Marouf
Maroush is a family-owned Lebanese restaurant group founded in 1981 in London, operating more than 10 dine-in venues plus Maroush Express, Ranoush Juice, Randa, and a catering arm, all halal-certified and served from a central Park Royal kitchen.
- Company typePrivate
- Founded1981
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Marouf does
Maroush is a London-based, family-owned Lebanese restaurant group founded in 1981 by Marouf and Houda Abouzaki, operating more than 10 dine-in venues across prime London districts including Beauchamp Place (Knightsbridge), High Street Kensington, Earls Court, Edgware Road, King's Road, Park Royal, Marble Arch, Mansell Street, St John's Wood, and Vere Street. The group runs an extended sub-brand portfolio covering full-service dining (Maroush, Maroush Gardens, Maroush at Crocker's Folly), quick-service (Maroush Express), beverage-led (Ranoush Juice), and specialty (Randa by Maroush), supported by a 50,000 sq ft central production and distribution kitchen at Park Royal that supplies all sites.
The business makes money through four primary streams: on-premise dining across the dine-in estate, third-party delivery via Uber Eats, Deliveroo, and Just Eat, a catering and events business serving weddings and corporate clients, and ancillary wholesale enabled by the Park Royal commissary. The entire estate is halal-certified, which functions as a core customer-acquisition and brand-positioning lever. Customer segments span London residents, Lebanese and wider Middle Eastern diaspora, tourists, and corporate and private-event clients; pricing is split between à la carte full-service menus, express and juice price points, and bespoke event quotes. There is no disclosed proprietary technology platform — the operation runs on standard hospitality POS, aggregator integrations, and event-booking workflows — and no AI, machine-learning, or data-product capability is publicly referenced.
The group is privately held by the founding family, has not raised external funding, and does not disclose revenue. Recent strategic activity has centered on format diversification (sub-brand rollouts), venue expansion within London (most visibly Crocker's Folly in St John's Wood), aggregator delivery partnerships, and a sustainability partnership with Veolia. The company is positioned as a heritage, multi-format London hospitality operator rather than a technology-led restaurant business.
Marouf firmographics
Firmographics- Name
- Marouf
- Legal name
- Maroush
- Website
- https://maroush.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Maroush is a family-owned Lebanese restaurant group founded in 1981 in London, operating more than 10 dine-in venues plus Maroush Express, Ranoush Juice, Randa, and a catering arm, all halal-certified and served from a central Park Royal kitchen.
- Ownership category
- akta.pro rank
Marouf industry classification
Industry- Product category
- Lebanese Restaurants
- NAICS
- Restaurants and Other Eating Places (72251), Caterers (722320), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Event Catering (Weddings, Social, Private Parties) (THAFAIAB)
- akta.pro secondary industries
- Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)
Keywords
Where Marouf is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
Marouf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Dine-in Restaurant Revenue: Revenue generated from customers dining at one of multiple London restaurant locations, ordering from the full Lebanese menu including mezze, grilled meats, shawarma, salads, and desserts.
- Delivery & Takeaway: Orders placed via third-party delivery platforms (Uber Eats, Deliveroo, Just Eat) and direct takeaway, covering wraps, platters, mezze, and grilled dishes for home consumption.
- Catering & Events: Custom catering for weddings, corporate events, private parties, and product launches. Tailored menus are built for each event, serving as a B2B revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Shish Taouk Sandwich |
| Unit Pricing | Pay-as-you-go | Mixed Grill (per portion) |
| Unit Pricing | Pay-as-you-go | Family Set Menu (for 2) |
| Unit Pricing | Pay-as-you-go | Family Set Menu (for 4) |
| Unit Pricing | Pay-as-you-go | Add-on Sides |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Marouf product offering
Product offeringCore offering
Maroush is a London-based Lebanese restaurant group operating full-service dine-in restaurants, fast-casual sub-brands (Maroush Express and Ranoush Juice), event catering, and third-party delivery. Its core product is authentic Lebanese cuisine—mezze, charcoal-grilled meats, shawarma, salads, and traditional dishes—prepared fresh daily with in-house bread baking. The group operates 10+ locations across London and offers a B2B catering arm for weddings, corporate events, and private functions.
Product overview
Maroush is a chain of authentic Lebanese restaurants founded in 1981 by Marouf Abouzaki. The offering consists of full-service restaurant locations across London (Maroush Restaurants), fast-casual concepts (Maroush Express and Ranoush Juice), catering services for events and private functions, and delivery/takeaway services through third-party platforms. The core product is traditional Lebanese dining featuring mezze, charcoal-grilled meats, shawarma, and Levantine cuisine, while fast-casual and delivery extend the brand for quick-service and at-home dining occasions.
Differentiator
Problem solved
Functional benefit
Brands
- Maroush Express: Fast casual dining option offering shawarma, wraps, and quick Lebanese meals on Edgware Road and near Marble Arch.
