training, Master in Coaching with Symposia). Specialized verticals include Ekis per le Aziende (corporate coaching) and Ekis per Dentisti (dental business coaching), plus Ekis Edizioni for publishing. The company also recently launched Super Human AI as an AI-focused offering.

Differentiator

Problem solved

Functional benefit

Products and services

• The Blue Print (Intentional Life Design®) A 3-day transformative in-person and online event teaching the Intentional Life Design® method (5 pillars: Responsibility, Drive, Direction, Strategy, Execution; 4 dimensions: Physical, Mental, Emotional, Spiritual) for entrepreneurs and professionals who want to intentionally design their life and career.
• Vita da Coach A 3-day practical seminar led by Livio Sgarbi for aspiring or practicing coaches to master inspiration, core competencies, and business skills for building a coaching profession.
• Comunicazione Efficace A 3-day NLP-based communication course taught by Alessandro Mora teaching strategies and techniques for effective persuasion, motivation, and influencing others.
• PNL Practitioner A 7-day certified Neuro-Linguistic Programming Practitioner course (split into two sessions) teaching communication, emotional management, and change techniques, culminating in a Society of NLP / Richard Bandler-issued Licensed NLP Practitioner® certification.
• PNL Master Practitioner An advanced 7-8 day NLP Master Practitioner course on advanced communication, persuasion, and conversational hypnosis techniques, with Licensed NLP Practitioner® certification from Society of NLP / Richard Bandler.
• PNL Trainer Training An exclusive 6-day in-person event in Italy with Dr. Richard Bandler, available only to existing Master Practitioners, for obtaining the Licensed Trainer of NLP® certification and official training credentials.
• Master in Coaching (MIC) A high-specialization experiential training program that transforms participants into professional mental coaches, combining theory, practice, and personal growth; includes Symposia (12 live sessions on marketing, sales, personal branding, financial management for coaches).
• Viaggio dell'Eroe A 4-day full-immersion personal growth course led by Livio Sgarbi and Carlotta Santamaria, focused on developing critical personality aspects and discovering one's life purpose.
• Salute e Vitalità A 3-day course with Livio Sgarbi and Carlotta Santamaria for achieving physical and mental balance, discovering extraordinary energy levels, and maximizing real potential.
• Dream Teen Coaching Experience A residential personal growth program for teenagers (ages 13-18), led by Carla Favazza and Annalisa Ronchi, designed to develop individual talents and life skills.
• Ti Parlo dal Cuore A public speaking and vocal communication course with Renato Ritucci, teaching strategies and techniques for effective public communication and emotional self-management.
• Memotraining A 3-day live course on effective learning, memory techniques, and information management taught by Giovanni Sposito, including techniques for memorization, mental maps, and study methods.
• Sport Coaching Masterclass An advanced 6-day course in Milano Marittima covering sports mental coaching strategies and techniques for coaching professional athletes and teams.
• Ekis per le Aziende Corporate coaching and training division offering business coaching, team building, and performance coaching services to companies, managed by Gianluca Tescione and the Corporate Business Unit.
• Ekis per Dentisti A specialized dental business coaching sub-brand (Accademia per lo Sviluppo Imprenditoriale dello Studio Dentistico®) providing business, marketing, and management training for dental practices, led by Andrea Grassi and Silvia Ferraris.
• Ekis Edizioni Ekis's publishing arm producing books and educational materials on coaching, NLP, personal development, and business growth.
• Super Human AI A course/product teaching entrepreneurs and professionals how to use AI as a personal cognitive coach to transform their productivity and decision-making.

Quantifiable outcome

• 100,000+ people transformed through courses
• +4 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

One partnership is on record.

• Society of NLP / Dr. Richard BandlercoreStrategic or Co-development PartnerExclusive partnership with Society of NLP and Dr. Richard Bandler (co-creator of NLP) for PNL practitioner and master practitioner certification. Alessandro Mora leads the Top Team of international assistants to Dr. Bandler. Ekis is licensed to certify coaches with Society of NLP credentials signed by Dr. Bandler.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tony Robbins (Robbins Research International): Global leader in personal development and performance coaching via multi-day live events (Date with Destiny, Unleash the Power Within) and business coaching programs. Closest functional analogue to Ekis's flagship Blue Print and Viaggio dell'Eroe format.
• Peak Potentials (T. Harv Eker): Seminar-based personal and business training company offering multi-day live events, wealth and mind training programs, and trainer certification paths. Mirrors Ekis's event-driven GTM and certification-of-coaches model.
• Landmark Worldwide: Global personal transformation company running intensive multi-day courses and leadership programs delivered through facilitator networks. Comparable to Ekis's life-design and personal development seminar business.

Emerging players

• BetterUp: Digital-first corporate coaching and mental wellness platform serving enterprise clients globally. Represents the technology-augmented model Ekis may compete with or evolve toward in its Ekis per le Aziende and Super Human AI lines.

Regional players

• CoachHub: European-headquartered digital coaching platform focused on enterprise leadership and development programs. Overlaps with Ekis Corporate in target buyer (mid-market and enterprise HR/L&D) and partially in geography (Europe).
• SDA Bocconi School of Management: Italy's leading executive education provider offering MBA, custom executive programs, and open enrollment courses. Competes with Ekis Corporate for Italian enterprise training budgets and senior manager upskilling.

Broad incumbents

• Dale Carnegie & Associates: Established global training and professional development provider offering leadership, communication, and corporate training programs. Broad incumbent analogue to Ekis's corporate and communication skills (Comunicazione Efficace) portfolio.
• FranklinCovey: Global leadership and organizational performance training company with a multi-course curriculum sold to enterprises. Comparable to Ekis Corporate on B2B leadership and performance development offerings.
• Hult EF Corporate Education: Global corporate education provider delivering custom leadership and management training programs to multinational clients. Comparable on enterprise sales motion and global delivery footprint Ekis may target.

Others

• International Coach Federation (ICF): Global credentialing body for professional coaches offering credential programs, training, and continuing education. Acts as both an adjacent ecosystem player (referral source) and a competitive standards-setter to Ekis's Master in Coaching and PNL certifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/EkisPeakPerformance
• Facebookfacebook.com/ekiscoaching
• LinkedInlinkedin.com/company/27023518/admin/dashboard
• Instagraminstagram.com/ekiscoaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ekis