Harmless
Harmless CIC is a Nottingham-based UK nonprofit and self-described national centre of excellence providing free clinical services for self-harm, suicide crisis and suicide bereavement across the East Midlands, alongside paid professional training delivered through The Academy at Harmless.
- Company typePrivate
- Founded2007
- HeadquartersNottingham, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Harmless does
Harmless CIC is a UK Community Interest Company founded in 2007 and headquartered in Nottingham, operating across the East Midlands (Nottinghamshire, Derbyshire, Leicestershire and Rutland) with additional offices in Leicester and Chesterfield. It is structured as a nonprofit operating two sister brands, Harmless and The Tomorrow Project, delivering free specialist clinical services across three core pathways: self-harm support (863 individuals across 2,410 sessions in 2025), suicide crisis intervention (542 referrals, 780 sessions), and suicide bereavement support (581 referrals, 4,980 hours). The organisation has progressively extended its service portfolio with Fearless (trauma recovery), OASIS (a drop-in support service launched June 2026 with no referral required), Choir for Hope (a fortnightly community singing programme), and an emerging "No One Left Behind" offering.
Its commercial surface is The Academy at Harmless, a training department delivering bespoke courses in self-harm prevention, mental health awareness, suicide prevention and suicide bereavement through in-person, online, and self-directed E-Learning formats, with 188 sessions delivered to 2,381 delegates in 2025 and a stated ripple effect supporting more than 32,000 people in distress. Technology consists of the E-Learning portal, an online Resource Hub of academic papers and policy documents, the website-driven referral and self-referral pathway, and supporting digital channels including Facebook, X, and email newsletters.
The business model is hybrid nonprofit: clinical services are free to service users, funded by charitable donations, individual fundraising events, National Lottery and other grants, NHS commissioned service contracts, and a formal NHS partnership. Revenue-generating streams include training fees (pricing not publicly disclosed), conference ticket sales (From Harm to Hope, Suicide Bereavement Conference), and non-traditional fundraising rails including cryptocurrency donations via The Giving Block and corporate partnerships such as a 2025 Golf Day with Collins Wealth Management. Customer segments span individuals in distress (primary), bereaved families, trans and neurodivergent individuals as priority populations, carers, and professionals/organisations purchasing training. Leadership is structured around a CEO (Caroline Harroe), Chief Clinical Officer (Katie Freeman), Chief Academy Officer (Leanne Moulton), Chief HR Officer (Darren Fox), and clinical managers, with lived experience of self-harm or suicide represented across the executive team.
Harmless firmographics
Firmographics- Name
- Harmless
- Legal name
- Harmless CIC
- Website
- https://harmless.org.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Harmless CIC is a Nottingham-based UK nonprofit and self-described national centre of excellence providing free clinical services for self-harm, suicide crisis and suicide bereavement across the East Midlands, alongside paid professional training delivered through The Academy at Harmless.
- Ownership category
- akta.pro rank
Harmless industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Health Care and Social Assistance (62), Social Assistance (624)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Crisis Intervention & Suicide Prevention Services (EDALAFAD)
Keywords
Where Harmless is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Harmless business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Donations and Fundraising: The organisation relies heavily on charitable donations, individual fundraising events, and community fundraising activities including sponsored runs, bake sales, and events. Services are free to those who need them.
- Training Services: The Academy at Harmless delivers paid training sessions to professionals and organisations. In 2025, they delivered 188 training sessions totalling 761.5 hours for 2,381 delegates.
- Grant Funding: Funding from distributive bodies including the National Lottery and potentially NHS partnerships for commissioned services.
- Cryptocurrency Donations: Accepts cryptocurrency donations through The Giving Block, supporting the organisation's life-saving work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free clinical services for service users |
| Subscription | Annual | Professional training sessions |
| Other | Pay-as-you-go | Robin Hood Marathon charity places |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Harmless product offering
Product offeringCore offering
Harmless CIC provides free clinical and crisis support services for individuals who self-harm, are in suicide crisis, or are bereaved by suicide, alongside paid professional training and consultancy through The Academy at Harmless. It also delivers community programmes such as Choir for Hope and the Fearless trauma recovery service, plus conferences and research resources. Its sister service, The Tomorrow Project, focuses on suicide prevention and postvention.
Product overview
Harmless is a Community Interest Company and national centre of excellence for self harm and suicide prevention. The organisation operates as a portfolio of interconnected services under two main brands: Harmless (self harm support) and The Tomorrow Project (suicide prevention and bereavement support). The service portfolio includes direct clinical services (self harm therapy, suicide crisis intervention, suicide bereavement support), specialised initiatives (Fearless trauma recovery service, OASIS drop-in support, Choir for Hope), training and education (The Academy at Harmless with E-Learning portal), awareness campaigns (Self Harm Awareness Day), research and policy resources (Resource Hub), ethical oversight (Ethics Committee), and annual conferences (From Harm to Hope and Suicide Bereavement Conference). Services are delivered across multiple locations in the East Midlands with both in-person and online options.
