Olympia Group

What Olympia Group does

Olympia Group is a privately held Greek multinational investment holding company founded in 1980 by Panos Germanos and headquartered in Kifissia, Athens. It operates as a diversified holding across four core portfolio verticals — retail (Public Group), industrial batteries and energy storage (Sunlight Group), IT and consumer product distribution (Westnet), and enterprise software (SoftOne Group) — with active operating geographies spanning at least 11 countries including Greece, Cyprus, Switzerland, Italy, Germany, Spain, Portugal, Poland, Romania, Bulgaria, and the UK. The group's revenue mechanics are heterogeneous by portfolio company: Public Group generates consumer retail and e-commerce revenue across 60+ physical stores and the public.gr platform; SoftOne monetizes via subscription-based ERP, CRM, cloud, and e-invoicing software through a 600+ partner channel reaching 47,000+ businesses; Sunlight sells industrial batteries and energy storage systems directly to enterprise customers with 9 GWh of lead-acid production capacity and a growing lithium-ion footprint; and Westnet earns distribution margins on 40+ technology brands including Toshiba and HPE.

The group's technology stack spans multiple platform layers. SoftOne operates one of the earliest European cloud-native ERP platforms with 4,500+ SaaS installations and processes 87% of Greek electronic invoices via its myDATA-integrated IMPACT network connecting 350,000+ companies. Public Group runs an integrated omnichannel stack combining public.gr e-commerce (#1 Greek online traffic), MediaMarkt co-branded stores, Klarna BNPL, OmniRetail Express Pickup (100,000 SKUs in 60 minutes), BOX NOW 1,200+ locker pickup, and SVUUM hand-to-hand delivery covering 75% of Greek urban population. Sunlight Group operates 15 factories and 5 R&D centers with a Komotini lead recycling facility (50,000 tonnes/year, expanding to 100,000), a Xanthi lithium-ion pilot, a €100M Kilkis energy storage R&D unit, and the ReLiFe lithium battery recycling program. Olympia itself is governed as a holding entity with offices in Athens, Limassol (Cyprus), and Zug (Switzerland), and deploys capital via its PCP investment vehicle for minority ecosystem bets.

Name

Olympia Group

Legal name

OLYMPIA GROUP SINGLE MEMBER HOLDING Co. S.A.

Website

https://www.groupolympia.com/

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Olympia Group is a Greek multinational investment holding company founded in 1980, operating four core portfolio companies — Public Group (retail), Sunlight Group (industrial batteries and energy storage), Westnet (IT distribution), and SoftOne Group (ERP/cloud software) — across 8+ countries with 1,001–5,000 employees.

Ownership category

akta.pro rank

Product category

Diversified Investment Holding

NAICS

Offices of Other Holding Companies (551112), Management of Companies and Enterprises (551)

SIC

Non-Operating Establishments (9995)

akta.pro primary industry

Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)

Keywords

• Multinational investment holding
• Diversified portfolio companies
• Industrial energy storage
• Enterprise software distribution
• Omnichannel consumer retail

Headquarters

HQ city

Kifissia

HQ country

Greece

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Investment Holding Returns: Olympia Group operates as an international investment group generating returns through its portfolio of companies across multiple sectors including retail, technology, energy, and distribution
2. Retail Sales (Public Group): Physical and online retail sales of technology products, entertainment, and home appliances through Public and MediaMarkt partnership stores in Greece and Cyprus
3. Enterprise Software (SoftOne): Subscription-based ERP, CRM, Cloud & Mobility solutions, and professional accounting software services to 47,000+ businesses through 600 partner network across 5 European countries
4. Industrial Batteries & Energy Storage (Sunlight): Sale of industrial batteries for intralogistics (forklift, warehouse vehicles), maritime applications, and energy storage systems for renewable integration, with production capacity of 9 GWh for lead-acid and expanding lithium-ion capabilities
5. Distribution & Trading (Westnet): Distribution of IT products, batteries, LED lighting, and climate appliances through exclusive brand partnerships serving Greece, Cyprus, Poland with exports to 60+ countries

Go-to-market motion5 records

Distribution channels5 records

Marketing channels5 records

Core offering

Olympia Group is a private multinational investment holding company that owns and operates portfolio businesses across four core sectors: consumer retail and omnichannel commerce (Public Group), industrial energy storage systems and batteries (Sunlight Group), IT and consumer goods distribution (Westnet), and enterprise business software including ERP, CRM, cloud, and e-invoicing (SoftOne Group). The holding company invests capital, provides strategic direction, and leverages synergies across portfolio companies operating in eight countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Group (Retail & Omnichannel Commerce)

Quantifiable outcome

• 87% of electronic invoices in Greek market processed through SoftOne network (AADE data)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

16 partnerships are on record, tiered minor and core.

