What Wasabi Web AB does

Wasabi Web AB is a privately held, founder-led digital agency headquartered in Uppsala, Sweden, with a secondary office in Stockholm and approximately 20 employees. Founded in 2012 by CEO Nils Engvall, the company provides full-service digital production — web development, e-commerce, digital marketing (SEO, Google Ads, social media), hosting, and AI-enabled services — to a mix of mid-market and enterprise clients across Sweden and selectively internationally, including Toshiba Europe, ICA Kvantum, Hemköp, Telenor Arena, Daniel Wellington, Litorina, and several Swedish municipalities won via public procurement.

The company's core technology is the proprietary WW Platform, a modular WordPress framework built over thousands of development hours that achieves up to 95/100 Google PageSpeed scores and ships with GDPR-compliant hosting (99.93% uptime on Bahnhof dedicated servers), a shared module bank, a BankID-secured customer portal (WW Kundzon), and deep integrations with ICA cash registers (Catering Express), Vitec, WaiterAid, HubSpot, Salesforce, and Cloudflare. Productized AI services include the WW Wilma chatbot, AI-generated images and films, and GEO (Generative Engine Optimization) for AI search visibility.

Wasabi Web monetizes through a mix of one-time project fees (web builds, e-commerce setups, SEO analyses at 25,000–30,000 SEK) and recurring subscriptions (hosting at 999–1,399 SEK/month, SEO at 10,000 SEK/month, Google Ads management at 6,500 SEK/month + 10% of ad spend, social media at 8,000–19,899 SEK/month, service agreements at 1,899–6,599 SEK/month, GEO at 5,000 SEK/month, and an outcome-based WW Resultat model). GTM is consultative enterprise field sales supplemented by SEO-driven inbound, Google Ads, and referrals from a 400+ client base; the firm has been awarded DI Gasell twice and reports tenfold revenue growth since founding.

Name

Wasabi Web AB

Legal name

Wasabi Web AB

Website

https://wasabiweb.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Wasabi Web AB is a privately held Swedish digital agency in Uppsala and Stockholm, founded in 2012, that delivers web development, e-commerce, SEO, Google Ads, social media, AI, and hosting services through its proprietary WW Platform to 400+ mid-market and enterprise clients across Sweden.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Media Buying Agencies (54183), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Web development services
• Digital marketing agency
• E-commerce development
• Managed web hosting
• Search engine optimization

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Web Development & Design Services: One-time project fees for custom web development, e-commerce setup (Shopify/WordPress), graphic design, branding, and film/photo production. Pricing varies by project scope, with packages for AI-generated images (5,000 SEK), AI video, and chatbot setup (15,000 SEK + monthly license).
2. Hosting & Maintenance Services: Monthly recurring hosting fees ranging from 999–1,399 SEK/month for web hosting with SSL, security updates, and customer portal access. Additional services include Cloudflare integration (1,099 SEK/month), DNS packages (1,000 SEK/year), domain registration (500 SEK/year), and mail hosting (100 SEK/month/email). Service agreements (1,899–6,599 SEK/month) provide monthly hours for maintenance and further development.
3. Digital Marketing Services: Monthly retainer fees for SEO (10,000 SEK/month ongoing, 25,000 SEK one-time analysis), Google Ads management (6,500 SEK/month + 10% of ad spend, 20,000 SEK setup), social media marketing (8,000–19,899 SEK/month for 8–24h/month), GEO/AI SEO (5,000 SEK/month, 30,000 SEK analysis), GA4 implementation, and cookie compliance services (399 SEK/month).
4. WW Resultat (Performance-Based): Unique results-based digital marketing service where pricing is tied to measurable outcomes achieved for the client. Payment is structured based on the ROI generated for the client rather than time or flat fees.
5. Google Workspace: Monthly subscription for Google Workspace licenses (150–250 SEK/user/month) plus 10,000 SEK setup fee, sold as a managed service to business clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Wasabi Web AB is a full-service digital agency that designs, develops, hosts, and markets websites and e-commerce platforms for business clients, anchored by its proprietary WW Platform (a modular WordPress framework with integrated hosting and security). The company sells a bundled portfolio including web development, Shopify and WooCommerce e-commerce builds, SEO and Google Ads management, social media management, GEO AI-search optimization, AI-generated images and films, AI chatbot, web hosting, and ongoing service agreements. It also offers the specialized Catering Express e-commerce product for retail and food-catering clients, plus Google Workspace resale.

