Picturelab
Picturelab is a full-service creative video production company based in Mountain View and Irvine, California, serving technology enterprises, startups, and select government and nonprofit clients with commercials, explainers, branded content, and generative AI video services.
- Company typePrivate
- Founded2010
- HeadquartersMountain View, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Picturelab does
Picturelab is a full-service creative video production company headquartered in Mountain View, California, with a secondary presence in Irvine serving Southern California. Founded as the creative division of Transvideo Studios (established in Silicon Valley in 1981), Picturelab separated into its own standalone brand in 2024. The company produces commercials, explainer videos, branded content, product demos, testimonials, corporate event videos, educational content, drone footage, IPO roadshow videos, and government/non-profit video assets. Its client base spans technology enterprises and startups (Google, Facebook, Samsung, LinkedIn, PagerDuty, Autodesk, Box, Intuit, Gong, SambaNova, Planet), as well as select government and nonprofit organizations.
The company operates a project-based professional services model with custom quote-based pricing and typical 4-6 week production timelines, billing for the full creative workflow from concept development and scripting through filming, animation, motion graphics, editing, color, and audio mixing. Core production is delivered through industry-standard tools and techniques, with an increasing layer of generative AI tooling (Kling, Google VEO, Sora, Adobe Firefly) used for b-roll and content creation, formalized in 2026 with the launch of Picturelab AI as a standalone service offering. No proprietary technology products, patents, or external funding are disclosed.
Go-to-market relies on a portfolio-driven, consultative sales approach supported by an extensive content marketing and SEO footprint (100+ blog articles, 50+ California city landing pages), client referrals from marquee engagements (including a Gong Super Bowl commercial), and direct outreach. The company reports 1-10 employees and operates with founder-led management, with no disclosed institutional investment, M&A activity, or public-market signals.
Picturelab firmographics
Firmographics- Name
- Picturelab
- Legal name
- Picturelab
- Website
- https://picturelab.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Picturelab is a full-service creative video production company based in Mountain View and Irvine, California, serving technology enterprises, startups, and select government and nonprofit clients with commercials, explainers, branded content, and generative AI video services.
- Ownership category
- akta.pro rank
Picturelab industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industries
- Corporate & Internal Communications Video (MPADAEAC), Photography & Photo Production (BPAFAIAF)
Keywords
Where Picturelab is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Picturelab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Video Production Services: Picturelab generates revenue through project-based professional services engagements. They produce custom videos for clients including commercials, explainers, branded content, product demos, testimonials, and corporate event videos. Pricing is determined by project scope and production value requirements, with budgets customized to each client's needs. The company acts as a full-service creative agency billing for concept development, scripting, production (shooting/animating), and post-production (editing, graphics, audio, color).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Picturelab product offering
Product offeringCore offering
Picturelab is a full-service creative video production company that produces commercials, explainer videos, branded content, product demos, testimonials, corporate event videos, IPO roadshow videos, educational videos, drone footage, and government/non-profit video content. It manages the entire production workflow from concept development, scripting, casting, and location scouting through filming, animation, motion graphics, color correction, and audio mixing, and has begun offering Picturelab AI, a generative AI-powered video service alongside traditional production.
Product overview
Picturelab is a full-service creative video production company offering a comprehensive portfolio of video services. The core offering includes traditional video production (live-action filming, animation, editing, motion graphics, color grading, audio mixing) supplemented by Picturelab AI for generative AI-powered video creation. Services span the full production lifecycle: explainers, commercials, testimonials, product demos, branded content, corporate events, educational videos, drone footage, and IPO roadshows. The company operates from California offices in Mountain View and Irvine, serving clients from startups to Fortune 500 companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Explainers Animated or live-action explainer videos typically 30 seconds to 3 minutes that explain products, services, or business ideas in a compelling way for marketing and sales enablement.
- Commercials TV and web commercial production for broadcast and digital platforms, including high-profile national spots such as a Super Bowl commercial for Gong.
- Testimonials Customer testimonial videos that capture positive customer experiences and highlight business value for marketing and sales use.
- Product Demos Product demonstration videos showcasing features and functionality of products, used for marketing, sales, and onboarding.
- Drone Video Services Aerial videography services using drone technology for cinematic footage integrated into broader productions.
- Branded Content Brand-focused video content and branded content series for marketing campaigns and brand-building.