• ΑΦΗΣ (AFIS)minorStrategic or Co-development Partner · 14 June 2023Partnership with battery recycling nonprofit organization for Heavy Metal battery recycling competition in Public stores
• Public GroupcoreTechnology or Integration · 14 June 2023Public Group operates as portfolio company of Olympia Group, providing retail ecosystem with Public.gr, 60+ stores, and omnichannel capabilities
• LogbatindminorStrategic or Co-development Partner · 7 June 2023Sunlight Group acquired 65% of Logbatind, Portuguese battery company, establishing stronger presence in Iberian market alongside Sunlight Baterías España
• MediaMarktcoreChannel Partner/ Reseller/ Distributor · 5 April 2023Public Group and MediaMarkt partnership in Greece for home appliances and consumer electronics, combining 20 years MediaMarkt experience with 18 years Public expertise in 13 stores
• SVUUMminorStrategic or Co-development Partner · 22 February 2023Olympia Group invested in SVUUM through Public Capital Partners, supporting the most customer-centric Hand to Hand Delivery service in Greece with 75% population coverage
• The BoardroomminorGTM or Marketing Partner · 19 January 2023Olympia Group supports The Boardroom initiatives in Greece for women's leadership development, with Executive Chairman and Board member participating in Advisory Board
• The Female QuotientminorGTM or Marketing Partner · 19 January 2023Olympia Group participates in Equality Lounge at World Economic Forum, advancing gender equality in business leadership
• BOX NOWminorStrategic or Co-development Partner · 16 January 2023BOX NOW operates 1,200 lockers serving 200,000 customers and 400 e-shops, with Olympia acquiring minority stake to support last mile delivery ecosystem
• Sunlight European Battery Assembly (SEBA)minorStrategic or Co-development Partner · 1 August 2022Sunlight Group completed full acquisition of SEBA from BMG Energy, strengthening presence in Italy and European battery assembly
• cosmoONEminorStrategic or Co-development Partner · 26 July 2022SoftOne acquired 61.73% of cosmoONE from OTE Group, adding B2B e-procurement and e-auction platform to portfolio
• IMPACTcoreStrategic or Co-development Partner · 12 July 2022SoftOne acquired 100% of IMPACT, creating largest e-invoicing and EDI provider in Greece with 45M+ invoices processed and 350,000+ companies connected
• KlarnacoreTechnology or Integration · 28 June 2022Public Group partnership with Klarna for Buy Now Pay Later service, first in Greek e-commerce allowing 3 interest-free payments without credit card through debit card
• A. Müller GmbHminorStrategic or Co-development Partner · 17 May 2022Sunlight Group acquired 51% of German battery company A. Müller GmbH, strengthening sales and service network in Germany, Netherlands, Denmark, Luxembourg, and UK
• Hewlett Packard Enterprise (HPE)coreChannel Partner/ Reseller/ Distributor · 1 January 2022Westnet Top Distributor for HPE in Greece and Cyprus 2021, distributing servers, storage, and hybrid IT solutions
• SoftOnecoreStrategic or Co-development Partner · 1 June 2016Olympia Group acquired 33.34% of SoftOne in June 2016, becoming majority shareholder. SoftOne operates as leading business software group with ERP, CRM, cloud services, and e-invoicing
• ToshibacoreChannel Partner/ Reseller/ Distributor · 1 January 2005Westnet exclusive distributor for Toshiba consumer batteries and LED lighting across 60+ countries in Europe, Middle East, and Africa

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Kinnevik: Swedish family-led investment company with holdings in telecoms, media, e-commerce, and financial services. Comparable diversified investment holding with family control, though focused more on growth-stage tech investments than operating industrial businesses.
• SAP SE: Global enterprise software leader with ERP, CRM, and cloud solutions. Comparable as a competitor/incumbent in the same ERP and cloud business software space where SoftOne operates, particularly relevant for SoftOne's expansion beyond Greece into Bulgaria, Romania, and UK.
• Investor AB: Swedish listed investment company owning controlling stakes in listed and unlisted businesses across industrials, healthcare, and financial services. Comparable diversified holding model with multi-decade capital deployment approach, though larger and with broader portfolio scope.

Direct peers

• Exor: European diversified holding company controlled by the Agnelli family with controlling stakes in Ferrari, Stellantis, Juventus, and The Economist. Comparable as a family-controlled, long-horizon holding that compounds value through direct investments in operating businesses across multiple industries.
• MediaMarktSaturn Retail Group: Europe's largest consumer electronics retailer with 1,000+ stores across Europe. Direct strategic partner of Public Group in Greece, and comparable as a consumer electronics omnichannel retailer with similar physical-and-online footprint strategy.
• Viohalco: Belgian-Greek industrial holding with copper, aluminum, steel, and energy operations. Comparable as a Greek-rooted multinational holding company with industrial and energy operations, though with a stronger base-metals focus versus Olympia's diversified retail/tech/energy mix.
• EnerSys: Global leader in industrial batteries with focus on motive power (forklifts/intralogistics), reserve power, and aerospace/defense applications. Most direct comparable to Sunlight Group's industrial battery business, including similar Dutch Ministry of Defense style defense contracts.
• Sonae: Portuguese multinational holding company operating across retail (Sonae MC/Marca Continente), telecom (NOS), and technology/software (Sonae IM/tech). Most structurally comparable peer to Olympia Group given its diversified portfolio spanning retail, software, and services across Iberia.
• Indutrade: Swedish listed industrial holding company acquiring and operating niche industrial technology businesses. Comparable as a decentralized holding model with operating subsidiaries in batteries, energy, and industrial markets, though with stronger focus on B2B industrial rather than consumer/retail.

Regional players

• Hellenic Telecommunications Organization (OTE): Greek-headquartered telecom and technology group with operations across Southeast Europe. Comparable as a Greek-rooted multinational with diversified technology-adjacent businesses; previously owned cosmoONE (now majority-owned by Olympia/SoftOne).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/olympia-group-of-companies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympia Group