Product overview

Wasabi Web AB is a digital agency offering a modular product portfolio centered on its proprietary WW Platform (WordPress-based), supplemented by specialized e-commerce solutions (Shopify, WooCommerce, WW Catering), digital marketing services (SEO, Google Ads, Social Media, GEO), and AI-powered tools (AI-chatbot, AI-generated images, AI-generated films). The company provides complete digital services including web development, hosting, graphic design, video production, and various add-on modules for analytics, cookies, domains, and email. The architecture is platform-plus-modules, where WW Platform serves as the core foundation with interchangeable add-on services.

Differentiator

Problem solved

Functional benefit

Brands

• WW Platform: Wasabi Web's proprietary WordPress-based modular platform with pre-built modules for website construction.
• Catering Express
• WW Wilma
• WW Resultat

Products and services

• WW Platform Proprietary modular WordPress-based platform with HTML, CSS, JS, and PHP built over thousands of hours; achieves up to 95/100 Google PageSpeed, includes an extensive module bank for self-administration by clients, and provides hosting customers with automatic access to new modules developed for other clients.
• Web Development (Webbutveckling) Professional web production services creating premium websites with UX/UI design, conversion-focused design targeting identified audience segments, and business goals. Over 400 projects delivered since founding.
• Digital Marketing (Digital Marknadsföring) Comprehensive digital marketing services including SEO, Google Ads (PPC/SEM), content marketing, GEO optimization, and social media strategies to drive traffic and generate leads for business clients.
• Shopify E-commerce (Shopify E-handel) Shopify-based e-commerce solutions focused on conversion optimization including design, coding, fast loading, SEO optimization, and integration with social media channels for retail and brand clients.
• WW Catering / Catering Express Specialized e-commerce solution for retail and catering businesses integrated with existing logistics and business systems including ICA cash registers; includes kitchen planning, purchase planning, reporting, and delivery management.
• WW Resultat (Performance-Based Marketing) Results-based digital marketing service where pricing is tied to measurable outcomes achieved for the client rather than time or flat fees; payment is structured based on the ROI generated.
• GEO (Generative Engine Optimization) AI search optimization service to make client content visible and cited in AI-generated responses from ChatGPT, Gemini, Google AI Overviews, and Perplexity, including analysis, ongoing optimization, FAQ sections, schema markup, and credibility building.
• AI Chatbot (WW Wilma) AI-powered customer service chatbot that automates FAQ answers, guides customers through processes, and routes inquiries to appropriate staff, including chat history, persona selection, language options, data import, privacy controls, and branding customization.
• WW Hosting (Webbhotell) Managed web hosting with 99.93% uptime over 12 months, GDPR compliance, Comodo SSL Single Domain certificates, WordPress and plugin updates, Cloudflare integration option, hourly backups 8:00–20:00, and access to WW Kundzon with BankID login.
• SEO (Sökmotoroptimering) Search engine optimization services including technical SEO, on-page SEO, off-page SEO, backlink purchases via Nordic partner network, and ongoing optimization with monthly reporting; results persist after contract termination.
• Google Ads (SEM) Google Ads management services covering Search Ads, Google Shopping, Performance Max, Demand Gen, and Display advertising with conversion and cost-per-lead optimization, dynamic reporting via Google Looker Studio, landing page recommendations, and proactive troubleshooting.
• Social Media Management Social media strategy and management across Facebook, Instagram, LinkedIn, TikTok, and YouTube including content calendars, scheduling, advertising, and conversion tracking with monthly strategy meetings and results reporting.
• AI-generated Films (AI-filmer) AI-generated video production using advanced AI algorithms to create customized films by combining images, text, voice recordings, and music at reduced cost compared to traditional production.
• AI-generated Images (AI-genererade bilder) AI image generation service creating customized, brand-aligned visuals for websites, social media, and marketing materials without traditional photography costs; offered as a 5-image package for 5,000 SEK including theme suggestions and year-planning calendar content.
• Film & Photo Production Professional video and photography production including campaign films, video banners, customer stories, 3D animation, social media content, and product demonstrations for business clients.
• Brand Profile (Grafisk profil) Graphic profile and brand platform creation including image concepts, accent colors, typography, print materials, and comprehensive brand guidelines for business clients.
• Service Agreement (Serviceavtal) Website maintenance service agreement subscriptions with tiered hours (Basic 2h, Light 4h, Standard 8h per month) at 1,899–6,599 SEK/month, with unused hours carried forward.
• Google Workspace Resale Resale and managed services for Google Workspace Business Starter (150 SEK/user/month) and Business Standard (250 SEK/user/month) including setup, migration, and ongoing support for business clients.