- Government and Non-Profit Videos Video production services tailored for government organizations and non-profit entities, including instructional, awareness, and educational content.
- Educational Videos Educational video content for training, instruction, and awareness purposes for corporate, government, and non-profit buyers.
- Corporate Event Videos Video coverage and documentation of corporate events, conferences, and gatherings.
- Deck and Presentation Design Design services for pitch decks and presentations, often integrated with video production for investor and sales communications.
- IPO Roadshow Video Production Professional video production for IPO roadshow presentations to investors, integrated with deck design.
- Picturelab AI A dedicated generative AI video service that creates marketing and corporate videos using tools including Kling, Google VEO, and Sora, offered alongside traditional video production.
- Picturelab Content Package A packaged offering combining multiple video content types (e.g., explainer, demo, testimonial) for comprehensive marketing campaigns.
Quantifiable outcome
- SecurityPal explainer video achieved 20,000 views on first day and 100+ hours of watch time
- +1 more outcomes
Companies that use Picturelab
Customer profileNamed customers30 records
Segments4 records
Ideal customer profiles4 records
Picturelab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Picturelab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Transvideo StudioscoreTransvideo Studios was the creative division of Transvideo Studios, the largest video production company in Silicon Valley for years. Picturelab eventually separated and became an independent company. Transvideo was established as a fixture of the Bay Area since 1981, located in Mountain View, CA, providing comprehensive production services. The companies share common ownership under Peach Park LLC network (as mentioned for Personal Capital Retirement Planner project).
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Picturelab competitors and assessment
Company assessmentDirect peers
- Lemonlight: Full-service video production agency producing commercials, explainers and branded content for tech/SaaS clients (Google, Microsoft, Amazon). Directly comparable on service mix, customer segment and production-with-AI positioning.
- Demo Duck: Animated and live-action explainer video studio focused on B2B/tech brands; same SaaS-and-startup customer profile, similar animated explainer, product demo and brand-film offering as Picturelab.
- Sandwich Video: Boutique creative studio producing viral and explainer video for major tech/startup brands (e.g., Lyft, Slack, Dollar Shave Club). Closely mirrors Picturelab's tech-customer focus and explainer-led offering.
- Thinkmojo: Tech-focused video production company producing explainers and product demos for SaaS brands such as Dropbox, Square and Stripe; directly comparable on customer base and animated explainer specialization.
- Casual Films: Branded video and corporate storytelling agency serving enterprise tech and B2B clients with global delivery; comparable on full-service video production and enterprise customer segment.
- Vidico: Video production and animation studio specializing in explainer, brand and product videos for tech and DTC companies; directly comparable motion graphics and SaaS-customer overlap.
- Epipheo: Explainer video production company producing animated and live-action explainers for enterprise and tech brands; same explainer-led value proposition and B2B client mix.
Broad incumbents
- Tool of North America: LA- and NY-based commercial production company working with major brands (Google, Nike, Facebook) on commercials and content; broader incumbent with overlapping commercial/tech client base but larger portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Picturelab social profiles
Digital presencePicturelab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Picturelab leadership team
Management profileNumber of profiles
Profiles1 record
Picturelab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Picturelab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Picturelab
What does Picturelab do?
Picturelab is a full-service creative video production company that produces commercials, explainer videos, branded content, product demos, testimonials, corporate event videos, IPO roadshow videos, educational videos, drone footage, and government/non-profit video content. It manages the entire production workflow from concept development, scripting, casting, and location scouting through filming, animation, motion graphics, color correction, and audio mixing, and has begun offering Picturelab AI, a generative AI-powered video service alongside traditional production.
Is Picturelab a public or private company?
Picturelab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Picturelab founded?
Picturelab was founded in 2010. It employs 1 to 10 people.
Where is Picturelab based?
Picturelab is headquartered in Mountain View, United States, in the North America region.
How does Picturelab make money?
One revenue line is on record: video Production Services.
Who are Picturelab's main competitors?
Direct peers on record are Lemonlight, Demo Duck, Sandwich Video, Thinkmojo, Casual Films, Vidico and Epipheo. Tool of North America is listed as a broad incumbent.
Does Picturelab have an API?
No public API is recorded for Picturelab.
What industry is Picturelab in?
Picturelab's product category is Video Production Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of MPADAEAC, Corporate & Internal Communications Video. Its NAICS code is 51211 and its SIC code is 7812.