Shopping World TV

Name

Shopping World TV

Legal name

PERSEO Communication Ltd

Website

https://shoppingworld.tv

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Interactive TV Shopping Network

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Buying Agencies (54183), Electronics and Appliance Retailers (44921), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841), Retail-Variety Stores (5331)

akta.pro primary industry

Shopping & Direct-Response Broadcast Networks (MPABAAAL)

akta.pro secondary industries

Live Shopping & Commerce Streaming Platforms (MPACACAD), Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD), Live Shopping Platforms (CRAFANAD)

Keywords

• Interactive TV shopping
• TV advertising services
• AI marketing services
• Online marketplace platform
• Video commercial production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. TV Advertising Services: Businesses pay to advertise their products and services through Shopping World TV's international TV network. The company creates marketing campaigns using AI Humanoids and Avatars rather than simple product listings.
2. Marketplace Sales: Online marketplace where products from various categories (fashion, hotels, spas, restaurants, technology, cosmetics, etc.) are sold directly to consumers worldwide. The platform acts as an intermediary between sellers and buyers.
3. Turbo Marketing Services: Cutting-edge turbo marketing strategies powered by advanced Artificial Intelligence that help businesses reach global audiences and optimize sales through AI-powered campaigns.
4. Video Commercial Production: Production of high-quality video commercials for international advertisement purposes, helping brands craft perfect international advertisements to boost their visibility.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Shopping World TV operates an interactive TV shopping network that broadcasts full HD video commercials 24 hours a day through proprietary fiber optics and satellite transmission, allowing viewers to purchase products in real time. The platform combines this broadcast TV shopping channel with AI-powered marketing services (Turbo Marketing, Direct Marketing, Image Marketing, Video Commercial Production) and a multi-country online marketplace spanning fashion, technology, hotels, restaurants, wellness and professional services.

Product overview

Shopping World TV is a global interactive TV shopping network and marketplace operated by PERSEO Communication Ltd, a joint venture multinational corporation based in London. The platform combines proprietary interactive TV technology with AI-powered marketing services to broadcast video commercials 24/7 in full HD, enabling real-time purchasing. The core offering consists of multiple regional TV shopping channels (Shopping Italy TV, Shopping USA TV, Shopping UK TV, Shopping Dubai TV, Shopping Canada TV, Shop Japan TV, and others), an online marketplace, and AI-powered marketing services (Turbo Marketing, Direct Marketing, Image Marketing). The company also offers travel booking services including hotels, flights, and tour activities. All channels broadcast directly via fiber optics and satellite transmission rather than through third-party platforms. The platform leverages artificial intelligence including AI Humanoids and Avatars for advertising campaigns and features an AI assistant named Arianna for affiliate inquiries.

Differentiator

Problem solved

Functional benefit

Brands

• Shopping Italia TV: Interactive TV shopping channel for Italy market
• Shopping Italy TV
• Shopping Dubai TV
• Shopping USA TV
• Shopping UK TV
• Shopping Canada TV
• Shop Japan TV
• Principauté de Monaco TV
• Compra Brasil TV
• ELS Fashion TV
• Tour Operator TV
• Interactive Movies TV
• Fashion Vintage Italia
• Bicicletta Pedalata Assistita
• PERSEO Communication

Products and services

• Interactive TV Shopping Platform (Shopping World TV)

Quantifiable outcome

• Over 10 million potential customers in database worldwide
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered regional and core.

• Correspondent Partners (France, Germany, Netherlands, Italy, Malta, Dubai)regionalOthersShopping World TV operates correspondent partner network across multiple European countries (France, Germany, Netherlands, Italy, Malta) and Dubai (UAE) for regional business development and customer support.
• Sales Affiliate PartnerscoreChannel Partner/ Reseller/ DistributorSales affiliate partners who submit advertising materials (photos, videos) and receive non-exclusive royalty-free license to use their materials in Perseo services listings and marketing campaigns. Partners gain access to AI-powered marketing tools and the platform's customer database.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• QVC Group (Qurate Retail): Owner of QVC and HSN, the largest US-based TV shopping broadcast networks selling merchandise to viewers in real-time. Most relevant incumbent comparison given identical broadcast-shopping business model, though at far greater scale and with multiple US cable channel slots.
• HSN (Home Shopping Network): Long-running US TV shopping network, now consolidated under Qurate Retail alongside QVC. Operates the same model of 24/7 broadcast video commercials with real-time purchasing that Shopping World TV replicates for international markets.
• Amazon Live: Amazon's live-streaming shopping platform integrated into Amazon.com, offering live video commerce experiences. Represents the digital-native equivalent of Shopping World TV's interactive TV shopping model at massive scale.

Direct peers

• ShopHQ: US-based TV and digital shopping network broadcasting product demonstrations and live selling formats. Closest direct peer in terms of multi-category retail TV shopping broadcast operation.

Regional players

• Ideal World: UK-based TV shopping channel broadcasting on Freeview and Sky, with companion e-commerce site. Directly comparable to Shopping World TV's UK channel Shopping UK TV given geographic overlap and similar broadcast-shopping model.
• The Shopping Channel (TSC): Canada's leading TV shopping network, broadcasting in English and French across the country. Directly comparable to Shopping World TV's Shopping Canada TV channel given shared Canadian market presence and similar broadcast-shopping format.
• HSE24: Germany's largest TV shopping broadcaster operating multiple channels (HSE24, HSE24 Extra, HSE24 Trend). Comparable to Shopping World TV's German correspondent partner operations as a regional European TV shopping incumbent.
• TVS (Italy) - previously Telepiu Shopping: Italian TV shopping network broadcasting on digital terrestrial television, operating in the same Italy market where Shopping World TV's Shopping Italy TV holds #1 search rankings. Direct geographic overlap in Italian TV shopping category.

Emerging players

• NTWRK: Live video shopping platform featuring shoppable content from brands, creators, and artists. Comparable as a digital-native live-shopping commerce platform targeting similar cross-border product discovery use cases Shopping World TV serves via broadcast.
• Whatnot: Live video marketplace focused on collectibles, fashion, and electronics with real-time purchasing during streams. Adjacent emerging peer representing the modern live-shopping format Shopping World TV's interactive TV model competes with for advertiser and consumer attention.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ShoppingWorldTelevision
• LinkedInlinkedin.com/company/shopping-world-tv
• Xx.com/ShoppingWorldTV

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopping World TV