Quantifiable outcome

• 1188% ROAS on seasonal Google Ads campaign for e-commerce client
• +10 more outcomes

Named customers35 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability12 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BahnhofcoreTechnology or IntegrationBahnhof serves as Wasabi Web's dedicated server hosting partner. Wasabi Web's servers are physically located at Bahnhof facilities in Uppsala, providing high-quality, secure infrastructure with physical security, redundant power, and network connectivity. This is a core infrastructure partnership supporting Wasabi Web's hosting services.
• CloudflarecoreTechnology or IntegrationWasabi Web offers Cloudflare integration as an optional add-on (1,099 SEK/month) providing CDN, intelligent caching, DDoS protection, traffic filtering, and performance optimization. Cloudflare is described as used by global brands including DHL, Zalando, Sony Music, and Discord.
• ShopifycoreTechnology or IntegrationWasabi Web is a Shopify partner building e-commerce solutions on the Shopify platform. They offer Shopify e-commerce development, integration, and ongoing optimization. Shopify is their primary e-commerce platform alongside WordPress/WooCommerce.
• WordPresscoreTechnology or IntegrationCore technology platform for their proprietary WW Platform. Built on WordPress standard technologies (HTML, CSS, JS, PHP) with thousands of development hours invested.
• Ithemes SecuritycoreTechnology or IntegrationIthemes Security (WordPress security plugin) used as part of Wasabi Web's multi-layered security stack for client websites.
• Parallels PleskcoreTechnology or IntegrationParallels Plesk used as the control panel for server administration — managing FTP, email, databases, domains, and DNS editing.
• Nordic SEO PartnersminorChannel Partner/ Reseller/ DistributorQuality backlink network through Nordic partners used to support client SEO strategies. Part of the ongoing SEO service offering.

Scale indicators20 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• NetRelations: Stockholm-based digital agency focused on web production, digital marketing, and content. Direct overlap in service offering and Nordic customer base, with broader scale.
• Vaimo: Stockholm-headquartered e-commerce and digital experience agency, official Shopify partner. Directly comparable in e-commerce enablement, Shopify focus, and Nordic enterprise customer base.
• Curamando: Stockholm-based performance marketing and digital agency. Comparable in SEO, Google Ads management, and results-driven digital marketing service mix.
• Iteam: Swedish digital agency providing web development, design, and digital strategy. Similar full-service agency positioning targeting Swedish enterprises and SMEs.
• Limepark: Swedish digital agency offering web production, e-commerce, and digital marketing. Highly comparable in size, geography (Skandinavien), and service mix to Wasabi Web.
• Pineberry: Stockholm-based webbyrå providing web development, e-commerce, SEO, and digital marketing. Comparable full-service agency positioning in the same Swedish market as Wasabi Web.

Broad incumbents

• WP Engine: Large managed WordPress hosting and experience platform provider. Comparable in WordPress-centric hosting and performance focus, but operates globally and at vastly greater scale than Wasabi Web's WW Platform.
• Dept: Global digital agency offering end-to-end services across web, marketing, and technology. Comparable in full-service digital offering but operates at international enterprise scale with much deeper resources.
• Knowit: Larger Nordic digital and tech consultancy offering web, e-commerce, marketing, and AI services. Overlaps with Wasabi Web's portfolio but operates at much greater scale and across multiple Nordic countries.
• Jellyfish: Global digital marketing agency with strong SEO, paid media, and analytics capabilities. Comparable in digital marketing service mix and results-focused positioning, but operates at much larger enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wasabiweb
• TikToktiktok.com/@wasabiweb
• Xx.com/itswasabiweb
• Facebookfacebook.com/wasabiweb.se

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wasabi Web AB