What iThemes Media does

iThemes Media is referenced as the operating company in the input, but the source material exclusively documents the Kadence product line distributed by Liquid Web, with Liquid Web, LLC disclosed as owned by Nexcess Corp. Based on the supplied evidence, the relevant business entity is a WordPress software vendor offering a theme and block editor ecosystem with tiered subscription plans (free base, Pro, Elite). The Pro tier bundles four advanced toolkits: Kadence Security (real-time firewall, Patchstack virtual patching, 2FA, brute-force protection, file change detection), Kadence Backups (daily incremental backups, off-site cloud storage, one-click restore), Shop Kit for WooCommerce (17 ecommerce tools including product gallery with video, visual selectors, product reviews with verified badges, configurator, wishlist, upsells, cross-sells, order bumps, delivery slot options), and Kadence Memberships (unlimited membership levels, drip content, recurring billing, 30+ integrations including MailChimp and ActiveCampaign). The Elite tier adds Kadence Central, an agency-focused multi-site management dashboard with white-label client logins, bulk updates, global pattern pushing, and role-based access. The products are built on the native WordPress block editor, distributed via Liquid Web's hosting and software catalog alongside LearnDash, The Events Calendar, and Give.

The business model is subscription-based SaaS, with pricing tiers that bundle multiple toolkits into a single license, targeting individual site owners, small merchants, and agencies. Distribution leverages Liquid Web's managed hosting, managed WordPress, and agency reseller programs as a primary go-to-market channel. The portfolio is positioned as a consolidated alternative to buying and maintaining multiple standalone WordPress plugins, emphasizing interoperability and reduced compatibility overhead. No public pricing, customer count, revenue, headcount, geographic footprint, or AI capability disclosures are available in the supplied source data; therefore the iThemes Media corporate structure, ownership relationship to Liquid Web / Nexcess, and financial profile cannot be verified from this input alone.

Name

iThemes Media

Website

https://ithemes.com

Company type

Private

Founded year

2007

Headcount range

11–50 employees

Short description

iThemes Media is a WordPress software vendor whose documented product line (Kadence) provides a theme and block editor ecosystem with bundled subscriptions covering security, backups, WooCommerce tooling, memberships, and agency multi-site management, distributed via Liquid Web.

Ownership category

akta.pro rank

Product category

WordPress Plugins and Themes

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Document Creation & Office Suites (BPAMAMAD)

akta.pro secondary industry

App Monetization & Subscription Management Platforms (BPAMADAI)

Keywords

• WordPress plugins
• Website security software
• Automated backup software
• WooCommerce extensions
• Membership site software

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Core offering

iThemes Media develops and distributes WordPress software products, including themes, page-builder blocks, security plugins, automated backup tools, multi-site management consoles, WooCommerce extensions, and membership platforms. The Kadence-branded suite of products covers site design, conversion optimization, multi-site governance, security hardening, backups, e-commerce enablement, and paid memberships.

Product overview

Kadence is a WordPress theme and blocks ecosystem distributed by Liquid Web, featuring a core theme/product with optional Pro and Elite subscription tiers. The Pro plan bundles four advanced toolkits: Kadence Security (multi-layered security with firewall and 2FA), Kadence Backups (automated incremental backups with cloud storage), Shop Kit for WooCommerce (17 ecommerce tools for product display and checkout optimization), and Kadence Memberships (content gating with unlimited levels and recurring billing). The Elite plan adds Kadence Central, a multi-site management dashboard for agencies with unlimited connected sites, bulk updates, and white-label capabilities. The products share a unified licensing model with tiered availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Kadence Theme & Blocks A WordPress theme paired with a blocks-based page builder, designed for site owners building landing pages and marketing websites using a flexible, performance-oriented stack.
• Kadence Pro A premium add-on tier that unlocks advanced Pro features, premium starter templates, and additional capabilities bundled across the Kadence product suite.
• Kadence Security A multi-layered WordPress security solution that scans, detects, and protects sites against malicious activity and unauthorized access.
• Kadence Backups An automated backup solution for WordPress sites that provides scheduled backups and restoration capability to protect site data.
• Kadence Central A centralized console that lets site operators monitor and manage multiple WordPress sites from a single dashboard, streamlining updates, backups, and security oversight at scale.
• Shop Kit for WooCommerce A WooCommerce toolkit that adds storefront conversion features such as product listing enhancements and checkout improvements for online stores built on WordPress + WooCommerce.
• Kadence Memberships A native WordPress membership platform that lets creators and site owners deliver gated content, manage subscriptions, and run membership programs.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MemberPress: MemberPress is a leading WordPress membership and subscription plugin with recurring billing and content gating. Directly competes with Kadence Memberships for SMBs monetizing content via WordPress.
• Astra (Brainstorm Force): Astra is a popular WordPress theme with starter sites and addon modules for WooCommerce, schema, and conversion tools. Directly competes with Kadence on theme + ecommerce add-on bundles for SMBs and agencies.
• Divi (Elegant Themes): Divi is a long-standing WordPress theme and visual builder with annual/lifetime licenses and bundled add-ons including ecommerce, A/B testing, and memberships. Competes head-to-head with Kadence on theme-builder functionality and bundle pricing.
• Elementor: Elementor is a leading WordPress page builder and theme platform with a Pro tier bundling site-building, ecommerce (Elementor Pro for WooCommerce), forms, and marketing tools. Directly competes with Kadence Theme & Blocks and Shop Kit in the same SMB and agency segments.
• GeneratePress: GeneratePress offers a lightweight WordPress theme with a premium GP Premium module that extends layout, typography, and WooCommerce features. Competes with Kadence Theme & Blocks for performance-focused site builders.
• Beaver Builder: Beaver Builder is a WordPress front-end page builder with a Beaver Themer add-on for theme building. Overlaps with Kadence Theme & Blocks for users wanting visual site-building tools within WordPress.
• Yoast: Yoast is a leading WordPress SEO plugin with Yoast SEO Premium and WooCommerce SEO add-ons. Comparable as a deeply embedded WordPress plugin publisher monetized via subscription tiers and ecommerce extensions.
• iThemes (Liquid Web): iThemes is a sister/legacy brand within Liquid Web (parent referenced in source data) known for iThemes Security Pro and BackupBuddy. Most directly comparable as a WordPress plugin/security suite that overlaps with Kadence Security and Backups feature sets.

Broad incumbents

• WP Engine: WP Engine is a managed WordPress hosting platform offering premium themes (Genesis), StudioPress, and ecommerce tooling. Comparable as a broad incumbent in the WordPress ecosystem that competes for the same agencies and SMB customers, with overlapping software products.
• Automattic (WordPress.com): Automattic owns WordPress.com, WooCommerce, Akismet, and Jetpack — the underlying platforms on which Kadence is built. As the steward of WordPress and WooCommerce, Automattic sets the platform direction and competes broadly with theme/plugin publishers including Kadence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ithemes
• Facebookfacebook.com/ithemes
• LinkedInlinkedin.com/company/ithemes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iThemes Media