Differentiator
Problem solved
Functional benefit
Brands
- OASIS (Open Access Support and Information Service): New drop-in support service launched in June 2026 designed to provide immediate connection, guidance and practical support for people awaiting specialist services.
- Fearless
- Choir for Hope
Products and services
- Self Harm Support Services
Quantifiable outcome
- 863 people supported for self-harm across 2,410 sessions
- +3 more outcomes
Companies that use Harmless
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles2 records
Harmless technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Harmless partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Collins Wealth ManagementminorCorporate fundraising partner that organised a 2025 Golf Day to raise funds and awareness. Represented by Emily Hutchinson, aligned with the organisation's values and mission.
- NHScoreFormal NHS partnership displayed on website. The organisation is listed as an NHS service provider and works in partnership to deliver commissioned mental health services. Active relationship supporting delivery of clinical services.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Harmless competitors and assessment
Company assessmentDirect peers
- Samaritans: UK's flagship suicide prevention charity operating a 24/7 helpline and postvention support. Directly comparable as a national suicide-premission provider competing for donations, volunteer time, and policy attention.
- Campaign Against Living Miserably (CALM): UK charity focused on preventing suicide, particularly in men, through helpline, webchat, and campaigns. Closely comparable mission and beneficiary overlap with Harmless' suicide crisis service.
- PAPYRUS Prevention of Young Suicide: UK charity dedicated to the prevention of suicide in young people, operating HOPELINEUK. Direct peer in suicide crisis intervention for under-35s, a major segment of Harmless' referrals.
- YoungMinds: UK charity focused on children and young people's mental health, providing resources, training, and parent helpline. Comparable in its focus on under-18 self-harm, which makes up 37% of Harmless' self-harm referrals.
- Cruse Bereavement Support: UK's leading bereavement charity. Comparable because Harmless' Tomorrow Project suicide bereavement service directly overlaps with Cruse's specialist bereavement work, and they compete for similar postvention funding.
- Childline (NSPCC): Free, private helpline for children and young people run by the NSPCC. Comparable as a free-to-user crisis support service for under-18s, overlapping with Harmless' self-harm and crisis services.
Broad incumbents
- Mind: Largest UK mental health charity offering information, support, and campaigning across many conditions. Comparable as a funder and commissioner competitor and a likely partner for Harmless' training arm.
Emerging players
- Shout: UK 24/7 text crisis support service. Comparable as a digital-first, free crisis channel that competes with Harmless' drop-in and crisis services for younger and crisis-experiencing users.
- SupportLine: UK helpline providing emotional support to vulnerable adults, including around self-harm and suicide. Comparable as a smaller-scale UK helpline offering free, confidential support similar to Harmless' clinical services.
Regional players
- Grassroots Suicide Prevention: Community-based suicide prevention charity active in parts of the UK with training, postvention, and campaigns. Comparable peer for Harmless' training and suicide bereavement work in a regional model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Harmless social profiles
Digital presenceHarmless financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harmless leadership team
Management profileNumber of profiles
Profiles9 records
Harmless funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harmless M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harmless
What does Harmless do?
Harmless CIC provides free clinical and crisis support services for individuals who self-harm, are in suicide crisis, or are bereaved by suicide, alongside paid professional training and consultancy through The Academy at Harmless. It also delivers community programmes such as Choir for Hope and the Fearless trauma recovery service, plus conferences and research resources. Its sister service, The Tomorrow Project, focuses on suicide prevention and postvention.
Is Harmless a public or private company?
Harmless is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Harmless founded?
Harmless was founded in 2007. It employs 11 to 50 people.
Where is Harmless based?
Harmless is headquartered in Nottingham, United Kingdom, in the Europe region.
How does Harmless make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are training Services, grant Funding and cryptocurrency Donations.
Who are Harmless's main competitors?
Direct peers on record are Samaritans, Campaign Against Living Miserably (CALM), PAPYRUS Prevention of Young Suicide, YoungMinds, Cruse Bereavement Support and Childline (NSPCC). Mind is listed as a broad incumbent. Emerging players are Shout and SupportLine. Grassroots Suicide Prevention is listed as a regional player.
Does Harmless have an API?
No public API is recorded for Harmless.
What industry is Harmless in?
Harmless's product category is Mental Health Services. Its primary akta.pro industry code is EDALAFAD, Crisis Intervention & Suicide Prevention Services. Its NAICS code is 621420 and its SIC code is 8090.