Franklin Apartment Management

What Franklin Apartment Management does

Franklin Apartment Management is a privately held multifamily property management company headquartered in San Antonio, Texas, that operates, manages, and markets a portfolio of apartment communities across multiple U.S. states. The company's service offering spans three verticals: conventional market-rate apartments (e.g., Four25 San Pedro, The Preserve at The Port, Valor Hill Apartments in San Antonio), senior living communities, and a broad set of affordable housing programs including tax credit/LIHTC, project-based Section 8, HOME, CDBG, NSP, Public Housing, and Section 811 supportive housing for the Disabled. Additional properties referenced in resident testimonials — including Artisan on the Bluff, Artisan at Judson Park, Artisan at Creekside, 100 Labor Downtown Apartments, and Artisan at Willow Springs — indicate a multi-state portfolio beyond the three featured San Antonio assets.

The underlying technology stack is minimal and consumer-facing: a corporate website (franklinmultifamily.com) and property-specific microsites powered by the Apartments247.com platform, which handles listings, e-brochures, hero imagery, and resident inquiry capture. There is no evidence of proprietary software, in-house platform development, AI/ML systems, or mobile applications; the company has no app presence on Apple App Store or Google Play. Marketing and distribution are direct-to-consumer via SEO-optimized property websites and physical property locations where prospective residents can tour units and complete applications in person.

Franklin's revenue model is rental income management — collecting rent from residents across its portfolio of conventional, senior, and affordable properties — which functions as a recurring subscription-like revenue stream at the unit level. Pricing is not publicly disclosed and varies by property, unit type, and program (market-rate units versus income-restricted affordable units). The company serves three customer segments — conventional apartment seekers, senior living residents, and affordable housing program participants — with no enterprise or institutional customer concentration. The company employs 51-100 people and was founded circa 2000, operating as a privately held entity with no disclosed external funding, no M&A history, no partnerships beyond the Apartments247.com platform relationship, and no regulatory actions on record.

Name

Franklin Apartment Management

Legal name

Franklin Apartment Management

Website

https://franklinapartmentmanagement.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Franklin Apartment Management is a privately held San Antonio-based multifamily property management company that operates conventional apartments, senior living communities, and a portfolio of federal affordable housing programs (LIHTC, Section 8, HOME, CDBG, NSP, Public Housing, Section 811) across multiple U.S. states, generating rental income from its resident base.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Intellectual and Developmental Disability Facilities (623210)

SIC

Operators Of Apartment Buildings (6513)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Senior & Assisted Living Residential Property Management (BPAJAFAE), Affordable & Public Housing Asset Management (BPAJAMAI)

Keywords

• Property management services
• Multifamily housing
• Affordable housing programs
• Senior living communities
• Apartment rentals

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Rental Income Management: Franklin Apartment Management generates revenue by managing residential apartment properties and collecting rental income from residents across their portfolio of conventional apartments, senior living communities, and affordable housing properties including tax credit, Section 8, HOME, CDBG, NSP, Public Housing and Section 811 supportive housing units.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Franklin Apartment Management is a residential property management company that owns, operates, and manages a portfolio of apartment communities across multiple states. Its offerings span conventional market-rate apartments, senior living communities, and affordable housing programs including tax credit, project-based Section 8, HOME, CDBG, NSP, Public Housing, and Section 811 supportive housing for the disabled.

Product overview

Franklin Apartment Management operates as a property management company offering a portfolio of apartment communities and housing services. The company manages individual properties including Four25 San Pedro, The Preserve at The Port, and Valor Hill Apartments, providing conventional apartment homes, senior living options, and various affordable housing programs (tax credit, project based Section 8, HOME, CDBG, NSP, Public Housing and Section 811 supportive housing for the Disabled). The portfolio spans multiple states with features including pet-friendly units, fitness centers, swimming pools, and community engagement programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Four25 San Pedro Pet-friendly apartment community in San Antonio, TX offering 2-3 bedroom units with 1-2 bathrooms and amenities including a state-of-the-art fitness center.
• The Preserve at The Port Apartment community in San Antonio, TX offering 1-3 bedroom units with 1-2 bathrooms, featuring pet-friendly policies, a shimmering swimming pool with tanning ledge, and a state-of-the-art fitness center.
• Valor Hill Apartments Apartment community in San Antonio, TX offering 1-2 bedroom units with 1-2 bathrooms, pet-friendly policies, and a state-of-the-art fitness center.
• Conventional Apartment Management Property management services for conventional market-rate apartment homes across multiple communities, targeting working adults, couples, and families.
• Senior Living Management Specialized property management services for senior living communities, providing age-appropriate housing with supportive community environment, social events, and resident support services for elderly individuals.
• Affordable Housing Programs Management of multiple subsidized housing programs including tax credit properties, project-based Section 8, HOME, CDBG, NSP, Public Housing, and Section 811 supportive housing for disabled individuals, serving low-income individuals and families.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• RPM Living: RPM Living is a Texas-rooted multifamily property manager with a national footprint, providing third-party management across conventional and affordable assets. Geographic overlap with Franklin's Texas base and a similar service mix make it a strong direct comparable.
• Bell Partners: Bell Partners is a multifamily investment and management firm operating a large conventional apartment portfolio. While less exposed to affordable housing than Franklin, it is a direct comparable on the conventional property management side of Franklin's business.
• WinnCompanies: WinnCompanies is a multifamily developer and manager with material affordable, market-rate, and senior housing operations. Comparable to Franklin across all three of Franklin's primary segments: conventional apartments, senior living, and affordable housing.
• Asset Living: Asset Living is one of the largest U.S. multifamily property managers, with material exposure to both conventional and affordable housing programs. It is highly comparable to Franklin in portfolio mix (conventional + affordable) and in delivering third-party management services for institutional and private owners.
• Dominium: Dominium is one of the largest affordable housing developers and managers in the U.S. with deep LIHTC and HUD program expertise. Comparable to Franklin on the affordable housing program operations, including Section 8 and tax credit management.
• FPI Management: FPI Management is a multifamily property management firm with deep conventional and affordable housing expertise, including affordable program administration. Comparable to Franklin in scale, portfolio composition, and exposure to HUD program compliance requirements.

Broad incumbents

• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm with multifamily valuation and asset services practices. As a broad incumbent, it offers overlapping capabilities in residential real estate services but is not a specialist manager like Franklin.
• JLL (Jones Lang LaSalle): JLL is a global real estate services and investment management firm. As a broad incumbent, it competes across residential and commercial real estate services but does not specialize in affordable or multifamily housing management the way Franklin does.
• Lincoln Property Company: Lincoln Property Company is a major national multifamily and commercial property manager. As a broad incumbent, it competes in the same conventional multifamily management space as Franklin but operates across many more markets and asset classes.
• Greystar Real Estate Partners: Greystar is the world's largest multifamily property manager with hundreds of thousands of units under management. As a broad incumbent, it competes for institutional third-party management contracts in the same space Franklin operates but at vastly greater scale and geographic reach.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin Apartment Management