- Ranoush Juice
- Randa by Maroush
Products and services
- Maroush Restaurants (Full-Service Dine-in) Full-service Lebanese dining restaurants offering authentic mezze, charcoal-grilled meats, shawarma, salads, and traditional dishes prepared fresh daily with in-house bread baking. Multiple locations across London including Beauchamp Place, Earls Court, Edgware Road, Kings Road, High Street Kensington, Park Royal, St John's Wood (Crocker's Folly), Marble Arch, Mansell Street, and Vere Street. Select venues feature live Arabic music and belly dancing.
- Maroush Express
Companies that use Marouf
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Marouf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Marouf partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Uber EatscoreUber Eats serves as a delivery platform for Maroush, enabling customers across London to order Lebanese food for home delivery. Maroush outlets on Uber Eats have earned strong ratings, with repeat customers praising the consistent quality and timely delivery.
- DeliveroocoreDeliveroo is a key third-party delivery partner for Maroush, providing on-demand delivery coverage across central and west London. Reviewers on the platform highlight authentic flavours, fresh ingredients, and reliable service.
- Just EatcoreJust Eat is a third-party delivery partner enabling takeaway and delivery orders from Maroush locations across London, expanding accessibility for customers seeking Lebanese cuisine.
- VeoliaminorMaroush partners with Veolia to recycle food waste materials from its production kitchens, converting waste into energy. This partnership supports Maroush's zero-landfill policy and sustainability commitments across its restaurant operations.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Marouf competitors and assessment
Company assessmentBroad incumbents
- MEATLiquor: London-founded multi-site casual dining group offering burgers and American-style food, comparable in scale, London multi-location strategy, and delivery platform integration.
- Dishoom: Highly popular London restaurant group with multiple sites offering Indian cuisine in an experiential, design-led format. Comparable in scale, multi-location London footprint, press profile, and experiential dining positioning rather than cuisine.
- Pizza Express: Large UK casual dining chain with extensive London footprint, comparable in operating model (multi-site full-service, delivery, catering) at a much larger scale, illustrating the structural headwinds facing the UK casual dining segment.
- Côte Brasserie: UK-wide French brasserie chain with strong London presence, comparable in full-service casual dining format, mid-market price positioning, and multi-location UK scale.
- Honest Burgers: UK casual dining chain with strong London presence offering British-style burgers. Comparable in multi-site London full-service model and third-party delivery integration, though operating in a different cuisine segment.
- Wasabi: UK quick-service Asian food chain with heavy London concentration and strong delivery presence, comparable in take-away, delivery-led model and London high-street footprint rather than cuisine.
Direct peers
- Lemon Tree Kitchen: London-based Lebanese and Middle Eastern restaurant offering dine-in and delivery, comparable in cuisine, price point, and London neighborhood positioning.
- Noura Lebanese Restaurant: London-based Lebanese restaurant group with multiple locations serving mezze, grills, and Levantine cuisine, with comparable price points and a similar dine-in plus delivery model.
- Comptoir Libanais: UK-based Lebanese and North African casual dining chain with multiple London locations, directly comparable to Maroush in cuisine, target customer, and dining format. The most direct peer in the London Lebanese segment.
- Yalla Beirut: Independent Lebanese street food and casual dining operator in London offering shawarma, mezze, and grills, directly competing with Maroush for the same Lebanese-dining occasions.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Marouf social profiles
Digital presenceMarouf compliance and trust
Trust signalCompliance1 record
Marouf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marouf leadership team
Management profileNumber of profiles
Profiles2 records
Marouf subsidiaries and ownership
Company hierarchySubsidiaries3 records
Marouf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marouf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marouf
What does Marouf do?
Maroush is a London-based Lebanese restaurant group operating full-service dine-in restaurants, fast-casual sub-brands (Maroush Express and Ranoush Juice), event catering, and third-party delivery. Its core product is authentic Lebanese cuisine—mezze, charcoal-grilled meats, shawarma, salads, and traditional dishes—prepared fresh daily with in-house bread baking. The group operates 10+ locations across London and offers a B2B catering arm for weddings, corporate events, and private functions.
Is Marouf a public or private company?
Marouf is a private company. It is classified as family owned and is currently operating.
When was Marouf founded?
Marouf was founded in 1981. It employs 501 to 1,000 people.
Where is Marouf based?
Marouf is headquartered in London, United Kingdom, in the Europe region.
How does Marouf make money?
Three revenue lines are on record. Dine-in Restaurant Revenue is the primary driver. The others are delivery & Takeaway and catering & Events.
Who are Marouf's main competitors?
Broad incumbents on record are MEATLiquor, Dishoom, Pizza Express, Côte Brasserie, Honest Burgers and Wasabi. Direct peers are Lemon Tree Kitchen, Noura Lebanese Restaurant, Comptoir Libanais and Yalla Beirut.
Does Marouf have an API?
No public API is recorded for Marouf.
What industry is Marouf in?
Marouf's product category is Lebanese Restaurants. Its primary akta.pro industry code is THAFAIAB, Event Catering (Weddings, Social, Private Parties), with a secondary code of HSACAGAH, Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly). Its NAICS code is 72251 and its SIC code is 5810.